0556-C-brandbook-2023-6x9-digital-single-051623-
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A dear friend and brand builder once told me,<br />
“A brand is a promise made, delivered, and<br />
measured.”<br />
I couldn’t agree more.<br />
We continue to build our brand, delivering<br />
what we promise — exceptional service<br />
that enhances lives and property values.<br />
That is how we strengthen our reputation<br />
as a leader, defining service in our industry.<br />
I am excited to share with you this book<br />
created to educate and inspire us with key<br />
elements of our brand.<br />
I trust you will join me in embracing each<br />
of them. I imagine our future together —<br />
bringing our values to life while creating a<br />
brand that resonates with everyone whose<br />
lives we touch.<br />
Thank you for bringing these important<br />
aspects of our culture and service to life<br />
daily in your work. I look confidently to our<br />
future as we elevate our brand together.<br />
With gratitude,<br />
David Diestel<br />
Chief Executive Officer<br />
FirstService Residential
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