2023-Style Magazine-Media-Kit

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MARCH 2022 Bloody Mary from Bennett’s Kitchen • Bar • Market STYLEMG.COM M A G A Z I N E SPECIAL ISSUE! featuring TASTE OF THE TOWN and DISTINCTIVE DENTISTS Seasonal Fashion Trends St. Patrick’s Day Eats and Drinks FOR YOUR HEALTH NEWS AROUND TOWN • CALENDAR • HOT TICKETS • LOCAL DINING GUIDE • RESTAURANT REVIEW 10% OFF ENTIRE ORDER* THAI PARADISE, PAGE 7 WEIGHT LOSS MANAGEMENT PROGRAM FDA approved phentermine for appetite suppression! DIRECT MAILED TO 40,000 HOUSEHOLDS IN FOLSOM & EL DORADO HILLS CASCADE MEDICAL WELLNESS CENTER PAGE 4 FREE TRIAL CLASS* Steve Wallen Swim School, PAGE 17 DENTAL CHECK UP Plus 20% Off Dental Services See ad inside for more details. $1.00 Exam for New Clients - SAVINGS OF $59 $1 EXAM FOR NEW CLIENTS* Veterinary Healing Center, PAGE 2 JANUARY 2020 *see ad inside for details WWW.STYLESAVINGSGUIDE.COM LIKE US ON FACEBOOK facebook.com/StyleSavingsGuide to stay up-to-date on giveaways, contests and more! STYLE’s a comprehensive guide to local educational resources schoolguideonline.com ART CAMPS CHARTER DANCE MARTIAL ARTS MUSIC PRESCHOOLS PRIVATE SCHOOLS SPECIAL NEEDS SPORTS SWIMMING THEATER TUTORING Sacramento County: Antelope • Carmichael • Citrus Heights • Del Paso Heights • Elk Grove • Elverta Fair Oaks • Folsom • Gold River • Natomas • North Highlands • Orangevale • Rancho Cordova Rio Linda • Sacramento Placer County: Auburn • Granite Bay • Lincoln • Loomis • Roseville • Rocklin El Dorado County: El Dorado Hills • Cameron Park • Coloma • Diamond Springs • Placerville • Rescue Effectiveness of Print Advertising Print advertising is one of the oldest marketing channels around. For just about as long as there have been newspapers and magazines, there have been ads within them. But with the proliferation of digital channels, is there still a space for print in a modern marketing budget? The answer is, unequivocally, yes! Print Is the Most Trusted Medium Today’s consumers are bombarded by ads everywhere they turn. They’re in their inbox, on their social media feeds, and hovering above and alongside the content they’re reading on their favorite websites. Beyond the bounds of their computers or mobile devices, they see commercials when they turn on the television, billboards when they drive down the street, and direct mailers when they open their mailbox. And although those forms of advertising are effective, consumers consistently rate print advertising as one of the most trustworthy. In fact, 82% of consumers report that they trust print ads. Perhaps this is because of print’s status as a stalwart advertising tactic. Its consistent presence in people’s lives makes them trust the medium all the more. Print Enhances Your Other Efforts Just because print is the most trustworthy advertising medium doesn’t mean you should forsake your digital marketing channels. It’s actually been proven that print ads boost the effectiveness of other forms of advertising. Newspaper ads make television ads twice as effective, and they make digital marketing efforts four times as effective as they would be without print ads running concurrently. Maybe you’ve been hesitant to include print advertising in your marketing budget. But in reality, investing in print helps you get even more out of the money you’re already spending on digital marketing. Your Brain Reacts Well to Print The key to print advertising’s effectiveness might actually be hard-wired in our brains. Researchers from Temple University undertook a study to assess how people reacted differently to print versus digital ads. What they found was that print ads elicited all kinds of positive responses from readers. Readers spent more time looking at print ads, recalled more information about the ad, and had a stronger emotional reaction to the content. Not only that, but print ads encouraged readers to develop a subconscious desire for the product featured in the ad. That’s some pretty powerful stuff! Print Holds Readers’ Focus This one shouldn’t come as a surprise to anyone who’s ever rapidly scrolled through a news app on their phone: Print holds readers’ focus for a relatively long time. The typical visitor to a digital news site sticks around for less than five minutes. By contrast, print readers usually spend 20 minutes or more with their publication in hand, and they read far more stories and engage with a greater volume of content. A reader who sits down to soak up stories in a hard-copy newspaper or magazine is all the more likely to linger on any advertising they encounter in the publication “which is good news for you when they see your ad. Print Ads Capture Millennials’ Attention Millennials are ripe for targeting with print advertising. Most Millennials love engaging with print ads. In a survey conducted by Customer Focus and Quad/Graphics, 77% of Millennials reported that they pay attention to direct mail, retail inserts, catalogs, and magazines. With Millennials spending around $600 billion each year in the U.S. alone, there’s a lot to be said for grabbing the attention of this important demographic. Some modern marketers are hesitant to give more traditional advertising media a try. At first glance, a channel like print may feel passã. But quite the opposite is true. In today’s crowded digital field, print has emerged as a trustworthy medium that’s able to grab and hold the attention of readers. That doesn’t mean you should forego your digital marketing strategy, however. Instead, find the right balance between digital and print advertising to get the greatest ROI on your overall marketing spend. Style Media Group, Inc. 909 Mormon St., Ste. 104 Folsom, CA 95630 916-988-9888 stylemg.com | info@stylemg.com STYLE MAGAZINE MARCH 2022 FOOD | HOME | COMMUNITY | EVENTS | ARTS | LIFE STYLEMG.COM brunch PLUS $25 school guide MORE THAN 1,000 SCHOOL LISTINGS 2019-20 Article and Statistics from: localiq.com
There is a reason top area businesses choose . TRUST. EXPERIENCE. VALUE. and hundreds of other local businesses! WE’RE PROUD TO BE THE REGION’S #1 MAGAZINE ...SINCE 2003! S T Y L E M G . C O M /stylemediagroup /stylemediagroup /stylemediagroup /stylemags PRINT • WEB • SOCIAL STYLE MEDIA GROUP, INC. 909 Mormon Street, Suite 104, Folsom, CA 95630 916.988.9888 p | 916.596.2100 f | stylemg.com | info@stylemg.com FOLSOM | EL DORADO HILLS | GRANITE BAY | GOLD RIVER | ROSEVILLE | ROCKLIN | AUBURN | EL DORADO COUNTY
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