Video 2022_FINAL_11Jan

INDIA
2022 - A recap of the year gone
by

Consumer Products across categories

We saw 2020 as
A Year of
Growth

Innovation

Disruption

2021 as
A Year of
Evolution

Lets see the round up of year

2022
gave a sense of
BOUNCE BACK

From holding back spends
to returning to shopping malls
and airports with gusto

This sentiment of spending,
and saving at the same time has
resulted in a Growth of new
product launches in both premium
and value optimized products

Lets look at thecurious case of
Growth across categories
emerging in 2022

A YEAR OF
BOUNCE BACK

Premiumization through Ingredient Varianting
Ingredients taking an emphasized route on packs, newer niche ingredients also being explored
St. Ives Watermelon
Watermelon as an
ingredient seen in
face wash for the first time
Vivel Ved Vidya
Premium ayurvedic soaps
launched by ITC with ingredients
used in Ancient Beauty Rituals
• Nargis • Nagarmotha
• Bahumanjari • Kumkumadi
Mamaearth Henna
Ingredients like Henna
and Indigo oil entering the
shampoo segments
Plum Caramel
Food inspired ingredient caramel
made its way to ecommerce player
Plum Body Lovin’s new caramel
range of products

Premiumization through Skinification
Skin care ingredients like Hyaluronic acid and Niacinamide making its way into Haircare
Haircare inspired from Skincare
Dove Hair Therapy and L’Oreal Hyaluron
hair care range infused with skin care ingredients like Niacinamide and Hyaluronic acid

Premiumization through Personalization
Brands emphasized on personalizing and customizing products in their offerings
Sassbar
Handmade, Vegan, Paraben
free dessert soaps and candles.
The gifting box is customized
as required
The Candle Storie
Niche brand
Hand poured dessert
candles created as per
customer’s request
NatHabit
Fresh whipped malai cream products with unique ingredients focused for
varied age group - 13 to 19 years, 20-35 years, above 35 years

Premiumization through Newer Formats
Newer formats and sub categorization of existing categories for premium offerings
Personal Care
Fabric and Home Care
Vaseline
Body serum spray
Beardo
No Wash
Facewash
L’Oreal
Hair Steam Mask
Softouch
Scent beads
Berryl
Floor Cleaner
Pods
Reflekt
Floor Cleaning Sheets

Premiumization through Ecommerce Channels
Ecommerce space proliferated with newer brands entering the market as well as mainstream
companies launching their own D2C brands
Find Your Happy Place entered the Indian market
through an ecommerce specific launch
Comfort launched its two new variants
on Unilever’s ecommerce site - Ushop

Current and Future olfactive landscape in the
Premiumization space in Personal Care
The space is driven by sophisticated, sensorial and olfactive families merged with beauty cues
Future - Olfactive trends of piquant gourmands with focus on newer ingredients to
elevate the overall experience
Source: Kantar report

Current and Future olfactive landscape in the
Premiumization space in Fabric & Home Care
Premiumization platform with rich complex rose, lavender, chypre, powdery profile elevates
with modern complex fruity tweaks
Future - Premiumization trend with continue with more scent experience, the long lasting
aspect will be faceted in 2023 with heavy fragrance designlike oriental, chypre, woody

While Premiumization flourished at
one end, 2022 also consisted of brands
optimizing their value by introducing
value packs

Introduction of Affordable Formats
Powder to liquid hand wash and gel to liquid body wash
Dettol, Savlon, Santoor, Lifebuoy
powder to liquid hand wash
Godrej
Ready to Mix body wash

Growth of Sachet Formats
Sachet formats of body washes, dish wash gel and smaller pack sized products
was seen in 2022
Dove
body wash
25/- for 50 ml
3/- for 9 ml
Lux
body wash
15/- for 50 ml
Lifebuoy
hand wash
20/- for 100 ml
25/- for 80 ml
Ariel
liquid
detergent
10/- for 60 ml
Rin
powder
detergent
1/- for 10 g
Softouch
fabric
conditioner
25/- for 120 ml
Vim
dishwash
gel
2/- for 5 ml

Big Pack Sizes & Multi Pack Offer
Bigger pack sizes also proliferated along with packs that gave offers to the buyers
Indian shoppers are buying bigger packs and shopping more frequently than before the pandemic
However, the average pack size has reduced, owing a bit to shrinkflation

Current and Future olfactive landscape of
Value Optimized products in Personal Care
Floral, aromatic health signatures with a new floral touch to the existing health notes
Future - To explore newer olfactives by merging the brand signature with floral, fruity olfactive

Current and Future olfactive landscape of
Value Optimized products in Fabric & Home Care
Continued to delight with rich floriental woody, dominated by heavy pink floral, rose,
powdery, woody, amber aspects
Future - Will maintain the premium core signature of large pack into small packs,
the easy access & novelty factor for the users will increase the appeal for the product

Here's to another great year
Wishing you a
Healthier, Brighter
2023!

THANK YOU
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