Artificial Intelligence in Contemporary Design Praxis

A series of student articles exploring the implications, opportunities and limitations of a.i. and design. Part of the Programming for Designers Course work, led by Ruxandra iancu Bratosin. IE Bachelor in Design

A series of student articles exploring the implications, opportunities and limitations of a.i. and design.
Part of the Programming for Designers Course work, led by Ruxandra iancu Bratosin. IE Bachelor in Design


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Brief II : A.I. and <strong>Design</strong> Methodology<br />

Programm<strong>in</strong>g for <strong>Design</strong>ers 2023/2024<br />

IE Bachelor <strong>in</strong> <strong>Design</strong><br />

prof. Ruxandra iancu-Bratos<strong>in</strong><br />

ap. Chat-GPT et al<br />

<strong>Artificial</strong><br />

<strong>Intelligence</strong> <strong>in</strong><br />

<strong>Contemporary</strong><br />

<strong>Design</strong> <strong>Praxis</strong>:<br />

A Discursive<br />

Exam<strong>in</strong>ation<br />

IE University / Madrid<br />

october 2023

MJ /imag<strong>in</strong>e:<br />

design students happy that a.i. will take their jobs.<br />

MJ /imag<strong>in</strong>e:<br />

design students devastated that a.i. will take their jobs.<br />

Covers<br />

MJ /imag<strong>in</strong>e:<br />

a university where a.i. is the only professor.

I have made two requests.<br />

One to my students: to <strong>in</strong>tegrate<br />

artificial <strong>in</strong>telligence <strong>in</strong>to their design<br />

methodologies however they see fit.<br />

Another to an LLM: to help me<br />

formulate the role of artificial<br />

<strong>in</strong>telligence <strong>in</strong> the design world.<br />

This publication is the result of those<br />

requests put together.<br />

- Ruxandra Iancu Bratos<strong>in</strong>,<br />

professor of the<br />

Programm<strong>in</strong>g for <strong>Design</strong>ers course<br />

IE Univerisity, Bachelor <strong>in</strong> <strong>Design</strong><br />

<strong>Artificial</strong> <strong>Intelligence</strong> <strong>in</strong><br />

<strong>Contemporary</strong> <strong>Design</strong> <strong>Praxis</strong>: A<br />

Discursive Exam<strong>in</strong>ation<br />

<strong>Artificial</strong> <strong>Intelligence</strong> (AI) ‘s profound<br />

metamorphosis with<strong>in</strong> our global technosocietal<br />

landscape mirrors historical<br />

technological disruptions. Notably, the<br />

19th century’s advent of photography<br />

<strong>in</strong>cited prognostications regard<strong>in</strong>g<br />

the obsolescence of pa<strong>in</strong>t<strong>in</strong>g—a<br />

presumption later debunked. The 20th<br />

century’s transition to automation<br />

similarly <strong>in</strong>voked trepidations of<br />

dw<strong>in</strong>dl<strong>in</strong>g employment opportunities,<br />

yet the market paradigm diverged,<br />

reflect<strong>in</strong>g employment augmentation.<br />

Such historical parallels elucidate that<br />

technological progression <strong>in</strong>evitably<br />

engenders dialectical tensions between<br />

apprehensions and potentialities.<br />

With<strong>in</strong> the crucible of contemporary<br />

creative <strong>in</strong>dustries, the <strong>in</strong>cursion of AI<br />

doesn’t merely manifest as utilitarian<br />

concerns of occupational safeguard<strong>in</strong>g. It<br />

broaches profound epistemological and<br />

ontological <strong>in</strong>quiries about the nature<br />

of creativity, authenticity, <strong>in</strong>tellectual<br />

proprietorship, and the <strong>in</strong>herent<br />

“human-ness” of artistic expression. For<br />

<strong>in</strong>stance, one group of students asked<br />

if AI’s algorithmic prowess replicates<br />

the esoteric spirit of underground<br />

publications like Z<strong>in</strong>es. Or, <strong>in</strong> modernday<br />

matchmak<strong>in</strong>g, does AI possess the<br />

<strong>in</strong>tricate nuance required to navigate<br />

the labyr<strong>in</strong>th<strong>in</strong>e corridors of digital<br />

romance?<br />

The nexus of AI and design compels<br />

a reevaluation of foundational<br />

assumptions. When one considers<br />

the recreation of established bus<strong>in</strong>ess<br />

entities—such as the student project<br />

you can read about <strong>in</strong> the publication<br />

regard<strong>in</strong>g the emulation of a renowned<br />

Spanish burger cha<strong>in</strong> through AI’s<br />

<strong>in</strong>tricate algorithms—the boundaries<br />

between orig<strong>in</strong>ality and replication<br />

blur, pos<strong>in</strong>g pivotal questions<br />

regard<strong>in</strong>g authenticity <strong>in</strong> design praxis.<br />

Concurrently, one group of students<br />

explores how the music <strong>in</strong>dustry’s<br />

burgeon<strong>in</strong>g reliance on AI, as seen <strong>in</strong><br />

platforms like Spotify, alters content<br />

recommendation algorithms and<br />

engenders the genesis of AI-rendered<br />

musical entities. Such developments<br />

<strong>in</strong>evitably challenge the sacrosanctity of<br />

human artistry.<br />

Furthermore, the transformative<br />

capabilities of AI <strong>in</strong> reconceptualiz<strong>in</strong>g<br />

brand<strong>in</strong>g strategies for entities, such<br />

as a cocktail bar’s social media<br />

persona, raise crucial <strong>in</strong>quiries: Is there<br />

a discernible divergence <strong>in</strong> quality

etween human and mach<strong>in</strong>e-rendered<br />

creativity when parameters rema<strong>in</strong><br />

constant? The <strong>in</strong>herent malleability of<br />

AI, which allows for the manipulation of<br />

multimedia content, further accentuates<br />

concerns about digital veracity,<br />

complicat<strong>in</strong>g the dist<strong>in</strong>ction between<br />

factual representation and artificially<br />

constructed narratives.<br />

This publication endeavors to critically<br />

<strong>in</strong>terrogate the multifaceted implications<br />

of AI <strong>in</strong>tegration with<strong>in</strong> the design<br />

paradigm. Through a rigorous academic<br />

lens, it elucidates the myriad trajectories<br />

and methodological considerations<br />

posited by our contribut<strong>in</strong>g scholars.<br />

While the path forward may rema<strong>in</strong><br />

nebulous, it is <strong>in</strong>disputable that AI’s role<br />

<strong>in</strong> design heralds a nexus of unparalleled<br />

challenges and opportunities, demand<strong>in</strong>g<br />

astute scholarly engagement.<br />

Conclusion: The Symbiotic Nexus of AI<br />

and <strong>Design</strong> Methodology<br />

<strong>Artificial</strong> <strong>Intelligence</strong> (AI) stands at the<br />

cusp of a transformative era <strong>in</strong> design<br />

methodology, neither as a mere tool<br />

nor an overarch<strong>in</strong>g solution, but as<br />

a collaborative entity. The discourse<br />

surround<strong>in</strong>g AI’s role <strong>in</strong> design oscillates<br />

between exuberant optimism and wary<br />

skepticism, yet an objective appraisal<br />

reveals a more nuanced reality.<br />

Central to understand<strong>in</strong>g AI’s role is<br />

recogniz<strong>in</strong>g that design, at its core,<br />

is an <strong>in</strong>tricate blend of problemsolv<strong>in</strong>g,<br />

creativity, and human-centric<br />

considerations. AI excels <strong>in</strong> data<br />

analysis, pattern recognition, and<br />

automat<strong>in</strong>g repetitive tasks. It can swiftly<br />

process vast datasets, offer predictive<br />

<strong>in</strong>sights, and generate numerous design<br />

iterations. This efficiency can free<br />

designers from mundane aspects of their<br />

workflow, allow<strong>in</strong>g for a heightened<br />

focus on conceptualization, contextual<br />

understand<strong>in</strong>g, and ref<strong>in</strong>ed creativity.<br />

Yet, the essence of design transcends<br />

raw computational capability. It thrives<br />

on empathy, cultural cognizance, and<br />

the <strong>in</strong>tangible ‘human touch’—areas<br />

where AI rema<strong>in</strong>s limited <strong>in</strong> its current<br />

form. While AI can suggest design<br />

alterations based on data, it cannot yet<br />

understand the subtle cultural nuances or<br />

the profound emotional resonances that<br />

human designers <strong>in</strong>nately <strong>in</strong>corporate<br />

<strong>in</strong>to their work.<br />

However, the convergence of AI and<br />

design isn’t a zero-sum game. The<br />

most promis<strong>in</strong>g design methodologies<br />

of the future will likely emerge<br />

from a symbiotic <strong>in</strong>tegration of AI’s<br />

computational prowess and human<br />

creativity. For <strong>in</strong>stance, AI can assist<br />

<strong>in</strong> real-time user behavior analysis <strong>in</strong><br />

areas like user experience (UX) design.<br />

At the same time, human designers<br />

<strong>in</strong>terpret these <strong>in</strong>sights with<strong>in</strong> broader<br />

socio-cultural frameworks to create more<br />

<strong>in</strong>tuitive and impactful user <strong>in</strong>terfaces.<br />

Moreover, with advancements <strong>in</strong><br />

generative design and AI-driven creative<br />

tools, designers can explore many<br />

design possibilities, ref<strong>in</strong><strong>in</strong>g their vision<br />

based on AI suggestions while ensur<strong>in</strong>g<br />

the f<strong>in</strong>al output resonates with human<br />

sensibilities. Such collaboration provides<br />

design solutions that are both <strong>in</strong>novative<br />

and deeply human-centric.<br />

In conclusion, AI is not poised to replace<br />

the designer but to augment the design<br />

process. Its <strong>in</strong>corporation <strong>in</strong>to design

methodology signifies not an eclipse of<br />

human creativity but its amplification.<br />

As designers and technologists cont<strong>in</strong>ue<br />

to collaborate, the boundaries of what’s<br />

possible will expand, forg<strong>in</strong>g a future<br />

where AI-enabled design methodologies<br />

cater to evolv<strong>in</strong>g global challenges with<br />

unprecedented efficacy and empathy.<br />

Advanc<strong>in</strong>g the <strong>Design</strong> Frontier: The<br />

Role of AI-centric Discourse <strong>in</strong> Shap<strong>in</strong>g<br />

Tomorrow’s Creations<br />

The very ethos of design revolves around<br />

evolution—of thought, method, and<br />

execution. With<strong>in</strong> this dynamic realm,<br />

the publication, an anthology of articles<br />

dissect<strong>in</strong>g the confluence of <strong>Artificial</strong><br />

<strong>Intelligence</strong> (AI) and design, emerges<br />

as an avant-garde compass, guid<strong>in</strong>g<br />

the trajectory of future projects. This<br />

collection doesn’t just annotate current<br />

<strong>in</strong>tersections but pioneers a dialogue<br />

that has the potential to reshape the<br />

paradigms of design.<br />

Here’s how Chat-GPT suggests<br />

this collection of articles can be<br />

implemented to reshape the design<br />

methodology:<br />

Bluepr<strong>in</strong>t for Future Integration:<br />

The meticulously curated articles map<br />

the present landscape and serve as a<br />

bluepr<strong>in</strong>t for <strong>in</strong>tegrat<strong>in</strong>g AI <strong>in</strong>to design<br />

processes. By document<strong>in</strong>g varied<br />

methodologies, from leverag<strong>in</strong>g AI <strong>in</strong><br />

creative brand<strong>in</strong>g to its role <strong>in</strong> digital<br />

matchmak<strong>in</strong>g, these articles provide<br />

tangible pathways for professionals and<br />

aspirants to explore AI-enabled design<br />

avenues.<br />

Bridg<strong>in</strong>g Theory and Practice:<br />

The gap between theoretical exploration<br />

and tangible implementation is often<br />

vast. This anthology bridges this chasm.<br />

With empirical accounts, real-world<br />

project summaries, and critical analyses,<br />

it offers both a conceptual framework<br />

and pragmatic <strong>in</strong>sights. This dual<br />

approach ensures that readers not only<br />

grasp the theoretical nuances but can<br />

also envision concrete applications.<br />

Foster<strong>in</strong>g Innovation through Crosspoll<strong>in</strong>ation:<br />

The diversity of topics and<br />

methodologies presented encourages<br />

<strong>in</strong>terdiscipl<strong>in</strong>ary th<strong>in</strong>k<strong>in</strong>g. A designer<br />

work<strong>in</strong>g on, say, user experience (UX)<br />

might f<strong>in</strong>d <strong>in</strong>spiration <strong>in</strong> an article<br />

discuss<strong>in</strong>g AI’s role <strong>in</strong> music platforms.<br />

This cross-poll<strong>in</strong>ation of ideas, where<br />

<strong>in</strong>sights from one doma<strong>in</strong> fertilize<br />

another, catalyzes groundbreak<strong>in</strong>g<br />

<strong>in</strong>novations.<br />

Champion<strong>in</strong>g Ethical Considerations:<br />

Ethical considerations are paramount<br />

as we stand on the precipice of the AI<br />

era. This collection doesn’t shy away<br />

from discuss<strong>in</strong>g the challenges—<br />

authenticity concerns or the implications<br />

of AI-manipulated content. By rais<strong>in</strong>g<br />

these issues, the publication equips<br />

designers to approach AI with a balanced<br />

perspective, foster<strong>in</strong>g designs that are<br />

not just <strong>in</strong>novative but also ethically<br />

sound.<br />

Inspir<strong>in</strong>g the Next Generation:<br />

As educators and mentors look to equip<br />

the next generation with skills for the<br />

future, this anthology serves as an<br />

essential resource. It’s not just a guide to

‘how’ but a contemplative exploration<br />

of ‘why.’ Such comprehensive discourse<br />

can <strong>in</strong>spire students, giv<strong>in</strong>g them<br />

direction and the impetus to push<br />

boundaries.<br />

Solidify<strong>in</strong>g the Role of Human-Centric<br />

<strong>Design</strong>:<br />

Amidst the AI discourse, one<br />

underly<strong>in</strong>g theme of the collection is the<br />

reaffirmation of the human element <strong>in</strong><br />

design. By juxtapos<strong>in</strong>g AI’s capabilities<br />

and limitations with human <strong>in</strong>tuition and<br />

creativity it underscores the irreplaceable<br />

value of the human touch, ensur<strong>in</strong>g that<br />

design rema<strong>in</strong>s empathetic and usercentric<br />

as we move forward.<br />

In essence, this publication is more<br />

than a compendium of articles; it’s a<br />

beacon for the future of design. By<br />

elucidat<strong>in</strong>g where AI fits with<strong>in</strong> the<br />

design methodology, it charts the course<br />

for imm<strong>in</strong>ent projects. It ignites a flame<br />

of <strong>in</strong>spiration, ensur<strong>in</strong>g that the fusion<br />

of AI and design cont<strong>in</strong>ues to yield<br />

<strong>in</strong>novative, impactful, and <strong>in</strong>tr<strong>in</strong>sically<br />

human solutions.

Projects by:<br />

Nai Christie Abou Chahla / @NaiChri$tie<br />

Selena Abou Jaoude / @Selen@Jade_<br />

Vera Perla Alalu Saona / VeraP3rla!<br />

Gala Belaúnde Montero / @Gala_BelM0n#<br />

Luca Marco Francois Calandri / LucaM@rco_Fr4n<br />

Daphné, Marlon, Marie Cassand / DaphM@rl0nM#<br />

Mira Gulvady / MiraGul_vad#y<br />

Bárbara María Hernández Gaitán / B@rbM4ría_HG<br />

Laura Marguèrite Xochitl Holtslag Alvarez / L4uraM_X0chitlHA<br />

Meriam Khreiche / Meri@m_Khreiche!<br />

El<strong>in</strong>a Lucia Delf<strong>in</strong>a Lehmkuhl / El<strong>in</strong>@_LucDL<br />

Carlos Alberto Loaiza Gonzalez / C4rl0s_ALG0nz<br />

Fernando López Sobreviela / Fern@nd0_L0pezS<br />

Zara Hisham Ishaq Madanat / ZaraHi$h_Mada<br />

Mariane Meshaka / Mari@ne_Me$h<br />

Gabreile Ghassan Jaber N<strong>in</strong>o / G4bri_Ghass@nJN<br />

Laura Pardo Monroy / Laur@Pard0_M<br />

Raissa Jordan Paty / Raiss4_JP@ty<br />

Edoardo Pigliacelli Fendi / Edo@rd0_PFendi#<br />

Constanza Prieto Merida / Const@nza_PM<br />

Sofia Roth / Sofi@_R0th!<br />

Sebastián Segares Campos / Seb@stian_SC<br />

Malak Ahmed Mohamed Nazih Tawakol / Malak@_AMNT<br />

Franz Von Baumbach / FranzV0n_B#<br />

Ilona Von Und Zu Liechtenste<strong>in</strong> / Il0na_VUZL<br />

Agnieszka Maria Widziewicz / Agn!eszka_MW<br />

Ana Paula Yepez Ramia / AnaP@ul_YR<br />

Natalia Zachrisson Arias / Natal!a_ZArias<br />

Haya Faris Nadim Zaro / HayaFN@dimZ

<strong>in</strong>dex<br />

Oh no! The copy mach<strong>in</strong>e is broken!<br />

So AI is work<strong>in</strong>g overtime! page 12<br />

The potential of us<strong>in</strong>g AI, specifically<br />

ChatGPT and DALL·E 2, to create Z<strong>in</strong>es,<br />

underground publications known for their<br />

unconventional content. The researchers test<br />

AI’s creative capabilities, design templates<br />

for Z<strong>in</strong>e creation, and reflect on the human<br />

element <strong>in</strong>tr<strong>in</strong>sic to Z<strong>in</strong>es by contrast<strong>in</strong>g their<br />

AI-driven approach with <strong>in</strong>sights from a Z<strong>in</strong>e<br />

fair <strong>in</strong> Madrid, highlight<strong>in</strong>g the importance of<br />

<strong>in</strong>dividuality and imperfection <strong>in</strong> traditional<br />

Z<strong>in</strong>e craft<strong>in</strong>g.<br />

The Rise of Eazy J. page 26<br />

How <strong>Artificial</strong> <strong>Intelligence</strong> (AI) is<br />

transform<strong>in</strong>g the music <strong>in</strong>dustry, from<br />

assist<strong>in</strong>g aspir<strong>in</strong>g artists <strong>in</strong> enhanc<strong>in</strong>g their<br />

music to alter<strong>in</strong>g music platforms like<br />

Spotify. The authors detail their experiment<br />

<strong>in</strong> creat<strong>in</strong>g an AI-generated musical persona,<br />

Eazy J, complete with AI-crafted songs,<br />

album cover, profile picture, and music<br />

video, demonstrat<strong>in</strong>g current AI technologies’<br />

realistic and practical capabilities <strong>in</strong> the music<br />

sector.<br />

BRUTO: the fast food chAIn page<br />

36<br />

Dive <strong>in</strong>to the transformative impact of<br />

<strong>Artificial</strong> <strong>Intelligence</strong> (AI) on creative fields<br />

like UI, UX, and Graphic <strong>Design</strong>, highlight<strong>in</strong>g<br />

its <strong>in</strong>creas<strong>in</strong>g role as an assistant and a<br />

potential replacement <strong>in</strong> some aspects of<br />

design. Focus<strong>in</strong>g on a project named “The fast<br />

food chAIn,” the piece exam<strong>in</strong>es how AI was<br />

used to meticulously replicate the design and<br />

customer experience of an exist<strong>in</strong>g Spanish<br />

burger cha<strong>in</strong>, VICIO, through a digital entity<br />

called BRUTO, showcas<strong>in</strong>g both the potential<br />

and implications of AI <strong>in</strong> mimick<strong>in</strong>g and<br />

enhanc<strong>in</strong>g human creativity.<br />

There’s a W<strong>in</strong>gman <strong>in</strong> AI wait<strong>in</strong>g to<br />

be found. page 54<br />

A project explor<strong>in</strong>g the fusion of AI<br />

technology with T<strong>in</strong>der, <strong>in</strong>troduc<strong>in</strong>g the<br />

concept of an “AI-Powered W<strong>in</strong>gman”<br />

to optimize dat<strong>in</strong>g profiles and enhance<br />

conversations. However, it underl<strong>in</strong>es<br />

that while AI can redef<strong>in</strong>e onl<strong>in</strong>e dat<strong>in</strong>g,<br />

genu<strong>in</strong>e connections necessitate a balance of<br />

technology and authentic human engagement.<br />

UNPACKED: Can Tech Truly<br />

Mirror the Heart of a <strong>Design</strong>er?<br />

page 64<br />

In an experiment us<strong>in</strong>g AI tools, <strong>in</strong>clud<strong>in</strong>g<br />

