Download Good Influence: How to Engage Influencers for Purpose and Profit Free

Download Good Influence: How to Engage Influencers for
Purpose and Profit Free

Download Good Influence: How to Engage Influencers for Purpose and Profit
Free
Description :
Have you ever mobilized the power of popular culture, celebrities, and
influencers to do good? I have worked with Paul on several philanthropic
campaigns for social change. His expertise has also contributed to the health
of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force
for good will find his insights valuable. 8221 8212 Kevin Bacon, Award-winning
actor and philanthropistPaul M. Katz is a GRAMMY-nominated music
executive, social entrepreneur, and the founder and CEO of Entertain Impact,
an award-winning social impact agency. He has been at the forefront of
bridging the worlds of popular culture and philanthropy for over 30 years, with
experience ranging from The Bill and Melinda Gates Foundation to
Usher.Having worked on more than 100 marketing campaigns, Katz has
developed his own five-step sequence, dubbed D.R.E.A.M., for creating and
executing influencer-led campaigns. In GOOD INFLUENCE, Katz shares bitesized
lessons, case studies, entertaining stories, and practical tips while laying
out his thorough roadmap for employing popular culture and influencers.
Whether the goal is to raise awareness, support or money, with GOOD
Influence as their guide, organizations of all sizes and resource-levels, have
the tools they need to harness the power of fame culture for social good. Paul
has been an invaluable resource to me and my team, and it 8217 s thrilling
that his expertise is now available to all through Good Influence. His decades
of experience in harnessing popular culture for social good are apparent on
every page. A must-read for any non-profit leader exploring cause influence for
the first time. 8221 8212 Charlie Kunzer, Executive Director, ALIMA USA (The
Alliance for International Medical Action)Are you ready to make a
difference?Read GOOD INFLUENCE today!