Learn how to build an Omnichannel Retail Strategy in 6 steps

Modern Customer Journeys
Omnichannel retailing is all about keeping up with modern customer experiences.
Today’s consumers spend more time online and about 71% of consumer
buying decisions are influenced by social media. They want faster shipping and
want retailers to deliver quickly. Then there’s the choice of shopping medium
and delivery options.
Modern retailers must try to engage the customers in how they want to engage.
Modern Consumer Retail Scenarios
Retailers need to understand the way today’s customers tend to shop. Only
then you’ll be able to cater to their needs and offer them a true omnichannel
experience.
Buy In-Store:
The most common customer shopping scenario in which the customer researches
intensively. The buyer visits local stores and gets an idea about top products. The customer
then does more research on the benefits, reads online reviews, and compares
the prices of different brands. The consumer then returns to the local store to purchase
the product that fits the needs and bill.
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