PDF Somewhere Yes: The Search for Belonging in a World Shaped by Branding Ipad

PDF Somewhere Yes: The Search for Belonging in a World
Shaped by Branding Ipad

PDF Somewhere Yes: The Search for Belonging in a World Shaped by
Branding Ipad
Description :
Amazon Best Seller in Branding Logo Design, Advertising Graphic Design,
and Digital ArtIn a unique text most relevant to our times, Brooklyn-based
designer and creative director Beat Kaspar Baudenbacher dives into the pros
and cons of a social structure driven by branding.A complex and visually
provocative foray into the way we become our environment 8213 from our
products to our politics 8213 Somewhere Yes takes us on a journey designed
to make us question the intentionality of our choices, the depth of our
kindness, and our very belonging as a species on this planet.Branding has the
capacity to promote human connection but instead often fosters division and
detachment. Yet, it doesn't have to be this way 8213 it has simply evolved into
this struggle because we've allowed our individual wants to overcome our
collective needs, much like a symbol of beauty might evolve into one of
fascism. Baudenbacher provides insightful ways to take apart the identity crisis
we have so haphazardly put together, so that we may belong . . . better.