Midjourney and DallE, to replicate the<br />

designs of the Namaste Cab<strong>in</strong>s, f<strong>in</strong>d<strong>in</strong>gs<br />

revealed both the potential and limitations<br />

of AI <strong>in</strong> architectural design. Despite<br />

vary<strong>in</strong>g descriptions, the AI often generated

similar images, rais<strong>in</strong>g concerns about its<br />

understand<strong>in</strong>g of nuanced architectural details<br />

and its capacity to produce functional and<br />

aesthetically pleas<strong>in</strong>g designs.<br />

A Mach<strong>in</strong>e That Feels - Can<br />

Empathy and Ergonomics Be<br />

Cultivated by Mach<strong>in</strong>e Learn<strong>in</strong>g?<br />

page 76<br />

A research project aimed at understand<strong>in</strong>g<br />

the limits of AI <strong>in</strong> redesign<strong>in</strong>g bathrooms for<br />

the elderly, AI’s empathetic and ergonomic<br />

understand<strong>in</strong>g was tested us<strong>in</strong>g tools like<br />

ChatGPT and Playground.AI. Despite creat<strong>in</strong>g<br />

specific prompts highlight<strong>in</strong>g the needs of<br />

the elderly, the AI sometimes struggled with<br />

nuanced requests, suggest<strong>in</strong>g that while it<br />

can recognize physical objects, it might lack<br />

the ability to fully understand and visualize<br />

the detailed physical and emotional nuances<br />

<strong>in</strong>herent <strong>in</strong> such design challenges.<br />

Navigat<strong>in</strong>g the Frontier:<br />

AI, Mis<strong>in</strong>formation, and the<br />

Blurred L<strong>in</strong>e Between Fact and<br />

Fiction page 88<br />

An experiment to understand the power of<br />

AI <strong>in</strong> creat<strong>in</strong>g mis<strong>in</strong>formation, us<strong>in</strong>g tools<br />

like Midjourney and ChatGPT to fabricate<br />

fake news and images, aim<strong>in</strong>g to test human<br />

perception aga<strong>in</strong>st AI-generated content.<br />

AI’s limitations are discovered, especially <strong>in</strong><br />

accurately depict<strong>in</strong>g celebrities and certa<strong>in</strong><br />

expressions, it excelled <strong>in</strong> creat<strong>in</strong>g realistic<br />

landscapes, highlight<strong>in</strong>g concerns about the<br />

rapid evolution of AI tools, their potential<br />

misuse, and the challenge of discern<strong>in</strong>g<br />

authenticity <strong>in</strong> the age of advanced technology.<br />

A.I: The End of Content Creators?<br />

page 100<br />

An experiment compared AI-generated<br />

designs to human-created designs for a<br />

cocktail bar’s social media rebrand<strong>in</strong>g.<br />

While <strong>in</strong>itial AI outcomes lacked depth,<br />

adjustments, and iterations led to 60%<br />

of survey respondents preferr<strong>in</strong>g the AIgenerated<br />

images, even when unaware of the<br />

AI <strong>in</strong>volvement.<br />

AI vs Art: A Journey Through the<br />

20th Century showcased through<br />

furniture page 116<br />

The transformation of iconic 20th-century<br />

artworks <strong>in</strong>to sofa designs us<strong>in</strong>g AI tools.<br />

Comb<strong>in</strong><strong>in</strong>g generative art algorithms with<br />

tra<strong>in</strong><strong>in</strong>g from detailed prompts, the project<br />

aims to capture the essence of artists like<br />

Picasso and Warhol. Despite AI’s impressive<br />

capability <strong>in</strong> reproduc<strong>in</strong>g art, it struggles to<br />

grasp human emotions and the nuances of<br />

<strong>in</strong>tricate prompts fully. The study reveals

<strong>in</strong>sights <strong>in</strong>to AI’s strengths and limitations <strong>in</strong><br />

art and emotions, emphasiz<strong>in</strong>g the importance<br />

of detailed <strong>in</strong>put for better results.<br />

The Ease <strong>Artificial</strong> <strong>Intelligence</strong><br />

Grants for Evil Use page 130<br />

In the digital era, AI’s potential for content<br />

creation can be manipulated for deceptive<br />

purposes, as demonstrated through our<br />

hypothetical rivalry us<strong>in</strong>g ChatGPT and<br />

DALL-E. The ease with which AI can be<br />

misused underscores the urgent need for<br />

ethical AI practices and oversight.<br />

Test<strong>in</strong>g AI’s Taste page 142<br />

Explore AI’s capability <strong>in</strong> the cul<strong>in</strong>ary realm,<br />

demonstrat<strong>in</strong>g how ChatGPT assisted <strong>in</strong><br />

craft<strong>in</strong>g Italian dishes without possess<strong>in</strong>g<br />

the human senses of taste and smell. While<br />

prov<strong>in</strong>g valuable <strong>in</strong> recipe sourc<strong>in</strong>g and<br />

troubleshoot<strong>in</strong>g, the platform emphasized<br />

the importance of human touch, suggest<strong>in</strong>g<br />

its potential as a supplementary tool rather<br />

than a replacement for human <strong>in</strong>tuition <strong>in</strong> the<br />

kitchen.<br />

Creative Mach<strong>in</strong>es: Explor<strong>in</strong>g AI’s<br />

Evolution <strong>in</strong> <strong>Design</strong> page 154<br />

The research explores AI’s potential <strong>in</strong><br />

design and children’s literature, emphasiz<strong>in</strong>g<br />

its capabilities <strong>in</strong> automat<strong>in</strong>g design tasks<br />

and generat<strong>in</strong>g creative concepts. While AI<br />

can expedite design processes and make<br />

literature more accessible, it lacks the nuanced<br />

understand<strong>in</strong>g of artistic and emotional<br />

elements essential to book design; human<br />

creativity rema<strong>in</strong>s irreplaceable, stress<strong>in</strong>g the<br />

importance of a harmonious balance between<br />

AI and human <strong>in</strong>put <strong>in</strong> the creative process.<br />

Turn<strong>in</strong>g Concrete Jungles <strong>in</strong>to<br />

Green Paradises page 166<br />

A project <strong>in</strong> Madrid envisions transform<strong>in</strong>g<br />

iconic public spaces like Plaza Mayor and<br />

Puerta del Sol <strong>in</strong>to green zones, utiliz<strong>in</strong>g<br />

native plants to combat urban heat and<br />

improve residents’ quality of life. While AI<br />

platforms like Midjourney aid <strong>in</strong> visualiz<strong>in</strong>g<br />

these designs, their accuracy limitations<br />

necessitate human <strong>in</strong>volvement, highlight<strong>in</strong>g<br />

the potential and challenges of blend<strong>in</strong>g<br />

technology with urban plann<strong>in</strong>g.

Oh no! The copy mach<strong>in</strong>e is broken! So AI is work<strong>in</strong>g overtime!<br />

Project name: An exploration to obta<strong>in</strong> overall harmony and visual<br />

coherence <strong>in</strong> the automatization of Z<strong>in</strong>e creation.<br />

Authors: Ana Paula Yepez and Bárbara Hernandez<br />

Tools and platforms used: ChatGPT and DALL·E 2<br />

Summary of the project and process:<br />

Our objective is to ultimately create a<br />

template for ChatGPT and DALL·E 2<br />

that allows AI to produce Z<strong>in</strong>es. They<br />

are underground “publication(s)…<br />

devoted to specialized and often<br />

unconventional subject matter(s)” 1 .<br />

We are explor<strong>in</strong>g AI’s creativity,<br />

throughout five Z<strong>in</strong>es; <strong>in</strong> which,<br />

different parameters will be used and<br />

tested. Throughout this report we will<br />

try to answer the question: Can AI<br />

reach and replicate the special quality<br />

that makes Z<strong>in</strong>es what they are?<br />

1 Merriam-Webster. (n.d.). Fanz<strong>in</strong>e. In Merriam-Webster.com dictionary. Retrieved October 3, 2023, from<br />

https://www.merriam-webster.com/dictionary/fanz<strong>in</strong>e<br />


Z<strong>in</strong>es (or Fanz<strong>in</strong>es) are a type of<br />

publications that subcultures have used<br />

ever s<strong>in</strong>ce the early 1960’s. They aren’t<br />

made with the <strong>in</strong>tention to be massively<br />

shared, as they are typically handmade<br />

and about underground topics for specific<br />

audiences 2 . Their formats are <strong>in</strong>f<strong>in</strong>itely<br />

diverse, and it’s virtually impossible for<br />

two Z<strong>in</strong>es to be the same.<br />

Consequently, it can be agreed upon<br />

that the person beh<strong>in</strong>d a Z<strong>in</strong>e is the<br />

one that gives it this unique factor; <strong>in</strong><br />

which, content, purpose, and a DIYed<br />

graphical aesthetic all come together.<br />

In this manner, by look<strong>in</strong>g at how the<br />

implementation of AI falls <strong>in</strong>to the<br />

workflow of the creative process of a<br />

Z<strong>in</strong>ester (a Z<strong>in</strong>e maker), we will be able<br />

to see how it affects the medium.<br />

In order to fully grasp the effects of<br />

AI (both text and image based) we are<br />

develop<strong>in</strong>g five different Z<strong>in</strong>es with the<br />

same theme, and chang<strong>in</strong>g the prompts<br />

that we provide AI to see how the results<br />

differ. Throughout the process, we<br />

have also def<strong>in</strong>ed the 8 Page M<strong>in</strong>i-Z<strong>in</strong>e<br />

format to be followed for consistency<br />

<strong>in</strong> the results, as well as it be<strong>in</strong>g one<br />

of the most common formats used to<br />

create Z<strong>in</strong>es. Ultimately we’ll develop a<br />

template, which will prove whether AI<br />

is successful at replicat<strong>in</strong>g the process of<br />

Z<strong>in</strong>e creation.<br />

2 Lim<strong>in</strong>g, S. (2010). Of Anarchy and Amateurism: Z<strong>in</strong>e Publication and Pr<strong>in</strong>t Dissent (Vol.43, No.2.).<br />


Initial Explorations with AI.<br />

The first attempts at us<strong>in</strong>g AI<br />

(ChatGPT and DALL·E 2) revolved<br />

around discover<strong>in</strong>g its creativity skills<br />

while provid<strong>in</strong>g m<strong>in</strong>imal context <strong>in</strong><br />

their prompts. We started simple,<br />

which displayed <strong>in</strong>terest<strong>in</strong>g results,<br />

and added complexity and layers of<br />

<strong>in</strong>formation mov<strong>in</strong>g forward. Then,<br />

by ourselves (without the help of<br />

AI), we determ<strong>in</strong>ed characters (urban<br />

animals) and context (Madrid’s city<br />

center) <strong>in</strong> which our Z<strong>in</strong>es would<br />

take place. Furthermore, we asked<br />

ChatGPT for the page by page<br />

content for all of them, and also<br />

obta<strong>in</strong>ed each Z<strong>in</strong>e’s titles as well<br />

as a broad and general content list<br />

per <strong>in</strong>dividual 8 Page M<strong>in</strong>i-Z<strong>in</strong>e<br />

(exclud<strong>in</strong>g the covers as well as a<br />

conclusion page) from that same<br />

prompt.<br />

First experiments with AIs with limited context.<br />


To tackle the first Z<strong>in</strong>e, named<br />

‘Pigeon Ponder<strong>in</strong>gs’, we asked<br />

ChatGPT for its specific content page<br />

by page. This was after choos<strong>in</strong>g<br />

ourselves the overarch<strong>in</strong>g themes<br />

we liked the most from the orig<strong>in</strong>al<br />

list that ChatGPT provided <strong>in</strong> our<br />

<strong>in</strong>itial exploration. At this po<strong>in</strong>t<br />

(and multiple times onwards) we<br />

<strong>in</strong>corporated ‘shout<strong>in</strong>g’ at CHATGPT<br />

(and DALL·E 2 later on) where the<br />

<strong>in</strong>formation is written <strong>in</strong> all caps<br />

when it makes a mistake, doesn’t<br />

provide enough specificity, or it’s too<br />

important of a characteristic that it<br />

must be used <strong>in</strong> the prompt.<br />

After narrow<strong>in</strong>g down the scope<br />

of the Z<strong>in</strong>e’s content by edit<strong>in</strong>g the<br />

prompt, and add<strong>in</strong>g other specificities,<br />

outputs are start<strong>in</strong>g to make more<br />

sense. Nonetheless, and on its own,<br />

ChatGPT kept each page’s structure<br />

balanced, by <strong>in</strong>clud<strong>in</strong>g what the text<br />

should say and what the image should<br />

look like, as well as a short head<strong>in</strong>g<br />

summariz<strong>in</strong>g it. This <strong>in</strong>formation<br />

was directly used for both DALL·E<br />

2 and ChatGPT prompts, with<br />

extra specifications, to obta<strong>in</strong> the<br />

images and text per page. For this,<br />

we struggled to trust AI’s creative<br />

judgment. We chose the DALL·E 2<br />

images that we liked the most as well<br />

as the ones that went well together.<br />

Mov<strong>in</strong>g forward, there was a need to<br />

establish some rules.<br />

Pigeons and Fight<strong>in</strong>g Aga<strong>in</strong>st the<br />

Mach<strong>in</strong>e.<br />

Subjectively choos<strong>in</strong>g the images.<br />


Bats and Struggl<strong>in</strong>g<br />

with Prompts.<br />

For the second Z<strong>in</strong>e, the same technique was used to obta<strong>in</strong> its page<br />

by page content. The prompts’ language was simplified, by mak<strong>in</strong>g it<br />

more direct. As well, <strong>in</strong> order to add a specific tone to the generated<br />

content, we determ<strong>in</strong>ed a certa<strong>in</strong> adjective associated with the ma<strong>in</strong><br />

character. Sometimes, we had to add an extra adjective to <strong>in</strong>fluence<br />

the results that will come up on DALL·E 2 so the results are cohesive<br />

with the tone determ<strong>in</strong>ed for the Z<strong>in</strong>e.<br />

We also def<strong>in</strong>ed a constra<strong>in</strong>t on ourselves to only choose the first<br />

image that is generated (from left to right) by DALL·E 2. The<br />

prompts for the text <strong>in</strong> ChatGPT were also kept the same, but added<br />

the chang<strong>in</strong>g of ‘tone of voice’ so they don’t sound too structured or<br />

sickenly friendly. In this Z<strong>in</strong>e, we struggled the most with the text<br />

prompts, unlike the images that started to look cohesive. The text for<br />

Z<strong>in</strong>es is the hardest to replicate, as current outputs sound like text<br />

<strong>in</strong> children’s books, lacks the sarcasm, wit or the double mean<strong>in</strong>g of<br />

‘normal’ Z<strong>in</strong>es.<br />

System for choos<strong>in</strong>g the images.<br />


1/5 Write a DALL-E prompt for the cover of a fanz<strong>in</strong>e called “City Fox Chronicles” with 400 characters<br />

maximum. The cover features a dynamic illustration of a fox <strong>in</strong> the bustl<strong>in</strong>g streets of Madrid at night,<br />

captur<strong>in</strong>g the energy of urban wildlife. The title, “City Fox Chronicles,” is boldly displayed, h<strong>in</strong>t<strong>in</strong>g at the<br />

excit<strong>in</strong>g tales with<strong>in</strong>.<br />

2/5 Write a DALL-E prompt for the cover of a fanz<strong>in</strong>e called “City Fox Chronicles” 400 characters long.<br />

The cover features a dynamic illustration of a fox <strong>in</strong> the bustl<strong>in</strong>g streets of Madrid at night, captur<strong>in</strong>g the<br />

energy of urban wildlife. The title, “City Fox Chronicles,” is boldly displayed, h<strong>in</strong>t<strong>in</strong>g at the excit<strong>in</strong>g tales<br />

with<strong>in</strong>. Do it <strong>in</strong> a rough sketch style and only orange, yellow, and brown colors.<br />

3/5 Write a DALL-E prompt for the cover of a fanz<strong>in</strong>e called “City Fox Chronicles” WITH 400<br />

CHARACTERS IN LENGTH. The cover features a dynamic illustration of a fox <strong>in</strong> the bustl<strong>in</strong>g streets<br />

of Madrid at night, captur<strong>in</strong>g the energy of urban wildlife. The title, “City Fox Chronicles,” is boldly<br />

displayed, h<strong>in</strong>t<strong>in</strong>g at the excit<strong>in</strong>g tales with<strong>in</strong>. Do it <strong>in</strong> a rough sketch style and only orange, yellow, and<br />

brown colors.<br />

4/5 Write a DALL-E prompt for the cover of a fanz<strong>in</strong>e called “City Fox Chronicles” WITH EXACTLY<br />

400 CHARACTERS IN LENGTH. The cover features a dynamic illustration of a fox <strong>in</strong> the bustl<strong>in</strong>g streets<br />

of Madrid at night, captur<strong>in</strong>g the energy of urban wildlife. The title, “City Fox Chronicles,” is boldly<br />

displayed, h<strong>in</strong>t<strong>in</strong>g at the excit<strong>in</strong>g tales with<strong>in</strong>. Do it <strong>in</strong> a rough sketch style and only orange, yellow, and<br />

brown colors.<br />







For the third Z<strong>in</strong>e, we kept the same<br />

prompt format to get the page by page<br />

content and the text. At this time, we<br />

asked ChatGPT for each page’s (and<br />

front cover) DALL·E 2 prompts for<br />

its images. All prompts were kept the<br />

same, and we added a constra<strong>in</strong>t for<br />

the images to be done <strong>in</strong> only three<br />

colors and a specific draw<strong>in</strong>g style.<br />

The purpose was to reach the 400<br />

characters that DALL·E 2 allows as a<br />

maximum for each prompt 3 as to obta<strong>in</strong><br />

precise images. We went through five<br />

prompt trials <strong>in</strong> order to get what we<br />

wanted, us<strong>in</strong>g the cover image as a<br />

Foxes and Push<strong>in</strong>g the Limits of Prompts.<br />

test run. Even though each response<br />

almost reached 400 characters every<br />

time, it never did. Results also omitted<br />

some important <strong>in</strong>formation that<br />

was explicitly written <strong>in</strong> the prompt<br />

or were wrong. Despite the obvious<br />

failure, we persisted for the sake of<br />

experimentation. Research revealed<br />

that ChatGPT struggles with count<strong>in</strong>g 4<br />

as it is mostly used as a language tool.<br />

Due to this, we decided to look back at<br />

all the factors we had considered while<br />

mak<strong>in</strong>g the Z<strong>in</strong>es <strong>in</strong> this series, and<br />

create our own template.<br />

3 OpenAI Developer Forum (2023). DALL-E Prompt Size Limit. https://community.openai.com/t/dall-e-promptsize-limits/343730.<br />

4 OpenAI Developer Forum (2023). ChatGPT cannot count words or produce word-count-limited text. https://<br />

community.openai.com/t/chatgpt-cannot-count-words-or-produce-word-count-limited-text/47380<br />


Rats and Build<strong>in</strong>g Template(s).<br />

For the fourth Z<strong>in</strong>e we determ<strong>in</strong>ed all the factors<br />

we considered when mak<strong>in</strong>g each Z<strong>in</strong>e; from its<br />

page by page content, to the text and images per<br />

page, and other visual elements. By tak<strong>in</strong>g <strong>in</strong>to<br />

consideration these, and how we had formulated the<br />

prompts so far: a three-step template was created,<br />

through which new <strong>in</strong>formation will be filled <strong>in</strong> all<br />

caps.<br />

The first one is the Template for the General<br />

Content of all of the Pages, the longest of the three.<br />

Pretend you are a z<strong>in</strong>e creator, a z<strong>in</strong>ester. Create the content for a ____ (big or small<br />

scale) fanz<strong>in</strong>e of __ (# of pages) pages, with a cover, under the name of “______”<br />

