CULTURE MARKETING
Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.
Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.
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