Download Inspired: How to Create Tech Products Customers Love, Second Edition Kindle
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
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Download Inspired: How to Create Tech Products Customers
Love, Second Edition Kindle
Download Inspired: How to Create Tech Products Customers Love, Second
Edition Kindle
Description :
How do today's most successful tech companies - Amazon, Google,
Facebook, Netflix, Tesla - design, develop, and deploy the products that have
earned the love of literally billions of people around the world? Perhaps
surprisingly, they do it very differently from the vast majority of tech
companies. In Inspired, technology product management thought leader Marty
Cagan provides listeners with a master class in how to structure and staff a
vibrant and successful product organization and how to discover and deliver
technology products that your customers will love - and that will work for your
business. With sections on assembling the right people and skillsets,
discovering the right product, embracing an effective yet lightweight process,
and creating a strong product culture, listeners can take the information they
learn and immediately leverage it within their own organizations - dramatically
improving their own product efforts. Whether you're an early stage start-up
working to get to product/market fit or a growth-stage company working to
scale your product organization or a large, long-established company trying to
regain your ability to consistently deliver new value for your customers,
Inspired will take you and your product organization to a new level of customer
engagement, consistent innovation, and business success. Filled with the
author's own personal stories - and profiles of some of today's most successful
product managers and technology-powered product companies, including
Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you
how to turn up the dial of your own product efforts, creating technology
products your customers love. The first edition of Inspired, published 10 years
ago, established itself as the primary reference for technology product
managers and can be found on the shelves of nearly every successful
technology product company worldwide. This thoroughly updated second
edition shares the same objective of being the most valuable resource for
technology product managers, yet it is completely new - sharing the latest
practices and techniques of today's most successful tech product companies
and the men and women behind every great product.
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