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THE FINE ART OF TRAVEL<br />

FOTO: ONE&ONLY REETHIRAH<br />

NO. 1 IN THE LUXURY TRAVEL MARKET<br />

<strong>2023</strong> Media information & rate card


GRÜNES GLÜCK<br />

Auszeit im Frühjahr:<br />

Luxuriös und nachhaltig –<br />

CITY-BREAK<br />

der Donaumetropole.<br />

Ciao Bella!<br />

Traumzeit auf Sardinien<br />

Coole Hotels und Restaurants für heiße<br />

Tage im exklusiven Destination-Test.<br />

Die besten Hotels für entspannte<br />

CALIFORNIA DREAM<br />

Genussreise von Napa Valley<br />

Tage – ganz in der Nähe.<br />

bis Sonoma: Fantastische<br />

Edel-Lodges und sagenhafte<br />

Budapest neu entdeckt:<br />

1<br />

Landschaften.<br />

Der ultimative 48-Stunden-Guide<br />

sowie die Top-Hotels & Adressen<br />

The world of<br />

Connoisseur Circle<br />

A LEADER AMONG LUXURY TRAVEL MAGAZINES:<br />

For the past 17 years, Connoisseur Circle has provided cutting-edge content to luxury<br />

travelers in the German-speaking region. Its media portfolio includes a quarterly<br />

magazine dedicated to 4 special themes, special editions, and digital media products.<br />

SPA –<br />

Wellness & Beauty<br />

A special issue about<br />

personal well-being<br />

slated for autumn<br />

<strong>2023</strong>.<br />

Private Moments<br />

A special issue<br />

about perfect<br />

weddings, honeymoons,<br />

and<br />

anniversaries.<br />

Residences –<br />

A special issue<br />

featuring top-notch<br />

real estate property<br />

twice a year.<br />

Hospitality Stars<br />

The best partners<br />

for successful hotel<br />

management<br />

once a year.