(title of the fanz<strong>in</strong>e). The fanz<strong>in</strong>e’s purpose is to ____ (enterta<strong>in</strong>, educate, etc). The<br />

ma<strong>in</strong> character is ____ (ma<strong>in</strong> character) and the story takes place <strong>in</strong> ____ (space). The<br />

content must follow a _____ tone so it has a _____ atmosphere for the reader. It must<br />

<strong>in</strong>clude content related to __________ (add any <strong>in</strong>fo/content that must be <strong>in</strong>cluded<br />

<strong>in</strong> the fanz<strong>in</strong>e). Choose an appropriate typeface that goes with the fanz<strong>in</strong>e content<br />

and looks attractive <strong>in</strong> a maximum size of ___ pt. The fanz<strong>in</strong>e will exclusively be <strong>in</strong><br />

______ (color palette or color scheme) and its accompany<strong>in</strong>g images will be done <strong>in</strong><br />

______ (draw<strong>in</strong>g style).<br />

Pretend you are a z<strong>in</strong>e creator, a z<strong>in</strong>ester. Create the content for a SMALL SCALE<br />

fanz<strong>in</strong>e of 5 pages, with a cover, under the name of CATS OF THE CONCRETE<br />

JUNGLE. The fanz<strong>in</strong>e’s purpose is to ENTERTAIN AND ACT AS ALTERNATIVE<br />

MEDIA. The ma<strong>in</strong> character ARE STRAY CATS and the story takes place <strong>in</strong><br />

MADRID. The content must follow a ELEGANT tone so it has aN IRONIC<br />

atmosphere for the reader. It must <strong>in</strong>clude content related to PROFILES OF STRAY<br />


OF PEOPLE WHO CARE FOR AND FEED STREET CATS. Choose an appropriate<br />

typeface that goes with the fanz<strong>in</strong>e content and looks attractive <strong>in</strong> a maximum size of<br />

12 pt. The fanz<strong>in</strong>e will exclusively be <strong>in</strong> A MONOCHROMATIC COLOR PALETTE<br />

and its accompany<strong>in</strong>g images will be done <strong>in</strong> SQUARED POLAROID CAMERA<br />



The second one, Template for Written Text per<br />

Page, wasn’t changed from the previous Z<strong>in</strong>e. For<br />

both templates, the role of a Z<strong>in</strong>ester was assigned<br />

to ChatGPT.<br />

Thirdly, the Template for Images per Page, was the<br />

hardest one to f<strong>in</strong>alize.<br />

Pretend you are a z<strong>in</strong>e creator, a z<strong>in</strong>ester. Write text ____ (aprox. length of<br />

the text) for the ____ (order of page <strong>in</strong> the fanziene) page of a fanz<strong>in</strong>e that<br />

takes place <strong>in</strong> ____ (place story takes place). This fanz<strong>in</strong>e, titled ____ (name<br />

of fanz<strong>in</strong>e) states _______ (copy here the <strong>in</strong>fo provided by the results of the<br />

last template). This text needs to be formatted like ____ (dialogue text or<br />

description text, prose or poem). It needs to sound like the text for a fanz<strong>in</strong>e,<br />

the content must follow a _____ tone so it has a ______ atmosphere for the<br />

reader.<br />

_____ (general content obta<strong>in</strong>ed from the first template through ChatGPT).<br />

Must be done <strong>in</strong> ______ (draw<strong>in</strong>g style) with a ________ color scheme<br />

(monochromatic, analogous, complementary). There is an atmosphere of ___<br />

and ____ (adj to describe the vibes that creator is go<strong>in</strong>g for).<br />

As orig<strong>in</strong>ally, it was wrongly assumed that the more<br />

text and details the prompt had, the more detailed<br />

and accurate the generated images would be.<br />

However, the more constra<strong>in</strong>ts given to DALL·E<br />

2, then the more abstract images will be generated.<br />

As a result, it was proven that a simple and direct<br />

prompt structure was the best option. We’ve<br />

discovered that DALL·E 2 struggles with only<br />

hav<strong>in</strong>g specific colors, but it’s better when a general<br />

color palette or scheme is used <strong>in</strong>stead. F<strong>in</strong>ally,<br />

it’s important to note that the templates need to<br />

be done <strong>in</strong> chronological order, as each one needs<br />

<strong>in</strong>formation from the previous one.<br />


Stray Cats and F<strong>in</strong>al Test.<br />

This was the f<strong>in</strong>al test for the previously developed templates’<br />

effectiveness, as well as the experience of mak<strong>in</strong>g a Z<strong>in</strong>e<br />

exclusively us<strong>in</strong>g AI and not chang<strong>in</strong>g the prompts to get better<br />

results, as we had previously done. Despite the total ‘mak<strong>in</strong>g time’<br />

be<strong>in</strong>g under one hour for the whole process, <strong>in</strong>clud<strong>in</strong>g comb<strong>in</strong><strong>in</strong>g<br />

everyth<strong>in</strong>g <strong>in</strong> the 8-page M<strong>in</strong>i-Z<strong>in</strong>e, it was a very repetitive and<br />

bor<strong>in</strong>g task. Nonetheless, <strong>in</strong> the end, it can be seen that the end<br />

result was a somewhat attractive, eye-catch<strong>in</strong>g, and <strong>in</strong>terest<strong>in</strong>g one.<br />

Zoom-<strong>in</strong>s of some images.<br />

F<strong>in</strong>al Z<strong>in</strong>e Flat.<br />


GRATEFUL STREET CATS. Must be done <strong>in</strong> POLAROID CAMERA PICTURE with a<br />

MONOCHROMATIC color scheme. There is an atmosphere of ELEGANCE and IRONY.<br />


First Z<strong>in</strong>e Flat.<br />

Second Z<strong>in</strong>e Flat.<br />


Zoom-<strong>in</strong>s of some images.<br />

Third Z<strong>in</strong>e Flat.<br />

Zoom-<strong>in</strong>s of some images.<br />


Zoom-<strong>in</strong>s of some images.<br />

Fourth Z<strong>in</strong>e Flat.<br />

Zoom-<strong>in</strong>s of some images.<br />


Z<strong>in</strong>es crafted with AI have made us question<br />

if automat<strong>in</strong>g the creation of someth<strong>in</strong>g that is<br />

created by human m<strong>in</strong>ds, beliefs, and imag<strong>in</strong>ation,<br />

is possible. By creat<strong>in</strong>g templates to make<br />

Z<strong>in</strong>es, despite mak<strong>in</strong>g the process faster and<br />

yield<strong>in</strong>g more accurate results: it has removed the<br />

enjoyment beh<strong>in</strong>d their creation by <strong>in</strong>corporat<strong>in</strong>g a<br />

tedious process of ‘fill<strong>in</strong>g <strong>in</strong> the blanks’.<br />

In the middle of this project, we attended a<br />

Z<strong>in</strong>e fair <strong>in</strong> Madrid at the Gu<strong>in</strong>dalera Municipal<br />

Market. Consider<strong>in</strong>g that it was a fairly big<br />

fair for the space, we were able to talk to three<br />

Z<strong>in</strong>esters. We didn’t approach the topic of us<strong>in</strong>g<br />

AI for Z<strong>in</strong>e creation, <strong>in</strong>stead we asked them<br />

about their <strong>in</strong>dividual processes. Out of the<br />

three that we talked to, two had numerous ‘pay<br />

what you want’ tags along their tables; when we<br />

asked about it, they said that this practice wasn’t<br />

a way for them to earn money but rather share<br />

their work <strong>in</strong> a cheap and approachable manner.<br />

One of them, <strong>in</strong> particular, when asked about the<br />

Risograph pr<strong>in</strong>t<strong>in</strong>g that his work was done with,<br />

expla<strong>in</strong>ed that because of the manual calibration<br />

that he had to do to pr<strong>in</strong>t each different colored<br />

layer at a time on the same sheet of paper, some<br />

of the colors shifted from their planned position.<br />

However, when questioned if he had liked the f<strong>in</strong>al<br />

result, regardless of the ‘mistake’, he said that<br />

the mistake was the ‘gracia’ (mean<strong>in</strong>g the whole<br />

purpose) of mak<strong>in</strong>g his work. Thus, show<strong>in</strong>g<br />

and exemplify<strong>in</strong>g how that special quality that<br />

characterizes Z<strong>in</strong>es, is directly related to a human<br />

factor.<br />


Picures from the Z<strong>in</strong>e Fair.<br />

Lim<strong>in</strong>g, S. (2010). Of Anarchy and Amateurism: Z<strong>in</strong>e Publication and Pr<strong>in</strong>t Dissent (Vol.43, No.2.).<br />

Merriam-Webster. (n.d.). Fanz<strong>in</strong>e. In Merriam-Webster.com dictionary. Retrieved October 3, 2023, from<br />

https://www.merriam-webster.com/dictionary/fanz<strong>in</strong>e<br />

OpenAI Developer Forum (2023). ChatGPT cannot count words or produce word-count-limited text. https://<br />

community.openai.com/t/chatgpt-cannot-count-words-or-produce-word-count-limited-text/47380<br />

OpenAI Developer Forum (2023). DALL-E Prompt Size Limit. https://community.openai.com/t/dall-eprompt-size-limits/343730.<br />


The Rise of Eazy J.<br />

Project name: <strong>Artificial</strong> <strong>Intelligence</strong> & the Music Industry<br />

Authors: Sebastian Segares and Malak Tawakol<br />

Tools and platforms used: ChatGPT, MidJourney, Dall-E, Uber Duck,<br />

Riffusion, Mubert, Kits.AI, Voicify.AI, GenMo.AI, Logic<br />

Summary of the project and process:<br />

<strong>Artificial</strong> <strong>Intelligence</strong> (AI) is<br />

<strong>in</strong>vad<strong>in</strong>g our world <strong>in</strong> many different<br />

ways <strong>in</strong>clud<strong>in</strong>g the music <strong>in</strong>dustry. AI<br />

has revolutionized music products,<br />

mak<strong>in</strong>g it easier for aspir<strong>in</strong>g artists<br />

to make their music sound more<br />

professional, rather than us<strong>in</strong>g<br />

affordable music applications (such<br />

as GarageBand, Type Beats, etc.).<br />

Furthermore, because AI is constantly<br />

evolv<strong>in</strong>g due to feedback and<br />

<strong>in</strong>teraction, the “torrent of music”<br />

feature is constantly improv<strong>in</strong>g and<br />

evolv<strong>in</strong>g, mak<strong>in</strong>g the music <strong>in</strong>dustry<br />

less controlled by professionalgrade<br />

music companies. This<br />

has led major companies to face<br />

questions from f<strong>in</strong>ancial analysts<br />

about their market share dilution.<br />

Besides that, songwriters and song<br />

publishers nowadays admit to hav<strong>in</strong>g<br />

experimented with exist<strong>in</strong>g AI voice<br />

synthesis technologies to help place<br />

their compositions with top-tier<br />

artists.<br />

<strong>Artificial</strong> <strong>Intelligence</strong> is not just<br />

alter<strong>in</strong>g the songwriters, producers,<br />

and musicians themselves, but it’s<br />

also alter<strong>in</strong>g music platforms (such as<br />

Spotify and Apple Music). Research<br />

shows that Spotify uses AI to track<br />

their users’ listen<strong>in</strong>g habits by us<strong>in</strong>g<br />

deep-learn<strong>in</strong>g algorithms to track<br />

down a person’s mood and favorite<br />

music; from that, Spotify is able to<br />

suggest customized playlists based<br />

on personal preferences. Besides<br />

that, music provider applications are<br />

us<strong>in</strong>g mach<strong>in</strong>e algorithms to enhance<br />

the quality of stream<strong>in</strong>g by track<strong>in</strong>g<br />

the user’s <strong>in</strong>ternet connection and<br />

adjust<strong>in</strong>g it to the audio bitrate. 1<br />

Last May, Spotify reported thousands<br />

of purged tracks from the Spotify<br />

catalog and later on, it was reported<br />

that bots were used to <strong>in</strong>flate the<br />

stream<strong>in</strong>gs artificially for revenue<br />

purposes. In addition to that, Spotify<br />

publicly published a track featur<strong>in</strong>g<br />

artificially cloned voices of both<br />

Drake and The Weeknd. After<br />

achiev<strong>in</strong>g a high stream<strong>in</strong>g volume<br />

and, therefore revenue, Spotify<br />

expressed that they would not be able<br />

to remove the song. 2<br />

From there, we took our <strong>in</strong>spiration<br />

for this project; we created an AIgenerated<br />

musical persona, Eazy J<br />

along with AI-generated music us<strong>in</strong>g<br />

various softwares.<br />

26<br />

1<br />

3 Ways AI Is Transform<strong>in</strong>g Music”, The Conversation,https://theconversation.com/3-ways-ai-istransform<strong>in</strong>g-music-210598


EAZY J<br />

00:00 03:53<br />

Lyrics Queue Audio<br />


SONG<br />


In order to proceed with our project,<br />

we started research<strong>in</strong>g various Music<br />

AI software <strong>in</strong> order to create the<br />

<strong>in</strong>strumental music, write the lyrics,<br />

convert the lyrics to music, create the<br />

album cover, along with the profile<br />

picture and persona of the artist and<br />

f<strong>in</strong>ally creat<strong>in</strong>g the music video.<br />

Our prompt for the AI Software was<br />

“make me a hip-hop beat from the<br />

90s based <strong>in</strong> Los Angeles”.<br />

As a start, we used a software called<br />

Riffusion to create the <strong>in</strong>strumental<br />

music as a base for our song. Our<br />

<strong>in</strong>sights conclude that Riffusion<br />

didn’t generate <strong>in</strong>strumental<br />

music smoothly, as it had many<br />

<strong>in</strong>consistencies; there were weird<br />

sounds <strong>in</strong> the background. One of<br />

the positive aspects of Riffusion is<br />

that it had a wide range of genres and<br />

freedom <strong>in</strong> the selection of music. We<br />

concluded that Riffusion was a failure<br />

due to the lack of professionalism.<br />

The second software we used<br />

was Mubert (also for generat<strong>in</strong>g<br />

<strong>in</strong>strumental music). The features and<br />

the f<strong>in</strong>al outcome of the music were<br />

too fake and basic. Mubert is mostly<br />

used for market<strong>in</strong>g purposes rather<br />

than enterta<strong>in</strong>ment. Furthermore, <strong>in</strong><br />

order to export the f<strong>in</strong>al outcome, you<br />

would need to pay.<br />

The third software we used was<br />

Kits. AI, <strong>in</strong> order to produce a voice<br />

s<strong>in</strong>g<strong>in</strong>g. Overall the software was<br />

very realistic and it allowed us to<br />

change the voice <strong>in</strong>to real celebrity<br />

voices, but it did not turn out to be<br />

very successful as the result was not<br />

clean. In other words, you can hear<br />

the voice of the celebrity (<strong>in</strong> our<br />

case it was Micheal Jackson) and the<br />

person beh<strong>in</strong>d the actual voice (<strong>in</strong> our<br />

case it was Sebastian).<br />

We also used another AI music<br />

generator called Voicify.AI which<br />

was pretty <strong>in</strong>terest<strong>in</strong>g to experiment<br />

with because it was text-to-speech<br />

mean<strong>in</strong>g that we would <strong>in</strong>sert the<br />

text and it automatically put it <strong>in</strong> a<br />

character’s voice. Voicify.AI also<br />

has a wide range of sound selections<br />

(Just<strong>in</strong> Bieber, Donald Trump,<br />

Squiward, etc.) On the contrary, this<br />

software is ma<strong>in</strong>ly targeted towards<br />

TikTok because of several reasons.<br />

Firstly, at the end of the audio, it<br />

automatically <strong>in</strong>serts a bot’s voice<br />

say<strong>in</strong>g: “Do you want to upload this<br />

to TikTok?” Besides that, Voicify.AI<br />

does not work with melody, rhythm,<br />

or harmony; so the AI is ma<strong>in</strong>ly<br />

targeted towards public speak<strong>in</strong>g<br />

rather than s<strong>in</strong>g<strong>in</strong>g.<br />

28<br />

2 “<br />

AI <strong>in</strong> Music: What Musicians Need to Know””, Berklee Onl<strong>in</strong>e, https://onl<strong>in</strong>e.berklee.edu/takenote/aimusic-what-musicians-need-to-know/

We also used another AI music<br />

generator called Voicify.AI which<br />

was pretty <strong>in</strong>terest<strong>in</strong>g to experiment<br />

with because it was text-to-speech<br />

mean<strong>in</strong>g that we would <strong>in</strong>sert the<br />

text and it automatically put it <strong>in</strong> a<br />

character’s voice. Voicify.AI also<br />

has a wide range of sound selections<br />

(Just<strong>in</strong> Bieber, Donald Trump,<br />

Squiward, etc.) On the contrary, this<br />

software is ma<strong>in</strong>ly targeted towards<br />

TikTok because of several reasons.<br />

Firstly, at the end of the audio, it<br />

automatically <strong>in</strong>serts a bot’s voice<br />

say<strong>in</strong>g: “Do you want to upload this<br />

to TikTok?” Besides that, Voicify.AI<br />

does not work with melody, rhythm,<br />

or harmony; so the AI is ma<strong>in</strong>ly<br />

targeted towards public speak<strong>in</strong>g<br />

rather than s<strong>in</strong>g<strong>in</strong>g.<br />

The f<strong>in</strong>al AI we used was Uber Duck<br />

and it was f<strong>in</strong>ally able to generate<br />

both <strong>in</strong>strumental music and lyrics<br />

<strong>in</strong>to the sound of an AI-generated<br />

voice. Although Uber Duck had<br />

limited facilities (a few voice options<br />

to choose from) it was centered<br />

around hip-hop and it had a textto-speech<br />

feature. Furthermore, it<br />

also generated a lyric video. The<br />

sound generated by the AI was very<br />

stereotypical; the voice of a darksk<strong>in</strong>ned<br />

American. F<strong>in</strong>ally, <strong>in</strong> order to<br />

export the song at the end, we had to<br />

pay 5 euros.<br />

Riffusion<br />

Micheal Jackson<br />

KitsAI<br />

SoundCloud<br />

Youtube Channel<br />




Moreover, we used ChatGPT to<br />

generate the lyrics of the song, <strong>in</strong><br />

order to <strong>in</strong>sert it <strong>in</strong>to Uber Duck. The<br />

prompt we used on ChatGPT was<br />

“Write me lyrics for a rapper based<br />

<strong>in</strong> LA dur<strong>in</strong>g the 90s”. Afterward, we<br />

asked AI for a list of possible names<br />

for rappers <strong>in</strong> the 90s. Our prompt<br />

was “Write me names for a rapper<br />

based <strong>in</strong> LA dur<strong>in</strong>g the 90s”. The<br />

results that were generated can be<br />

seen <strong>in</strong> the image. Besides that, we<br />

also used ChatGPT for our creative<br />

direction (font for the album cover).<br />

Our prompt was “Write me font<br />

names for an album cover of a rapper<br />

based <strong>in</strong> LA dur<strong>in</strong>g the 90s” We<br />

ended up us<strong>in</strong>g Bronx bystreets and<br />

Bebas Neue Regular for font.<br />

As seen <strong>in</strong> the generated lyrics<br />

and artist names, they are highly<br />

<strong>in</strong>fluenced by human behavior. The<br />

lyrics tackle generalized stereotypes<br />

such as racial bias, which can be seen<br />

<strong>in</strong> the phrase “I am the k<strong>in</strong>g of the<br />

west”, “I’m the voice of the people”,<br />

and “The one they all fear“ along<br />

with several other lyrics <strong>in</strong> the song.<br />

Furthermore, the names are <strong>in</strong>spired<br />

by Eazy Money (Eazy J), Dr. Dre<br />

(MC Dre), Lil Wayne (Lil’E), etc.<br />

After develop<strong>in</strong>g the lyrics and the<br />

song, we proceeded to create the<br />

album cover and profile picture of our<br />

artist Eazy J with MidJourney. Our<br />

prompt for creat<strong>in</strong>g a profile picture<br />

us<strong>in</strong>g MidJourney was “a profile<br />

picture for a rapper from LA <strong>in</strong> order<br />

to put on youtube and stream<strong>in</strong>g<br />

platforms. make the picture look as if<br />

it was a professional photoshoot.”<br />

Our prompt for creat<strong>in</strong>g an album<br />

cover us<strong>in</strong>g MidJourney was<br />

“generate me a banner for a youtube<br />

and soundcloud page for a rapper<br />

from L.A. dont use pictures from a<br />

rapperm make it about los angeles<br />

and hip hop culture there”. The<br />

outcomes were very <strong>in</strong>terest<strong>in</strong>g<br />

because MidJourney allowed us<br />

to keep modify<strong>in</strong>g our preferred<br />

selection. The variations of the<br />

MidJourney AI can be seen on this<br />

page! As seen, the results are very<br />

realistic and effective; the results<br />

were more accurate due to the large<br />

variety of options available.<br />


I’m the k<strong>in</strong>g of the west<br />

The ruler of the land<br />

With a flow so sick<br />

It like a virus <strong>in</strong> your hand<br />

My rhymes are like bullets,<br />

They hit you with precision<br />

Leav<strong>in</strong>g you <strong>in</strong> aw<br />

Like a magician’s vision<br />

I’m the voice of the people<br />

The one they call on<br />

To speak the truth to power<br />

Until the break of dawn<br />

My words are like fire<br />

They burn through the night<br />

Leav<strong>in</strong>g you <strong>in</strong> awe<br />

With a feel<strong>in</strong>g so right<br />

I’m the one they call the prophet<br />

The one they adore<br />

With a message so clear<br />

It’s like a lion roar<br />

I’m the voice of the people<br />

The one they call one<br />

To speak the truth to power<br />

Until the break of dawn<br />

My rhymes are like a puzzle<br />

They fit together so well<br />

Like a game of chess<br />

I’m always ten steps ahead of the<br />

spell<br />

I’m the k<strong>in</strong>g of the west<br />

The one they all admire<br />

With a flow so sick<br />

It’s like a virus <strong>in</strong> your fire<br />

I’m the one they call the legend<br />

The one they all fear<br />

With a message so strong<br />

It’s like a tidal wave tear<br />


Dall-E album cover options<br />

Dall-E profile picture options<br />

MidJourney selected cover<br />

MidJourney selected picture<br />


MidJourney album cover options<br />

MidJourney profile picture options<br />

In comparison to Dall-E, MidJourney<br />

was very successful. When we used<br />

Dall-E to explore more AI options<br />

(with the same prompts), the results<br />

generated had random text and the<br />

f<strong>in</strong>al outcome was neither realistic<br />

nor accurate (see images).<br />

As a f<strong>in</strong>al step, we proceeded<br />

with one of the options generated<br />

from MidJourney to animate the<br />

song cover. For that, we used an<br />

AI called GenMo.AI. The AI was<br />

very <strong>in</strong>terest<strong>in</strong>g, but the ma<strong>in</strong> side<br />

