Your Custom Home Marketing Plan Presented by Ane' & Co.

YOUR 

CUSTOM 

HOME 

MARKETING 

PLAN

More Than Just 

Real Estate 

Ane' & Co. serves buyers, sellers, 

and investors in South Florida’s 

luxury market. The firm specializes 

in coastal and equestrian 

properties, as well as finding or 

marketing single-family homes, 

exclusive estates, and chic city 

condos. Ane' & Co.’s clients can 

expect true concierge service that 

goes far beyond normal 

expectations. Its dynamic, 

experienced team composed of 

well-connected South Florida 

professionals help sellers with 

staging, remodeling, and creating 

curb appeal. They also connect 

buyers with specialized sources 

for yachts, airplane charters, and 

horses. 

“At Ane. & Co., we 

provide elite, customized 

service to a sophisticated 

clientele. Our agents are 

experts at helping clients 

fully realize their South 

Florida lifestyle dreams. 

Cinthia Ane', Founder 

Your Custom Home Marketing Plan 

AneandCo.com

Our Philosophy 

From Our Founder 

You’re about to sell a property in one of the most 

competitive real estate markets in the world, so 

having an experienced and well-connected real 

estate agent isn’t just helpful, it’s essential. Ane' & 

Co. is the team you’ve been looking for. 

We provide deep insights on current buyer 

demands, offer access to an exclusive network of 

top agents and the buyers they represent, and 

leverage top technology tools to promote your 

listing. This formula sets the stage for our team to 

negotiate the optimal final sale price on your 

behalf, ensuring that you get the very best return 

on your real estate investment. 

Beyond data, tools, and technology, our talented 

team invests our unrivaled industry expertise, 

time, and energy into making sure you feel 

confident throughout your entire transaction. We 

work tirelessly to make sure you’re satisfied with 

our service from our first meeting to the moment 

you sign on the line and finalize your sale. 

Most importantly, we recognize that real estate is 

about much more than managing transactions. It’s 

about building relationships and supporting you 

through a significant life event. That’s why our 

team prioritizes getting to know you. It’s our 

privilege to have the opportunity to learn about 

your real estate and life goals and to help you 

achieve them. 

We can’t wait to get started! 

Sincerely, 

Cinthia Ane’ McGreevy, Founder 



About Horse and Home Estates 

at Ane & Co. 

At Horse and Home Estates, we are proud 

to serve as South Florida’s top real estate 

team for luxury equestrian properties. We 

represent both buyers and sellers of land, 

ranches, and horse farms, and our real 

estate professionals include horse owners, 

riders, trainers, and agents with personal 

experience when it comes to the needs of 

Florida equestrians. Our clients report 

high satisfaction and appreciate our 

responsive and thorough representation 

throughout the sale or purchase of their 

property. With over $1 billion in 

completed transactions and countless 

satisfied clients, we’re prepared to deliver 

outstanding results to you. 

WE HANDLE ALL YOUR EQUESTRIAN REAL ESTATE NEEDS 

With experience in buying and selling premium real estate within the equestrian, luxury, 

and golf communities, we are your local experts for the South Florida luxury home and 

horse farm markets. Our knowledge of the local market allows us to find you the 

property that will meet your needs in terms of acreage, amenities, and location. Our 

equestrian real estate services are available to much of South Florida’s Gold Coast, 

including Broward, Miami-Dade, and Palm Beach counties, as well as many popular 

equestrian communities. 

Our goal is to help you find the property that best meets your needs. For this reason, 

we’ll show you every listing that meets your criteria, regardless of whether it is our listing 

or that of another agent. We take our responsibility of guiding you through the buying 

or selling process seriously. 



YOUR EXPERT EQUESTRIAN PROPERTY AGENTS 

Anyone can claim to be a specialist in equestrian properties, but at Horse and Home 

Estates, we have the experience to back up those claims. We understand that to 

succeed in this market, you need more than knowledge of residential real estate. 

Farmland, especially large properties fit for horses, comes with many nuisances that a 

standard Realtor® just won’t understand. That’s why we leverage our connections within 

the horse industry and can call upon our national network of connections when needed. 

