CLASSEN Magazin 2023 - Innovations, design and more (EN)

2023 

MAGAZIN 

INNOVATIONS, DESIGN & MORE

INNOVATIONS, DESIGN & MORE 

DESIGN 

TRENDS 

2023


PREFACE 

4


IT'S GETTING 

LOUD 

CLASSEN LOOKS INTO THE FUTURE 

Dear Readers, 

With the publication of our first CLASSEN 

magazine, we would like to welcome you to 

the new year and thank you for the successful 

cooperation over the past year. 

The last year was quite challenging and 

brought never-before-seen challenges. Today, 

we still cannot properly get a grip on many 

developments, but CLASSEN is still on the 

upward growth curve. Together we look back 

with you on 2022 and give you an insight into 

the new year, because it's going to be loud at 

CLASSEN in 2023! 

Thanks to your valuable ideas, we have been 

working on new products for the past months. 

Today we are giving you an exclusive insight 

into the new product range from CLASSEN. 

From laminate in elegant herringbone design to 

further developments in our CERAMIN wall and 

floor coverings. 

With our new developments, we confirm that 

we are the technology leader in our industry. 

Not only do we demonstrate high-precision 

engineering in the development of new 

installation systems, but we also reaffirm that 

as a manufacturer we take responsibility for our 

planet. 

We wish you a lot of fun reading. 

5


00 

CONTENT 

6


01 02 

INNOVATIONS 

FROM 2022 

BESTSELLER 

DECORS 

p. 08 p. 32 

03 

EVENTS 

04 

NEW 

STRUCTURES 

p. 40 p. 42 

05 

DESIGN 


06 

CLASSEN 

TECHNOLOGIES 

p. 50 p. 58 

07 08 

NEW PRODUCTS 


LOCATION & 

MARKETING 

p. 62 p. 72 

7


01 

INNOVATIONS 

2022 

8


NEW CORPORATE 

SLOGAN 

„FLOORS FOR A BETTER TOMORROW“ 

"Floors For A Better Tomorrow" is now the 

new corporate slogan of the CLASSEN Group. 

It describes the established philosophy of 

the internationally leading manufacturer of 

healthy laminate flooring as well as the material 

CERAMIN® for PVC-free and recyclable wall and 

floor coverings." 

9


SENSA 

THE NEW PREMIUM LAMINATE 

FROM CLASSEN 

2022 started with the completely newly 

developed laminate flooring collection SENSA. 

The CLASSEN team calls it "Laminate NXT" 

because it sets new standards in design, 

technology and sustainability. Because with 

SENSA, we are taking a step further towards the 

future. 

"We know that our customers have appreciated 

CLASSEN design as one of our distinguishing 

features for decades. So SENSA was naturally 

a challenge for us to create special experiences 

for all the senses and to inspire people in a new 

way." 

- Patrick Pohl, Head of Product 

Management & Design Development 

Under the motto "SENSA - for all", we distribute 

the three product lines Lifestyle, Skyline and 

Mood, which meet the high demands of 

all customers. These are some of the most 

important features of SENSA: 

• New 8 mm LEAN-CORE technology - saves 

material and protects the environment. 

• 24-hour protection against water 

penetration with the new Megaloc Aqua 

Protect fast installation system. 

• The anti-bacterial surface protects against 

bacteria according to ISO 22196. 

• Scratch-resistant and antistatic surface 

due to LLT technology. 

• Outstanding decors and synchronous 

surfaces for an authentic look and feel with 

4-sided bevel. 

10


To the brochure 

11


CLASSEN WINS THE 

SUSTAINABILITY 

AWARD IN LAS VEGAS 

CERAMIN TISE 2022 

That’s great!“, 

says Derek Welbourn, Director of Sales and 

Marketing for North America at CLASSEN. 

Because at "The International Surface Event" 

in Las Vegas, with 600 exhibitors one of the 

largest trade fairs for floor coverings worldwide, 

the CLASSEN Group received the "Best of 

Sustainability / Disruption 2022" Award for its 

floor coverings with the material CERAMIN. 

The jury of experts recognised CERAMIN as a 

particularly ecological and health-conscious 

innovation in the flooring industry that is capable 

of replacing previous technologies and products. 

Derek Welbourn: 

"With CERAMIN, yesterday's yoghurt cup is 

today's flooring and tomorrow's garden chair. 

This is unique and new in our industry. We are 

therefore very proud that our products, and 

with them the years of work by our developers 

at CLASSEN, have been awarded the "Best of 

Sustainability / Disruption 2022" award. And we 

are convinced that CERAMIN is the material of 

the future." 

