2023-03 NAR - Profile of Home Staging - 03-30-2023
Home buyers, many of whom are stretching their budgets to the max, are clamoring for move-in-ready properties that don’t require extra repair expenses. Home staging can boost the move-in-ready appeal and sway buyers—even if the home isn’t in pristine condition, according to the National Association of REALTORS®’ 2023 Profile of Home Staging. “Buyers want to easily envision themselves within a new home, and home staging is a way to showcase the property in its best light,” says Jessica Lautz, NAR’s deputy chief economist and vice president of research.
Home buyers, many of whom are stretching their budgets to the max, are clamoring for move-in-ready properties that don’t require extra repair expenses. Home staging can boost the move-in-ready appeal and sway buyers—even if the home isn’t in pristine condition, according to the National Association of REALTORS®’ 2023 Profile of Home Staging.
“Buyers want to easily envision themselves within a new home, and home staging is a way to showcase the property in its best light,” says Jessica Lautz, NAR’s deputy chief economist and vice president of research.
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<strong>Home</strong> Improvement<br />
• The most common home improvement items agents<br />
recommended to sellers were decluttering the home (96<br />
percent), entire home cleaning (88 percent), and removing pets<br />
during showings (83 percent).<br />
<strong>Home</strong> Improvement Items Recommended<br />
Declutter home<br />
Entire home cleaning<br />
Remove pets during showings<br />
Pr<strong>of</strong>essional photos<br />
Minor repairs<br />
Carpet cleaning<br />
Depersonalize home<br />
Paint touch ups<br />
Painting walls<br />
Landscape outdoor area<br />
Grouting<br />
96%<br />
88%<br />
83%<br />
73%<br />
72%<br />
71%<br />
65%<br />
58%<br />
57%<br />
50%<br />
<strong>30</strong>%<br />
Other<br />
12%<br />
0% 20% 40% 60% 80% 100%<br />
<strong>2023</strong> <strong>Pr<strong>of</strong>ile</strong> <strong>of</strong> <strong>Home</strong> <strong>Staging</strong>
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