[Pdf]$$ Design For Identity How to Design Authentically for a Diverse World PDF EBOOK DOWNLOAD

Design For Identity: How to Design
Authentically for a Diverse World
[Pdf]$$ Design For Identity: How to Design Authentically for a Diverse World PDF
EBOOK DOWNLOAD
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[Pdf]$$ Design For Identity: How to Design Authentically for a Diverse World PDF
EBOOK DOWNLOAD

Description
Design is expression, a service, an act of creativity. But if designers design for everyone, how can
there be so little diversity in the profession? In this book, Jessica Bantom examines the
implications of design in everyday life, from spaces and products to images and the fashion
industry. Too often design concepts are based on assumptions and stereotypes that don't
necessarily reflect customers' lives and values. Certain company symbols and brands, such as the
image of Aunt Jemima, have stirred controversy for years but only recently has there been a
corporate social awakening. The demographics of our society are changing and becoming more
diverse, yet different perspectives are often ignored unless there's fallout from public
backlash.Bantom explores the concept of human-centered design that taps into an understanding
of identity: how people live, what's important to them, and what informs their perspectives and
experiences. Engaging directly with customers to identify their challenges and working with them
to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to
get on board and change outdated mindsets if they want to be successful.Bantom explains the six
habits of culturally competent designers that can make this shift happen, and result in design
solutions that resonate with people of diverse backgrounds. She offers a Design for Identity
blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures
that the design profession mirrors and keeps up with the realities of our evolving world.