12


VISIOGRANDE BECOMES 

WATER RESISTANT IN 2022 

MAKING GOOD THINGS EVEN BETTER 

In addition to four new exciting designs, 

CLASSEN increases the everyday suitability 

of the proven Visiogrande collection. Thanks 

to the Megaloc Aqua Protect fast installation 

system, the laminate tile is now perfectly 

protected against water. 

PROTECTION FOR DAILY LIVING: 

MEGALOC AQUA PROTECT 

Thanks to the patented Megaloc Aqua Protect 

technology, the Visiogrande laminate tiles are 

water-resistant, suitable for wet rooms and even 

better protected against water penetration at 

the joints. For a period of 24 hours, no water 

penetrates down through the bevel of the edge 

profiles. This means that Visiogrande can easily 

withstand frequent exposure to cleaning or 

splashing water and the risk that edges will swell 

is greatly reduced. The subfloor is also protected 

in this way. 

This is demonstrated by the excellent results 

in the standard test procedure according to 

NALFA (North American Laminate Flooring 

Association). CLASSEN carries out these tests 

continuously in its own laboratory and also 

regularly commissions external test laboratories 

for this purpose. The tests examine how the 

laminate tiles behave when installed, with the 

surface exposed to standing water for 24 hours. 

The results show that Visiogrande exceeds the 

NALFA requirement. 

In the tests, the surfaces also show a swelling 

behaviour of the best possible rating class 1. 

Visiogrande thus performs significantly better 

than water-resistant laminate flooring from 

competitors. Moreover, the Megaloc Aqua 

Protect profile not only ensures a fast and easy 

installation of the tiles, there is also love in the 

detail: the bevelled edges of the joints on the 

surface are matched in colour to the decor 

pattern. 

13


CASA 

DURABLE LAMINATE FOR 

A CAREFREE HOME 

Under the motto "Your Home. Your 

CASA.", another laminate collection was 

introduced in 2022: CASA. The focus of 

the development was on the versatile resilience 

of the flooring for carefree living in modern 

households. 

Families with children, for example, will be 

delighted with the laminate with the usage 

classes 32 and 33, which are normally also used 

in the commercial sector. This is because the 

flooring can withstand both lively children's 

games and falling toys, as well as children's 

birthday parties with friends. Whether in the 

children's room or in the office - the abrasion 

classes 4 and 5 from CASA guarantee a long 

lifetime for the floor covering, even with frequent 

use. 

LLT's tried-and-tested anti-scratch technology 

makes this possible. The strengthened top layer 

of the laminate planks is not only particularly 

resistant to wear and micro-scratches, but the 

matt gloss level of the surface also remains the 

same for many years. 

GETTING WET ALLOWED 

No matter whether you splash, spill or shower 

at home, thanks to the patented Megaloc Aqua 

Protect technology, CASA laminate will not suffer. 

The planks are water-resistant, even suitable 

for the bathroom and protected against water 

penetration at the joints. For a period of 24 hours, 

no water penetrates down through the bevel of 

the edge profiles, so that the risk of the edges 

swelling is greatly reduced and the substrate of 

the floor is also protected. Thus, there is no need 

to worry about wet mopping and coming home 

with wet rubber boots. 

This is demonstrated by the excellent results in 

the standard test procedure according to NALFA 

(North American Laminate Flooring Association). 

14


To the brochure 

15


16


SAVE ENERGY WITH CASA 

Saving energy will be more important than ever 

in the coming winters, because 70 % of the total 

energy consumed by private households is used 

on average for heating. Accordingly, it makes 

sense to recognise and use potential savings. 

For example, choosing the right flooring can 

provide additional support in saving energy. For 

this reason, CLASSEN has tested the new CASA 

collection in the laboratory for thermal resistance 

and thermal conductivity. 

AT THE END OF 2022, A FIFTH 

COLLECTION JOINS THE CLASSEN CASA 

COLLECTION. 

However, CASA not only offers advantages 

at a high technical level. The five collection 

lines Classico, Originale, Grande, Ultimo 

and Lounge inspire with a total of 34 authentic 

wood decors, which form the right base for every 

room ambience and ensure that you can simply 

feel comfortable at home without any worries. 

The angled bevels of the joints on the surface are 

matched in colour to the design and thus create 

a high-quality joint appearance. 

