Video 2022_FINAL_11Jan
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Premiumization through Ingredient Varianting
Ingredients taking an emphasized route on packs, newer niche ingredients also being explored
St. Ives Watermelon
Watermelon as an
ingredient seen in
face wash for the first time
Vivel Ved Vidya
Premium ayurvedic soaps
launched by ITC with ingredients
used in Ancient Beauty Rituals
• Nargis • Nagarmotha
• Bahumanjari • Kumkumadi
Mamaearth Henna
Ingredients like Henna
and Indigo oil entering the
shampoo segments
Plum Caramel
Food inspired ingredient caramel
made its way to ecommerce player
Plum Body Lovin’s new caramel
range of products
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