effect of it is that it only generates a<br />

30-second animation. Without any<br />

prompt, we only uploaded the sound<br />

cover, the AI generated a loop of<br />

what it understood should be a song<br />

animation for a song cover. Then we<br />

exported the file. GenMo.AI didn’t<br />

allow us to <strong>in</strong>sert the actual song on<br />

the platform.<br />

Afterward, as humans, we had to<br />

<strong>in</strong>tervene with the AI to put the<br />

animation on a loop us<strong>in</strong>g iMovie and<br />

also <strong>in</strong>sert the f<strong>in</strong>al outcome of the<br />

song.<br />

In comparison to Dall-E, MidJourney<br />

was very successful. When we used<br />

Dall-E to explore more AI options<br />

(with the same prompts), the results<br />

generated had random text and the<br />

f<strong>in</strong>al outcome was neither realistic<br />

nor accurate (see images).<br />

As a f<strong>in</strong>al step, we proceeded<br />

with one of the options generated<br />

from MidJourney to animate the<br />

song cover. For that, we used an<br />

AI called GenMo.AI. The AI was<br />

very <strong>in</strong>terest<strong>in</strong>g, but the ma<strong>in</strong> side<br />

effect of it is that it only generates a<br />

30-second animation. Without any<br />

prompt, we only uploaded the sound<br />

cover, the AI generated a loop of<br />

what it understood should be a song<br />

animation for a song cover. Then we<br />

exported the file. GenMo.AI didn’t<br />

allow us to <strong>in</strong>sert the actual song on<br />

the platform.<br />


Afterward, as humans, we had to<br />

<strong>in</strong>tervene with the AI to put the<br />

animation on a loop us<strong>in</strong>g iMovie and<br />

also <strong>in</strong>sert the f<strong>in</strong>al outcome of the<br />

song. On a f<strong>in</strong>al note, we had to use<br />

an application called Logic <strong>in</strong> order to<br />

export the song.<br />

All <strong>in</strong> all, this process was very<br />

<strong>in</strong>terest<strong>in</strong>g because we got to test<br />

different AI algorithms and we got<br />

to exam<strong>in</strong>e the power of word<strong>in</strong>g<br />

phrases and how it can impact the<br />

f<strong>in</strong>al outcome. A common factor that<br />

we exam<strong>in</strong>ed throughout the AI’s is<br />

the director and stereotypical racial<br />

bias of the Western hip-hop culture.<br />

This can be seen <strong>in</strong> the lyrics, the<br />

images generated, and even the audio<br />

of the s<strong>in</strong>ger. On a side note, the AI<br />

didn’t generate curse words <strong>in</strong> the<br />

lyrics, which was surpris<strong>in</strong>g!<br />

The future of the music <strong>in</strong>dustry lies<br />

<strong>in</strong> the hands of musicians, producers,<br />

and application algorithm. Nowadays<br />

generated AI-music is capable of<br />

creat<strong>in</strong>g music that is very similar<br />

to what already exists. For the<br />

future, we believe that AI-generated<br />

lyrics can be used <strong>in</strong> sampl<strong>in</strong>g, and<br />

<strong>in</strong>strumental music can be used<br />

for <strong>in</strong>spiration of actual songs. An<br />

<strong>in</strong>terest<strong>in</strong>g po<strong>in</strong>t to note is that <strong>in</strong> the<br />

future, vocal clon<strong>in</strong>g can affect the<br />

ethical concerns and copyright issues<br />

of exist<strong>in</strong>g and dead artists. Lastly,<br />

we question the validity of songs<br />

released <strong>in</strong> posthumous albums of<br />

exist<strong>in</strong>g artists such as XXTentaction,<br />

Micheal Jackson, as well as many<br />

more. 3<br />

Logic<br />

34<br />

3<br />

“AI Music Production: Enhanc<strong>in</strong>g Human Creativity or Replac<strong>in</strong>g It?, Musicians Institute, https://www.<br />


“I’m<br />

the<br />

k<strong>in</strong>g<br />

of the<br />

west”<br />


BRUTO: the fast food chAIn<br />

Authors: Carlos Loaiza, Gala Belaunde Montero,<br />

Luca Calandri<br />

Tools and platforms used: ChatGPT, Midjourney,<br />

Photoshop AI Beta and Adobe Firefly<br />

In a world where technology<br />

cont<strong>in</strong>ues to redef<strong>in</strong>e the boundaries<br />

of creativity, a silent revolution is<br />

tak<strong>in</strong>g place <strong>in</strong> the realms of UI, UX,<br />

Graphic <strong>Design</strong> and even Brand<strong>in</strong>g.<br />

Gone are the days when these fields<br />

were exclusively driven by human<br />

<strong>in</strong>genuity and artistic flair. The<br />

brushstrokes of <strong>in</strong>novation are guided<br />

by l<strong>in</strong>es of code, and the bearers of<br />

change are not designers per se, but<br />

<strong>Artificial</strong> <strong>Intelligence</strong>.<br />

In this brave new era, AI tools are<br />

emerg<strong>in</strong>g as formidable contenders,<br />

not merely as assistants but as<br />

replacements, that challenge the<br />

very essence of what it means to be<br />

a creative professional <strong>in</strong> the digital<br />

age. As we delve <strong>in</strong>to the <strong>in</strong>tricate<br />

relationship between AI and the<br />

creative <strong>in</strong>dustries, we’ll explore<br />

the ways <strong>in</strong> which mach<strong>in</strong>e learn<strong>in</strong>g<br />

algorithms, deep neural networks,<br />

and data-driven <strong>in</strong>sights are not only<br />

streaml<strong>in</strong><strong>in</strong>g the design process but<br />

also redef<strong>in</strong><strong>in</strong>g the visual language of<br />

brands. From craft<strong>in</strong>g seamless user<br />

experiences to curat<strong>in</strong>g iconic brand<br />

identities, AI is assert<strong>in</strong>g itself as an<br />

<strong>in</strong>dispensable force, rais<strong>in</strong>g profound<br />

questions about the role of designers<br />

and creatives <strong>in</strong> this AI-powered<br />

landscape.<br />

“The fast food chAIn” is a project<br />

<strong>in</strong> which every decision, from web<br />

creation to customer <strong>in</strong>terface, is<br />

driven not by human <strong>in</strong>tuition but<br />

by the power of algorithms. Yet<br />

the most important aspect of this<br />

exercise is that it all comes down to<br />

copy<strong>in</strong>g an exist<strong>in</strong>g entity: VICIO<br />

- an already exist<strong>in</strong>g burger cha<strong>in</strong><br />

<strong>in</strong> Spa<strong>in</strong>. It’s not science fiction;<br />

it’s the reality that is rapidly tak<strong>in</strong>g<br />

shape. In this journey, we explore<br />

the tantalis<strong>in</strong>g prospects of copy<strong>in</strong>g<br />

a thriv<strong>in</strong>g fast food cha<strong>in</strong> <strong>in</strong> Spa<strong>in</strong><br />

with the unrelent<strong>in</strong>g assistance of AI<br />

tools. BRUTO: where every detail,<br />

and each customer <strong>in</strong>teraction is<br />

meticulously orchestrated by artificial<br />

<strong>in</strong>telligence that was tra<strong>in</strong>ed to<br />

assimilate the design of VICIO. The<br />

restaurant’s crowdfund<strong>in</strong>g digital<br />

page (compra.vicio.com/en) received<br />

an honourable mention as well as<br />

awards, by awwwards.com - a web<br />

design award <strong>in</strong>stitution that looks<br />

closely <strong>in</strong>to the craft and detail of<br />

web development.<br />


As we embark <strong>in</strong>to the heart of<br />

the AI-powered revolution, we’ll<br />

discover how mach<strong>in</strong>e learn<strong>in</strong>g<br />

algorithms, digital tools, and<br />

automation are turn<strong>in</strong>g the world<br />

upside down. Not just that, but<br />

question<strong>in</strong>g the detail to which<br />

<strong>Artificial</strong> <strong>Intelligence</strong> can <strong>in</strong>spire<br />

itself, out of an already exist<strong>in</strong>g<br />

system.<br />

In the fast-paced world we live <strong>in</strong>,<br />

efficiency and consistency have<br />

always been key. BRUTO, leverages<br />

AI to a degree previously unseen <strong>in</strong> the <strong>in</strong>dustry: that one of replication. One<br />

of the standout aspects of this project is its ability to analyse already exist<strong>in</strong>g<br />

customer preferences, visual trends, and tendencies of VICIO. It’s as if the AI<br />

has a direct l<strong>in</strong>e to the customer’s wants and needs - the role of technology<br />

extends itself beyond what is normally expected. In the realm of UI and<br />

UX design, it tailors the digital experience for each customer, mimick<strong>in</strong>g<br />

a personalised journey from the moment they visit the website. With AI’s<br />

ability to understand behaviour and visual queues, it’s ak<strong>in</strong> to hav<strong>in</strong>g a digital<br />

concierge service that adapts to newer customer’s needs.<br />

Midjourney Generated Image<br />

Midjourney Image edited by Photoshop AI Beta<br />


Midjourney Prompts for Image Replication<br />

“The fast food chAIn” is a project <strong>in</strong> which every decision, from<br />

web creation to customer <strong>in</strong>terface, is driven not by human <strong>in</strong>tuition<br />

but by the power of algorithms. Yet the most important aspect of<br />

this exercise is that it all comes down to copy<strong>in</strong>g an exist<strong>in</strong>g entity:<br />

VICIO - an already exist<strong>in</strong>g burger cha<strong>in</strong> <strong>in</strong> Spa<strong>in</strong>. It’s not science<br />

fiction; it’s the reality that is rapidly tak<strong>in</strong>g shape. In this journey,<br />

we explore the tantalis<strong>in</strong>g prospects of copy<strong>in</strong>g a thriv<strong>in</strong>g fast food<br />

cha<strong>in</strong> <strong>in</strong> Spa<strong>in</strong> with the unrelent<strong>in</strong>g assistance of AI tools. BRUTO:<br />

where every detail, and every customer <strong>in</strong>teraction is meticulously<br />

orchestrated by artificial <strong>in</strong>telligence that was tra<strong>in</strong>ed to assimilate<br />

“AI tools are emerg<strong>in</strong>g as<br />

formidable contenders, not<br />

merely as assistants but as<br />

replacements.”<br />


the design of VICIO. The restaurant’s crowdfund<strong>in</strong>g web page<br />

(https://compra.vicio.com/en) received an honourable mention as<br />

well as awards, by https://www.awwwards.com - a web design<br />

award <strong>in</strong>stitution that looks closely <strong>in</strong>to the craft and detail of web<br />

development.<br />

As we embark <strong>in</strong>to the heart of the AI-powered revolution, we’ll<br />

discover how mach<strong>in</strong>e learn<strong>in</strong>g algorithms, digital tools, and<br />

automation are turn<strong>in</strong>g the world upside down. Not just that, but<br />

question<strong>in</strong>g the detail to which <strong>Artificial</strong> <strong>Intelligence</strong> can <strong>in</strong>spire<br />

itself, out of an already exist<strong>in</strong>g system.<br />

Midjourney Generated Image<br />


In the fast-paced world we live <strong>in</strong>, efficiency and consistency have<br />

always been key. BRUTO, leverages AI to a degree previously unseen <strong>in</strong><br />

the <strong>in</strong>dustry: that one of replication. One of the standout aspects of this<br />

project is its ability to analyse already exist<strong>in</strong>g customer preferences,<br />

visual trends, and tendencies of VICIO. It’s as if the AI has a direct<br />

l<strong>in</strong>e to the customer’s wants and needs - the role of technology extends<br />

itself beyond what is normally expected. In the realm of UI and UX<br />

design, it tailors the digital experience for each customer, mimick<strong>in</strong>g a<br />

personalised journey from the moment they visit the website. With AI’s<br />

ability to understand behaviour and visual queues, it’s ak<strong>in</strong> to hav<strong>in</strong>g a<br />

digital concierge service that adapts to newer customer’s needs.<br />

Parameters for Namelix AI<br />

To start off, the project entailed creat<strong>in</strong>g a brand that, similarly to<br />

VICIO, showcased itself as attractive to young Spanish adults but also<br />

us<strong>in</strong>g radical design elements. For this, we used AI tools that would help<br />

to generate a name and brand image, and the rest would then be <strong>in</strong>spired<br />

directly by VICIO’s brand, s<strong>in</strong>ce algorithms like Midjourney <strong>in</strong>evitably<br />

base their outputs on the orig<strong>in</strong>al images used as prompts, all of them<br />

be<strong>in</strong>g extracted from VICIO’s <strong>in</strong>vestment web page.<br />

First, VICIO’s look and feel were analyzed <strong>in</strong> order to understand which<br />

<strong>in</strong>structions to give to the AI’s later on. Accord<strong>in</strong>g to the designer of<br />

the brand, Pablo Amade, “It all happened dur<strong>in</strong>g the conf<strong>in</strong>ement”, so<br />


“boost<strong>in</strong>g people’s morale was almost an obligation. [...] We needed<br />

to touch, hug, smell, kiss, bite... We needed to SIN. Just what we<br />

had been forbidden to do. Vicio celebrates our most carnal <strong>in</strong>st<strong>in</strong>cts.<br />

Those that give us life.” VICIO’s brand is based on boldness and 70s<br />

and 80s adult films, us<strong>in</strong>g naught<strong>in</strong>ess and colors like red and black<br />

for all the visual elements of the system.<br />

Once that was sorted, the next steps entailed figur<strong>in</strong>g out the food<br />

genre, a name and understand<strong>in</strong>g the key elements that could be used<br />

to make the brand connect with people <strong>in</strong> the same way VICIO did.<br />

We didn’t want to create a burger cha<strong>in</strong>, s<strong>in</strong>ce that would make it too<br />

easy for image generation softwares to recreate the brand’s imagery,<br />

so we asked ChatGPT what other fast foods are popular <strong>in</strong> Spa<strong>in</strong><br />

for takeaway. GPT provided a variety of national and <strong>in</strong>ternational<br />

foods, like Kebabs or Bocadillos, but the team decided to stick to the<br />

first one provided: Pizza. Accord<strong>in</strong>g to ChatGPT “Pizza delivery is<br />

widely available, with many local pizzerias and <strong>in</strong>ternational cha<strong>in</strong>s<br />

offer<strong>in</strong>g a variety of styles”. It’s true that this description didn’t give<br />

us any useful <strong>in</strong>formation, but we decided to proceed with pizza, as<br />

the “opposite” to burgers, with the possibility of hav<strong>in</strong>g a brand<strong>in</strong>g<br />

that did not differ much from VICIO’s.<br />

Conversations with ChatGPT<br />


Name Results by Namelix AI<br />

Next, we wanted to understand<br />

what k<strong>in</strong>d of brand<strong>in</strong>g would appeal<br />

to the same target customers as<br />

VICIO burgers, so we asked the<br />

text generator which k<strong>in</strong>d of visual<br />

language would be appeal<strong>in</strong>g to<br />

adults between 19-30 years who are<br />

look<strong>in</strong>g for a pizza cha<strong>in</strong>. To keep it<br />

short, the AI told us that “To create a<br />

visual language that appeals to young<br />

Spaniards aged 19 to 30 for a fastfood<br />

pizza brand, you should consider<br />

a design that is modern, vibrant, and<br />

relatable.” and told us to <strong>in</strong>clude<br />

elements like “a lively colour palette<br />

that <strong>in</strong>cludes vibrant and appetis<strong>in</strong>g<br />

colours like red (for tomatoes and<br />

sauce), green (for veggies), and<br />

yellow (for cheese).”, “a modern and<br />

bold font for your brand name and<br />

messag<strong>in</strong>g.”, and “images of mouthwater<strong>in</strong>g<br />

pizzas, fresh <strong>in</strong>gredients,<br />

and happy young customers enjoy<strong>in</strong>g<br />

their food. Use high-quality,<br />

appetis<strong>in</strong>g food photography that<br />

makes the pizzas look delicious.”<br />

Once the visual image and the genre<br />

were sorted, we had to give our brand<br />

a name that would be aligned with all<br />

the aforementioned characteristics.<br />

For this specific task, the tool used<br />

was Namelix, an AI device that<br />

gives users a name for their brand,<br />

based on a series of keywords. In<br />

the case of BRUTO, it was very<br />

straightforward: “pizza” “Italian”,<br />

“fast food”, and “Italy”. It provided<br />

many general names and logos. None<br />

of them had any unique personality,<br />

but the name that caught our attention<br />

was: BRUTO. The structure of the<br />

name felt similar to VICIO’s, but the<br />

-Pizza part of the name made it sound<br />

cheaper, so we stuck with simple<br />

BRUTO.<br />

After we had our brand, it was time<br />

to replicate VICIO’s compra.vicio.<br />

com. This webpage was created as<br />


a crowdfund<strong>in</strong>g tool made by the cha<strong>in</strong> <strong>in</strong><br />