A PASSION FOR TRAVEL: UP-TO-DATE INSIDE NEWS AND SPECIAL<br />

ADVANTAGES FOR OUR MEMBERS.<br />

What makes Connoisseur Circle unique?<br />

■ The world of luxury and travel is the perfect setting for<br />

your brand. Featuring a copy price well worth the<br />

investment and relying on exclusive distribution partners,<br />

Connoisseur Circle targets the travel elite of<br />

German-speaking Europe.<br />

■ Connoisseur Circle is as much at home in select<br />

luxury hotels around the world as it is in exclusive<br />

membership circles and in retail business.<br />

■ Hot off the (virtual) press! An even wider array of digital<br />

services for frequent travelers and lovers of luxury is now<br />

available. Discover the rich variety of our digital services for<br />

your target group on the following pages!<br />

■ CC‘s “The Best Hotels“ rating system is the only one in<br />

Europe to provide an objective and standardized evaluation<br />

based on TrustYou data as well as on votes from the public<br />

and our jury. Applied to four countries, “The Best Hotels“<br />

supports future guests in their decision-making process.<br />

NEW<br />

4 Ratings<br />

The Best Hotels in South Tyrol<br />

Spring issue/April <strong>2023</strong><br />

The Best Hotels in Germany<br />

Summer issue/July <strong>2023</strong><br />

The Best Hotels in Austria<br />

Fall issue/October <strong>2023</strong><br />

The Best Hotels in Switzerland<br />

Winter issue/December <strong>2023</strong>


CONNOISSEUR CIRCLE‘S LUXURY TRAVEL BRAND<br />

Connoisseur Circle is the only German-language<br />

multimedia travel platform to cater to<br />

sophisticated travelers with its high-end print<br />

magazine; Connoisseur Circle Digital, an<br />

interactive e-paper; CC VIP, a B2B e-magazine;<br />

and other essential digital information channels.<br />

A reliable partner for travel agencies, the<br />

Connoisseur Circle brand has served as one<br />

of the most important sources of<br />

information for luxury travelers in the<br />

German-speaking region for the past<br />

17 years.<br />

CONNOISSEUR CIRCLE:<br />

A VALUABLE BRAND SUPPORTING YOUR COMMUNICATION NEEDS<br />

A strategic partner of DERTOUR deluxe, the<br />

Connoisseur Circle print magazine is a leader in<br />

the travel, lifestyle, and haute cuisine markets.<br />

We also publish and distribute an e-magazine,<br />

Connoisseur Circle – A Digital Luxury Journey.<br />

Designed in line with the preferences and online<br />

behavior of our travel-savvy readership,<br />

Connoisseur Circle – A Digital Luxury Journey<br />

complements our print magazine. It is<br />

distributed to more than 550,000 readers<br />

through our membership program and our<br />

partners. Our media portfolio would not be<br />

complete without our B2B magazine, CC VIP.<br />

As Connoisseur Circle‘s digital media are also<br />

integrated in the Lufthansa, Austrian Airlines,<br />

and Swiss/Edelweiss‘s highlight moduless<br />

(1.2 monthly views) as well as in Airlines &<br />

Hotels‘ “top picks“ and “travel“ categories (placement<br />

among the Top 10), we have additional<br />

outlets to reach enthusiastic travelers with a high<br />

income. In conjunction with its social media channels,<br />

the Connoisseur Circle media brand reaches<br />

almost 2.3 million luxury travelers. Overall, 69.8%<br />

of Connoisseur Circle‘s readership belongs to<br />

strata with a high or very high income.<br />

We put luxury hotels, exclusive destinations,<br />

cruises, and new travel trends to an unbiased and<br />

objective test. Our print and digital publications<br />

give our community access to exciting travel<br />

news and reports. Our editorial team covers the<br />

best experiences, issues the latest hotel and<br />

destination tests, and provides exclusive travel<br />

offers. Our community enjoys the three pillars of<br />

the CC brand: Luxury Connoisseurs<br />

International, “The Best Hotels“ ratings, and<br />

#newluxury content about new travel visions.<br />

FOTO: UNSPLASH


TRAVEL CONNOISSEURS AT A GLANCE<br />

Target group,<br />

reach, and<br />

readership<br />

2,3<br />

Mio.<br />

Overall number of readers interested in luxury travel in the<br />

German-speaking region reached by the Connoisseur Circle brand<br />

1,7<br />

Mio.<br />

Contact opportunities through high-caliber partnerships in the<br />

luxury segment<br />

69,8 %<br />

of Connoisseur Circle readers belong to the upper<br />

income echelon<br />

45% of our readers travel for pleasure at least 5 times a year<br />

64,4 % of our readers are luxury-oriented and keen on spending their<br />

funds on lifestyle activities<br />

89,3 %<br />

would miss Connoisseur Circle‘s travel inspirations<br />

65%<br />

collect issues of the magazine or download the CC newsletters<br />

91,0 %<br />

are especially interested in insider tips on luxury travel, hotels,<br />

and itineraries<br />

94 %<br />

appreciate first-hand information, a mix of different content,<br />

and hotel recommendations<br />

SOURCE: AUTUMN 2022 READERS‘ SURVEY


Connoisseur Circle‘s<br />

Online Universe<br />

B2C NEWSLETTER<br />

- 30,000 high intensity users<br />

- semi-monthly international newsletter<br />

- semi-monthly “The Best Hotels“ ratings<br />

- high engagement rate: 80% of the<br />

recipients would miss the newsletter<br />

(very much) (2020 user survey)<br />

SOCIAL MEDIA<br />

Facebook: ~ 17.600 Followers<br />

Instagram: ~ 29.500 Followers<br />

LinkedIn: ~ 2.900 Followers<br />

A variety of editorial formats create high engagement<br />

rates, drawing attention from our social media<br />

community. Your content can be integrated into the<br />

following:<br />

#hoteldesmonats (hotel of the month)<br />

#fürsiegefunden (discovered for you):<br />

The best offers on the travel market<br />

#fürsiegetestet (tested for you): Hotels which<br />

are tested personally by CC-editors<br />

#ontour: Your CC-editor on tour<br />

(social media postings, story, online blog posts)<br />

#neuerluxus (the new luxury):<br />

The new way of traveling – trends, news, visions<br />

#travelnews: News from the hotel and travel sector<br />

WEBSITE<br />

21,000 monthly visits<br />

16,000 monthly unique users<br />

Average length of stay: 4 minutes<br />

Landing page for the rating<br />

“The Best Hotels“


Connoisseur Circle reaches its readers through various online and offline channels. Instead of claiming an unspecified reach,<br />

