Asian Alliance for Advancement Sdn. Bhd. - Asian Alliance of ...
Asian Alliance for Advancement Sdn. Bhd. - Asian Alliance of ...
Asian Alliance for Advancement Sdn. Bhd. - Asian Alliance of ...
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4<br />
© 3A, 2010<br />
m o r e a b o u t 3 A<br />
“Good knowledge <strong>of</strong> the Malaysian<br />
scenario and examples <strong>of</strong> how to<br />
apply the knowledge.”<br />
– Prime Minister Department<br />
About The Logo<br />
The logo is a symbol <strong>of</strong> a golden stack <strong>of</strong> three “A” alphabet, the acronym <strong>for</strong> “<strong>Asian</strong><br />
<strong>Alliance</strong> <strong>for</strong> <strong>Advancement</strong>”. Small font is selected to reflect modesty and yet its typeface<br />
represents audacity. This combination reflects the golden heritage <strong>of</strong> <strong>Asian</strong> talents, values<br />
and wisdoms <strong>for</strong> the world. The stacking effect symbolises unison in alliance with an<br />
upward perspective that represents advancement.<br />
Overall, the logo is a symbol <strong>of</strong> 3A’s vision – Bringing together experts and pr<strong>of</strong>essionals<br />
from Asia <strong>for</strong> Asia and the world.<br />
Philosophies <strong>of</strong> 3A<br />
The spirit <strong>of</strong> alliance is at its best with 3A strategic alliance model. The philosophies <strong>of</strong><br />
3A are:-<br />
Philosophy 1 Rediscover and redefine the golden heritage <strong>of</strong> <strong>Asian</strong> talents, values and<br />
wisdoms.<br />
Philosophy 2 Enhance the breadth and depth <strong>of</strong> capacity building.<br />
Philosophy 3 Promote innovation as the avant-garde competitive edge.
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