CULTURE MARKETING
Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.
Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.
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CULTURE MARKETING
YOUNG PEOPLE DON’T PRIORITISE PRODUCTS
BASED ON THE FUNCTIONAL AND EMOTIONAL
BENEFITS BUT ON PERCEIVED CULTURAL EQUITY.
Conventional functional and emotionally rooted strategy methods are losing
effectiveness with youth. Young people don't prioritise products based on the
functional and emotional benefits but on percived cultural equity. Young people
are willing to spend 40% more on brands that help project their chosen cultural
identity.
At NERDS, we help brands identify and harness cultural opportunities that can
be leveraged to drive cultural equity for the brand whilst simultaneously
propelling the communities that are fueling the culture.
We believe brands that champion a cultural ideology stand out. Cultural
innovation is fundamental for sustainability. Cultural content that uses
subcultural source material in purposeful ways enables brands to leapfrog
outmoded competitors.
POWERED BY
FRONTLINE
OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE PLATFORM
We specialise in engaging your blindspot: The street-culture youth consumer
with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps
brands get closer to the inner city, youth trends that shape pop culture and mass
behaviour. Dont sleep on this audience, book your free street culture youth
workshop now!
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