DIVERSE SELLER SERVICES 

For sellers, our first goal is to help you understand the best use of your property and its 

value. We market your home and land to attract top-quality buyers, ensuring that you 

stand out from the competition and that your property’s story is represented accurately. 

As our client, you’ll take advantage of our extensive marketing resources, including more 

than 1,000 internet sites as well as social media, direct mail, email, and print resource 

campaigns. We market your property to attract luxury buyers, including equestrians and 

those interested in farms with acreage. Let us show the world what your property has to 

offer. 



Exemplifying Excellence 

Cinthia 

Ane' 

McGreevy 

Founder | REALTOR 

Cinthia Ane’ McGreevy has a 

reputation for skillfully collaborating 

with her clients to design their 

desired lifestyles while providing 

elevated care that transcends their 

expectations. As a longtime Florida 

resident who has been a real estate 

professional for more than two 

decades, Cinthia has a deep 

understanding of the region’s 

established communities, new 

developments, distinctive properties, 

and abundant amenities. She is 

dedicated to helping clients solve for 

a range of housing needs and has 

expertise in single-family homes, city 

condominiums, waterfront dwellings, 

and equestrian estates. Whether 

she’s connecting with a buyer with a 

home that reflects their personal 

style or planning a dynamic 

marketing strategy for a luxury seller, 

Cinthia’s goal is always the same: to 

create an extraordinary experience 

that yields extraordinary results. 

Cinthia uses leading industry 

technology, fiercely negotiates for 

her clients, and offers an upscale, 

first-class service. Her commitment 

to excellence has consistently landed 

her on the Top 100 Real Estate 

Agents in America list, and the Wall 

Street Journal and RealTrends 

named her as one of the 100 Most 

Influential Real Estate Agents in the 

nation. Cinthia continually perfects 

her 

craft through ongoing education: Her 

professional certifications include 

Certified Residential Specialist (CRS); 

Certified Luxury Home Marketing 

Specialist (CLHMS); Million Dollar 

Guild; Certified Investor Agent 

Specialist (CIAS), Certified Distressed 

Property Expert (CDPE); Five Star REO 

certified; and Broker Price Opinion 

(BPO) certified. She is also a member 

of the Master Brokers Forum, an 

invite-only organization that consists 

of the top agents in South Florida. 

Beyond real estate, Cinthia is an 

accomplished horseback rider with 

an extensive equestrian background. 

She is passionately involved in the 

USEF showing community: She has 

shown at Winter Equestrian Festival 

(WEF) in Palm Beach, Florida; The 

World Equestrian Center (WEC) in 

Ocala, Florida; the Tryon International 

Equestrian Center in Tryon, North 

Carolina; as well as the Kentucky 

National Finals and Retired Racehorse 

Project in Lexington, Kentucky. She 

has also competed with her off-track 

Thoroughbreds in hunter and jumper 

competitions. Cinthia is the vice 

president of TAKE2 Second Career 

Thoroughbred Program, Inc. She and 

her husband, Tom McGreevy, a 

reputable bloodstock agent, are 

passionate about helping retired 

racehorses flourish in loving new 

homes. 



The Ane & Co. 

Real Estate Team 

Cinthia Ane' 

Founder | Realtor 

Rachel Anderson 

Realtor | Operations 

Manager 

Kyle Blum 

Realtor 

Hannah Brown 

Realtor 

Amanda Langan 

Realtor 

Meredith Lauria 

Client Success Specialist 

Samantha McGreevy 

Realtor 

Tom McGreevy 

Realtor 

Utilizing a signature combination of strategic thinking, unparalleled market knowledge, and the 

ability to provide superior customer service, Cinthia Ane’ leads a dynamic team, each with their own 

specific skill set, that ranks among the best real estate teams in Florida. 



Javier Nunez 

Business Manager 

Donnie Pingaro 

Broker 

Sheila Raper 

Marketing 

Sherry Turnbow 

Realtor 

Joshua Zorn 

Realtor 



Pricing for Profitability 

Pricing Your Property 

List price is undoubtedly the first thing you want to talk about, and 

we get it. But the final decision on how to price your property will 

become clear only after we’ve done the work to make it market ready. 

During this process, we’ll consider all variables: location, features, and 

demand. 

It’s essential to price your property correctly when it goes to market. 

