Digital marketing courses in bangalore

TIPS FOR
CREATING EFFECTIVE
FACEBOOK ADS
WITH A LIMITED BUDGET

1. Have a goal in mind
In order to run e ective and successful Facebook ads,
you must rst answer this question:
a. What do you want your ads to do?
b. Do you want more Facebook users to follow your page?
c. More sales?
d. More engagement from active users?
No matter what your goal is, Facebook has a marketing
objective for you!

2. Target your audience
According to the latest statistics released by Facebook.
This social media giant now has 1.59 billion daily active
users who you could be converting into customers!
Everyone is on Facebook, whether they’re a CEO or
a high-schooler, they are on this platform spending time
browsing . This is because nomatter who your
ideal audience is, you can nd them on
Facebook! A lot of marketers will tell you that
social media increase sales, and we couldn’t agree more.

3. Use Eye-catching ad images
A picture is worth a thousand words. When you’re con ned
to a limited number of characters, a thousand words is a lot!
A potential customer might scroll right past your ad without
reading it if the image doesn’t catch their eye.
To prevent losing valuable customers, you need to
select bright, clean, high-quality images for
successful Facebook ads.

4. Know what to say (and what not to say)
Now you know what kinds of images are necessary
for successful Facebook ads, but what about the copy?
Great Facebook ads have a copy that includes three elements:
1. an attention grabber
2.a phrase or sentence to add value
3. a call to action.
The attention grabbed is the hook that generates
interest in your ad.

5. Don’t sound like an ad
According to a study by AdEspresso, people don’t like
being advertised to.
Study after study has proven that people reject what
they perceive as an attempt to persuade them.
This may sound counter-intuitive, but the most successful
Facebook ads don’t sound like ads.
The goal is to make users understand that it bene ts them
to click on your ad rather than just telling them to.

6. Leverage A/B split testing
It’s rare to get something right on the rst try.
That’s why A/B split testing is vital to running
successful Facebook ads!
A/B split testing is when you run several slightly
di erentvariations of the same new ad to nd out
what works and what doesn’t.
It’s used to single out the most e ective elements
which can then be combined into one optimal ad.
To start, gure out which elements you want to test for.
The two most common things to test are images and copy.

7. Install Conversion Pixels
One of the most useful tools for running successful
Facebook ads is a tracking pixel.
A pixel is a piece of code that you can embed
on your website. It allows you to track your
social media KPIs, conversions and re-market your leads.
The data it collects can also be used to ne-tune
your target audience and optimize your ads.

8. Start Retargeting
Retargeting is when you use the data from your tracking
pixel to run special ads for the people who clicked onto
your website but didn’t make a purchase.
Have you ever clicked on a website and then seen ads for
that same website the following day?
If so, you’ve been re-targeted! It’s a fantastic strategy for
successful Facebook ads.

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