what is digital marketing

What Is Digital
Marketing ?
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Table Of Content
1. What Is Digital Marketing ?
2. Why Is Digital Marketing Important?
3. How Does Digital Marketing Work?
4. Types of Digital Marketing
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What Is Digital Marketing ?
Promoting brands through the Internet
and other digital communication
channels is known as digital
marketing, sometimes called online
marketing. This comprises text and
multimedia messages as well as email,
social media, and web-based
promotion as a marketing medium.
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Why Is Digital Marketing Important?
Digital marketing helps you target the
customers most likely to purchase your
products or services and reach a wider
audience than you could with traditional
techniques. Also, it permits you to
estimate progress every day and make
adjustments as necessary, and it is
continually more reasonable than
traditional advertising.
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How Does Digital Marketing Work?
Digital marketing is developing and
distributing content via owned, earned,
and paid digital mediums, such as SEO,
SEM, and pay-per-click, as well as
promoting that content. Owned digital
platforms include websites, pages on
landing pages, social media, email, and
mobile applications.
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Types of Digital Marketing
1. Search Engine Optimization(SEO)
2. Content Marketing
3. Social Media Marketing(SMM)
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Email Marketing
7. Influencer Marketing
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