27.12.2012 Views

S. Shyam Sundar - Penn State Personal Web Server

S. Shyam Sundar - Penn State Personal Web Server

S. Shyam Sundar - Penn State Personal Web Server

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Sundar</strong>— 12 of 54<br />

avatar attractiveness and avatar creation. Paper presented at the 61 st annual<br />

conference of the International Communication Association, Boston, MA.<br />

Marathe, S., & <strong>Sundar</strong>, S. S. (2011, May). The ‘me’ revolution in mediated communication:<br />

Investigating the psychology of cosmetic and functional customization. Paper presented<br />

at the 61 st annual conference of the International Communication Association,<br />

Boston, MA.<br />

Smith, L., & <strong>Sundar</strong>, S. S. (2011, May). Is <strong>Web</strong> 2.0 always better than <strong>Web</strong> 1.0 for corporate<br />

public relations? Paper presented at the 61 st annual conference of the International<br />

Communication Association, Boston, MA. [TOP PAPER in Public Relations<br />

Division].<br />

Xu, Q., & <strong>Sundar</strong>, S. S. (2011, May). Interactivity, arousal and memory: Information<br />

processing in an e-commerce site. Paper presented at the 61 st annual conference of<br />

the International Communication Association, Boston, MA.<br />

Xu, Q., & <strong>Sundar</strong>, S. S. (2011, May). Lights, camera, music, interaction! Interactive<br />

persuasion in e-commerce. Paper presented at the 61 st annual conference of the<br />

International Communication Association, Boston, MA.<br />

Hong, S., & <strong>Sundar</strong>, S. S. (2011, May). Social responses to computers in cloud computing<br />

environment: The importance of source orientation. Paper presented at the Designing<br />

Interaction for the Cloud workshop in the 29 th annual conference on Human<br />

Factors in Computing Systems (ACM SIGCHI), Vancouver, Canada.<br />

<strong>Sundar</strong>, S. S., Bellur, S., & Constantin, C. (2010, October). Processing interactivity: Is it<br />

automatic or controlled? Study presented at the 50 th annual meeting of the Society<br />

for Psychophysiological Research, Portland, OR.<br />

Sah, Y. J., Ahn, B., & <strong>Sundar</strong>, S. S. (2010, August). Realistic mapping vs. symbolic mapping:<br />

Effects of controllers on video game experience. Paper presented at the 93 rd annual<br />

conference of the Association for Education in Journalism and Mass<br />

Communication, Denver, CO.<br />

<strong>Sundar</strong>, S. S., Xu, Q., Bellur, S., Jia, H., Oh, J., & Khoo, G-S. (2010, June). Click, drag, flip,<br />

and mouse-over: Effects of modality interactivity on user engagement with web content.<br />

Paper presented at the 60 th annual conference of the International<br />

Communication Association, Singapore.<br />

<strong>Sundar</strong>, S. S., & Bellur, S. (2010, June). Measuring media use as affordances: A heuristics<br />

approach to interactivity. Paper presented at the 60 th annual conference of the<br />

International Communication Association, Singapore.<br />

<strong>Sundar</strong>, S. S., & Limperos, A. (2010, June). Uses & grats 2.0: Do new technologies bring new<br />

gratifications? Paper presented at the 60 th annual conference of the International<br />

Communication Association, Singapore.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!