order to raise capital for future ventures.<br />

Launched <strong>in</strong> May 2023, the webpage features<br />

particular animations, professional, unique<br />

images, and 3D iconography.<br />

In order to recreate the page, we used the<br />

Figma software along with plug<strong>in</strong>s that will<br />

be expla<strong>in</strong>ed further on, and for the visual<br />

elements of the project, we used Midjourney,<br />

Photoshop 2024’s AI features, and Adobe<br />

Firefly.<br />

Image experimentation with Adobe Firefly<br />

“Appetis<strong>in</strong>g food<br />

photography.”<br />

Image experimentation with Midjourney<br />


Midjourney, <strong>in</strong> collaboration with<br />

Adobe Firefly, provided a powerful<br />

platform that allowed for mimick<strong>in</strong>g<br />

and replicat<strong>in</strong>g already exist<strong>in</strong>g<br />

images, all of them extracted from<br />

VICIO’s rich visual language, with<br />

astonish<strong>in</strong>g precision. Thanks to the<br />

subscription to Midjourney, we were<br />

able to <strong>in</strong>put VICIO’s orig<strong>in</strong>al images<br />

and, with prompts like “Person<br />

sitt<strong>in</strong>g on a white chair, with a white<br />

suit, with a red background, hold<strong>in</strong>g<br />

a slice of pizza which is flam<strong>in</strong>g”,<br />

we managed to create images that<br />

resemble Vicio’s visuals, but with<br />

Bruto’s essence. Many of these<br />

images, though, had to be edited <strong>in</strong><br />

Photoshop to <strong>in</strong>corporate Bruto’s<br />

logo, or digitally erase some models<br />

<strong>in</strong> awkward positions.<br />

Aside from these big software, we<br />

also used Figma plug<strong>in</strong>s for image<br />

generation: Ando and Conjure.<br />

AI, which runs on Dall·e. Ando is<br />

a software that, from a sketch, a<br />

prompt, or a shape allows designers<br />

to generate images. However, this<br />

plug<strong>in</strong> isn’t as smart as Midjourney<br />

so, when asked to create a l<strong>in</strong>eart<br />

of the map of Spa<strong>in</strong>, <strong>in</strong>clud<strong>in</strong>g its<br />

autonomous communities, the result<br />

wasn’t anywhere near the map of<br />

Spa<strong>in</strong>, so we couldn’t add anyth<strong>in</strong>g<br />

from this software. On the other hand,<br />

Conjure.AI did turn out to be useful.<br />

In the orig<strong>in</strong>al page, the map of Spa<strong>in</strong><br />

has fire icons to show where VICIO<br />

is located and, for our page, we<br />

decided to use olives generated with<br />

this plug<strong>in</strong>. After choos<strong>in</strong>g “clay” as<br />

the appearance of the icon, and giv<strong>in</strong>g<br />

the prompt “black olive” to the AI, it<br />

gave a very accurate icon of an olive,<br />

so this one ended up be<strong>in</strong>g useful for<br />

the f<strong>in</strong>al page.<br />

Image results by Midjourney<br />





Once the visuals were done, we just<br />

had to rework the text from VICIO’s<br />

orig<strong>in</strong>al page to fit Bruto’s style.<br />

We also wanted to see how an AI<br />

could understand crowdfund<strong>in</strong>g and<br />

come up with rewards for campaign<br />

supporters. For this, we also used<br />

ChatGPT.<br />

To help the AI understand what to<br />

write, we gave it a role: «From now<br />

on, you’re a UX designer. You work<br />

<strong>in</strong> a pizza cha<strong>in</strong> called Bruto.» This<br />

gave it a sense of Bruto’s language,<br />

audience, and the purpose of our<br />

website. With that context, we asked<br />

for th<strong>in</strong>gs like a short paragraph<br />

expla<strong>in</strong><strong>in</strong>g why we needed to raise<br />

capital and details about Bruto’s<br />

achievements, like <strong>in</strong>novative recipes,<br />

restaurant locations <strong>in</strong> Spa<strong>in</strong>, and<br />

the number of pizzas sold s<strong>in</strong>ce<br />

we started. We also asked it to<br />

come up with rewards for different<br />

<strong>in</strong>vestment levels, mak<strong>in</strong>g sure bigger<br />

<strong>in</strong>vestments got better rewards. And<br />

we asked where we should open 18<br />

stores <strong>in</strong> Spa<strong>in</strong>.<br />

Surpris<strong>in</strong>gly, the AI did a pretty good<br />

job. It didn’t sound too fancy and<br />

stayed close to VICIO’s style. The<br />

rewards system was a bit confus<strong>in</strong>g<br />

at first, but with some guidance, it all<br />

came together.<br />

In the end, creat<strong>in</strong>g Bruto was a mix<br />

of creativity and AI-powered help,<br />

result<strong>in</strong>g <strong>in</strong> a brand and webpage that<br />

paid homage to VICIO while add<strong>in</strong>g<br />

its own flavour. A testament to the<br />

boundless possibilities that emerge<br />

when creativity and technology jo<strong>in</strong><br />

forces <strong>in</strong> the digital age.<br />

BRUTO, rem<strong>in</strong>ds us that AI is no<br />

longer a distant concept but a tangible<br />

force poised to reshape numerous<br />

<strong>in</strong>dustries. It tantalis<strong>in</strong>gly presents<br />

speed and precision that were once<br />

considered unatta<strong>in</strong>able, rais<strong>in</strong>g<br />

profound questions about the extent<br />

to which <strong>Artificial</strong> <strong>Intelligence</strong> can<br />

<strong>in</strong>spire itself based on an already<br />

exist<strong>in</strong>g system. It’s a testament to<br />

the evolv<strong>in</strong>g nature of creativity <strong>in</strong><br />


the digital age—a narrative where technology isn’t just a tool but a<br />

catalyst for redef<strong>in</strong><strong>in</strong>g how we perceive, create, and <strong>in</strong>novate.<br />

The replication of the graphic experience with<strong>in</strong> this project not only<br />

preserves cherished traditions but also boldly pushes the boundaries<br />

of design processes. AI, <strong>in</strong> its role as a digital maestro, faithfully<br />

replicates the visual essence of an established brand, ensur<strong>in</strong>g that<br />

the customer experience rema<strong>in</strong>s unchanged. However, it’s crucial<br />

to recognize that this creative revolution isn’t about replac<strong>in</strong>g human<br />

endeavours; it’s a symphony where technology harmonises with<br />

human <strong>in</strong>genuity, mark<strong>in</strong>g a paradigm shift <strong>in</strong> the way we perceive<br />

and harness artistic expression.<br />


50<br />

In the fast-paced world of creative<br />

<strong>in</strong>novation, AI serves as an<br />

<strong>in</strong>valuable ally, offer<strong>in</strong>g consistency<br />

and precision while amplify<strong>in</strong>g<br />

the artistry of the human touch. As<br />

we venture deeper <strong>in</strong>to this AIpowered<br />

era, we must embrace the<br />

transformative potential that lies<br />

at the <strong>in</strong>tersection of technology<br />

and creativity. It’s a realm where<br />

tradition is preserved, and <strong>in</strong>novation<br />

knows no bounds—an extraord<strong>in</strong>ary<br />

journey where AI is the brushstroke<br />

that enhances the canvas of human<br />

creativity<br />

.<br />

In conclusion, BRUTO and the rise<br />

of AI as a creative force symbolise<br />

an evolv<strong>in</strong>g era—one where<br />

technology redef<strong>in</strong>es the essence<br />

of artistry. We f<strong>in</strong>d ourselves at<br />

the threshold of an excit<strong>in</strong>g digital<br />

frontier where AI is no longer a<br />

silent revolution but a resound<strong>in</strong>g<br />

symphony of possibilities. As we<br />

cont<strong>in</strong>ue to explore the profound<br />

impact of AI across various<br />

<strong>in</strong>dustries, we are rem<strong>in</strong>ded that<br />

the creative landscape, guided by<br />

l<strong>in</strong>es of code, cont<strong>in</strong>ues to evolve,<br />

challeng<strong>in</strong>g us to redef<strong>in</strong>e what it<br />

means to be a creative professional<br />

<strong>in</strong> this brave new world of limitless<br />





There’s<br />

a W<strong>in</strong>gman<br />

<strong>in</strong> AI<br />

wait<strong>in</strong>g<br />

to be<br />

found.<br />

Project name: Push<strong>in</strong>g AI to Spark T<strong>in</strong>der Conversations<br />

Authors: Nai Abou Chahla, El<strong>in</strong>a Lehmkuhl<br />

Tools and platforms used: T<strong>in</strong>der, ChatGPT<br />

Summary of the project and process:<br />

In the ever-evolv<strong>in</strong>g landscape of<br />

onl<strong>in</strong>e dat<strong>in</strong>g, we f<strong>in</strong>d ourselves at<br />

the <strong>in</strong>tersection of human connection<br />

and artificial <strong>in</strong>telligence. This<br />

project, an audacious expedition <strong>in</strong>to<br />

the unknown, seeks to challenge the<br />

boundaries of AI’s conversational<br />

abilities on T<strong>in</strong>der.<br />

What does it take for AI to seamlessly<br />

<strong>in</strong>itiate and susta<strong>in</strong> conversations<br />

on a platform as nuanced as T<strong>in</strong>der?<br />

How can we harness the power<br />

of AI-driven chatbots to engage<br />

and captivate potential matches?<br />

And, ultimately, why embark on this<br />

journey of human-AI <strong>in</strong>teraction<br />

with<strong>in</strong> the realm of modern romance?<br />

We will be delv<strong>in</strong>g <strong>in</strong>to the depths<br />

of AI’s conversational prowess on<br />

T<strong>in</strong>der, dissect<strong>in</strong>g its limitations,<br />

celebrat<strong>in</strong>g its triumphs, and<br />

question<strong>in</strong>g the very essence of<br />

why we test these technological<br />

boundaries. Welcome to an<br />

exploration where the heart meets the<br />

algorithm, and love is, quite literally,<br />

<strong>in</strong> the digital details.<br />


AI is my W<strong>in</strong>gman<br />

An AI-Powered W<strong>in</strong>gman<br />

In today’s digital age, f<strong>in</strong>d<strong>in</strong>g the<br />

perfect match on dat<strong>in</strong>g apps can be<br />

a challeng<strong>in</strong>g endeavour. Imag<strong>in</strong>e<br />

hav<strong>in</strong>g an AI-powered w<strong>in</strong>gman<br />

that crafts the ideal T<strong>in</strong>der profile,<br />

utilis<strong>in</strong>g the latest<br />

statistical compatibility<br />

data to boost your<br />

chances of connect<strong>in</strong>g<br />

with the right person.<br />

Not only that, but this<br />

AI companion can<br />

also <strong>in</strong>itiate engag<strong>in</strong>g<br />

conversations with your<br />

matches, ensur<strong>in</strong>g your<br />

<strong>in</strong>teractions are not<br />

only seamless but also<br />

genu<strong>in</strong>ely captivat<strong>in</strong>g.<br />

In the ever-evolv<strong>in</strong>g<br />

landscape of design<br />

and creativity, the role<br />

of artificial <strong>in</strong>telligence<br />

(AI) has emerged as a transformative<br />

force, poised to revolutionize the way<br />

designers approach their craft. Long<br />

gone are the days when AI was solely<br />

perceived as a tool for automation<br />

and data analysis; today, it stands as a<br />

possible creative assistant, offer<strong>in</strong>g<br />

designers an array of <strong>in</strong>novative<br />

capabilities.<br />

AI is reshap<strong>in</strong>g traditional design<br />

processes, provid<strong>in</strong>g fresh <strong>in</strong>sights,<br />

and challeng<strong>in</strong>g the boundaries of<br />

human creativity. How, you ask?,<br />

we’ll uncover the synergy between<br />

human imag<strong>in</strong>ation<br />

and AI’s computational<br />

prowess, highlight<strong>in</strong>g<br />

the excit<strong>in</strong>g<br />

possibilities and<br />

ethical considerations<br />

that come with this<br />

symbiotic relationship.<br />

In an era where<br />

<strong>in</strong>novation and<br />

orig<strong>in</strong>ality are highly<br />

prized, AI’s <strong>in</strong>tegration<br />

<strong>in</strong>to the creative<br />

realm has sparked a<br />

dialogue about the<br />

balance between human<br />

<strong>in</strong>genuity and mach<strong>in</strong>egenerated<br />

<strong>in</strong>spiration. However, there<br />

are ways to use AI-technologies as a<br />

collaborator.<br />


AI is my W<strong>in</strong>gman<br />

Process Outl<strong>in</strong>e<br />

Where the quest for love and<br />

connection often beg<strong>in</strong>s with a right<br />

swipe, creat<strong>in</strong>g an eye-catch<strong>in</strong>g<br />

T<strong>in</strong>der profile has become an<br />

art form. It’s a world where first<br />

impressions count for everyth<strong>in</strong>g, and<br />

your profile is the canvas upon which<br />

you pa<strong>in</strong>t your unique self. As the<br />

world of design evolves, AI-driven<br />

design tools have entered the arena,<br />

offer<strong>in</strong>g <strong>in</strong>novative ways to craft that<br />

perfect profile.<br />

As aforementionned, AI-driven<br />

design tools have the capacity<br />

to analyze vast datasets of user<br />

preferences, trends, and successful<br />

profiles. This analytical ability<br />

provides valuable <strong>in</strong>sights <strong>in</strong>to what<br />

works and what doesn’t when it<br />

comes to attract<strong>in</strong>g potential matches.<br />

By <strong>in</strong>corporat<strong>in</strong>g these tools <strong>in</strong>to the<br />

profile creation process, you tap <strong>in</strong>to<br />

a wellspr<strong>in</strong>g of data-driven creativity.<br />

Statistical Anlaysis<br />

Research<br />

ChatGPT 3.5 Trend<br />

Analysis<br />

Selected <strong>in</strong>formation<br />

from ChatGPT<br />

Curated T<strong>in</strong>der<br />

Profile<br />

In order to test where ChatGPT 3.5<br />

succeeds or fails as a collaborator,<br />

a methodology was followed that<br />

<strong>in</strong>cluded both the ChatGPT’s<br />

curated conversation straters and<br />

ref<strong>in</strong>ement by the designer through<br />

the underly<strong>in</strong>g understand<strong>in</strong>g of what<br />

is expected by onl<strong>in</strong>e dat<strong>in</strong>g.<br />


AI is my W<strong>in</strong>gman<br />

Swipe right to all (Random)<br />

potential matches<br />

Tweak the answer through<br />

personalisation on ChatGPT<br />

Prompt: limit it to harry potter<br />

(ChatGPT)<br />

"¡Hola! ¿Eres un verdadero fan de<br />

Harry Potter? ¿Cuál es tu casa de<br />

Hogwarts favorita?<br />

After further iteration, plug<br />

back <strong>in</strong>to T<strong>in</strong>der.<br />

Input Prompt with <strong>in</strong>formation<br />

collected from matches to create<br />

a conversation starter<br />

Prompt: a conversation starter<br />

with someone that is <strong>in</strong>teresated<br />

<strong>in</strong> gym, harry potter, play station<br />

or football <strong>in</strong> spanish<br />

(ChatGPT)<br />

Repeat <strong>in</strong>put to output process<br />

through GPT with message<br />

responses<br />

"¡Hola! ¿Tienes algún truco mágico<br />

para mantenerte en forma en el<br />

gimnasio mientras sigues a tu equipo de<br />

fútbol favorito y juegas a Harry Potter<br />

en PlayStation?"<br />


AI is my W<strong>in</strong>gman<br />

My Interests<br />

AI Advantages<br />

As shown through this project, AI<br />

can assist <strong>in</strong> craft<strong>in</strong>g a bio that speaks<br />

directly to your potential matches by<br />

generat<strong>in</strong>g personalised, engag<strong>in</strong>g<br />

content based on your <strong>in</strong>terests and<br />

personality traits. Beyond the profile,<br />

AI can also help <strong>in</strong>itiate conversations<br />

with potential matches by generat<strong>in</strong>g<br />

witty and relevant open<strong>in</strong>g l<strong>in</strong>es<br />

tailored to shared <strong>in</strong>terests or<br />

commonalities. In the case above, it<br />

was the <strong>in</strong>terest <strong>in</strong> Harry Potter that<br />

was shown on his bio. After us<strong>in</strong>g<br />

the prompt “create a converstation<br />

starter for a match with an <strong>in</strong>terest <strong>in</strong><br />

Harry Potter” and ref<strong>in</strong><strong>in</strong>g ChatGPT’s<br />

answers, a cohesive converstation<br />

took place which then got <strong>in</strong>to more<br />

philosophical conversation.<br />


AI is my W<strong>in</strong>gman<br />

AI Limitations<br />

While AI can optimize a profile<br />

for success, there’s a f<strong>in</strong>e l<strong>in</strong>e<br />

between enhanc<strong>in</strong>g your appeal and<br />

misrepresent<strong>in</strong>g yourself. Overreliance<br />

on AI could lead to a profile<br />

that feels <strong>in</strong>authentic, potentially<br />

disappo<strong>in</strong>t<strong>in</strong>g matches when they<br />

meet the real you.<br />

Hav<strong>in</strong>g created a profile based on<br />

the most appeal<strong>in</strong>g <strong>in</strong>formation to<br />

men, accord<strong>in</strong>g to statistical data<br />

from T<strong>in</strong>der and ChatGPT’s trend<br />

analysis, a lot of the <strong>in</strong>formation<br />

was curated based off of a<br />

generalised picture and not by<br />

for a unique <strong>in</strong>dividual. For<br />

<strong>in</strong>stance the name ‘Hannah’<br />

was was shown to be the<br />

most popular name and the<br />

one to have had the biggest<br />

number of swipe rights than<br />

any other name (Sylvester,<br />

2021). The age 26, is the most<br />

common age as this profile<br />

was created to augment the<br />

number of matches through<br />

commonalities.<br />


AI is my W<strong>in</strong>gman<br />

Athenticity is Key!<br />

For this sake of this process, we<br />

created a catfish profile. This has<br />

sparked certa<strong>in</strong> conversations about<br />

<strong>in</strong>corporat<strong>in</strong>g AI <strong>in</strong>to dat<strong>in</strong>g apps<br />

due to the raise <strong>in</strong> concerns about<br />

data privacy. Users must be vigilant<br />

about shar<strong>in</strong>g personal <strong>in</strong>formation<br />

and ensure that their AI-generated<br />

content doesn’t <strong>in</strong>advertently divulge<br />

sensitive details and while AI can<br />

assist <strong>in</strong> start<strong>in</strong>g conversations, it<br />

can’t replace the authenticity of<br />

genu<strong>in</strong>e human <strong>in</strong>teraction.<br />

ChatGPT Without Ref<strong>in</strong>ement<br />

As such, we tested the number of<br />

responses solely us<strong>in</strong>g ChatPT with<br />

no ref<strong>in</strong>enments and as we predicted,<br />

the response rate was very low and<br />

was often left on read.<br />

Rely<strong>in</strong>g solely on AI-generated<br />

messages may h<strong>in</strong>der the<br />

development of mean<strong>in</strong>gful<br />

connections. As such many of the<br />

suggestions for conversation by<br />

ChatGPT were altered to a degree<br />

to make it more relatable or see,<br />

authenitc.<br />


AI is my W<strong>in</strong>gman<br />

ChatGPT With Ref<strong>in</strong>ement<br />

Prompt: Create a “That sounds excit<strong>in</strong>g!<br />

response for this... Colombia must be a<br />

(ChatGPT)<br />

beautiful place to explore.<br />

What br<strong>in</strong>gs you here,<br />

and do you have any<br />

must-visit places on your list while<br />

you’re <strong>in</strong> town? As for me, I’m<br />

always up for an adventure, whether<br />

Too Curated<br />

it’s try<strong>in</strong>g out new hik<strong>in</strong>g trails or<br />

discover<strong>in</strong>g hidden gems <strong>in</strong> the<br />

city. Any recommendations for an<br />

adventurous spirit like me?”<br />

This response not only expresses<br />

your curiosity about his plans but<br />

also gives him the opportunity to<br />

share more about his experiences and<br />

potentially suggest some excit<strong>in</strong>g<br />

places or activities for you to try<br />

together.”<br />

Prompt: Can you make it<br />

shorter<br />

(ChatGPT)<br />

Ref<strong>in</strong><strong>in</strong>g the<br />

response for<br />

T<strong>in</strong>der<br />

“Certa<strong>in</strong>ly! Here’s<br />

a shorter response:<br />

Colombia sounds<br />

amaz<strong>in</strong>g!What br<strong>in</strong>gs you<br />

here, and do you have<br />

any excit<strong>in</strong>g plans while you’re <strong>in</strong><br />

town? I’m always up for adventure,<br />

so if you have any recommendations<br />

or want to explore together, let me<br />

know!”<br />


AI is my W<strong>in</strong>gman<br />

How It All Ties Together<br />

The feedback loops between<br />

designers and AI tools are crucial<br />

<strong>in</strong> ref<strong>in</strong><strong>in</strong>g the creative process.<br />

