[PDF]⚡Ebook✔ Decoding the Why: How Behavioral Science is Driving the Next Generation of

#BESTSELLER
Decoding the Why: How Behavioral Science is Driving the
Next Generation of Product Design
Sinopsis :
Decoding the Whyis a story-driven exploration of the
possibilities for integrating behavioral science into product
design. Through engaging anecdotes, compelling experimental
findings, and exclusive insight from trailblazers in behavioral
product design, Nate Andorsky takes a behavioral first
approach to reimagining the way we build products.According
to numerous neuroscience studies,95% of our thoughts,
emotions and learnings occur before we are consciously
aware of them. However, much of today's technology is built
based on the other 5% the part users are able to articulate in
focus groups, interviews and when filling out surveys.It's our

job to decode the other 95%.Technology has driven progress
for decades, and industries have reacted accordingly by
dedicating enormous amounts of time and resources to
progress in this domain by building bigger, faster, and more
sophisticated systems. But what if the key to unlocking the
potential of your venture is not simply faster, better technology,
but rather an understanding of what drives human behavior?In
Decoding The Why, Nate helps readers find the answers to
such questions as:What are the social, cognitive and
emotional factors that drive human behavior?How can I
integrate behavioral science to build more effective tech
products?Is gathering user feedback and doing focus groups a
flawed model?And more...An untapped opportunity lies in the
fusion of technological innovation and psychological insights. If
we unleash this opportunity, could the software thathelps
individuals lose weight, exercise more, save money, or learn a
new skill have a greater impact? And given that these apps
touch millions upon millions of people daily, could integrating a
behavioral-first approach to building technology have widereaching
social impact? Nate believes so and explains how
integrating behavioral science into product design will get us
there.