Opportunity Issue 104

SACCI MEMBER PROFILE
Plus 94 Research
(Pty) Ltd
A strong service ethos underpins the work of Plus 94 Research, a
company which designs, implements and interprets research surveys.
Plus 94 Research is a market research company that
delivers actionable market-research solutions to clients,
achieved through uncompromising professionalism,
commitment and integrity.
People
Plus 94 Research employs over 250 full-time research professionals.
Members of staff have a strong work ethic, the will and the means to
improve continuously, as well as a focus on maximising quality while
minimising the time taken to achieve objectives.
Services
Product Testing: The product testing tool assesses a product from
concept stage and increases its likelihood of success in the market.
Packaging Testing: The packaging testing tool evaluates every facet of a
product’s proposed packaging to ensure that it is aligned with the brand
image, performance and target market.
Price Testing: Price-testing techniques not only help to establish
a brand’s price utilities, but also inform the client about market
performance at different price points.
Advertising Pre- and Post-Tests: Advertising pre-testing assesses the
potential of an ad in terms of relevance, simplicity and effectiveness, while
post-testing establishes whether the commercial is achieving its objectives.
Customer Satisfaction Measurement: The CSM tool benchmarks
customer satisfaction against critical norms to determine if the
customer is satisfied or dissatisfied and helps the client to target
dissatisfied customers with modified messages, products or services.
Reputation and Image Assessment: Reputation and image assessment
is indispensable to a business’s long-term success. Plus 94 Research
also offers specialised techniques for specifically studying corporate
brand identity in terms of the image of the brand.
Digital Innovations
Syndicated (Available on iOS and Android Platforms): Syndicated
is a multi-purpose mobile application that provides customers with
quick access to restaurant information
such as special offers and directions
and enables customers to rate and
review outlets.
Plus94it (Available on iOS and
Android Platforms): Plus94it is a mobile
application that allows consumers to rate
and review services across all sectors, both
private and public.
DigiTill (Available on iOS and
Android Platforms): DigiTill is a mobile
application that gathers product
information by using barcode-scanning
technology.
Dr Sifiso Falala, CEO
Research Express: Research Express conducts digital in-depth and analytical
surveys. The platform authenticates and segments participants, allows for
fast-paced discussion using text in combination with videos and pictures,
and features a built-in automatic transcription functionality.
Target Market
The business community at large. Plus 94 Research’s existing client base
spans various industries and sectors both within South Africa and outside
of its borders, including business entities within the private sector, parastatals
and government departments.
History
Plus 94 Research was founded in 1998 by its main shareholders, Dr Sifiso
Falala and Dr Tirhani Mabunda, and has since grown to become a worldclass,
full-service market research company.
Memberships and Affiliations
• SACCI: Member since July 2022
• Pan African Media Research Organisation
• Southern African Marketing Research Association
• European Society for Opinion and Marketing Research
• Corporate member of the Research Industry Transformation
Action Group
Contact details
Dr Sifiso Falala, CEO - Email: sifiso@plus94.co.za | Mr Rafal Pasich, Director - Email: rafal@plus94.co.za
Ms Takalani Mudau, Director - Email: takalani@plus94.co.za
Address
2 Albury Road, Hyde West Building, Dunkeld West, Johannesburg 2196 | Postal address: PO Box 411070, Craighall 2024
Tel: +27 11 327 2020 | Fax: +27 11 327 2019 | Email: nubiz@plus94.co.za | Website: https://plus94.co.za