Overpricing can pose significant challenges, especially if a correction 

is later required. More specifically, having to lower a price can send a 

negative signal to buyers, even if the property is everything they’re 

seeking. We’ll leverage our extensive local expertise to make sure we 

get it right. 

Your property is 

unique, and we'll work 

with you to set a price 

that: 

Illustrates your property's 

fair market value in 

relation to current 

conditions. 

____________ 

Considers the best 

features of your property, 

as well as realistic 

drawbacks. 

____________ 

Compares your property to 

others that have recently 

sold or have lingered on 

the market. 

____________ 

Reflects a deeply analyzed 

price range that will attract 

the most qualified buyers. 



Who Pays for What? 

Closing costs are various fees that cover all the services necessary to complete a 

real estate transaction. Lenders, title companies, real estate agents, and other 

service providers charge these fees. Although the question of who pays for 

various closing costs is negotiable between the buyer and seller, here’s a 

breakdown of how costs are typically divided. 

The Seller Customarily Pays 

Real estate commission for both the 

buyer agent and listing agent 

County transfer tax 

Document preparation for the deed 

Documentary transfer tax (the 

amount is dependent upon sales 

price) 

Pay off of all loans against the 

property 

Interest accrued on loans being 

paid off, reconveyance fees, and 

pre-payment penalties 

Home warranty (if specified in the 

contract) 

Any judgment or tax liens against 

the seller 

Property tax proration 

Unpaid homeowner’s dues (for 

condominiums) 

Bonds or assessments 

Delinquent taxes 

Move-out fees (for condominiums) 

Seller notary and recording fees 

Third-party Natural Hazard 

Disclosure Statement and California 

Tax Disclosure Report 

Pre-sale pest inspection fee 

Underground storage tank report 

Energy and water conservation 

inspections and recording 

Miscellaneous chargers 

City transfer tax 

The Buyer Customarily Pays 

Buyer notary fees 

Title and escrow fees 

Contractor’s and pest inspection 

fees 

All new loan charges (points, 

appraisal, document processing 

fees, etc.) 

Interest on new loan from the date 

of funding to 30 days before the first 

payment date 

Home warranty 

Homeowner’s insurance for the first 

year 

Earthquake insurance (optional) 

Private mortgage insurance 

(typically two months) if required by 

the lender 

Private mortgage insurance 

impound account (one year) if 

required by the lender 

Property tax impound account if 

required by the lender 

HOA account transfer fee 

Miscellaneous charges 

Sewer lateral bond 

This list is a general guideline of charges and 

may not be wholly inclusive for your 

transaction. 



Buyer Stats 

WHERE BUYERS COME FROM 

Internet 

Agent 

Yard Sign 

Friend 

Home Builder 

Direct 

Newspaper 

WHAT BUYERS DEEM USEFUL 



Maximizing Exposure 


Your Property 

Excellent presentation is essential to 

selling a home. We take time and 

effort to represent your home in the 

best possible light and then place it 

in the appropriate media quickly 

and efficiently. 

The next owner of your home could 

be searching for properties 

anywhere. Every piece of marketing 

we produce reflects our passionate 

attention to detail and maximizes 

exposure in ways that make the 

most significant impact on buyers. 

Staging 

____________ 

Photography 

____________ 

Virtual Tours 

____________ 

MLS/Syndication 

____________ 

Email Campaigns 

____________ 

Single Property Website 

____________ 

Print Marketing 

____________ 

Open Houses 



Professional 

Staging 

The reality is: If your home doesn’t look amazing on a phone, buyers won’t show 

up. Today’s buyer searches for properties in real estate apps and on mobile sites, 

quickly scrolling through listings and watching for photos of properties that 

catch their eye. With that in mind, professional staging is a must that will ensure 

your listing gets the attention it deserves and will help you get top dollar for your 

property. 

Our top-notch designers and stagers know how to make your property shine. As 

part of our initial consultation, we’ll provide a thoroughly researched plan for 

staging your home that will help buyers fall in love. And remember -- if the 

upfront cost seems steep, consider that well-staged properties can earn back 

nearly twenty dollars for one dollar invested. 