The lower the thermal resistance, the better the 

heat penetrates the floor and the room heats up 

faster. This applies above all to households with 

underfloor heating. The thermal conductivity 

provides information about how quickly body 

heat is transferred to the floor. A nice side effect: 

the lower the thermal conductivity of a floor 

covering, the longer the feet stay warm. The 

result: the thermal resistance of the 7 mm thick 

CASA laminate flooring from the CLASSICO 

collection is reduced by 45 % compared to 

of a 12 mm thick laminate floor. Also thermal 

conductivity is also significantly lower with 

CLASSICO. CLASSEN thus makes a contribution 

to saving energy in households with underfloor 

heating. The climate also benefits, because the 

reduction to 7 mm not only saves energy, but 

also less wood is needed in production. 

And the feel-good decors from the CLASSEN 

Design Centre can not only be experienced 

with the eyes, but also felt with hand and foot: 

Thanks to the detailed wood structure of the 

surfaces, you can feel the fibres of the wood 

decor individually. This is how CASA brings the 

pleasant experience of nature into your own four 

walls and at the same time benefits from the 

high resilience and quality of a floor covering 

from CLASSEN. 

17


OPEN DAY 

IN BARUTH 

EXPERIENCE SUSTAINABILITY - 

WIN LAMINATE FLOORING 

With more than 800 employees, our 

laminate plant in Baruth/Mark is 

one of the largest employers in the 

region. Anyone who has always wanted to see 

the production in the world's most modern 

factory for laminate flooring in action had the 

best opportunity to do so on 17 September. The 

company opened its doors as part of the "Day of 

the Open Industrial Estate" and provided a deep 

insight into sustainable production. 

Almost everyone has probably seen or bought 

CLASSEN laminate flooring on the shelves of DIY 

stores. Last September, the employees showed 

what the production of sustainable laminate 

flooring looks like. Local residents, but above all 

potential employees and trainees, were invited 

to make extensive use of this opportunity. 

Not only were they able to take a look at the 

450,000 square metre factory, they were also 

able to find out about training and other career 

opportunities. CLASSEN employees were also 

available to answer questions at the training and 

job fair. 

From 10 a.m. to 3 p.m., CLASSEN offered barrierfree 

factory tours. In addition, 30 square metres 

of laminate were given away every hour, which 

the winners could choose from the large 

assortment. A free shuttle bus was available for 

shuttles from Baruth/Mark railway station and 

from the Brandenburger Urstromquelle for all 

interested parties. 

Representatives of the press were also cordially 

invited to take this opportunity to get a first-hand 

impression. 

18


19


CERAMIN TILES 

STYLISH, ROBUST, USEFUL, 

AFFORDABLE: CERAMIN TILES IS 

THE PERFECT TILE ALTERNATIVE 

TO CERAMIC AND NATURAL STONE. 

With the CERAMIN Tiles collection, we 

were able to create a completely new 

tile category. The healthy and 100% 

recyclable alternative to ceramic tiles and natural 

stone saves several thousand tonnes of CO2 per 

year through the use of recycled materials. What 

also makes the tiles particularly attractive for 

do-it-yourselfers and craftsmen: CERAMIN Tiles 

is comparatively thin, significantly lighter than 

ceramic tiles and therefore very easy to install. 

The new collection was presented at the end of 

September 2022 on the occasion of the ceramics 

and bathroom trade fair Cersaie in Bologna, but 

could already be purchased in advance from 

selected specialist retailers. 

FAST RENOVATION WITH HEALTHY, 

RECYCLABLE, ROBUST TILES 

CERAMIN Tiles have been produced by the 

CLASSEN Group since 2020 and are continuously 

being further developed. They consist almost 

exclusively of stone powder and polypropylene, 

which in turn contains a high proportion of 

recycled materials. But CERAMIN is far more 

than "just" a resource-saving alternative to classic 

materials. Thanks to the material characteristics, 

the tiles are above all practical and easy to work 

with. For example, despite their size of 2.55 

metres × 1.20 metres, the Slab decors weigh 

only 15 kilos, which makes them significantly 

lighter than ceramic tiles and means they can be 

installed by one person alone. 

before 

after 

20


MINIMAL RENOVATION EFFORT 

THANKS TO GLUING ON EXISTING TILES 

"Due to the product characteristics, CERAMIN is 

actually a completely new tile category for us", 

says Stefan Müller, Managing Director of "Müller 

- die Badgestalter" and member of the SHK 

eG. " CERAMIN tiles create a pleasant feeling of 

well-being in the home. The surface is warmer 

than ceramic or stone and the decors deliver 

an authentic natural stone look." Above all, the 

tiles are designed for easy and fast installation. 

"And they are easy to clean because they have no 

joints, only visible edges," Müller adds. 

