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Description
Can an existing $3 device, available everywhere and already accepted by all stakeholders for its
on-ground performance over a decade, reduce ~20% of vehicular Carbon emission responsible for
climate change, millions of pollution deaths & billions of expenses on serious health ailments?For
vehicle users, will it be cheaper and more effective than the US fracking ban & start working
immediately for billions of fossil powered vehicles without pushing fuel prices up?If so, the big
question is when will this $3 device with $100 Bn annual business potential across GreenTech,
Metaverse, big-data, & digital economy get pushed for global adoption by big-techs, governments,
and climate change backers?Here is an overview. OBD (On-Board Diagnostic) system, designed
to monitor emission levels in vehicles since 1996, upgraded to OBD2 version over the years while
being adopted by vehicles worldwide. As vehicle ECUs (Electronic Control Unit) grew in power and
connectivity over the years, OBD2 system’s outlet called OBD port could fetch more information on
mechanical performance of multiple systems in vehicles. ECUs have now transitioned into
connected computers in the latest vehicles fitted with large digital dashboards and their need for
OBD port and OBD2 Scanner to fetch vehicle systems’ performance data have been bypassed.
But ~80% of the existing 2.5 Bn vehicles, and most of the basic models of the latest vehicles being
sold would still need OBD2 Scanners to fetch the same data for billions of vehicle users enabling
each of them to save up to thousands of dollars on vehicles’ repairs, insurance, performance,
upgrades, and driving experience.The vehicle systems’ performance data collected real time from
billions of active vehicles worldwide can form a unique big-data funnel to be used as the backbone
of many new economy businesses and simultaneously defuse urgent social situations like
vehicular pollution. This can not only cater to the business approach of corporates and vehicle
manufacturers but also the responsible-living approach of governments and the environment
preservers.The book discusses the unique impact of OBD2 BT Scanner as either the central or a
key piece in 9 business verticals starting with its GreenTech use of digitising real-time emission
monitoring worldwide to identify and control the top 20% of most polluting vehicles, followed by
ensuring the average vehicles' emission levels stay within prescribed range every time it is driven.
With OBD system being already approved by government and vehicle manufacturers, this seems
ready to become a $20+ Bn global business in the sunrise sector of GreenTech thereby derisking
big-tech participation which could multiply its speed of global adoption saving millions of people
from pollution related deaths and many more from the health ailments and the deep debt trap.The
same OBD2 BT Scanner data has hard-to-replicate potential to reward the big-techs in 8 other
businesses with higher revenue streams. These include AI-driven online marketplace to match the
individual performance history of the listed cars with the driving habits & requirements of the users,
insurance analytics to rapidly increasing insurers offering Usage Based Insurance, bot-proof digital
ads business targeting up to 2.5 Bn deep-profiled vehicle users, Metaverse development with bigdata
funnel for creating automobile vertical besides providing users with sense of belonging and
mixed reality touchpoints.The in-sight revenue potential of around $100 Bn per year from just reengineering
the use and positioning of a $3 tech-gadget available everywhere can be a game
changer for even the big-techs facing growth constraints and user stagnation. Imagining what
Meta would have achieved out of it in last 2 years, by investing a fraction of what it invested in
Metaverse could be a start. The scenarios for other big-techs in US and China are also detailed in
the book.