53% 

of sellers' agents say that 

staging a home decreases 

the amount of time a 

home spends on the 

market. * 

83% 

of buyers' agents say that 

staging makes it easier for 

buyers to "visualize" the 

property as their future 

home. * 

* National Association of REALTORS Profile of Home Staging 



Professional 

Photography 

The decision to purchase a 

property is almost always based 

on a buyer’s emotional 

connection to the space. That’s 

why it’s paramount to have 

photos that will make an impact 

from the moment your listing is 

featured online. 

We utilize a team of artistic 

photographers who understand 

how lighting, composition, 

framing, and details converge to 

bring a space to life. We will 

capture your home in a way that 

will make an excellent first 

impression and will drive 

interest and demand. 



Virtual 

Tours 

Photos can capture the essence and beauty of a home, 

but by themselves, they can’t show how rooms flow 

together. Virtual tours offer homebuyers a remote, walkthrough 

experience that makes them feel like they’re 

actually there. 

Our advanced videography and 3D tours allow clients to 

explore your property’s floor plan and features by 

providing a truly immersive and interactive experience. 



Open 

Houses 

Busy open houses generate 

buzz and motivate action. 

Buyers move quickly and 

aggressively to secure the 

home everyone seems to 

want. Our track record of 

successful open houses often 

contributes to a higher 

number of viable offers and 

boosts our strong sales 

statistics. Essentially, in 

competitive markets, open 

houses are essential to your 

success. 

Attract more 

potential buyers 

____________ 

Set the scene 

your way 

____________ 

Lock in that 

interested buyer 



Email 


We’ll send an email alerting 

top agents in our area to your 

listing. Buyers’ agents jump to 

open these emails because 

they’re all trying to stay on top 

of inventory and get their 

eager clients into hot new 

properties ahead of the 

competition. We sell a lot of 

our homes through buyer’s 

agents we’ve known and 

worked with for years. As a 

result, they pay attention 

when we alert them to an 

exciting new home on the 

market. 

Print 


Professionally 

designed with buyers 

in mind 

____________ 

High quality 

printing 

____________ 

Making a 

lasting impression 

Unique properties deserve marketing 

materials that stand out and let buyers know 

your home is unlike others on the market. We 

know what features make buyers want to see 

more, so we design materials to highlight all 

the ways your home is exceptional. We then 

professionally print them on high-quality 

paper that ensures they, and your home, will 

stand out from the competition. 



Single Property Website 

As we customize a marketing 

strategy for your home, we’ll 

consider whether creating a 

unique website with property 

details and photo galleries is 

beneficial. In today’s fast-paced 

market, these sites are often 

unnecessary. However, if we 

agree a devoted website will 

build momentum and bring 

local and international attention 

to your home, we’ll create it and 

promote it on social media, to 

our network of potential buyers, 

and on marketing materials to 

generate site visitors. 

Syndication 

No matter how stylish and informative a 

website is, the average real estate 

brokerage doesn’t get five million visitors 

a month. But national listing sites, like 

those listed below, do! We’ll make sure 

your property appears on every relevant 

heavily trafficked listing platform, giving 

you the opportunity to connect with as 

many potential buyers as possible. 



Global Reach 

Achieving global reach when marketing your home is essential. With growing 

wealth and investors coming from all corners of the world, the buyer of your 

home could be from any country. To ensure proper reach, the following channels 

are ways we help your property reach international buyers. 

MANSION GLOBAL 

Mansion Global is the award-winning, premier digital destination for compelling content 

about the global real estate market. From market analysis to relevant news, Mansion 

Global's multilingual platform is localized to address the interests of an international 

audience. It also provides its high net worth audience with the ability to search luxury 

listings for sale around the world. 

JUWAI 

Juwai, which means "home overseas," is visited by thousands of Chinese buyers each day 

from over 400 cities throughout China, as well as major Chinese communities in Taiwan, 

Hong Kong, Malaysia, and Singapore. Juwai strives to be at the forefront of innovation of 

products and services, which assist them in growing their business by gaining exposure 

to Chinese buyers--the largest international property buying force. 

GLOBAL NETWORK OF REAL ESTATE PORTALS 

Through our partnership with a leading real estate technology firm, we will syndicate 

your property to over 100 trusted international real estate portals in 60 countries 

throughout Asia, Europe, and South America. 