The tiles are available with a tongue and groove 

system and with straight edges for traditional 

tile joints. They can be installed without dust 

and noise, flexibly adjusted with a cutter knife 

and have very short drying times. Above all, they 

can also be installed on old, existing tiles. The 

effort required for the renovation of complete 

bathrooms or individual wet areas is thus 

minimal. 

CERAMIN Tiles are completely dimensionally 

stable. This means that they stay in shape, are 

UV-resistant and waterproof. In addition, the 

slip resistance (rating group R10/B) is identical 

to other high-quality ceramic and natural stone 

tiles. CERAMIN Tiles can be easily cleaned with all 

commercially available cleaning agents. 

21


To the sustainability report 

22



REPORT 

FIRST SUSTAINABILITY REPORT UNDER 

THE MOTTO "FLOORS FOR A BETTER 

TOMORROW". 

The CLASSEN Group is committed to the 

development and production of healthy 

floor and wall coverings. For the family-run 

company with its more than 2,000 employees, 

long-term sustainability has been directly linked 

to sustainable management for more than 50 

years. The development of the material CERAMIN 

illustrates this. It provides the basis for recyclable 

and resource-saving floor and wall coverings. 

Efforts to achieve sustainability cover all areas 

of the value chain - from the use of resources 

and production to application and recycling. 

Independent environmental seals such as the 

"Blue Angel" or the eco-Institut label confirm this. 

"With the voluntarily prepared sustainability 

report, we are taking account of our own 

claim to always be one step ahead in terms of 

innovation, technology and sustainability", 

says founder and CEO Dr Hans-Jürgen Hannig. 

"For us, sustainability is a great matter of course 

and is the basis for the existence of our planet 

and thus of future generations." 

PEOPLE AND ENVIRONMENT IN 

FOCUS: CO2 REDUCTION, RESOURCE 

CONSERVATION AND RECYCLING 

The report covers the areas of product quality 

and safety, sustainable product development 

and packaging, responsible procurement, 

circular economy and CO2 savings. The successes 

in the consistent reduction of CO2 emissions, 

for example, are due to process improvements 

at all locations. In 2020 and 2021 alone, more 

than 13,000 tonnes of CO2 were saved. Among 

other things, the world's largest laminate plant 

in Baruth (Brandenburg) relied on a technology 

patented by CLASSEN itself during the plant 

conversion. A very typical process for the 

company. 

This also applies to the careful use of resources. 

In addition to using only FSC® (FSC C100583) 

and PEFC (PEFC/04-31-0824) certified wood - 

usually from the immediate surroundings - this 

also applies to the continuously increasing use 

of recycled materials and the construction of its 

own energy centre. In this way, the company has 

already largely detached itself from fossil energy 

sources such as oil and gas at an early stage. 

Instead, the CLASSEN Group relies on thermal 

energy from production residues and energy 

recovery from used wood. A far-sighted step 

that has helped the the company in the current 

energy crisis the greatest possible freedom and 

complete independence in the supply of heat 

supply. 

23

TRADE FAIR 

PRESENTATION 

WITHOUT WASTE 


SHOWCASE OF CIRCULAR ECONOMY 

THROUGH COOPERATION WITH CLASSEN 

On 19 October, K 2022, the world's largest 

trade fair for the plastics and rubber 

industry, began in Düsseldorf. One of the 

exhibitors: the battenfeld cincinnati Group, one 

of the oldest mechanical engineering companies 

manufacturing extrusion lines for the plastics 

industry. The company has been pursuing 

a consistent sustainability strategy for years. 

This also applies to its trade fair presentation 

in Düsseldorf. Therefore, a CERAMIN floor 

from the CLASSEN Group was chosen for the 

approximately 350 sqm stand. The pollutantfree 

and robust floor not only consists of a high 

proportion of recycled plastics, it was also 100% 

recycled after the trade fair appearance. It was 

then processed into new flooring at the CLASSEN 

plant in Kaisersesch. The two technology leaders 

are thus a trend-setting example for the circular 

economy in the industry. 

PERFECT ALTERNATIVE TO 

HARMFUL PVC FLOOR COVERINGS 

In June, battenfeld-cincinnati selected the 

floor from the extensive CERAMIN range and 

decided on "Vevey" as the matching article. The 

production of the 350 square metres provided by 

CLASSEN as part of the cooperation took place 

in September, the delivery and installation at the 

Düsseldorf trade fair at the beginning of October. 

After the end of the trade fair, the CERAMIN floor 

was removed, packed and transported to the 

CLASSEN Group's main factory in Kaisersesch. 

