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INDIA

2022 - A recap of the year gone

by


Consumer Products across categories


We saw 2020 as

A Year of

Growth


Innovation


Disruption


2021 as

A Year of

Evolution


Lets see the round up of year


2022

gave a sense of

BOUNCE BACK


From holding back spends

to returning to shopping malls

and airports with gusto


This sentiment of spending,

and saving at the same time has

resulted in a Growth of new

product launches in both premium

and value optimized products


Lets look at thecurious case of

Growth across categories

emerging in 2022


A YEAR OF

BOUNCE BACK


Premiumization through Ingredient Varianting

Ingredients taking an emphasized route on packs, newer niche ingredients also being explored

St. Ives Watermelon

Watermelon as an

ingredient seen in

face wash for the first time

Vivel Ved Vidya

Premium ayurvedic soaps

launched by ITC with ingredients

used in Ancient Beauty Rituals

• Nargis • Nagarmotha

• Bahumanjari • Kumkumadi

Mamaearth Henna

Ingredients like Henna

and Indigo oil entering the

shampoo segments

Plum Caramel

Food inspired ingredient caramel

made its way to ecommerce player

Plum Body Lovin’s new caramel

range of products


Premiumization through Skinification

Skin care ingredients like Hyaluronic acid and Niacinamide making its way into Haircare

Haircare inspired from Skincare

Dove Hair Therapy and L’Oreal Hyaluron

hair care range infused with skin care ingredients like Niacinamide and Hyaluronic acid


Premiumization through Personalization

Brands emphasized on personalizing and customizing products in their offerings

Sassbar

Handmade, Vegan, Paraben

free dessert soaps and candles.

The gifting box is customized

as required

The Candle Storie

Niche brand

Hand poured dessert

candles created as per

customer’s request

NatHabit

Fresh whipped malai cream products with unique ingredients focused for

varied age group - 13 to 19 years, 20-35 years, above 35 years


Premiumization through Newer Formats

Newer formats and sub categorization of existing categories for premium offerings

Personal Care

Fabric and Home Care

Vaseline

Body serum spray

Beardo

No Wash

Facewash

L’Oreal

Hair Steam Mask

Softouch

Scent beads

Berryl

Floor Cleaner

Pods

Reflekt

Floor Cleaning Sheets


Premiumization through Ecommerce Channels

Ecommerce space proliferated with newer brands entering the market as well as mainstream

companies launching their own D2C brands

Find Your Happy Place entered the Indian market

through an ecommerce specific launch

Comfort launched its two new variants

on Unilever’s ecommerce site - Ushop


Current and Future olfactive landscape in the

Premiumization space in Personal Care

The space is driven by sophisticated, sensorial and olfactive families merged with beauty cues

Future - Olfactive trends of piquant gourmands with focus on newer ingredients to

elevate the overall experience

Source: Kantar report


Current and Future olfactive landscape in the

Premiumization space in Fabric & Home Care

Premiumization platform with rich complex rose, lavender, chypre, powdery profile elevates

with modern complex fruity tweaks

Future - Premiumization trend with continue with more scent experience, the long lasting

aspect will be faceted in 2023 with heavy fragrance designlike oriental, chypre, woody


While Premiumization flourished at

one end, 2022 also consisted of brands

optimizing their value by introducing

value packs


Introduction of Affordable Formats

Powder to liquid hand wash and gel to liquid body wash

Dettol, Savlon, Santoor, Lifebuoy

powder to liquid hand wash

Godrej

Ready to Mix body wash


Growth of Sachet Formats

Sachet formats of body washes, dish wash gel and smaller pack sized products

was seen in 2022

Dove

body wash

25/- for 50 ml

3/- for 9 ml

Lux

body wash

15/- for 50 ml

Lifebuoy

hand wash

20/- for 100 ml

25/- for 80 ml

Ariel

liquid

detergent

10/- for 60 ml

Rin

powder

detergent

1/- for 10 g

Softouch

fabric

conditioner

25/- for 120 ml

Vim

dishwash

gel

2/- for 5 ml


Big Pack Sizes & Multi Pack Offer

Bigger pack sizes also proliferated along with packs that gave offers to the buyers

Indian shoppers are buying bigger packs and shopping more frequently than before the pandemic

However, the average pack size has reduced, owing a bit to shrinkflation


Current and Future olfactive landscape of

Value Optimized products in Personal Care

Floral, aromatic health signatures with a new floral touch to the existing health notes

Future - To explore newer olfactives by merging the brand signature with floral, fruity olfactive


Current and Future olfactive landscape of

Value Optimized products in Fabric & Home Care

Continued to delight with rich floriental woody, dominated by heavy pink floral, rose,

powdery, woody, amber aspects

Future - Will maintain the premium core signature of large pack into small packs,

the easy access & novelty factor for the users will increase the appeal for the product


Here's to another great year

Wishing you a

Healthier, Brighter

2023!


THANK YOU

Follow us on social media:

@givaudanperfume

@givaudanperfume

@givaudanperfume

@givaudan

Follow us on Ollie

@FragranceLand Homepage

@FragranceCommunity

www.givaudan.com

Creating for Happier, Healthier lives with love for nature.

Let's Imagine Together.

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