Brand Guide Pont Neuf + Black

EASY TO WEAR
EASY TO LOVE
A CLEAN & STRONG CONCEPT
FROM PONT NEUF

WE ARE
Pont Neuf is easy-to-wear Danish-designed styles for women
looking for distinctive clothes in sizes XS to 3XL (36-56).
We aim to create individual items that look good on all sizes and shapes.
We take all the advantages of plus-size design to create flattering and
comfortable tunics, dresses, tops and blouses
that give you a wonderful sense of freedom.
A perfect combination of …
- simple and stylish design
- high quality and focus on natural, breathable fibres
- expressive and powerful prints
- great colours
- 3D-structured fabrics
ensures success with our unique Pont Neuf look.
We also offer a wide selection of great classics through our extensive
NOOS programme.
All our styles can easily be transformed from day to evening wear,
giving you a full palette of easy-to-wear fashion.
All our styles have recognisable names for clarity and to ensure
you get the right fit.
And the styles you love most are repeated and redesigned for
the following seasons, enabling you to buy your favourites
over and over again.
EASY TO WEAR – EASY TO LOVE
Just like Pont Neuf – which is French for ‘new bridge’.
We believe our strong concept of EASY-TO-WEAR fashion is built to last.

• Recognizable individual easy-to-wear and
spacious styles in our unique Pont Neuf look.
Size XS-3XL (36-56) mainly produced in Europe.
• 4 express collections of stylish easy-to-wear
styles in expressive prints, good quality and 3D
structured fabrics.
• 2 changing pre-collections in exciting qualities
• A big classic NOOS program.
• A brand represented in Denmark, Sweden,
Norway, Finland, Iceland, Germany, Belgium,
Netherlands, Switzerland, Uk and Austria.
• Well-known brand - easy to handle,
easy to wear and easy to love.
• SoMe activities, guidance and inspiration to build
brand awareness. You’re never on your own.
• 24/7 Business access on our B2B portal.
WHAT YOU GET
Simple to handle and easy to understand

PONT NEUF BLACK
WE ARE
Please welcome our new sub brand - Pont Neuf BLACK
A strong cool collection for the plus-size woman.
The Pont Neuf BLACK is perfect for the woman who loves a little attitude
and have attention to details.
This is what you get:
- A cool and raw look
- Designs in dark tones - a sublime contrast to Pont Neuf
- Beautiful details like statement, patch pockets, contrast stitching,
mixed qualities etc.
- Unique and fine trimmings
- Styles that is both comfortable and powerful
- An edgy touch whenever you feel like it
- High quality
- Breathable, soft and natural materials in a mix of bamboo, cotton, etc.
- New collections twice a year
Like the rest of Pont Neuf we give you styles that can easily be dressed up
and down, with recognisable names for clarity and to ensure you get the
right fit. And the styles you love most are repeated and redesigned for the
following seasons, enabling you to buy your favourites over and over again.
With Pont Neuf, Pont Neuf BLACK and NOOS we give you a full palette of
easy-to-wear fashion.
EASY TO WEAR – EASY TO LOVE

PONT NEUF BLACK
• Recognizable individual easy-to-wear and
spacious styles in our unique Pont Neuf look.
Size XS-3XL (36-56) mainly produced in Europe.
• 2 cool and edgy BLACK collections, (Spring and
Autumn) with attention to details
• A brand represented in Denmark, Sweden,
Norway, Finland, Iceland, Germany, Belgium,
Netherlands, Switzerland, Uk and Austria.
• A new sub brand - easy to handle,
easy to wear and easy to love.
• SoMe activities, guidance and inspiration to build
brand awareness. You’re never on your own.
• 24/7 Business access on our B2B portal.
Simple to handle and easy to understand
WHAT YOU GET

WHO IS SHE
I know my way in life, and I enjoy spending time on the things that
make me happy – just like any other woman my age.
I know what works for me and my body.
A strong and easy-to-wear concept:
- It suits my curves and conceals where necessary
- It helps me maintain my personal style
- It’s convenient; I already have my favourites
- It’s suitable for any occasion
- High-quality, flattering items that make me feel and look good
I can have it all in one brand – what’s not to like?
And finally – I adore beautiful fabrics with a great print or 3D effect,
often in a familiar style I already know. And the new Pont Neuf
BLACK gives me an extra contrast of coolness to add on.
That’s why Pont Neuf is the perfect choice for me.
EASY TO WEAR – EASY TO LOVE

A PART OF...
PARDON BRANDHOUSE
At Pardon we design and produce clothes for women in all sizes.
And do our best to empower personalities.
Since 2000, we have been passionate about providing high-quality clothing
to fashion-conscious women in sizes 36 to 60, while focusing on plus sizes.
At Pardon, we proudly offer nine brands
– Pont Neuf, ADIA, Aprico, Elton, SHIRTMAKER, Chalou, Sempre piú,
Elinette and LIND along with a diverse and passionate team.
We collaborate closely across our nine brands.
This gives us the best synergies, a flexible set-up and
the right level of development.
And helps us to maintain our shared values and principles:
Passion – Easy to understand – Personal – Brave – Trust
Our goal is to strengthen personalities through our products,
our culture and how we act on a daily basis
and in so doing create value for you, me, us – everyone involved in our brands.