Here, the floor was chopped up and extruded 

into new CERAMIN granulate so that it could 

be used to create new flooring again without 

any loss of quality. A prime example of resource 

conservation, sustainability and circular economy 

in the field of flooring. Many fields of application 

are still dominated by PVC-containing design 

and vinyl floors, which are problematic in 

production, application and disposal. 

24


25


26


HC PLASTICS 

NEW PLASTICS RECYCLING PLANT OF 

HC PLASTICS SETS STANDARDS 

On 24 November 2022, HC Plastics GmbH 

invited guests to the launch of the new 

recycling plant at the Swisttal site. The 

newly founded company is a joint venture of 

the two family businesses W. Classen GmbH & 

Co. KG and Hündgen Entsorgungs GmbH & Co. 

KG, operators of a recycling park with technical 

facilities for the recovery of recyclable materials. 

In future, recyclable raw materials, especially 

polyolefin-based plastics, will be recycled and 

processed into secondary raw materials at the 

new plant. Mayor Petra Kalkbrenner officially 

opened the plant. 

CLASSEN and Hündgen are introducing a new 

era of plastics recycling with the opening of the 

plant in Swisttal. For the floor manufacturer 

from the Eifel region, high-quality PP recyclates 

are the basis for the production of its CERAMIN 

floors. Hündgen's expertise in the recycling of 

secondary raw materials provides the perfect 

complement. Both companies are combining 

their many years of experience and sustainability 

expertise in HC Plastics GmbH, which was 

founded in 2021. The cooperation is based on the 

motto "Recycling meets Industry, Industry meets 

Recycling". 

For the family-run CLASSEN Group with its 

approximately 2,000 employees, responsibility 

for people and the environment is one of 

its fundamental values. With CERAMIN, the 

company has developed a polymer-based 

material that forms the basis for PVC-free, 

extremely robust wall and floor coverings. All 

CERAMIN products have been certified with 

the renowned, independent "Blue Angel" 

environmental seal. Throughout Germany, the 

company has a production capacity of almost 

20 million square metres for the high-quality 

synthetic floorings it sells internationally. 

In addition to the use of recycled materials, 

CLASSEN's main objective is to ensure the 

complete recyclability of CERAMIN floors and 

tiles. In the future, the secondary raw materials 

used will mainly come from the new HC Plastics 

GmbH plant. An important contribution to 

independence in the entire value chain. 

A COVENANT BEYOND 

THE LIFETIME CYCLE 

"Sustainability is much more than the bare 

survivability of business models", 

says Simon Schumacher (CLASSEN), Managing 

Director of HC Plastics GmbH. The waste 

management company from Swisttal is 

a technology leader in the field of circular 

economy, in which material cycles are closed as 

far as possible by making waste available to the 

economy again as secondary raw materials. For 

almost 30 years, the company has specialised 

in sorting packaging waste, which is then 

processed into industrial primary products in its 

own recycling plants. 

"Together with the CLASSEN Group, we will 

initiate a new era in plastics recycling with the 

opening on 28 November", 

says Christian Hündgen (Hündgen), Managing 

Director of HC Plastics GmbH. 

"Both family-owned companies are thus 

underlining their claim to be technology leaders 

and important drivers for their respective 

industries." 

27


UPCYCLING OF PLASTIC FOILS INTO 

ENVIRONMENTALLY FRIENDLY WALL 

AND FLOOR COVERINGS 

Following the opening ceremony, the attending 

guests were able to get an overview of the 

modern recycling processes during a guided tour 

of the HC Plastics plant, which currently employs 

ten full-time staff. Many waste products, such as 

yogurt cups or jelly bear wrappers, were probably 

very familiar to the visitors from everyday life. 

PP foil was previously considered more or less 

unsuitable for recycling due to its soft and loose 

material composition. Therefore, the foil was 

usually incinerated - with the corresponding 

consequences that the raw material is no longer 

available for the cycle after disposal. 

The new sorting technology of HC Plastics 

now makes it possible to further process the 

material into a secondary raw material, which in 

turn largely forms the basis for CERAMIN floors 

and tiles of the CLASSEN Group. In this way, 

supposedly worthless plastics are upcycled into 

a durable, robust and environmentally friendly 

product that is itself 100% recyclable. A perfect 

example of the circular economy. 

28


29


MEGALOC 

„NEXT GENERATION“ 

CLASSEN PRESENTS NEW MEGALOC 

TECHNOLOGIES 

Water resistance and the easy removal of already 

installed planks are the new features of the of the 

tried-and-tested fold-down locking system. 