Connoisseur Circle can prides itself on an intense use — thanks to its highly engaged readership, its membership program,<br />

and its reliable distribution and cooperation partners. Our loyal community of readers make a conscious decision to receive<br />

our targeted content. Consumers retain information on a more sustained basis when they receive a variety of advertorial<br />

and editorial content through a multifaceted number of channels.<br />

CONNOISSEUR CIRCLE. A DIGITAL LUXURY<br />

JOURNEY: THE NEW E-MAGAZINE FOR LUXURY<br />

TRAVELERS<br />

Connoisseur Circle‘s new digital magazine makes<br />

travel dreams come true in a virtual format by<br />

combining modern digital technology with<br />

highquality-journalism. We can now present your<br />

product in an interactive multimedia format as<br />

sliders, videos, pop-ups for special offers, and<br />

integrated direct links to your website – welcome to<br />

a new ecosystem of digital marketing!<br />

DATES OF PUBLICATION:<br />

• 6th calendar week<br />

• 18th calendar week<br />

• 33rd calendar week<br />

• 45th calendar week<br />

Distributed to CC-members and subscribers of<br />

top-notch distribution partners (First Class &<br />

More, Ingolstadt Village, Wertheim Village,<br />

AVD, Fine Wine Magazine)<br />

Click HERE for details<br />

CC VIP E-MAGAZINE<br />

Monthly e-magazine featuring travel news and special destination<br />

content, PEP-deals, restaurant recommendations, and events for our<br />

B2B & travel agency partners<br />

12,500 business contacts<br />

20,000 subscribers of Counter vor 9<br />

15,000 travel-savvy connoisseurs<br />

12,650 contacts from the Travel Industry Club<br />

“CC VIP BRIEFLY“ B2B NEWSLETTER<br />

12,500 CC business contacts<br />

REGULAR<br />

SWEEPSTAKES<br />

B2C & B2B<br />

4 RATINGS PER YEAR<br />

The BEST HOTELS in Germany<br />

The BEST HOTELS in Switzerland<br />

The BEST HOTELS in Austria<br />

The BEST HOTELS in South Tyrol<br />

chosen by TrustYou and digital reader<br />

votes – the most objective combination<br />

possible.


