2023-03 NAR - Profile of Home Staging - 03-30-2023
Home buyers, many of whom are stretching their budgets to the max, are clamoring for move-in-ready properties that don’t require extra repair expenses. Home staging can boost the move-in-ready appeal and sway buyers—even if the home isn’t in pristine condition, according to the National Association of REALTORS®’ 2023 Profile of Home Staging. “Buyers want to easily envision themselves within a new home, and home staging is a way to showcase the property in its best light,” says Jessica Lautz, NAR’s deputy chief economist and vice president of research.
Home buyers, many of whom are stretching their budgets to the max, are clamoring for move-in-ready properties that don’t require extra repair expenses. Home staging can boost the move-in-ready appeal and sway buyers—even if the home isn’t in pristine condition, according to the National Association of REALTORS®’ 2023 Profile of Home Staging.
“Buyers want to easily envision themselves within a new home, and home staging is a way to showcase the property in its best light,” says Jessica Lautz, NAR’s deputy chief economist and vice president of research.
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Buyer Expectation <strong>of</strong> the<br />
Number <strong>of</strong> <strong>Home</strong>s Buyer<br />
Would See Before Buying<br />
• Fifty-six percent <strong>of</strong> respondents stated that their buyers typically<br />
did not have an expectation <strong>of</strong> the number <strong>of</strong> homes they would<br />
see before buying.<br />
• Twenty-five percent <strong>of</strong> respondents stated that their buyers did<br />
have an expectation <strong>of</strong> the number <strong>of</strong> homes they would see.<br />
• Among those who did have an expectation, their buyers expected<br />
to view a median <strong>of</strong> seven homes in-person and a median <strong>of</strong> 12<br />
homes virtually.<br />
• Forty-five percent <strong>of</strong> respondents cited that their buyers expected<br />
to view between six to 10 homes in person.<br />
Buyer Expectation <strong>of</strong> the Number <strong>of</strong> <strong>Home</strong>s<br />
They Would See Before Buying<br />
Don't know,<br />
19%<br />
Buyer has<br />
expectations,<br />
25%<br />
Buyer does<br />
not have<br />
expectations,<br />
56%<br />
Number <strong>of</strong> <strong>Home</strong>s Buyers Expected to See<br />
In-person<br />
38%<br />
45%<br />
9%<br />
4% 4%<br />
Virtually<br />
17% 20%<br />
15%<br />
3%<br />
12%<br />
35%<br />
0% 20% 40% 60% 80% 100%<br />
0 1 to 5 6 to 10 11 to 15 16 to 20 21 or more<br />
<strong>2023</strong> <strong>Pr<strong>of</strong>ile</strong> <strong>of</strong> <strong>Home</strong> <strong>Staging</strong>
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