The CLASSEN Group's Megaloc systems have 

proven themselves in the flooring industry for 16 

years. And now CLASSEN is taking the next step 

and expanding the Megaloc portfolio with two 

new variants. And it's not just CLASSEN that is 

set to benefit from the technological advances: 

The family-owned company is now making 

the reliable installation systems available to the 

entire flooring market. 

EVERY PLANK 

REUSABLE 

LICENSING 

DIRECTLY FROM 

THE INVENTOR 

NON-DESTRUCTIVE 

DEINSTALLATION 

SUSTAINABLE TECHNOLOGY FOR 

EVERYONE 

Megaloc "next generation" combines the positive 

characteristics of the previous Megaloc locking 

system for the laminate floors in the CLASSEN 

range in a new system. It is water-resistant like 

the established Megaloc Aqua Protect and does 

not allow water to penetrate through the joints 

of the edge profiles even after 48 hours. As a 

result, it effortlessly withstands frequent use by 

cleaning or splashing water. In addition, a new, 

patented design of the head edge system makes 

it easy to re-connect planks that have already 

been joined without destroying them: the head 

edges are simply folded apart. 

In recent years, CLASSEN was prevented from 

marketing the Megaloc systems independently 

by a contractual exclusivity with a patent 

exploitation company. After its end, CLASSEN 

is now able to offer its superior technology for 

all product groups under licence to interested 

producers. By being able to easily apply the 

new technology to all products in the market, 

CLASSEN is once again setting the standard for 

durable flooring throughout the industry. For 

more information about the megaloc systems 

and licensing options, please visit 

license.megaloc.de. 

30


More information 

31


02 

BESTSELLING 

DECORS 

32


HARVEY 

ANTHRAZIT 

THE BESTSELLER IN TILE FORMAT 

Concrete or granite, slate or sandstone. 

Laminate is not only available in plank 

format and wood look, but also in a variety 

of stone decors in tile format. Thanks to the highquality 

digital printing, the look and feel is in no 

way inferior to the original. In keeping with the 

current concrete look colour trend, a decor in 

soft, dark anthracite is one of our most popular 

decors in 2022: "Harvey Anthracite". It gives the 

room a distinctive, modern look and cold feet 

are a thing of the past thanks to the foot-warm 

surface. 

33


CUBANA OAK 

NATURAL BEIGE 

ALL-TIME FAVOURITE: OAK 

Oak has always been the most popular of 

all woods in Germany. No wonder, then, 

that one of our most popular decors 

in 2022 is an oak decor: "Cubana Oak natural 

beige". Classic, but pleasantly unobtrusive 

and timeless. A matt surface with an elegant 

structure that is pleasing to the eye and the soles 

of the feet. Available in two different formats and 

complemented by a synchronous structure that 

underlines the expressive look. 

34


35


36


37


38


BOURBON OAK 

A TIMELESS CLASSIC 

Inspired by the colour variations and diversity of 

the most famous German tree: "Bourbon Oak". 

With its warm colour tone, the decor offers 

endless possibilities and fits perfectly with every 

interior and room type. In combination with 

the matt, authentic surface and the 18 different 

planks, Bourbon Oak is the perfect addition to 

your home. 

39


03 

EVENTS 

40


WHERE ARE WE 

IN 2023? 

TISE 

LAS VEGAS 

31 January - 02 February 

BAU 

MUNICH 

17 - 22 April 

INTERZUM 

COLOGNE 

09 - 12 May 

SHOWROOM OPENING 

KRAKAU 

prev. may / june 

… and many more 

41


04 

NEW 

STRUCTURES 

SYNCHRONOUS 

LAMINATE 

42


SYNCHRONOUS STRUCTURE FOR A 

HAPTIC EXPERIENCE 

Whereas just a few years ago most floors 

had a smooth and glossy surface as 

standard, modern production and 

embossing processes now enable authentic 

surface structures. After all, the right surface 

structure is the essential thing to make a floor 

covering look as true to the original as possible.. 

The surface is always individually matched to the 

underlying decor and wood grains or knots as 

well as stone textures are highlighted by heights 

and depths in the surface texture. So the texture 

not only looks like the original, but also feels like 

it. 

43


AUTHENTIC 

STRUCTURE 

SLIGHTLY STRUCTURED 

Five designs, complemented by a simple 

and elegant synchronous structure, were 

specially developed for this structure in the 

CLASSEN Design Centre. 

The matt surface convinces with its naturalness 

and uniformity - it has a calming and 

undisturbed effect. 