<strong>Design</strong>ers can provide <strong>in</strong>put and<br />

direction, while AI tools respond<br />

with suggestions, cont<strong>in</strong>ued with<br />

further ref<strong>in</strong>ements by the designer.<br />

This dynamic exchange fosters a<br />

cont<strong>in</strong>uous cycle of improvement,<br />

allow<strong>in</strong>g creators to f<strong>in</strong>e-tune<br />

their vision based on AI-generated<br />

<strong>in</strong>sights.<br />

It’s a dialogue that transcends the<br />

boundaries of human and mach<strong>in</strong>e,<br />

result<strong>in</strong>g <strong>in</strong> a synergy of ideas. AIdriven<br />

algorithms and chatbots can<br />

be valuable tools for creat<strong>in</strong>g dat<strong>in</strong>g<br />

profiles that maximize compatibility<br />

based on trends and data. They<br />

can analyze user preferences and<br />

craft profiles that are more likely<br />

to attract potential matches. The<br />

process also shows that that the<br />

first impression is crucial <strong>in</strong> onl<strong>in</strong>e<br />

dat<strong>in</strong>g. Us<strong>in</strong>g witty and engag<strong>in</strong>g<br />

conversation starters can lead to<br />

more mean<strong>in</strong>gful conversations<br />

and higher response rates from<br />

matches, with ref<strong>in</strong>enment of course.<br />

Additionally, mention<strong>in</strong>g common<br />

hobbies and <strong>in</strong>terests <strong>in</strong> a dat<strong>in</strong>g<br />

profile significantly <strong>in</strong>creases the<br />

chances of match<strong>in</strong>g with someone<br />

who shares those <strong>in</strong>terests,<br />

and as such the tailor<strong>in</strong>g of<br />

conversation, especially at<br />

the start through us<strong>in</strong>g the<br />

<strong>in</strong>formation provided on<br />

the profile, is essential for<br />

build<strong>in</strong>g rapport. However,<br />

While AI can enhance<br />

the dat<strong>in</strong>g process, it’s<br />

important to consider ethical<br />

implications, such as privacy<br />

and transparency when us<strong>in</strong>g<br />

technology to optimize dat<strong>in</strong>g<br />

profiles and <strong>in</strong>teractions.<br />

Although AI can assist <strong>in</strong> creat<strong>in</strong>g<br />

profiles and <strong>in</strong>itiat<strong>in</strong>g conversations,<br />

genu<strong>in</strong>e human connection rema<strong>in</strong>s a<br />

crucial factor <strong>in</strong> build<strong>in</strong>g mean<strong>in</strong>gful<br />

relationships. Technology should<br />


AI is my W<strong>in</strong>gman<br />

copeen, no repace, auenic<br />

<strong>in</strong>eracions. s son aGs<br />

refusa o personaise o an user<br />

need een if i is crude, sos a<br />

conersaion sraeies a need o<br />

e adused ased on user feedack<br />

and eo<strong>in</strong> preferences.<br />

Swip<strong>in</strong>g Right to AI<br />

n a nuse, epo<strong>in</strong> aG<br />

o supercare da<strong>in</strong> profies and<br />

car poenia aces socases<br />

o ecnoo can reap des<strong>in</strong><br />

processes and, <strong>in</strong> this <strong>in</strong>stance, the<br />

on<strong>in</strong>e da<strong>in</strong> eperience. Hoeer,<br />

i aso iis e iporance<br />

of personaiaion, respec, and<br />

ono<strong>in</strong> iproeen <strong>in</strong> foser<strong>in</strong><br />

enu<strong>in</strong>e connecions <strong>in</strong> e diia<br />

da<strong>in</strong> ord, u aso i<strong>in</strong> e<br />

design process as we still need<br />

Huan undersand<strong>in</strong>, epa and<br />

coaoraion o rea rasp user<br />

needs and creae succesfu oucoes.<br />

Sources<br />

Hu, H. Su, X. (2019) “Gender-specific preference<br />

<strong>in</strong> onl<strong>in</strong>e dat<strong>in</strong>g”. Spr<strong>in</strong>gerOpen. BioMed Central<br />

Ltd (2023)<br />

Dixon, S. (2023) “T<strong>in</strong>der - Statistics & Facts”.<br />

Statista.<br />

Sylvester, K. (2021) “These Are The Most Right-<br />

Swiped Names On T<strong>in</strong>der”. Your Tango.<br />

Nuzzo, S. (2023) “From the ‘Situationship’ to<br />

Gam<strong>in</strong>g Dates, Here Are the Biggest T<strong>in</strong>der Trends<br />

of 2022” LifeHacker.<br />


UNPACKED: Can Tech Truly Mirror the Heart of a <strong>Design</strong>er?<br />

Project name: A Glimpse <strong>in</strong>to AI´s Architectural <strong>Design</strong> Capabilities<br />

Authors: Fernando López & Sofia Roth<br />

Tools and platforms used: Midjourney, Dall E and ChatGPT<br />



As the world of architecture<br />

meets the prowess of artificial<br />

<strong>in</strong>telligence (AI), we delve deep<br />

<strong>in</strong>to the capabilities of AI <strong>in</strong><br />

architectural design, us<strong>in</strong>g the<br />

Namaste Cab<strong>in</strong>s as a benchmark.<br />

There’s no doubt that artificial<br />

<strong>in</strong>telligence (AI) has taken the<br />

world by storm. Its applications<br />

span countless <strong>in</strong>dustries, from<br />

medic<strong>in</strong>e to f<strong>in</strong>ance, and now,<br />

architecture. But just how<br />

effective is AI <strong>in</strong> captur<strong>in</strong>g the<br />

essence of a human-designed<br />

architectural wonder? This article<br />

delves <strong>in</strong>to an experiment based<br />

on Rodrigo Lopez’s Namaste<br />

Cab<strong>in</strong>s project, aim<strong>in</strong>g to gauge<br />

the prowess and limitations of AI<br />

<strong>in</strong> this realm.<br />

A Glimpse Into AI’s<br />

Architectural <strong>Design</strong> Capabilities<br />



Namaste Cab<strong>in</strong>s is not just a structure; it’s a holistic experience.<br />

Envision modular meditation cab<strong>in</strong>s, foster<strong>in</strong>g unparalleled<br />

self-connection amidst the serene backdrop of Valle de Mosses. Built<br />

with susta<strong>in</strong>ability and modularity at its core, these cab<strong>in</strong>s offer<br />

adaptability, present<strong>in</strong>g an <strong>in</strong>terior space perfect for meditation or<br />

massages, thanks to efficient distribution and movable furniture.<br />

An Architectural Haven <strong>in</strong> Valle de Mosses<br />



Valle de Mosses, Namaste Cab<strong>in</strong>s offer a revolutionary approach to<br />

meditation retreats. These modular cab<strong>in</strong>s, built with environmental<br />

consideration, adapt seamlessly to various landscapes, epitomiz<strong>in</strong>g<br />

versatile design. They merge <strong>in</strong>doors with outdoors, showcas<strong>in</strong>g the<br />

stunn<strong>in</strong>g local landscape and allow<strong>in</strong>g users to connect deeply with<br />

nature. Their flexible design adjusts based on space requirements, and<br />

the <strong>in</strong>teriors, enhanced by movable furnish<strong>in</strong>gs, cater to meditation or<br />

relaxation sessions.<br />

Tak<strong>in</strong>g cues from biophilic designs, the cab<strong>in</strong>s utilize local materials<br />

and are constructed efficiently us<strong>in</strong>g prefabricated cross-lam<strong>in</strong>ated<br />

timber, reduc<strong>in</strong>g environmental impact. Elevated on metal supports,<br />

they are accessible for all and come <strong>in</strong> two sun-exposure orientations.<br />

Their susta<strong>in</strong>ability features <strong>in</strong>clude solar panels for LED light<strong>in</strong>g,<br />

ra<strong>in</strong>water harvest<strong>in</strong>g for communal gardens, and designs that promote<br />

natural ventilation.<br />

Namaste Cab<strong>in</strong>s are more than just structures; they’re a benchmark for<br />

eco-friendly retreats, <strong>in</strong>fus<strong>in</strong>g Valle de Mosses with a unique meditation<br />

experience <strong>in</strong> tune with nature.<br />



The <strong>in</strong>itiation <strong>in</strong>to AI tools was<br />

a learn<strong>in</strong>g curve, with different<br />

programs offer<strong>in</strong>g varied results<br />

for the same descriptions. While<br />

DallE fell short <strong>in</strong> generat<strong>in</strong>g<br />

useful renders, Midjourney was<br />

relatively more effective, although<br />

not without its challenges.<br />

DALLE<br />


The <strong>in</strong>itial strategy has been to craft detailed prompts, allow<strong>in</strong>g us to<br />

observe the program’s evolution and discern the variance between<br />

detailed and more general <strong>in</strong>structions. Our prelim<strong>in</strong>ary f<strong>in</strong>d<strong>in</strong>gs suggest<br />

that specificity might be key if we aim to replicate or emulate a<br />

particular project with accuracy. While we’re optimistic about AI’s<br />

capabilities to produce someth<strong>in</strong>g closely aligned, we’re still uncerta<strong>in</strong><br />

if it can truly capture the essence and <strong>in</strong>tricacies of this specific project.<br />

Us<strong>in</strong>g AI tools like Midjourney, Dall E, and ChatGPT’s, the experiment<br />

<strong>in</strong>volved feed<strong>in</strong>g the program details of the Namaste Cab<strong>in</strong>s project to<br />

replicate the designs.<br />

Can AI Mirror Human Precision <strong>in</strong> Architectural <strong>Design</strong>?<br />



The AI frequently mis<strong>in</strong>terpreted certa<strong>in</strong> aspects and often fell<br />

short <strong>in</strong> captur<strong>in</strong>g the nuanced, human-like <strong>in</strong>tricacies <strong>in</strong>herent<br />

<strong>in</strong> architectural designs. Most notably, regardless of the vast<br />

differences <strong>in</strong> our descriptions, the AI consistently produced<br />

images bear<strong>in</strong>g strik<strong>in</strong>g similarities. This consistency raised<br />

questions about its ability to truly understand <strong>in</strong>tricate details<br />

and its capacity to generate designs that are both functional and<br />

visually appeal<strong>in</strong>g.<br />

Insights <strong>in</strong>to AI’s Architectural Interpretations<br />


M<strong>in</strong>imal Description:<br />

In the <strong>in</strong>itial iteration without much detail, the image’s<br />

pilotis displayed a resemblance, and even the cab<strong>in</strong>’s shape<br />

bore similarities to Rodrigo’s project.<br />

First Attempt<br />


Detailed Description:<br />

Despite be<strong>in</strong>g much more specific <strong>in</strong> our <strong>in</strong>structions, the outcome<br />

rema<strong>in</strong>ed consistent with the first. The AI seemed unable to<br />

accurately render the correct base. It appeared to prioritize either<br />

the cab<strong>in</strong>’s shape or the platform, yet neither was quite right.<br />

Second Attempt<br />


Emphasis on Base and Pilotis:<br />

When the description concentrated on the base and the<br />

4-metre-tall pilotis connect<strong>in</strong>g the ground to the base, the AI’s<br />

focus seemed divided, which further highlighted its struggles<br />

<strong>in</strong> captur<strong>in</strong>g <strong>in</strong>tricate design elements.<br />

Third Attempt<br />


Us<strong>in</strong>g the <strong>in</strong>tricate process of<br />

<strong>in</strong>corporat<strong>in</strong>g an actual image<br />

from Rodrigo’s project, the<br />

experiment aimed to gauge the<br />

descriptive capabilities of AI.<br />

By present<strong>in</strong>g this image to<br />

the AI, a textual representation<br />

was generated, showcas<strong>in</strong>g the<br />

artificial <strong>in</strong>telligence’s perception<br />

and understand<strong>in</strong>g of visual data.<br />

This description was then fed<br />

back <strong>in</strong>to the system as a prompt,<br />

urg<strong>in</strong>g the AI to produce a more<br />

elaborative output. Intrigu<strong>in</strong>gly,<br />

the end result bore little<br />

resemblance to Rodrigo’s orig<strong>in</strong>al<br />

work. The disparity highlights the<br />

limitations and unpredictability of<br />

AI <strong>in</strong> replicat<strong>in</strong>g human creativity<br />

and <strong>in</strong>terpretation. While AI<br />

has made significant strides <strong>in</strong><br />

process<strong>in</strong>g and understand<strong>in</strong>g<br />

vast arrays of data, there rema<strong>in</strong>s<br />

a nuance and depth to human<br />

perception and artistic <strong>in</strong>tent<br />

that it has yet to fully grasp.<br />

The experiment underscores the<br />

importance of human <strong>in</strong>volvement<br />

and discretion <strong>in</strong> <strong>in</strong>terpret<strong>in</strong>g and<br />

translat<strong>in</strong>g artistic endeavors.<br />

Fourth Attempt<br />



Div<strong>in</strong>g <strong>in</strong>to the world of architectural design,<br />

it’s clear there’s a gap when it comes to AI.<br />

Sure, AI can throw out some pretty cool and<br />

<strong>in</strong>spir<strong>in</strong>g ideas, but when it comes down to the<br />

nitty-gritty details of a project, like our beloved<br />

Namaste Cab<strong>in</strong>s, it tends to stumble. Gett<strong>in</strong>g AI<br />

to fully grasp elements like elevations or even<br />

the true <strong>in</strong>tent beh<strong>in</strong>d a design is very difficult<br />

at this moment. And when you look at the<br />

designs AI comes up with and place them<br />

side-by-side with what our human bra<strong>in</strong>s create,<br />

the differences are pretty hard to miss. The<br />

challenges <strong>in</strong> mak<strong>in</strong>g AI understand elevations,<br />

proportions, and design <strong>in</strong>tent...<br />

The Chasm Between Mach<strong>in</strong>e and Man<br />



Namaste Cab<strong>in</strong>s experiment has<br />

thrown light on AI’s strengths<br />

and weaknesses <strong>in</strong> architectural<br />

design. Though AI can be a source<br />

of unique aesthetic <strong>in</strong>spiration, it’s<br />

clear that entrust<strong>in</strong>g it with the full<br />

spectrum of functional,<br />

real-world architectural tasks is<br />

still a stretch. Rodrigo Lopez’s<br />

design is a testament to the<br />

unmatched essence and <strong>in</strong>tuition<br />

that human architects br<strong>in</strong>g to the<br />

table, emphasiz<strong>in</strong>g that, for now,<br />

AI is a companion <strong>in</strong> the design<br />

process and not a replacement.<br />

AI - An Architectural Inspiration, Not Replacement<br />

Our Quest with AI <strong>in</strong> Architectural <strong>Design</strong>: A<br />

Personal Dive <strong>in</strong>to the Unknown<br />


Bibliography<br />

Meditation Cab<strong>in</strong>s | RODRIGO LOPEZ SOBREVIELA. (s. f.).<br />

https://rodrigo-lopez-sobreviela.foliohd.com/meditation-cab<strong>in</strong>s<br />

Ahramovich, A. (2023, 15 agosto). AI <strong>in</strong> Architecture: 10 Use<br />

Cases, Examples & Technologies. Itransition. https://www.itransition.com/ai/architecture#:~:text=AI%20allows%20them%20<br />

to%20bra<strong>in</strong>storm,workflows%20to%20the%20next%20level.<br />

BBC News Mundo. (2023, 29 mayo). Las 3 etapas de la <strong>in</strong>teligencia<br />

artificial: en cuál estamos y por qué Muchos piensan que la<br />

tercera puede ser fatal. BBC News Mundo. https://www.bbc.com/<br />

mundo/noticias-65617676<br />


A Mach<strong>in</strong>e That Feels - Can Empathy and Ergonomics Be<br />

Cultivated by Mach<strong>in</strong>e Learn<strong>in</strong>g?<br />

Project name: Nature VS Nurture<br />

Authors: Mariane Meshaka, Mira Gulvady<br />

Tools and platforms used: ChatGPT, Playground AI<br />

Through this research project,<br />

our ma<strong>in</strong> goal is to explore the<br />

limits of AI mach<strong>in</strong>e learn<strong>in</strong>g’s<br />

specificity and the loop-tra<strong>in</strong><strong>in</strong>g<br />

methodologies necessary to<br />

achieve specific or desired<br />

outcomes. To undertake this study,<br />

we chose to task AI with a design<br />

challenge focused on physical<br />

ergonomics—specifically, the<br />

redesign of bathroom spaces to<br />

cater to the needs of the elderly.<br />

This is particularly <strong>in</strong>trigu<strong>in</strong>g<br />

due to AI’s known limitations <strong>in</strong><br />

empathetic understand<strong>in</strong>g and<br />

its ability to grasp and visualise<br />

ergonomic and physical user<br />

flow concepts. Us<strong>in</strong>g AI to get<br />

to know more about the physical<br />

and emotional needs of elderly<br />

people, we took this <strong>in</strong>formation<br />

and <strong>in</strong>putted it back <strong>in</strong>to the same<br />

AI, ask<strong>in</strong>g it to generate a prompt.<br />

This prompt was then <strong>in</strong>putted to<br />

an image generation AI to see how<br />

it could produce results that were<br />

ergonomically and emotionally<br />

catered to the needs of elderly<br />

people.<br />


We created a highly specific design<br />

brief, plac<strong>in</strong>g significant emphasis on<br />

sensory aspects, physical challenges,<br />

and spatial dimensions. Our goal<br />

was to assess Ai’s sensitivity to<br />

factors such as the experiential<br />

dimension of a space, the nuances<br />

<strong>in</strong> human movement and behaviour.<br />

We chose the bathroom space as it<br />

provides a high degree of freedom<br />

and adaptability <strong>in</strong> the redesign<br />

process. As we transition from our<br />

earliest years to later stages of life,<br />

bathrooms typically undergo m<strong>in</strong>imal<br />

changes such as simply add<strong>in</strong>g<br />

features like potty seats, stability bars<br />

and more. Our ultimate goal is to<br />

explore and push the boundaries of<br />

AI’s capabilities to create an optimal<br />

bathroom experience for the elderly,<br />

(enhanc<strong>in</strong>g the accessibility by<br />

tak<strong>in</strong>g) that takes <strong>in</strong>to consideration<br />

their diverse requirements and<br />

physical limitations.<br />

The research methodology we<br />

followed throughout our study<br />

<strong>in</strong>volved grant<strong>in</strong>g AI full control over<br />

the design solution. We used two<br />

key AI software tools, ChatGPT and<br />

Playground.AI, due to their relevance<br />

<strong>in</strong> support<strong>in</strong>g our research hypothesis.<br />

ChatGPT played a vital role <strong>in</strong> our<br />

research process, allow<strong>in</strong>g us to<br />

gather valuable <strong>in</strong>sights and strategies<br />

necessary for the empathetic phase<br />

of our study. It also helped us <strong>in</strong><br />

formulat<strong>in</strong>g and ref<strong>in</strong><strong>in</strong>g the prompts<br />

used for image generation. On the<br />

other hand, PlaygroundAI was<br />

primarily utilised as the platform<br />

where we <strong>in</strong>put the generated prompts<br />

to achieve realistic and precise<br />

visual representations of the design<br />

proposals.<br />

“How can AI mach<strong>in</strong>e<br />

learn<strong>in</strong>g be harnessed<br />

to overcome its <strong>in</strong>herent<br />

limitations <strong>in</strong><br />

empathetic<br />

understand<strong>in</strong>g and<br />

physical<br />

ergonomics,<br />

particularly <strong>in</strong> the<br />

context of redesign<strong>in</strong>g<br />

bathroom spaces to<br />

cater to the specific<br />

needs of the elderly?”<br />


AI and<br />

Empathetic<br />

Understand<strong>in</strong>g:<br />

(need<strong>in</strong>g assistance for showers,<br />

not be<strong>in</strong>g able to sit on the toilet…)<br />

We even asked the programme for<br />

suggestions on how to enhance the<br />

overall experience. To take it a step<br />

further, we <strong>in</strong>putted the f<strong>in</strong>d<strong>in</strong>gs onto<br />

