[READ] On Brand Shape Your Narrative. Share Your Vision. Shift Their Perception

[READ] On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
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On Brand: Shape Your Narrative. Share Your
Vision. Shift Their Perception.
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[READ] On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
Full Book

Description
From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and
will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal
development to help them level up, pivot professionally, or for support through a transition. How
you show up in person, over email, and on social media communicates your personal brand. That
brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network,
grow your confidence, and plot your future. Aliza Licht, a former fashion executive who
successfully turned her communications expertise into a multimedia brand and consultancy,
shares both personal and professional advice from her lived experiences and from expert
contributors to help you discover what your brand is: who you already are, who you want to be,
and how to ensure others see you that way. In a world where the lines between personal and
professional are blurred and we communicate nonstop in both obvious and subtle ways, getting
your message right and learning how to market yourself is paramount to success, and can
determine which opportunities are presented to you, or handed to someone else. This book is for
the new graduate seeking their first job, the middle manager looking to level up, the executive who
wants to become more notable, the entrepreneur building from scratch, the person who wants to
pivot to a new career, the social media influencer who is their own brand—it’s for anyone who
wants to affect the way people perceive them and feel proud when they hear the words “that’s so
on brand for you.” This personal branding book has the best practices for anyone–whether you’re
just starting to consider your personal brand or have decided to rebrand yourself–to help you
engage the world, to be known and understood so you can prosper professionally, personally, and
financially. It’s the new What Color is Your Parachute book for graduates seeking career help
relevant to the social media generation, and new leadership books for the remote work employee
wanting to establish influence in today’s virtual workplace.