Annual report Helpcode Italia - EN

OUR STAKEHOLDERS
• Mercati Coldiretti- CampagnaAmica Liguria – volunteers working in Genoa, Savona and
Bordighera
• BeKING 2021 Charity Race – event in Monaco
We also took part in the following Conferences
• “Result-based financing for the prevention of gender-based violence and for the empowerment
of women,” organized by the World Bank with a talk on: creating a positive environment
for result-based financing involving agricultural associations in Southern Mozambique through a
transformative gender approach;
• “Gender history: paths, approaches and perspectives,” 8th Conference of the Italian Society
of Women Historians with a talk on Women in the Fields, institutions and society in cities: Reflections
on access and use of natural resources in Mozambique;
• “Migration in the spotlight: How to tackle information challenges in the context of humanitarian
activities,” International conference organized by the University of Malta as part of the
MIRROR project with a talk on: Filling in information gaps on population movements during
humanitarian crises. The role of technology in responding to emergencies in Mozambique, Libya
and Yemen.
• International Conference of the Academy of American Pediatricians (ICATCH). We presented
the results of the multi-year program entitled “Prevention of Child Drowning in Cambodia,”
April 2021.
107
publications
Press Office
During 2021, the press office activity has overseen all events and special initiatives, guaranteeing
good coverage on a local and international level, surpassing 100 press releases.
49 blog posts
28.816 followers on social media +10% with respect to 2020
24,987 1,300 1,469 1,060
7,750,000 people reached through social media
The drop in coverage achieved using social media with respect to 2020 data (9 million people)
is due to a streamlining of budget management and targets for sponsors. In 2021 we decided
to work on well-defined targets, fruit of the activity done in 2020, reaching fewer people
but those more interested in Helpcode’s contents. The growth in followers in all social media
confirms this growth.
155,500 people reached through the blog
Increased traffic to Helpcode.org (in 2020 we had reached 117,000 people) is the fruit of advertising
and SEO activity. As regards advertising we streamlined the target, obtaining better
results with equal investment, while as regards SEO activity, we worked on streamlining contents
for research engines, trying to exploit the ‘long tail’ of representative words/key phrases for our
activity and Helpcode projects.
455,000 newsletters and appeals sent
For 2021, 455,000 addresses received our digital communications
In September 2021 the newsletter Tech Kids was launched, which counts about 1350 registered
users and comes out on a bi-monthly basis.
ANNUAL REPORT 2021 41