S. Shyam Sundar - Penn State Personal Web Server
S. Shyam Sundar - Penn State Personal Web Server
S. Shyam Sundar - Penn State Personal Web Server
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<strong>Sundar</strong>— 12 of 54<br />
avatar attractiveness and avatar creation. Paper presented at the 61 st annual<br />
conference of the International Communication Association, Boston, MA.<br />
Marathe, S., & <strong>Sundar</strong>, S. S. (2011, May). The ‘me’ revolution in mediated communication:<br />
Investigating the psychology of cosmetic and functional customization. Paper presented<br />
at the 61 st annual conference of the International Communication Association,<br />
Boston, MA.<br />
Smith, L., & <strong>Sundar</strong>, S. S. (2011, May). Is <strong>Web</strong> 2.0 always better than <strong>Web</strong> 1.0 for corporate<br />
public relations? Paper presented at the 61 st annual conference of the International<br />
Communication Association, Boston, MA. [TOP PAPER in Public Relations<br />
Division].<br />
Xu, Q., & <strong>Sundar</strong>, S. S. (2011, May). Interactivity, arousal and memory: Information<br />
processing in an e-commerce site. Paper presented at the 61 st annual conference of<br />
the International Communication Association, Boston, MA.<br />
Xu, Q., & <strong>Sundar</strong>, S. S. (2011, May). Lights, camera, music, interaction! Interactive<br />
persuasion in e-commerce. Paper presented at the 61 st annual conference of the<br />
International Communication Association, Boston, MA.<br />
Hong, S., & <strong>Sundar</strong>, S. S. (2011, May). Social responses to computers in cloud computing<br />
environment: The importance of source orientation. Paper presented at the Designing<br />
Interaction for the Cloud workshop in the 29 th annual conference on Human<br />
Factors in Computing Systems (ACM SIGCHI), Vancouver, Canada.<br />
<strong>Sundar</strong>, S. S., Bellur, S., & Constantin, C. (2010, October). Processing interactivity: Is it<br />
automatic or controlled? Study presented at the 50 th annual meeting of the Society<br />
for Psychophysiological Research, Portland, OR.<br />
Sah, Y. J., Ahn, B., & <strong>Sundar</strong>, S. S. (2010, August). Realistic mapping vs. symbolic mapping:<br />
Effects of controllers on video game experience. Paper presented at the 93 rd annual<br />
conference of the Association for Education in Journalism and Mass<br />
Communication, Denver, CO.<br />
<strong>Sundar</strong>, S. S., Xu, Q., Bellur, S., Jia, H., Oh, J., & Khoo, G-S. (2010, June). Click, drag, flip,<br />
and mouse-over: Effects of modality interactivity on user engagement with web content.<br />
Paper presented at the 60 th annual conference of the International<br />
Communication Association, Singapore.<br />
<strong>Sundar</strong>, S. S., & Bellur, S. (2010, June). Measuring media use as affordances: A heuristics<br />
approach to interactivity. Paper presented at the 60 th annual conference of the<br />
International Communication Association, Singapore.<br />
<strong>Sundar</strong>, S. S., & Limperos, A. (2010, June). Uses & grats 2.0: Do new technologies bring new<br />
gratifications? Paper presented at the 60 th annual conference of the International<br />
Communication Association, Singapore.