logo design love

After receiving permission from the elders, and after dozens
of experimental iterations and sketches, Maggie integrated the
palm of a hand with a heart shape, and the Zia became the
mark symbolizing both New Mexico and the ministering of
hands-on care.
Heart Hospital of
New Mexico
By Maggie Macnab,
1998
“I’ve always been
a symbolist and
nature-lover, and
both are essential
in an effective logo.
Symbols are derived
of nature, and this
knowledge is common
to every human on
earth, although it is
not discussed much,
let alone taught in
most design classes.”
Maggie Macnab
Maggie’s thoroughness during the initial project stages not
only convinced Zia Pueblo to grant the use of the Zia symbol,
but they also blessed the hospital grounds and danced at
the groundbreaking ceremony—excellent PR for the fledgling
heart hospital.
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