Connoisseur Circle distribution partners<br />

THE FINE ART OF TRAVEL<br />

CC - A Digital Luxury<br />

Journey: Jetzt lesen!<br />

EXKLUSIVE DISTRIBUTION<br />

PARTNERSHIPS<br />

FRANKFURT AIRPORT VIP-TERMINAL<br />

The Global Lounge<br />

Airlines & Airport<br />

Lounges<br />

■ VIP-SERVICES IM<br />

VIP-TERMINAL<br />

Frankfurt Airport<br />

■ AIRPORT DÜSSELDORF<br />

OPEN SKY LOUNGE<br />

Gate C (Non-Schengen)<br />

■ HUGO JUNKERS LOUNGE –<br />

Gate B (Schengen<br />

■ LUFTHANSA FIRST CLASS<br />

LOUNGES Frankfurt Airport<br />

■ LUFTHANSA BUSINESS CLASS<br />

LOUNGES Airport Munich<br />

■ LUFTHANSA BUSINESS CLASS<br />

UND SENATOR LOUNGES<br />

Vienna International Airport<br />

■ AUSTRIAN AIRLINES<br />

HON CIRCLE LOUNGE<br />

Vienna International Airport<br />

■ SKY LOUNGE Vienna<br />

International Airport<br />

■ SWISS Airport Zurich<br />

■ SWISS LOUNGES<br />

Genève Aéroport<br />

Our high-caliber partners from the hospitality<br />

industrydistribute print and digital issues<br />

of Connoisseur Circle. See a selection below:<br />

Selected Hotels<br />

■ WEISSENHAUS GRAND<br />

VILLAGE RESORT & SPA<br />

Baltic Sea<br />

■ SEVERIN*S RESORT & SPA<br />

Sylt<br />

■ LANDHAUS STRICKER<br />

Sylt<br />

■ FAIRMONT VIER JAHRES-<br />

ZEITEN HOTEL HAMBURG<br />

■ ROCCO FORTE HOTEL<br />

THE CHARLES<br />

Munich<br />

■ LOUIS HOTEL<br />

Munich<br />

■ SCHLOSS ELMAU<br />

■ DER ÖSCHBERGHOF<br />

■ HYATT REGENCY<br />

DÜSSELDORF<br />

■ ROCCO FORTE HOTEL<br />

DE ROME<br />

Berlin<br />

■ WIDDER HOTEL<br />

Zurich<br />

■ PARK HYATT<br />

Zurich<br />

■ HOTEL SCHWEIZERHOF<br />

Luzern<br />

■ BÜRGENSTOCK RESORT<br />

Bürgenstock, Switzerland<br />

■ THURNHER‘S ALPENHOF<br />

Zürs am Arlberg<br />

■ ALMDORF SEINERZEIT<br />

Patergassen<br />

■ HOTEL SACHER<br />

Vienna<br />

■ BIO- UND WELLNESSRESORT<br />

STANGLWIRT<br />

Going Wilden Kaiser<br />

■ HOTEL ALMHOF SCHNEIDER<br />

Lech am Arlberg<br />

■ THE CHEDI ANDERMATT<br />

■ GRAND RESORT BAD RAGAZ<br />

Our exclusive partner packages work to your advantage:<br />

We offer an exclusive partnership to select customers.<br />

You may opt to offer your clients the benefit of<br />

Connoisseur Circle as a membership magazine or as<br />

a sophisticated giveaway. You may also opt to display<br />

our magazine in your business outlets or distribute it in<br />

your hotel suites. We also offer you other opportunities<br />

to get involved with Connoisseur Circle: everything is<br />

possible — from editorial exposure of your products to<br />

exclusive branding of copies in your distribution channels.<br />

We would be happy to tailor a personal package to your<br />

needs.<br />

■ A specific number of copies, starting at 100.<br />

When copies are ordered in sufficient quantities,<br />

the branding activities can be split over a number of<br />

issues.<br />

■ Editorial exposure through specials or advertorials of<br />

varying size and scope<br />

■ Allotment of advertisement space<br />

■ Inclusion in our newsletter, which is highly valued<br />

by our community. As a customer, you can present<br />

unique offers to our readers, even on a daily basis.


Hospitality Awards<br />

CC HOSPITALITY AWARDS –<br />

A SUCCESS STORY<br />

The Connoisseur Circle Hospitality Awards honor the world’s best<br />

hospitality operators who have distinguished themselves with their<br />

outstanding service to their guests, especially in luxury hotels. With<br />

these prestigious awards, Connoisseur Circle gauges excellence among<br />

luxury hotels, airlines, and cruise lines. The award ceremony also is an<br />

ideal forum for showcasing select brand-name products for luxury<br />

travelers, fine hotel living, and haute cuisine. The nominations for the<br />

best hospitality operators will be announced at ITB <strong>2023</strong>. The<br />

ceremony of the CC Hospitality Awards will take place in December<br />

<strong>2023</strong>.<br />

REPRESENTATION:<br />

■ E-Magazine ■ Print magazines ■ Homepage<br />

■ E-mag special edition ■ Newsletter ■ Winners‘ clips on YouTube<br />

■ Facebook & Instagram ■ online-promotion-campaign<br />

2022 –AN AWARD TRAVELS THE WORLD<br />

As in previous years, Connoisseur Circle paid tribute to the winners of the 2022 Hospitality Awards – even under<br />

adverse conditions. Award winners in15 categories received their trophies by mail. 15 parcels with precious<br />

content traveled across the globe to distinguish the best of the best, from Germany to Greece, from Spain to the<br />

Maldives.


