Learn how to build an Omnichannel Retail Strategy in 6 steps

Summary
The retail industry is changing with respect to customer behaviors. It’s expanding
and moving outside stores as consumers look for the ideal products
and brands. The majority of buyers now search for products online instead of
visiting brick-and-mortar stores. And those who buy in-store often made up
their mind after viewing products on social media channels.
To stay relevant in this shifting market, retailers must engage customers
through digital channels. They need to opt for omnichannel solutions to serve
customers in-store and online. This guide highlights the steps that a modern
retailer needs to follow for a complete omnichannel transition.
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