Racing Welfare's Annual Review 2022/23

CELEBRATI
ACHIEVEME
DIGITAL
TRANSFORMATION
MAKES SUPPORT MORE
ACCESSIBLE THAN EVER
Racing Welfare’s digital platforms and channels provide a key route into our
services, as well as housing over 100 information, advice and guidance pages.
They also enable our supporters to donate to the charity and keep up to date
with our news and events.
In 2021, we began the start of a two-phase digital transformation project
which would see the creation of a new, fully responsive website, and later,
the development of a new Racing Welfare App. The purpose of this project
was to make our online services and resources more accessible than ever,
while creating a better user experience through enhanced functionality.
Following months of work, the first phase of this piece of work came to
fruition in April 2022 with the launch of the new website. Updated branding
and improved structure and design has meant that the website is ultimately
much more user friendly and works better for the 63% of users accessing
via a mobile device . The improvements were reflected by the data, which
showed the number of sessions per user increased by almost 3%, almost
6,000 more page views, and session duration increased by over 15%.
Work on phase two – the development of the app – continued throughout
the remainder of 2022, with a planned launch for early 2023.
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