logo design love

#3: Take control 118
#4: Keep the committee involved 120
Under-promise, over-deliver 121
Swallow a little pride 126
Part III
Moving forward
Chapter nine Staying motivated 130
Never stop learning 130
Be four years ahead 132
Make a difference 132
Step away from the computer 136
Do it for yourself 136
Create something new 136
Reflect on your beginnings 137
Show relentless desire 138
But don’t overwork yourself 138
Keep asking questions 142
Start as you mean to go on 142
Find common ground 142
Use your deadlines 143
Think laterally 149
Improve how you communicate 149
Manage your expectations 150
Always design 150
Follow your bliss 150
Step back 151
Chapter ten Your questions answered 152
Originality trouble 152
Measuring design’s return on investment 153
Rights of use 154
Communication breakdown 154
Sealing the deal 155
Overseas clients 156
How many concepts? 156
Friends and family 158
Revision rounds 158
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