Portfolio no bleeds_Bennett

RACHEAL BENNETT DESIGN PORTFOLIO

Racheal Bennett
Graphic Design | Photography | Watercolor & Oil Painting
Community College of Denver
AAS | Graphic Design UCD Transfer
University of Colorado Denver
BFA | Major in Digital Design, Minor in photography
Awards
CCD Art Show Best of Graphic Design 2023
CCD Art Show Best of Painting 2023

PERSONAL IDENTITY

PERSONAL IDENTITY BRANDING
For my personal branding, I wanted to
really express my overall personality and
aesthetic. In addition to digital design, I
am also a painter specializing in watercolor
and oil paints. I tend to focus on natrual
subject matter so, I wanted to convey those
two ideas. I came up with a cherry blossom
tree design with my initials and a simpler
mark that compliments the main logo to
use in other contexts.

PROCESS

STYLE GUIDE
Monarcha
TYPEFACES
Attic Antique
COLOR PALETTE
#406778 #B088A0 #0B283D

REBRANDING

THE MOLECULE EFFECT REBRAND
The original logo was in need of more
visual communication as to what the
brand is all about. I decided to add a
colorful graphic that would be both
eye-catching as well as communicative
as to what The Molecule Effect is. I felt
that a more visually interesting logo
would generate more interest in the
brand as well.
ORIGINAL DESIGN

PROCESS

STYLE GUIDE
INTERSTATE COMPRESSED BOLD
TYPEFACES
KANEDA GOTHIC REGULAR
COLOR PALETTE
#00FFFF #0000FF #FF00FF #4000FF

BOOK COVER REBRAND
The original cover is aesthetically
pleasing, but I thought it would be
interesting to use brighter, more eyecatching
colors for this cover. I used
my oil painting of a skull in pinks and
blues as the oil paint look fits with the
theme of this book. I used pink and
white type to compliment the imagery
and make for a legible title.
ORIGINAL DESIGN

MAGAZINE

NEW WAVE MAGAZINE CONCEPT
New Wave Magazine is a fictional magazine
created for a class project. The assignment
was to create a magazine with a theme/
subject of our choice. I chose to create a
magazine based on the New Wave genre
of music spanning from the 1970’s-1990’s.
Because this genre/style is quite colorful, I
wanted to make sure that the masthead was
flexible in regard to use of color.

PROCESS
New Wave Magazine is a
fictional magazine that
caters to fans of the New
Wave genre of music. The
magazine’s aesthetic is an
ode to the 80’s that feels
nostalgic, yet contemporary.
The masthead for New Wave
Magazine is the typeface
Interstate with a slught wave
effect applied in Illustrator.

STYLE GUIDE
KOROLEV CONDENSED
TYPEFACES
NEW ORDER REGULAR
COLOR PALETTE
#5DC7D3 #3D64AD #E82390 #824799

POSTERS

STYLE GUIDE
FRANKLIN GOTHIC MEDIUM ITALIC
TYPEFACES
COOPER STD
COLOR PALETTE
H
#E9D827

FINE ART