PPC TRAINING IN BANGALORE
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases. www.nidmindia.com
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases.
www.nidmindia.com
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HOW TO
CHOOSE THE
RIGHT KEYWORD
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Keyword
A keyword is a word or phrase on
your website that matches the words
and phrases people are entering into
search engines
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Types of Keywords
1.
2.
3.
4.
5.
6.
Short-Tail Keywords
Long-Term Evergreen keywords
Intent Targeting Keywords
Competitor Keywords
Product Keywords
Negative Keywords
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1. Short-Tail Keywords
Short tail keywords are broad phrases
people commonly use in their searches.
These usually consist of one or two words
The top 1,000 keywords make up for less
than 20% of the search traffic.
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2.Long-Term Evergreen Keywords
“Evergreen” simply means something that is longterm
and sustainable. Content that doesn’t
become irrelevant with time is known as evergreen
content.
Evergreen content is a good strategy when it
comes to content marketing.
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3.Intent Targeting Keywords
By leveraging data recovered from
researching intent-driven marketing,
advertisers increase traffic to their sites,
attract better prospective clients, and can
generate more leads.
In fact, intent keywords are the most vital
aspect of paid search.
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4.Competitor Keywords
As the name suggests, competitor keywords
are the keywords your competing companies
use to achieve search listings.This type of
keyword uncovers the words and phrases
that drive traffic to your competitor’s
website.
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5. Product Keywords
Product keywords are terms related
to certain specific products and
brand offerings. For example, when
we search for “copier”, more often
than not we are greeted with
products by “Xerox”.
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6. Negative Keywords
Negative keywords can be termed as
completely opposite of a phrase
match.
They prevent your ad from popping up
when a particular keyword is used
within the search parameters. It is also
known as a “negative match”.
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How to Choose the right keyword
Look at search suggestions from google
Think questions Ideal customers my have
Check Google Keyword planner
Find Trending Topics on Google Trends
Free Keyword Research Tools
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Thanks for watching
+91 9611361147
www.nidmindia.com
nidmindia@gmail.com
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