Playground AI to see how it could<br />

visualize empathy.<br />


To ga<strong>in</strong> a deeper understand<strong>in</strong>g<br />

of the challenges and needs of the<br />

elderly with<strong>in</strong> bathroom spaces, we<br />

asked ChatGPT to generate a list<br />

of questions to empathise with the<br />

elderly <strong>in</strong> regards to their experience<br />

<strong>in</strong> bathroom spaces, We then <strong>in</strong>putted<br />

those same questions ask<strong>in</strong>g ChatGPT<br />

to put itself <strong>in</strong> the hypothetical<br />

perspective of an elderly person.<br />

At first, our phras<strong>in</strong>g resulted <strong>in</strong> an<br />

error, as the language used conveyed<br />

that ChatGPT was <strong>in</strong>deed an elderly<br />

person. We then rephrased our<br />

request <strong>in</strong>to a question that set up a<br />

hypothetical scenario.<br />

The <strong>in</strong>itial focus was on the physical<br />

obstacles an elderly <strong>in</strong>dividual might<br />

encounter, to try to understand how<br />

ChatGPT perceived spatial challenges<br />

and whether its database could<br />

provide <strong>in</strong>sights <strong>in</strong>to these difficulties.<br />

As our exploration cont<strong>in</strong>ued, we<br />

pushed ChatGPT further, attempt<strong>in</strong>g<br />

to extract <strong>in</strong>formation on the feel<strong>in</strong>gs<br />

experienced by the elderly due to<br />

their physical limitations with<strong>in</strong> these<br />

spaces and <strong>in</strong> specific scenarios<br />


Figure 1,2,3. Images that compassionately captures the<br />

experience of an elderly <strong>in</strong>dividual with limited mobility<br />

navigat<strong>in</strong>g and us<strong>in</strong>g a bathroom<br />


“I am not<br />

a real person”<br />

was the first response we got from<br />

ChatGPT when we asked it about<br />

the ma<strong>in</strong> physical obstacles and<br />

challenges it would face as an elderly<br />

person. With questions <strong>in</strong>clud<strong>in</strong>g<br />

terms like “feel” and “th<strong>in</strong>k”, the<br />

programme issued a notification “I<br />

do not have personal experiences or<br />

a physical presence” encourag<strong>in</strong>g<br />

us to reframe the sentence to a more<br />

hypothetical scenario. In spite of this,<br />

ChatGPT managed to provide us with<br />

<strong>in</strong>terest<strong>in</strong>g <strong>in</strong>sights that followed<br />

the logical sequence of actions an<br />

elderly person would follow with<strong>in</strong> a<br />

bathroom , from enter<strong>in</strong>g through the<br />

door to wash<strong>in</strong>g hands after us<strong>in</strong>g<br />

the toilet. We also <strong>in</strong>quired about<br />

the emotional implications of these<br />

scenarios, with which ChatGPT<br />

provided <strong>in</strong>sights that <strong>in</strong>cluded the<br />

loss of <strong>in</strong>dependence, embarrassment<br />

and feel<strong>in</strong>gs of grief over the changes.<br />

“I am not a real person” was the<br />

first response we got from ChatGPT<br />

when we asked it about the ma<strong>in</strong><br />

physical obstacles and challenges it<br />

would face as an elderly person. With<br />

questions <strong>in</strong>clud<strong>in</strong>g terms like “feel”<br />

and “th<strong>in</strong>k”, the programme issued a<br />

notification<br />

“I do not have personal<br />

experiences or a physical<br />

presence”<br />

encourag<strong>in</strong>g us to reframe the<br />

sentence to a more hypothetical<br />

scenario. In spite of this, ChatGPT<br />

managed to provide us with<br />

<strong>in</strong>terest<strong>in</strong>g <strong>in</strong>sights that followed<br />

the logical sequence of actions an<br />

elderly person would follow with<strong>in</strong> a<br />

bathroom , from enter<strong>in</strong>g through the<br />

door to wash<strong>in</strong>g hands after us<strong>in</strong>g the<br />

toilet.<br />

We also <strong>in</strong>quired about the emotional<br />

implications of these scenarios, with<br />

which ChatGPT provided <strong>in</strong>sights that<br />

<strong>in</strong>cluded the loss of <strong>in</strong>dependence,<br />

embarrassment and feel<strong>in</strong>gs of grief<br />

over the changes.<br />


When asked for recommendations<br />

on how to navigate these emotional<br />

challenges and obstacles,<br />

ChatGPT provided us with a list of<br />

<strong>in</strong>terventions and requests aimed<br />

at help<strong>in</strong>g ease those feel<strong>in</strong>gs of<br />

frustration.<br />

One of the most noteworthy f<strong>in</strong>d<strong>in</strong>gs<br />

was the importance of preserv<strong>in</strong>g<br />

dignity and <strong>in</strong>dependence. ChatGPT<br />

expressed the need to be treated with<br />

dignity and be<strong>in</strong>g able to ma<strong>in</strong>ta<strong>in</strong> a<br />

sense of self-worth and autonomy.<br />

When asked about elaborat<strong>in</strong>g on<br />

such concepts (<strong>in</strong>dependance, selfworth…),<br />

it was unable to provide<br />

concrete examples of how these<br />

concepts would manifest <strong>in</strong> bathroom<br />

sett<strong>in</strong>gs, despite giv<strong>in</strong>g examples<br />

of how they apply <strong>in</strong> everyday life<br />

(transportation and healthcare…).<br />

It also expressed an <strong>in</strong>terest<br />

<strong>in</strong> assistive devices and home<br />

modifications to enhance the<br />

accessibility and adaptability of the<br />

space.<br />


Throughout this first stage of the<br />

research, ChatGPT ma<strong>in</strong>ta<strong>in</strong>ed<br />

coherence by provid<strong>in</strong>g us with<br />

detailed <strong>in</strong>sights that complement<br />

each other and were both emotionally<br />

and logically aligned. This allowed<br />

us to grasp a solid understand<strong>in</strong>g of<br />

the elderly’s needs and experiences,<br />

effectively underscor<strong>in</strong>g the potential<br />

of AI as a valuable tool <strong>in</strong> empathetic<br />

design processes.<br />


Figure 4. Diagram summaris<strong>in</strong>g ChatGPT’s f<strong>in</strong>d<strong>in</strong>gs<br />

regard<strong>in</strong>g the elderly’s emotional and physical challenges<br />

with<strong>in</strong> bathroom spaces as well as suggestions to improve<br />

it, collected dur<strong>in</strong>g the empathization phase.<br />


AI and<br />

Physical<br />

Ergonomics:<br />

Through secondary research 1<br />

we determ<strong>in</strong>ed possible areas of<br />

<strong>in</strong>tervention <strong>in</strong> the bathroom sett<strong>in</strong>g,<br />

and also asked ChatGPT to map out<br />

a user flow and po<strong>in</strong>t out possible<br />

pa<strong>in</strong> po<strong>in</strong>ts for an elderly person<br />

us<strong>in</strong>g a bathroom. Based on both the<br />

secondary research and output of<br />

ChatGPT we compared the results<br />

and selected four specific areas that<br />

we could work with; s<strong>in</strong>k, shower,<br />

toiletries organisation, toilet. For<br />

each area, we asked ChatGPT to<br />

generate different prompts with<br />

vary<strong>in</strong>g degrees of detail - rang<strong>in</strong>g<br />

from general to extremely detailed<br />

that could be <strong>in</strong>putted <strong>in</strong>to Playground<br />

AI. We conducted a comparative<br />

analysis to evaluate how variations<br />

<strong>in</strong> the prompt’s level of detail could<br />

<strong>in</strong>fluence the results, determ<strong>in</strong><strong>in</strong>g the<br />

correlation between the level of detail<br />

and the accuracy of AI-generated<br />

images.<br />

that an excess of <strong>in</strong>formation led AI<br />

to become less accurate and more<br />

confused <strong>in</strong> the outputs it generated.<br />

With vague and general prompts,<br />

it became apparent that while<br />

the platform could comprehend<br />

terms related to physical objects, it<br />

struggled to grasp concepts related<br />

to the physical attributes of those<br />

objects. For <strong>in</strong>stance, when prompted<br />

to <strong>in</strong>clude elements such as grip bars<br />

and wheelchairs, Playground AI was<br />

able to successfully <strong>in</strong>corporate them<br />

<strong>in</strong>to the images. However, when<br />

asked to enlarge the space or replace<br />

the floor<strong>in</strong>g with anti-slip material, it<br />

defaulted to standard floor<strong>in</strong>g. This<br />

highlighted its limitations <strong>in</strong> its ability<br />

to empathise and <strong>in</strong> understand<strong>in</strong>g<br />

the nuanced nature of requests and<br />

objects.<br />


Our <strong>in</strong>itial assumption was that the<br />

greater amount of detail would lead<br />

to more accurate and precise image<br />

generation. However, our assumption<br />

was quickly debunked as we noticed<br />

Figure 5. Vague and general prompt with low level of<br />

details<br />

1<br />

Octavia, J and Gunawan,S. (2014). Participatory Redesign of Bathrooms<br />

for Elderly People Liv<strong>in</strong>g <strong>in</strong> Indonesian Retirement Homes.<br />

3rd South East Asia Network of Ergonomics Society International<br />

Conference, S<strong>in</strong>gapore.<br />


It also occasionally disregarded the<br />

<strong>in</strong>structions, either by overlook<strong>in</strong>g<br />

some details or by completely<br />

produc<strong>in</strong>g a default bathroom<br />

scenario. In some cases, it generated<br />

scenarios that lacked practical<br />

coherence with configurations that<br />

defied any basic logic or logistic<br />

Figure 6. Medium level of details <strong>in</strong> prompt<br />

Figure 8. Toilet placed on floor and <strong>in</strong> middle of room<br />

Figure 7. High level of details <strong>in</strong> prompt<br />

Figure 9. Toilet placed on wheelchair<br />



We soon caught on that <strong>in</strong> order to<br />

obta<strong>in</strong> better results, clear and specific<br />

keywords had to be <strong>in</strong>cluded <strong>in</strong> the<br />

prompts. Integrat<strong>in</strong>g these specific<br />

<strong>in</strong>dications allowed AI to provide<br />

us with accurate representations <strong>in</strong><br />

image generations.<br />

Figure 10. “A non-slip mat is placed on the bathroom floor<br />

near the s<strong>in</strong>k to catch water spills and prevent slipp<strong>in</strong>g<br />

hazards.”<br />

Figure 11. “Toilet accessible for elderly people with<br />

mobility ssues with grab bars on either side.”<br />

Figure 12. “An elderly person with limited mobility<br />

navigat<strong>in</strong>g and utiliz<strong>in</strong>g a bathroom space.”<br />

Figure 13. “Elderly <strong>in</strong>dividual, attempt<strong>in</strong>g to move from a<br />

wheelchair to the toilet.”<br />

Despite implement<strong>in</strong>g this,<br />

Playground.AI was still unable to<br />

grasp words that related to feel<strong>in</strong>gs<br />

and emotions such as struggle,<br />

determ<strong>in</strong>ation and contentment as<br />

well as terms related to movement<br />

and actions (eg. the movement of<br />

go<strong>in</strong>g to the toilet <strong>in</strong> a wheelchair)<br />



We opted for writ<strong>in</strong>g a brief that<br />

specified what we did not want<br />

rather than what we did. This was<br />

done by ask<strong>in</strong>g ChatGPT to write<br />

a brief outl<strong>in</strong><strong>in</strong>g the elements that<br />

we did not want to <strong>in</strong>clude. This<br />

strategy enhanced Playground.<br />

AI’s understand<strong>in</strong>g of the prompts,<br />

thereby, allow<strong>in</strong>g for a more precise<br />

image creation. Unlike some of the<br />

previous strategies used, it ensured<br />

that all details mentioned <strong>in</strong> the brief<br />

were taken <strong>in</strong>to account dur<strong>in</strong>g the<br />

image generation process.<br />

Implementation<br />

of learn<strong>in</strong>gs<br />


Figure 14. “The shower area does not <strong>in</strong>clude tiles with<br />

similar colours and contrast to aid depth perception and<br />

reduce the risk of slipp<strong>in</strong>g and grab bars are not too far<br />

away from the <strong>in</strong>side and outside”<br />

Based on all the previous learn<strong>in</strong>gs,<br />

we set on the task of implement<strong>in</strong>g<br />

these <strong>in</strong>sights to a specific element<br />

of the redesign process: the s<strong>in</strong>k. By<br />

comb<strong>in</strong><strong>in</strong>g the strategies that produce<br />

successful results, ChatGPT created<br />

different design briefs to showcase<br />

the gradual application of f<strong>in</strong>d<strong>in</strong>gs.<br />

Some representations turned out to<br />

be more precise and successful than<br />

others which lacked certa<strong>in</strong> levels of<br />

coherence.<br />


Figure 15. Figure 18.<br />

Figure 16. Figure 19.<br />

Figure 17. Figure 20.<br />


Figure 15. “S<strong>in</strong>k <strong>in</strong> a bathroom”<br />

Figure 16. “S<strong>in</strong>k with lever style faucet”<br />

Figure 17. “Large s<strong>in</strong>k with lever style faucet and easy<br />

access to toiletries next to it”<br />

Figure 18. “Large s<strong>in</strong>k with lever style faucet,easy access<br />

to toiletries next to it, ample space for wheelchair access<br />

below the s<strong>in</strong>k”<br />

Figure 19. “Large s<strong>in</strong>k with lever style faucet, easy access<br />

to toiletries next to it, ample space for wheelchair access<br />

below the s<strong>in</strong>k, anti slip mat below the s<strong>in</strong>k”<br />

Figure 20. ‘Large s<strong>in</strong>k with lever style faucet, easy access<br />

to toiletries next to it, ample space for wheelchair access<br />

below the s<strong>in</strong>k, anti slip mat below the s<strong>in</strong>k, good water<br />

absorption system”<br />

Conclusion<br />

The empathetic process was relatively<br />

successful, allow<strong>in</strong>g us to ga<strong>in</strong> deep<br />

and consistent <strong>in</strong>sights <strong>in</strong>to both<br />

physical and emotional challenges the<br />

elderly experience with<strong>in</strong> bathroom<br />

spaces. That be<strong>in</strong>g said, AI did<br />

exhibit limitations <strong>in</strong> understand<strong>in</strong>g<br />

concepts related to feel<strong>in</strong>gs, states of<br />

be<strong>in</strong>g and movements.<br />

Although most image-generation<br />

outcomes were unsuccessful<br />

or unsatisfactory, the process<br />

provided valuable <strong>in</strong>sights <strong>in</strong>to AI’s<br />

comprehension and limitations <strong>in</strong><br />

regards to empathy and physical<br />

ergonomics. It served as a good<br />

comparison and evidence of how<br />

AI <strong>in</strong>terprets commands based on<br />

the level of detail, term<strong>in</strong>ology and<br />

phras<strong>in</strong>g used. It’s important to note<br />

that AI did not show cont<strong>in</strong>uous<br />

consistency <strong>in</strong> image-generation; at<br />

times, successful f<strong>in</strong>d<strong>in</strong>gs generated<br />

accurate results, while other times<br />

they did not. This showed us that it is<br />

not the amount of detail that counts<br />

but rather the relevance of those<br />

details.<br />

The hyperspecificity of the design<br />

case proved to be an obstacle <strong>in</strong><br />

AI’s capacity to redesign a space.<br />

However, the <strong>in</strong>formation and prompt<br />

loop<strong>in</strong>g process utilised through the<br />

study allowed us to make valuable<br />

advances and ga<strong>in</strong> <strong>in</strong>sights <strong>in</strong>to the<br />

methodology needed to understand<br />

how to navigate those limitations.<br />


Navigat<strong>in</strong>g the Frontier:<br />

AI, Mis<strong>in</strong>formation, and the Blurred L<strong>in</strong>e Between<br />

Fact and Fiction<br />

Project name: Secrets Under the Rose<br />

Authors: Raissa Paty & Vera Alalu<br />

Tools and platforms used: Chat GPT, Midjourney, Name Flix<br />

Asteroid Miss<strong>in</strong>g Earth<br />


<strong>Artificial</strong> <strong>in</strong>telligence has ushered<br />

<strong>in</strong> an era where the l<strong>in</strong>es between<br />

authenticity and deception have<br />

grown <strong>in</strong>creas<strong>in</strong>gly hazy. From<br />

craft<strong>in</strong>g fake audios, images, and<br />

texts to manipulat<strong>in</strong>g the very<br />

essence of truth, AI’s capabilities<br />

have raised serious concerns about<br />

our ability to dist<strong>in</strong>guish reality<br />

from fiction. The consequences of<br />

this technological advancements<br />

are far-reach<strong>in</strong>g, fuel<strong>in</strong>g the<br />

propagation of mis<strong>in</strong>formation<br />

and the emergence of fictitious<br />

narratives and so-called<br />

“alternative facts.”<br />


Unlock<strong>in</strong>g the Door to Discovery: Human Cognitive vs<br />

AI<br />

In the era of AI, where technology cont<strong>in</strong>uously redef<strong>in</strong>es our reality,<br />

we wanted to push the boundaries of human perception amidst the<br />

creation of mis<strong>in</strong>formation. We wanted to <strong>in</strong>filtrate our fake news to<br />

social media and see people’s reaction and cognitive skills <strong>in</strong> relation<br />

to mis<strong>in</strong>formation and AI generated news. To achieve this, we used<br />

AI tools like Midjourney for images and ChatGPT for text, we crafted<br />

counterfeit scenarios, and even conjured a fictional news outlet and<br />

logo.<br />

Tsunami <strong>in</strong> S<strong>in</strong>gapore<br />


However, we faced some challenges and limitations as we realised the<br />

constra<strong>in</strong>ts and loopholes that AI, a fairly new source, faces. These<br />

challenges made us realise that AI has not yet overpowered the human<br />

cognitive skills, as we can still be smarter than the mach<strong>in</strong>e. However,<br />

some data was eye-open<strong>in</strong>g because we are steps away from AI overpower<strong>in</strong>g<br />

reality.<br />


Just<strong>in</strong> B<br />

Mak<strong>in</strong>g it ‘Real’:<br />

Visualiz<strong>in</strong>g the News<br />

Tak<strong>in</strong>g <strong>in</strong>spiration of the AI generated image of the Pope<br />

wear<strong>in</strong>g a moncler puffer jacket, we decided to use Midjourney,<br />

as the creator used the same AI tool. We first thought<br />

it would be really easy to generate people and create gossip<br />

and fake news. Therefore, we <strong>in</strong>itially decided to use famous<br />

people as prompts to make a gossip blog. We used prompts<br />

such as: “Britney Spears <strong>in</strong> Jail” however, we noted the fact<br />

that Midjourney struggles with recreat<strong>in</strong>g celebrity faces, as<br />

well as human expression and emotion were often overexaggerated<br />

and surrealistic. While experiment<strong>in</strong>g with other<br />

options, we realised that the AI generated landscapes and<br />

animals were closer to reality and allowed us to have harder<br />

comparison and therefore better results when test<strong>in</strong>g other<br />

people’s perception to AI. We gave prompts such as: ‘To<br />

create an ultra realistic photo of a tsunami <strong>in</strong> S<strong>in</strong>gapore’. The<br />

