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Maverick Marketer: Time to Get
Creative
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[READ PDF] EPUB Maverick Marketer: Time to Get Creative [PDF
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Description
In "Maverick Marketer," Johnstone considers the course of his life,
from taking the helm of a sailboat in a race at age 2, through college
days at Princeton, to creating the leading performance brand in sailing,
then doing same with powerboats. Regaling readers with sailing stories
and how award-winning boats were created, Johnstone seeks to ignite a
creative spark in others, urging them to follow their passion and chart
their own course to victory. Part memoir, part love story, part
marketing case study, "Maverick Marketer" is an entrepreneurial success
story brimming with lessons on innovation, business development, and
problem-solving. Rebecca White, award-winning Professor of
Entrepreneurship at the University of Tampa, said, "I'd recommend Bob
Johnstone's book for every college student today." "Maverick Marketer"
is available for purchase on Amazon.com.