Digital Marketing Internship in Mohali

DIGITAL MARKETING
COURSES IN MOHALI
708-760-2319 https://digitaldiscovery.institute

WHAT IS DIGITAL MARKETING ?
D I G I T A L M A R K E T I N G R E F E R S T O T H E U S E O F D I G I T A L
C H A N N E L S , P L A T F O R M S , A N D T E C H N O L O G I E S T O
P R O M O T E A N D A D V E R T I S E P R O D U C T S , S E R V I C E S , O R
B R A N D S T O A T A R G E T A U D I E N C E . I T E N C O M P A S S E S A
W I D E R A N G E O F O N L I N E S T R A T E G I E S A N D T A C T I C S
A I M E D A T R E A C H I N G P O T E N T I A L C U S T O M E R S A N D
E N G A G I N G W I T H T H E M I N T H E D I G I T A L S P A C E . D I G I T A L
M A R K E T I N G L E V E R A G E S T H E I N T E R N E T A N D E L E C T R O N I C
D E V I C E S T O C O N N E C T W I T H C O N S U M E R S A N D
I N F L U E N C E T H E I R P U R C H A S I N G D E C I S I O N S .
708-760-2319 https://digitaldiscovery.institute

HERE ARE SOME KEY COMPONENTS AND STRATEGIES
WITHIN DIGITAL MARKETING:
S E A R C H E N G I N E O P T I M I Z A T I O N ( S E O ) : OPTIMIZING
WEBSITES AND CONTENT TO IMPROVE THEIR VISIBILITY ON
SEARCH ENGINES LIKE GOOGLE. THE GOAL IS TO APPEAR
HIGHER IN SEARCH ENGINE RESULTS PAGES (SERPS) WHEN
USERS SEARCH FOR RELEVANT KEYWORDS.
P A Y - P E R - C L I C K A D V E R T I S I N G ( P P C ) : RUNNING PAID ADS ON
SEARCH ENGINES OR OTHER PLATFORMS, WHERE ADVERTISERS
PAY A FEE EACH TIME THEIR AD IS CLICKED. THIS INCLUDES
PLATFORMS LIKE GOOGLE ADS AND SOCIAL MEDIA ADVERTISING.
S O C I A L M E D I A M A R K E T I N G : PROMOTING PRODUCTS OR
SERVICES ON SOCIAL MEDIA PLATFORMS LIKE FACEBOOK,
INSTAGRAM, TWITTER, LINKEDIN, AND MORE. IT INVOLVES
CREATING AND SHARING CONTENT, RUNNING ADS, AND
ENGAGING WITH FOLLOWERS.
708-760-2319 https://digitaldiscovery.institute

C O N T E N T M A R K E T I N G : CREATING AND DISTRIBUTING
VALUABLE, RELEVANT, AND CONSISTENT CONTENT TO
ATTRACT AND RETAIN A TARGET AUDIENCE. THIS CAN
INCLUDE BLOG POSTS, ARTICLES, VIDEOS, INFOGRAPHICS,
AND MORE.
E M A I L M A R K E T I N G : SENDING TARGETED EMAILS TO A LIST OF
SUBSCRIBERS TO PROMOTE PRODUCTS, SHARE UPDATES, OR
NURTURE LEADS. EMAIL MARKETING CAN BE USED FOR
CUSTOMER ACQUISITION AND RETENTION.
I N F L U E N C E R M A R K E T I N G : COLLABORATING WITH
INFLUENCERS, INDIVIDUALS WITH A LARGE AND ENGAGED
FOLLOWING ON SOCIAL MEDIA, TO PROMOTE PRODUCTS
OR SERVICES TO THEIR AUDIENCE.
A F F I L I A T E M A R K E T I N G : PARTNERING WITH AFFILIATES
WHO PROMOTE YOUR PRODUCTS OR SERVICES IN
EXCHANGE FOR A COMMISSION ON SALES GENERATED
THROUGH THEIR EFFORTS.
708-760-2319 https://digitaldiscovery.institute

A F F I L I A T E M A R K E T I N G : PARTNERING WITH AFFILIATES WHO
PROMOTE YOUR PRODUCTS OR SERVICES IN EXCHANGE FOR A
COMMISSION ON SALES GENERATED THROUGH THEIR EFFORTS.
O N L I N E P U B L I C R E L A T I O N S ( P R ) : BUILDING AND MANAGING A
POSITIVE ONLINE REPUTATION THROUGH ACTIVITIES LIKE MEDIA
OUTREACH, PRESS RELEASES, AND MANAGING ONLINE REVIEWS.
M O B I L E M A R K E T I N G : TARGETING USERS ON MOBILE DEVICES
THROUGH STRATEGIES LIKE MOBILE APPS, RESPONSIVE WEB
DESIGN, AND LOCATION-BASED ADVERTISING.
V I D E O M A R K E T I N G : CREATING AND SHARING VIDEO CONTENT
ON PLATFORMS LIKE YOUTUBE, TIKTOK, AND INSTAGRAM TO
ENGAGE AND EDUCATE THE AUDIENCE.
708-760-2319 https://digitaldiscovery.institute

ANALYTICS AND DATA ANALYSIS: UTILIZING DATA AND
ANALYTICS TOOLS TO MEASURE THE EFFECTIVENESS OF DIGITAL
MARKETING CAMPAIGNS, TRACK USER BEHAVIOR, AND MAKE
INFORMED DECISIONS FOR OPTIMIZATION.
708-760-2319 https://digitaldiscovery.institute

D I G I T A L M A R K E T I N G O F F E R S A D Y N A M I C A N D
V E R S A T I L E W A Y T O R E A C H A G L O B A L
A U D I E N C E , T R A C K P E R F O R M A N C E I N R E A L -
T I M E , A N D A D J U S T S T R A T E G I E S B A S E D O N
D A T A - D R I V E N I N S I G H T S . I T I S A C R I T I C A L
A S P E C T O F M O D E R N B U S I N E S S P R O M O T I O N
A N D C A N B E T A I L O R E D T O S U I T V A R I O U S
G O A L S A N D B U D G E T S . K E E P I N M I N D T H A T T H E
D I G I T A L M A R K E T I N G L A N D S C A P E I S
C O N S T A N T L Y E V O L V I N G , W I T H N E W T R E N D S
A N D T E C H N O L O G I E S E M E R G I N G R E G U L A R L Y .
708-760-2319 https://digitaldiscovery.institute

C O N T A C T U S :
O U R A D D R E S S
C 2 1 0 A I N D U S T R I A L A R E A , P H A S E 8 B ,
S A H I B Z A D A A J I T S I N G H N A G A R , P U N J A B
1 4 0 3 0 8
OUR PHONE
MOBILE: 070876 02319
E-MAIL
training@seodiscovery.com
708-760-2319 https://digitaldiscovery.institute