44


45


46


ICONIC 

STRUCTURE 

REMARKABLY STRUCTURED 

The trend is towards natural rusticity. That 

is why our "Iconic" structure is used in six 

designs. A harmonious interplay between 

small and larger knots, which together with 

the pores have a very natural depth. Overall, 

the structure has a natural matt appearance, 

whereby the depths are visually emphasised by a 

slightly higher degree of gloss. 

47


RUSTIC 

STRUCTURE 

SIGNIFICANTLY STRUCTURED 

Fans of rustic wood will be thrilled by the 

four designs with Rustic structure. The 

striking cracks and knots achieve a depth 

that sets a completely new standard on the 

market. Authentic highlights are accompanied in 

the depths by an additional elegant polish that 

underlines the naturalness. 

48


49


05 

DESIGN 



50


GENERAL 

DESIGN TRENDS 

WHAT'S IN, WHAT'S OUT, 

WHAT STAYS? 

Following the current furnishing and design 

trends does not mean that you have to buy 

new furniture or other furnishings every 

year. In 2023, you will encounter three design 

trends in particular that look very similar at first 

glance, but differ in subtle nuances. This much 

can be said in advance: sustainability is still on 

the rise, the cosiness we have come to love is 

being loosened up with a new twist and things 

are getting colourful! 

51

DESIGNTRENDS 



In 2023, it's all about sustainable interior design 

that avoids unnecessary waste: "Sustainability" 

is still on the rise. Upcycling traditional, classic 

furniture or antiques in combination with 

modern furniture, complemented by natural 

retro colours, creates a whole new look in your 

home. 

Supported by a CERAMIN-based floor covering, 

which also focuses on "low waste" as it is made 

of already recycled material, a uniform and 

consistent interior design is created.

# S U S T A I N A B I L I T Y



COMFORT ZONE 

Earth and natural colours, which gained 

popularity during the pandemic due to 

their calming effect and associations with 

nature, are still predominant in 2023. However, 

they are now complemented by a colour twist 

and natural materials such as stone, bamboo or 

wool. This makes them part of a trend that will 

accompany us all in 2023: "comfort zone". 

Round shapes and cosy furniture convey a 

feeling of security as well as serenity and create a 

homely atmosphere within your own four walls. 

Although white and neutral colours dominate, 

they are complemented by accessories in 

cheerful, warm tones. Matching: a laminate or 

CERAMIN-based floor in wood or tile look, but 

with a foot-warming surface, which supports the 

homely atmosphere of the room.

# C O M F O R T Z O N E



ATMOSPHERE 

The future is colourful. Completely white 

rooms are disappearing more and more. 

Colourful contrasts and warmth are to 

ensure the 3rd interior design trend in 2023: 

„Atmosphere“. 

After the pandemic, a home should no longer 

appear clinical and cold, but radiate warmth. 

Accents in warm brown tones or saturated 

colours such as fir green or the current trend 

colour "digital lavender" are increasingly used 

to create different colour dimensions. Speaking 

of green: to create the perfect atmosphere, 

plants are of course also a must in 2023. And 

what applies to plants also applies to flooring. 

It, too, can be green. So how about a new 

CERAMIN-based floor covering? Made from 

already recycled materials, equipped with 

natural designs and surfaces and 100 % Made in 

Germany.

# A T M O S P H E R E


06 

CLASSEN 

TECHNOLOGIES 

UNLIMITED DESIGN POSSIBILITIES WITH DIGITAL PRINTING 

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CLASSEN CONTINUES 

TO FOCUS ON 

DIGITAL PRINTING 

FOR A GOOD REASON 

CLASSEN has been using Hymmen's singlepass 

Jupiter technology for years and now 

finishes its floors with five digital printing 

lines. Two digital printers are currently in use at 

the Baruth site. This means that CLASSEN prints 

30 % of its entire laminate products digitally. 

Whereas in Kaisersesch, CLASSEN completely 

utilises digital printing for the production of its 

PVC-free CERAMIN products. 

OUR 

DESIGNCENTER 

THE FOUNDATION OF SUCCESSFUL 

DIGITAL PRINTING 

All our digitally printed decors are designed in 

our design centre in Kaisersesch. Our designers 

are constantly searching for new trends and 

exclusive materials. Sometimes they travel 

to other countries, sometimes they explore 

our forests nearby - always striving for new 

inspiration. 

Our digitally printed decors include beautiful 

oaks from regional forests and therefore also 

unique stones from Italy. 

As soon as suitable new material is found, it 

is scanned in Kaisersesch and finally digitally 

processed for printing. 