Distribution Germany:<br />

Circulation: 47,000 4 issues per year<br />

Connoisseur Circle is sold and<br />

marketed in upscale retail<br />

outlets, through high-caliber<br />

cooperation partners, and via<br />

targeted digital distribution<br />

channels.<br />

<strong>2023</strong> total circulation:<br />

81,000 copies;<br />

4 issues per year<br />

Presented personally or personalized<br />

delivery: 27,500<br />

■ 14,000 newsstand retail<br />

■ 8,000 copies directly delivered to frequent travelers who are<br />

high-level decision makers in Germany and earn a net<br />

monthly income of more than € 5,000<br />

■ 11,000 directly delivered through DER Touristik travel<br />

agencies‘ fixed acceptance and distribution channels<br />

(DERTOUR deluxe cooperation) to top customers<br />

■ 5,500 airport lounges (Austrian, Swiss, Lufthansa Business,<br />

Lufthansa First Class) and VIP-lounges in Frankfurt<br />

■ 500 copies distributed via brand partners, limousine<br />

services, tourist organizations, customer events, and<br />

road shows with DERTOUR deluxe<br />

■ 4,500 copies distributed via the industry distributor Top-<br />

Touristik (“CC VIP”) to tourism executives and senior<br />

employees<br />

■ 3,500 copies directly delivered to 4 and 5-star hotels<br />

and high-level tourism operators in Germany and<br />

within and outside of the EU<br />

Ciao Bella!<br />

Traumzeit auf Sardinien<br />

Coole Hotels und Restaurants für heiße<br />

Tage im exklusiven Destination-Test.<br />

GRÜNES GLÜCK<br />

Auszeit im Frühjahr:<br />

Luxuriös und nachhaltig –<br />

Die besten Hotels für entspannte<br />

Tage – ganz in der Nähe.<br />

PRINT & DIGITAL<br />

IN A POWER PACKAGE:<br />

LUXURY ON ALL<br />

OUR DISTRIBUTION<br />

CHANNELS<br />

1<br />

CALIFORNIA DREAM<br />

Genussreise von Napa Valley<br />

bis Sonoma: Fantastische<br />

Edel-Lodges und sagenhafte<br />

Landschaften.<br />

CITY-BREAK<br />

Budapest neu entdeckt:<br />

Der ultimative 48-Stunden-Guide<br />

sowie die Top-Hotels & Adressen<br />

der Donaumetropole.<br />

Contact<br />

Publishing house Germany<br />

Knesebeckstraße 11<br />

D-10623 Berlin<br />

M +43 676 848 41 88 00<br />

Publishing house Austria<br />

Connoisseur Circle<br />

Reiseservice GmbH<br />

Mariahilfer Straße 88a/II/2a<br />

A -1070 Vienna/Austria<br />

ATU 62706879<br />

office@ccircle.cc<br />

www.ccircle.cc<br />

Management/<br />

Sales & Marketing<br />

Katja Ohm<br />

T +49 151 24 08 34 64<br />

katja.ohm@ccircle.cc<br />

Management<br />

Andreas Dressler<br />

andreas.dressler@ccircle.cc<br />

Zoriana Iurechko<br />

T +43 669 140 71 738<br />

zoriana.iurechko@ccircle.cc<br />

Additional print runs of digital editions via<br />

constantly growing distribution partnerships*<br />

*Value Retail, First Class & More, Residences, PressReader, FINE,<br />

Travel Industry Club (TIC) and more.


