Ideagen Global - Catalyze Magazine, February 2023
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. Ideagen's monthly Catalyze Magazine is back in 2023 with our February edition. Inside, view conversations from our first Washington Roundtable in the New Year! This months covers features speakers from the February Washington Roundtable: Mark Fitzgerald, Rawle Andrews Jr, Manoli Lagos, Alan Miller, Ilana Ron Levey, Bill Ashworth, Nicole Hayre, Winston Chang, Theodoros Bizakis, Paula Tavares, Ashley Mills, Dave Grimaldi, Rosie Chawla, and Esteban Olivares
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale.
Ideagen's monthly Catalyze Magazine is back in 2023 with our February edition. Inside, view conversations from our first Washington Roundtable in the New Year!
This months covers features speakers from the February Washington Roundtable: Mark Fitzgerald, Rawle Andrews Jr, Manoli Lagos, Alan Miller, Ilana Ron Levey, Bill Ashworth, Nicole Hayre, Winston Chang, Theodoros Bizakis, Paula Tavares, Ashley Mills, Dave Grimaldi, Rosie Chawla, and Esteban Olivares
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NIO'S THREE TIERED<br />
ELECTRIC BATTERY<br />
SOLUTIONS<br />
BILL ASHWORTH<br />
HEAD OF GOVERNMENT AFFAIRS<br />
NIO<br />
George Sifakis: What are the biggest challenges that you're seeing facing the electric vehicle industry today, and<br />
how is NIO addressing those challenges?<br />
Bill Ashworth: Great question, so one of the things that NIO focused on when they were first starting their go-tomarket<br />
strategy overseas, in China, and Europe was, what are those barriers to early adoption? What do people care<br />
about, or what's giving them pause when purchasing an electric vehicle? And what we found from all the data we<br />
saw is that it's mostly centered around the reliability and cost of the battery. The battery cost is the highest of the<br />
electric vehicle, so we said to ourselves, how can we reduce the cost and the perception of reliability, to make this<br />
more seamless and comfortable purchase for consumers? How can we lower our cost to reduce the overall cost of the<br />
product?<br />
NIO has really come up with a very innovative solution, and it's the battery swapping technology or battery as a<br />
service. We offer three types of battery solutions. The first is home charging, which I'm sure most people are familiar<br />
with. We have different home charging services and different power levels of home charging. Some of our home<br />
chargers can recharge your car in about three hours, while others take about 12 hours, depending upon the type of<br />
home battery charging station you purchased. The other is the battery swapping stations, where you drive into a<br />
battery swapping station, maybe half the size of this room, so it's fairly small. You're in, and in under three minutes,<br />
you can have your old battery swapped out for a new one, and you'll be right back on the road. It's very analogous to<br />
just pulling into a gas station, going in and getting a cup of coffee, coming back out, and having your gas tanks filled.<br />
The third power solution is NIO mobile charge, where you can actually schedule a NIO power supply truck to come<br />
to you and charge your battery. It's a subscription model, and right now the price point is about $140 a month, but it's<br />
cut the cost of the battery component of the overall cost by about 50% just in the past ten years. That's what we see<br />
as the biggest obstacle to EV adoption right now, and these are our solutions to that problem.<br />
CATALYZE MAGAZINE | 9
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