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PRODUCT CONSTRUCTION 

WITH DIGITAL PRINTING 

PRECISION 

Wear layer 

Digital print 

Print-receiving layer 

Core board 

THE KEY TO PLANK 

DIVERSITY 

FLEXIBILITY 

Digital printing gives our customers a crucial 

advantage: the variety of planks. Other 

manufacturers usually only have up to ten 

different planks, whereas we provide over 20. 

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07 

NEW 

PRODUCTS 

2023 IS FULL OF INNOVATIONS 

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FLEX 

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UBERWOOD 

UBERWOOD, THE NEXT GENERATION 

OF FLOORING 

UBERWOOD floors are unbeatable when 

it comes to durability! The innovative, 

modern and environmentally friendly 

flooring category combines the best features 

of traditional floor coverings with the latest 

technological developments. 

With usage class 33 and abrasion class 5, the 

floor covering is suitable for all areas of use. The 

patented Megaloc Aqua Protect installation 

system protects the floor from water penetration 

for up to a week. 

The 2 mm thick high-tech impact sound 

insulation makes UBERWOOD a quiet floor. 

UBERWOOD, the most durable and sustainable 

rigid floor ever. 

DESIGN INSPIRED 

BY NATURE 

UBERWOOD is not only convincing due to its 

highest functionality, but also by its natural look. 

Our designers have drawn inspiration from every 

imaginable wood type and colour, grain and 

texture, assortment and finish to create a truly 

natural feel. 

"Because the feel of a floor is becoming 

increasingly important today, we paid special 

attention to the surface structures when 

developing UBERWOOD. This resulted in three 

new synchronous structures - from authentic to 

iconic to rustic." 

ONE WEEK 

WATER RESISTANT 

The combination of the UBERWOOD core board 

and the Megaloc Aqua Protect installation 

system is the perfect choice - whatever the 

application. 

The floor is equipped with a double water 

protection. This means, it can withstand water for 

up to a week. 

Thanks to the revolutionary technology, the 

floor is therefore suitable for a wide range of 

applications: Whether living room, kitchen, 

bathroom or commercial rooms - UBERWOOD is 

always the right choice. 

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NUVA 

NEXT GEN CERAMIN 

The heart of our new generation of CERAMIN 

floor coverings: "NUVA". In addition to many 

technical developments, such as a milled 

bevel in the wear layer, NUVA is characterised 

above all by its XL formats. NUVA will initially 

consist of three sub-collections: 

• NUVA XL+ 

• NUVA XXL 

• NUVA TILES 

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MANOR 

HERRINGBONE WITH 

REVOLUTIONARY PROFILE 

PPrior to the official market launch, we 

present to you a preview of our new 

laminate flooring collection in an elegant 

herringbone design: MANOR. 

Not a novelty for the industry at first, but the 

CLASSEN technology outshines conventional A-B 

or A-A herringbone planks. 

You will be surprised! 

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DRYBACK 

WITH CERAMIN FLEX 

Classically and professionally installed 

and manufactured with state-of-the-art 

technology. A flexible all-rounder, but free 

of PVC. Suitable for commercial use and still easy 

to clean: Dryback by CLASSEN - with CERAMIN 

Flex technology. 

Expected to be available by the end of 2023! 

FLEX 

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FLEX


08 

LOCATION & 

MARKETING 

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VISIT US! 

LEARN MORE ABOUT OUR 

DESIGN CREATIONS 

In addition to health aspects, the pandemic 

has also taught us one thing: many things can 

be solved digitally, but nothing beats personal 

contact! 

That's why we look forward to welcoming you 

soon in Kaisersesch or Baruth. Have you visited 

us before? Then you will notice some new 

features. A little preview from Kaisersesch. 

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MARKETING 

EXPERTISE 

"MARKETING CAN BE DONE QUICKLY 

ALONG THE WAY." 

A 

common cliché that you know as well as 

we do is not true. Especially in this day 

and age, individuality, e.g. at the POS, or 

digital competence in the online sector is more 

required than ever. 

Our in-house marketing team supports you 

both in the design of your advertising materials 

and in the strategic orientation of the diverse 

flooring collections. Our expertise ranges from 

social media consulting to the creation of search 

engine optimised texts to convincing design 

concepts for the POS. 

No matter what challenge you face, we will find a 

solution that suits you. Simply contact your sales 

representative! 

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All colours of the products shown 

may deviate from reality. 

Instagram: classen_group 

www.classengroup.com 

CLASSEN Group 

Werner-von-Siemens-Str. 18-20 

D-56759 Kaisersesch

CLASSEN Magazin 2023 - Innovations, design and more (EN)

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