Distribution Austria:<br />

Circulation: 25,000 4 issues per year<br />

Distribution Switzerland:<br />

Circulation: 9,000 4 issues per year<br />

Presented personally or personalized<br />

delivery: 16,500<br />

■ 4,500 newsstand retail<br />

■ 3,500 copies in airport lounges, airports, etc.<br />

(Austrian Airlines, VIP-Lounge Vienna International<br />

Airport, etc.)<br />

■ 5,500 copies distributed in cooperation with select<br />

partners, tourist organizations (top ski resorts,<br />

limousine services etc.) and travel agencies of<br />

DER Touristik (DERTOUR deluxe cooperation)<br />

■ 9,500 copies exclusively distributed to top<br />

decision-makers and Connoisseur Circle members in<br />

Austria with a net household income of more than<br />

€ 5,000<br />

■ 1,500 copies of “CC VIP” distributed by Top-Touristik<br />

to tourism executives and senior employees<br />

■ 500 copies directly delivered to select 4- star<br />

superior and 5-star hotels<br />

Presented personally or personalized<br />

delivery: 7,000<br />

■ 1,500 newsstand retail<br />

■ 2,000 delivered to Connoisseur Circle<br />

members, decision-makers and<br />

subscribers<br />

■ 1,500 copies of “CC VIP” distributed by<br />

Top-Touristik to tourism executives and<br />

senior employees<br />

■ 500 distributed at Swiss lounges at<br />

Zurich and Geneva airports<br />

■ 3,500 copies directly delivered to<br />

decisionmakers in the tourist industry;<br />

banks; regional interest groups in<br />

Switzerland; leaders in the tourism<br />

industry and their premium customers<br />

as well as 5-star hotels (annual hotel<br />

ranking: “The Best Hotels“ in<br />

Switzerland)<br />

Dates<br />

Key Account:<br />

Marion Finger<br />

T +43 676 848 41 88 03<br />

marion.finger@ccircle.cc<br />

Josef Fattinger<br />

T +43 676 961 63 98<br />

fattinger.presse@aon.at<br />

René Niehoff<br />

T +41 786 54 25 00<br />

r.niehoff@qmm.at<br />

Editing<br />

Mariahilfer Straße 88a/II/2a<br />

A-1070 Vienna/Austria<br />

T +43 890 697720-22<br />

www.ccircle.cc<br />

Production & Copy<br />

Susanne Dressler<br />

M +43 676 848 41 88 07<br />

produktion@ccircle.cc<br />

Publication dates<br />

March 31, <strong>2023</strong><br />

July 14, <strong>2023</strong><br />

October 10, <strong>2023</strong><br />

December 15, <strong>2023</strong><br />

Advertising closing dates<br />

March 9, <strong>2023</strong><br />

June 23, <strong>2023</strong><br />

September 15, <strong>2023</strong><br />

November 21, <strong>2023</strong><br />

Publisher/Key Account<br />

Residences<br />

Ronald Goigitzer<br />

T +43 677 62 93 28 41<br />

ronald.goigitzer@ccircle.cc<br />

Please find our general terms and conditions as well as data<br />

delivery specifications at ccircle.cc/sitemap/service-infos/<br />

mediadaten


Advertising opportunities in<br />

Connoisseur Circle<br />

Advertisement rates<br />

1/1 page 4c, 210 x 297 mm<br />

Germany EUR 6,900,–<br />

Austria EUR 5,850,–<br />

Switzerland CHF 5,850,–<br />

Special rates – all countries EUR 8,500,–<br />

(A, G, CH) CHF 8,500,–<br />

Advertisement rates<br />

2/1 page 4c, 420 x 297 mm<br />

Germany EUR 12,900,–<br />

Austria EUR 10,500,–<br />

Switzerland CHF 10,500,–<br />

Special rates – all countries EUR 15,800,–<br />

(A, G, CH) CHF 15,800,–<br />

A 20% surcharge is applied to placements on the<br />

front and back covers (inside and outside).<br />

EXCLUSIVE FRONT AND<br />

BACK COVER PLACEMENTS IN<br />

OUR PRINT<br />

A 20% surcharge is applied<br />

to placements on the front<br />

and back covers (inside<br />

and outside) of our print<br />

magazine.<br />

Total circulation in<br />

<strong>2023</strong>: 81,000 copies;<br />

4 issues per year


Your opportunities for<br />

commercial promotion<br />

ADVERTORIAL IN OUR SPECIAL TOP HOTEL SECTOR<br />

(TRAVEL PROMOTION)<br />

1/1 page 4c, promotional price<br />

Germany + Austria + Switzerland EUR 3,500,–<br />

CHF 3,500,–<br />

2/1 page 4c promotional price<br />

Germany + Austria + Switzerland EUR 6,000,–<br />

CHF 6,000,–<br />

CLASSIC ADVERTORIAL:<br />

1/1 page 4c promotional price:<br />

Germany EUR 5,800,–<br />

Austria EUR 4,800,–<br />

Switzerland CHF 4,800,,–<br />

Special rates – all countries EUR 7,200,–<br />

(A, D, CH) CHF 7,200,–<br />

INDIVIDUAL COVER PAGE<br />

PRINT MAGAZINE:<br />

EUR 1,000,– | CHF 1,000,–<br />

for creation EUR 250,– | CHF 250,–<br />

per 100 copies<br />

COVER QUARTERLY PROMOTION:<br />

EUR 8,500,–

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