Client Testimonials 

One seldom finds the ‘total package’ in a Realtor, but Cinthia Ane’ is just that! She is 

sharp, fair, knowledgeable, and one of the hardest workers in the industry. I would 

recommend her 1000%. Rick 

We loved working with Cinthia!!! We were under very strict timing restrictions since we 

needed to find a home we could move into very quickly, before our lease expired, and 

she was very helpful and did everything in her power to get us a very fast and efficient 

closing. She and her team agents/assistants are very organized and committed to helping 

clients, preparing all necessary paperwork in advance and coordinating all required 

timely to ensure everything gets done right the first tie. Would definitely use Cinthia 

again and HIGHLY recommend her and her team! Haydee 

Wow! I don’t know where to start! I have purchased/sold a few homes in the past but I 

must say that this was the most seamless and well managed transaction I have ever 

experienced. They kept me fully informed every step of the way. We had some hurdles to 

cross, but with the Cinthia Ane’ Team knowledge and guidance I traversed them all. I 

will definitely recommend this team and use them again and again in the future. Total 

winners!! Roddy 

I decided that I wanted to purchase my first home but did not know where to begin. 

Through Bank of America in Miami, I was recommended to Cinthia Ane’ who would 

help me to through the process. He assured me that she is knowledgeable, experienced, 

and very competent. I contacted Cinthia and have no regrets to this day. I still own the 

home in Miami and continue to use her every year since. I now live full time in New York 

and use her to rent my home. She is not only my Realtor but my friend. I would highly 

recommend Cinthia and her team. Ann Marie 

I would absolutely recommend Cinthia and her team. They were very professional, 

friendly, and patient. We had a lot of questions through the process of selling and buying 

and they were always available to help. Cinthia showed us multiple homes and pointed 

out things we wouldn't have thought to check for. Her team guided us through 

paperwork and were friendly every time I called, and I called her A LOT. In the process 

of buying our new home, we had a difficult time with the seller, but Cinthia's team was 

diligent and fought for us. We were able to find and close on our dream home! If I could 

give them more than 5 stars I would. I will be recommending this team to everyone I 

know! Melissa & Ruben 



Client Testimonials 

Cinthia and her team were nothing but a dream to work with! My wife and I relocated 

from NY to FL in January. We were introduced to Cinthia when we started our house 

hunting journey and we never looked back. New to the FL real estate market and 

nuances from NY, Cinthia walked us through every step of the way. Even with an ultra 

competitive market, Cinthia asked us to trust her and promised we would find our dream 

home. After 3 months of relentless showings, Cinthia did just that. We closed on our 

home on 4/29/2022 and we could not be happier. I could not recommend Cinthia and 

her team enough! mfaltings3 

We are very pleased to submit this review on behalf of Cinthia Ane' McGreevy. We 

found Cinthia and the entire staff to be friendly, efficient, and knowledgeable. We were 

greeted with courtesy, cheerfulness, and honesty. Things promised were upheld and 

carried through as stated. Since we had little experience in real estate, they were patient 

with us and prompt to answer our many questions. Our unit was posted in January 2022 

and, by the efforts and hard work of this staff, was closed in April 2022. (Less than 4 

months) They provided excellent exposure with a well written description of the 

property, high quality photographs, and a very well designed promotional brochure. We 

could not have asked for any better. Without reservation, we highly recommend Cinthia 

and her staff to anyone looking to sell or buy property in the state of Florida. Thank you 

again Cinthia and staff. Continue to be blessed and we submit this with God's blessings. 

Larry and Pat 

Cinthia and her team are highly professional, friendly, helpful, and productive. My home 

sold quickly and Cinthia was thorough and helpful throughout the entire process. 

TARATERRIBILE 



929 Alton Rd, Suite 500 | Miami Beach, FL 33139 

401 E Las Olas Blvd, Suite 1400 | Fort Lauderdale, FL 33301 

8461 Lake Worth Rd, Suite 454 | Lake Worth, FL 33467 

12100 NW 100th Street | Ocala, FL 34482 

ANEANDCO.COM 

CINTHIA ANE' MCGREEVY 

954.295.4207 | Cinthia@AneandCo.com

Your Custom Home Marketing Plan Presented by Ane' & Co.

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