Midjourney bot required more specific language and directions<br />

to create the images, the prompts had to be descriptive<br />

and can be specified down to the dimensions of the images.<br />

The speed at which Midjourney generated images gave us<br />

the space to experiment with descriptions to create the most<br />

realistic image possible, if generat<strong>in</strong>g any k<strong>in</strong>d of image only<br />

takes a m<strong>in</strong>ute then it means that anybody with $10 can create<br />

any fake narrative; this will only get worse with time.<br />


Upclose of a Man Cry<strong>in</strong>g<br />

eiber Yell<strong>in</strong>g<br />

Britney Spears <strong>in</strong> Prison<br />

Nicki M<strong>in</strong>aj Talk<strong>in</strong>g to<br />

Madonna<br />


Putt<strong>in</strong>g it to Practice:<br />

The Journey <strong>in</strong>to Mis<strong>in</strong>formation<br />

Once we def<strong>in</strong>ed the image and<br />

clear idea of the fake news we<br />

wanted to portray, we gave a<br />

prompt to ChatGPT to generate the<br />

news. We faced some challenges on<br />

the way and found possible loopholes<br />

that ChatGPT faces. First,<br />

ChatGPT couldn’t<br />

generate “Fake<br />

news”; we gave<br />

a prompt that<br />

stated : “Create a<br />

text like a newspaper<br />

article of Antarctica be<strong>in</strong>g<br />

on fire”, as a response<br />

ChatGPT stated that they couldn’t<br />

generate this because it was unethical<br />

generat<strong>in</strong>g fake news and<br />

spread<strong>in</strong>g mis<strong>in</strong>formation. However,<br />

if we modified the prompt to an<br />

extent and wrote “Make a story or<br />

Antarctica catch<strong>in</strong>g fire” It generated<br />

a relatively good story l<strong>in</strong>e,<br />

and we could make it more “real”<br />

by add<strong>in</strong>g prompts and ask<strong>in</strong>g<br />

ChatGPT to add realistic names to<br />

the story and times and dates. We<br />

had to crop and modify some of the<br />

overall texts, however, 90% of the<br />

chat was generated by ChatGPT.<br />

94<br />

Boy Hold<strong>in</strong>g 4m

Constra<strong>in</strong>ts<br />

Asked ChatGPT<br />

to create a news<br />

article and it rejects<br />

the request based<br />

on policy aga<strong>in</strong>st<br />

false <strong>in</strong>formation<br />

Solution<br />

Asked ChatGPT<br />

to create an <strong>in</strong>terview<br />

and then an<br />

article based off<br />

that. ChatGPT is<br />

allowed to create<br />

the story, images <strong>in</strong><br />

Midjourney<br />

Human Touch<br />

Edited text and<br />

images to give a<br />

human touch and<br />

then post on Instagram<br />

Long Fish<br />


Reality or AIlity:<br />

Have We Lost Our Notion of what is ‘Real’?<br />

Mockup of Instagram<br />

Instagram Logo - NameFlix<br />

96<br />

As our Instagram looks really well put together and captured just what<br />

we wanted to portray: a sense of mystery and k<strong>in</strong>d of utopian news, it<br />

wasn’t really successful to collect data. We were struggl<strong>in</strong>g to get public<br />

and attention even though we tagged locations to appear on search<br />

feeds. Once we saw this we decided to keep the Instagram on the side<br />

and see if it organically grew and on the meantime also collect data of<br />

how our AI developed news could create a reaction or change reality<br />

by creat<strong>in</strong>g a Google forms that was send to several group chats and<br />


The purpose of this was to see if what we generated created a talk and<br />

was able to spread mis<strong>in</strong>formation and <strong>in</strong> a way make people have a<br />

doubt of what is real and what is fake; gather<strong>in</strong>g data through 2 Google<br />

forms sent through friends and family.<br />

Picture 1<br />

Picture 2<br />

The first one was composed of eight of<br />

our AI generated images, and we wanted<br />

to state if they believed the picture was<br />

real or fake. (All the pictures were AI<br />

generated). Surpris<strong>in</strong>gly, the results were<br />

not quite as expected, as we realised<br />

that some people actually believed some<br />

of the images. We also noticed that the<br />

images that made most people doubt its<br />

legitimacy were the ones that AI generated<br />

animals. The only images where<br />

people (11 people) voted more real than<br />

fake was <strong>in</strong> AI pictures of “create new<br />

animals”. On picture 1 from 11 people<br />

90.9% voted it was a real image while<br />

only 9.1 percent voted it was a fake<br />

imaged. Followed up by image 2 where<br />

81.8% voted it was a real image and<br />

18.2 voted it was fake. We weren’t as<br />

successful <strong>in</strong> the images of scenarios<br />

and land scapes, as people were able to<br />

identify it was fake easier. Like <strong>in</strong> image<br />

3 even though there is someth<strong>in</strong>g similar<br />

happen<strong>in</strong>g <strong>in</strong> New york not to the extent<br />

of our mis<strong>in</strong>formed AI generated image,<br />

81.8 stated it was fake, while 18.2 stated<br />

it was real.<br />

Picture 3<br />


Fake Images VS the Real<br />

Story Counterpart<br />

Our other form asked users to pick between two news stories, 5 different fake stories<br />

were chosen to go aga<strong>in</strong>st a real story that was related. Compar<strong>in</strong>g an image<br />

and title from our created news and actual news from sources such as CNN or<br />

BBC; we placed the stories side by side and asked which one they would rather<br />

read. Out of the 5 comparisons, the fake stories were chosen the most. Stories<br />

based on the environment had a more balanced choice where around 52% chose<br />

the fake news whereas stories about animals or aliens, the fake story, was chosen<br />

by 70% of the 20 people that answered. Story choices vary from peronal <strong>in</strong>terest<br />

but the fake stories were chosen by majority 4/5.<br />


AI Driv<strong>in</strong>g Mis<strong>in</strong>formation:<br />

Are We to Blame<br />

AI has advanced rapidly throughout<br />

the years and is be<strong>in</strong>g <strong>in</strong>corporated<br />

<strong>in</strong>to our <strong>in</strong>dustries more often every<br />

day.<br />

It still hasn’t got to the level to surpass<br />

the human cognitive, however<br />

based on our data it is clear that<br />

mis<strong>in</strong>formation from AI is easily<br />

spread and believed, there are no<br />

signs of AI development slow<strong>in</strong>g<br />

down, and we fear that reality can<br />

be distorted by anyone with access<br />

to AI tools. Now that it is becom<strong>in</strong>g<br />

more widespread it has started<br />

to be more user-friendly, anyone<br />

with a laptop can start creat<strong>in</strong>g<br />

mis<strong>in</strong>formation there are no limits<br />

on usage, any age, any race, any<br />

gender. Regardless of policy aga<strong>in</strong>st<br />

fake <strong>in</strong>formation, f<strong>in</strong>d<strong>in</strong>g loopholes<br />

<strong>in</strong> AI is a human addition; we need<br />

to understand that ChatGPT and<br />

Midjourney are only tools. We are<br />

the ones us<strong>in</strong>g these tools to create<br />

fake narratives and giv<strong>in</strong>g AI a<br />

problematic reputation rather than a<br />

technological <strong>in</strong>novation.<br />

Animal Created by Water Pollution<br />


A.I: The End of Content Creators?<br />

Project name: Explor<strong>in</strong>g A.I as the new social media content creator<br />

Authors: Constanza Prieto Merida & Selena Abou Jaoude<br />

Tools and platforms used: ChatGPT, Playground A.I, Midjourney<br />

Summary of the project and process:<br />

We worked with a cocktail bar to create their social media<br />

image through posts, videos and stories. They did not like the<br />

posts created so we set ourselves to see if A.I can replace us<br />

and create the same work with the same <strong>in</strong>formation.<br />



Can A.I replace the role of a designer for<br />

social media content creation?<br />

The hot topic right now is A.I, specifically how it threatens the future<br />

of all of our jobs, but how well can they do our jobs now? We wanted<br />

to see if A.I can really produce the same design content a designer can<br />

do <strong>in</strong> the same amount of time. Will people prefer when A.I designs a<br />

social media post or is it still too early for A.I to do this all on .its own.<br />


Our brief is <strong>in</strong>tended to test the limits of A.I understand<strong>in</strong>g its role <strong>in</strong><br />

the design workflows and creativity, emphasis<strong>in</strong>g the process rather<br />

than the f<strong>in</strong>al result. We worked on a freelance project for a cocktail bar<br />

aim<strong>in</strong>g to rebrand their social media with just be<strong>in</strong>g given an already<br />

made logo. We met up with the owners to be on the same page and<br />

have the same vision for the <strong>in</strong>tended designs. Our first work with them<br />

for the project consisted of mak<strong>in</strong>g six posts and a story for the bar’s<br />

Instagram. The feedback from the owners was negative and they did not<br />

use the content we created. We decided to use this brief to explore and<br />

see if A.I could create options that they and other people prefer.<br />


Plan B is a cocktail bar <strong>in</strong> Madrid,<br />

Spa<strong>in</strong> that was established <strong>in</strong> 2022.<br />

Plan B is the pub/club which is<br />

part of a bigger social club called<br />

Magnetic Members Club. It has<br />

recently been taken over by a<br />

group of five partners who <strong>in</strong>tend<br />

on br<strong>in</strong>g<strong>in</strong>g it to life by creat<strong>in</strong>g a<br />

community-based hub where the<br />

youth can connect and network<br />

to be part of their development.<br />

Dur<strong>in</strong>g meet<strong>in</strong>gs we found that the<br />

company wants to attract the right<br />

target audience by represent<strong>in</strong>g<br />

their key attributes through their<br />

designs and social media posts.<br />

Through talk<strong>in</strong>g and research we<br />

concluded with them that their<br />

eight key attributes are exclusive,<br />

<strong>in</strong>vit<strong>in</strong>g, community-based, luxury,<br />

network, youth, conversation,<br />

and development. We used these<br />

attributes to beg<strong>in</strong> shap<strong>in</strong>g our<br />

description that we later used to<br />

form prompts for Playground and<br />

Midjourney. It was important to us<br />

to give A.I the exact <strong>in</strong>formation<br />

that we had <strong>in</strong> order to create an<br />

even play<strong>in</strong>g field with A.I.<br />


The designs we made<br />

<strong>in</strong>cluded graphic<br />

posters us<strong>in</strong>g Adobe<br />

applications such as<br />

Illustrator and After<br />

Effects. The posts<br />

<strong>in</strong>clude animation<br />

which allow for a<br />

more engag<strong>in</strong>g and<br />

fun aesthetic for the<br />

bus<strong>in</strong>ess and that<br />

represent the values<br />

they want. There also<br />

exists photographic<br />

style the owners<br />

made a decision on,<br />

which we did not<br />

produce, play<strong>in</strong>g a<br />

role <strong>in</strong>to what the<br />

f<strong>in</strong>al outcome would<br />

result <strong>in</strong>.<br />


Us<strong>in</strong>g the <strong>in</strong>formation that we<br />

know about the brand Plan B we<br />

wrote a detailed description of<br />

what it is, what it represents and<br />

where it wants to go. We used its<br />

ma<strong>in</strong> attributes and mission as key<br />

words to describe the bar and it’s<br />

ambience.<br />

Follow<strong>in</strong>g this, we gave this<br />

description to ChatGPT and asked<br />

it to give us shorter prompts<br />

that convey the same feel<strong>in</strong>g as<br />

the description so that we could<br />

plug them <strong>in</strong>to Playground and<br />

Midjourney <strong>in</strong> order to create<br />

posts and photographs.<br />


Our first results when us<strong>in</strong>g<br />

Playground were not very<br />

consistent s<strong>in</strong>ce the <strong>in</strong>itial<br />

description was lack<strong>in</strong>g depth. The<br />

results did not match the aesthetics<br />

perfectly and we began to notice<br />

that we had to do many iterations<br />

s<strong>in</strong>ce A.I produced versions which<br />

were messed up or had large<br />

errors/imperfections. Playground’s<br />

quality was also not up to standard<br />

and it can be seen <strong>in</strong> the blurr<strong>in</strong>ess<br />

of the photos it gives us.<br />

Personally we felt like the results<br />

were not captur<strong>in</strong>g the essence of<br />

Plan B. We took note of this s<strong>in</strong>ce<br />

it is <strong>in</strong>terest<strong>in</strong>g that A.I could not<br />

reproduce the essence with the<br />

first description. For this reason<br />

we edited the <strong>in</strong>itial description<br />

we gave to ChatGPT and asked<br />

it to produce new prompts with<br />

the revised description to see if it<br />

would create better visuals.<br />


108<br />

Playground & Midjourney Test<strong>in</strong>g


110<br />

The f<strong>in</strong>al prompts we used were more detailed and descriptive.<br />

In total we used 6 prompts (4 for photographs and 2 for graphic<br />

posts), this is an example of one of the photo prompts: Show off<br />

the artistry of Mage’s mixologists by captur<strong>in</strong>g a close-up shot of a<br />

beautifully crafted cocktail. Emphasize the luxury <strong>in</strong> every detail,<br />

from garnishes to glassware. Use dramatic light<strong>in</strong>g to convey the<br />

exclusive and <strong>in</strong>vit<strong>in</strong>g ambiance. Make sure the dark green and<br />

dark red brand colors sh<strong>in</strong>e.


In order to test the results of our<br />

works, we sent out to a survey<br />

<strong>in</strong> which we were able to reach<br />

one hundred and forty people.<br />

The responses allowed for the<br />

understand<strong>in</strong>g that people enjoy<br />

the generic outcome of what is<br />

seen to be “exclusive”, coherence<br />

be<strong>in</strong>g a prom<strong>in</strong>ent reason as to<br />

why. Familiarity of a concept is<br />

more commonly understood by a<br />

large group of people. The f<strong>in</strong>al<br />

conclusions deducted sixty percent<br />

Human<br />

of respondents found the A.I<br />

generated images more appeal<strong>in</strong>g<br />

than that was what was created by<br />

designers <strong>in</strong> their fourth year of<br />

study<strong>in</strong>g the Bachelor <strong>in</strong> <strong>Design</strong><br />

such that are practic<strong>in</strong>g design as<br />

a career. Tools such as Midjourney<br />

are especially <strong>in</strong>terest<strong>in</strong>g for<br />

designers specialised <strong>in</strong> the field<br />

of visual brand<strong>in</strong>g and graphic<br />

design as it is most relevant <strong>in</strong><br />

their case.<br />

V<br />


S<br />

A.I<br />

When overlook<strong>in</strong>g the entire<br />

process, the timel<strong>in</strong>e would consist<br />

of approximately twelve hours<br />

when summed up. It is essential<br />

to be aware of the evolution of<br />

comput<strong>in</strong>g/technology and what<br />

it is capable of s<strong>in</strong>ce its start. The<br />

overall experience consisted of a<br />

general flow and coherence which<br />

we have deducted to be one of the<br />

advantages when us<strong>in</strong>g tools such<br />

as A.I. Consequently, this gives<br />

way for designers to save time<br />

when generat<strong>in</strong>g visual content,<br />

allow them to direct the general<br />

idea but not specific details <strong>in</strong><br />

the execution of design<strong>in</strong>g. It is<br />

currently not developed enough<br />

for the appropriation of full use or<br />

reliability and so designers must<br />

cont<strong>in</strong>ue to apply their knowledge<br />

and skills <strong>in</strong> an important manner.<br />

The results from our research<br />

project showed that the A.I tools<br />

are preferred through the general<br />

poll that was sent out for what<br />

is more appeal<strong>in</strong>g to the chosen<br />

target audience.<br />


114<br />

A.I also created a story for the<br />

bar’s open<strong>in</strong>g night.

So, we got fired...<br />

We sent it to the owners of the<br />

cocktail bar and they chose the A.I<br />

content without even question<strong>in</strong>g<br />

if it was A.I. It was <strong>in</strong>terest<strong>in</strong>g<br />

to see A.I’s <strong>in</strong> terpretation of<br />

what is “artistic” and “visually<br />

stunn<strong>in</strong>g”? A.I tends to use over<br />

the top languages, emphasis<strong>in</strong>g on<br />

the use of adjectives. S<strong>in</strong>ce these<br />

terms are very subjective, it differs<br />

based on op<strong>in</strong>ion. When us<strong>in</strong>g<br />

it for photographic images, A.I<br />

tends to generate proper images at<br />

first view, however when look<strong>in</strong>g<br />

closer a lot of the objects are<br />

irrelevant or <strong>in</strong>correctly placed. It<br />

is tra<strong>in</strong>ed to mess with the viewer,<br />

mak<strong>in</strong>g the first perception look<br />

surreal. This is correlated to the<br />

fact that the attention of a human<br />

has never been lower mak<strong>in</strong>g it<br />

impossible for them to realise if<br />

they do not observe closely.<br />

Another po<strong>in</strong>t to touch upon<br />

is the fact that Midjourney, is<br />

<strong>in</strong>capable of <strong>in</strong>terpret<strong>in</strong>g text due<br />

to it be<strong>in</strong>g <strong>in</strong>sufficient tra<strong>in</strong><strong>in</strong>g<br />

data. It distorts faces and text<br />

and shows that it is a tool that is<br />

obviously unable to understand<br />

what a human would be able to do<br />

currently.<br />

As graphic/visual designers, there<br />

exists a fluid <strong>in</strong>terpretation of<br />

turn<strong>in</strong>g ideas <strong>in</strong>to visual results.<br />

However, when turn<strong>in</strong>g ideas<br />

<strong>in</strong>to text, the struggle of allow<strong>in</strong>g<br />

for A.I tools like Midjourney to<br />

understand this artistic vision<br />

changes the results. S<strong>in</strong>ce tools<br />

such as Midjourney <strong>in</strong>terpret<br />

specific prompts <strong>in</strong> certa<strong>in</strong> ways,<br />

the designer needs to be skilled at<br />

prompt def<strong>in</strong>ition <strong>in</strong> order to get<br />

closer to the desired end result.<br />

In our case, due to the fact that<br />

we needed to test whether people<br />

would notice this be<strong>in</strong>g done by<br />

A.I versus human. In do<strong>in</strong>g so, it<br />

was important that people did not<br />

know from the first look so we had<br />

to add the human touch of edit<strong>in</strong>g<br />

and perfect<strong>in</strong>g the text on the<br />

images. We then created two ideal<br />

feeds and sent out a questionnaire<br />

that expla<strong>in</strong>ed the bus<strong>in</strong>esses key<br />

attributes and asked what the<br />

viewer would prefer to see for the<br />

specific brief and core values <strong>in</strong><br />

respect to the bus<strong>in</strong>ess.<br />


AI vs Art: A Journey Through the 20th Century showcased through furniture<br />

Project name: AI vs Art<br />

Authors: Meriam Khreiche & Daphné Cassand<br />

Tools and platforms used: Chat GPT, Midjourney, Starryai, Stable diffusion,<br />

DALL-E, Artbreeder, DeepAi, DeepArt.io.<br />

Summary of the project and<br />

process:<br />

AI’ Journey through the 20th<br />

Century”, our project revolves<br />

around the transformation<br />

of revolutionary artworks<br />

<strong>in</strong>to contemporary designs,<br />

specifically sofas. AI tools play<br />

a pivotal role <strong>in</strong> replicat<strong>in</strong>g the<br />

unique techniques and styles<br />

that capture the essence of<br />

each artist. The decisionmak<strong>in</strong>g<br />

process is orchestrated<br />

us<strong>in</strong>g AI tools that are tra<strong>in</strong>ed<br />

to execute an exceptional<br />

sofa. Our endeavor entails<br />

the transformation of these<br />

artworks <strong>in</strong>to sofas, the sofa’s<br />

versatility, role as a social center,<br />

comfort, symbolism, <strong>in</strong>novation,<br />

functionality, cultural importance,<br />

and historical significance all<br />

contribute to mak<strong>in</strong>g it one of the<br />

most <strong>in</strong>terest<strong>in</strong>g and iconic pieces<br />

of furniture <strong>in</strong> our homes.With the<br />

aid of AI tools such as Artbreeder,<br />

DALL-E, GAN Pa<strong>in</strong>t Studio,<br />

DeepArt.io, DeepAI, ChatGPT and,<br />

notably, MidJourney we transform<br />

the sofa. This process <strong>in</strong>volves<br />

the meticulous tra<strong>in</strong><strong>in</strong>g of the<br />

model, accomplished through<br />

f<strong>in</strong>ely crafted prompts. These<br />

prompts are thoughtfully designed<br />

to provide the model with detailed<br />

<strong>in</strong>structions, enabl<strong>in</strong>g it to create<br />

designs that unmistakably<br />

embody the orig<strong>in</strong>al artist’s vision.<br />

In the dynamic realm of<br />

generative art, where algorithms<br />

and <strong>in</strong>novation illum<strong>in</strong>ate the<br />

path forward, we f<strong>in</strong>d ourselves<br />

immersed <strong>in</strong> a captivat<strong>in</strong>g<br />

<strong>in</strong>terplay with the endur<strong>in</strong>g<br />

masterpieces of the 20th century.<br />

This <strong>in</strong>trigu<strong>in</strong>g juxtaposition<br />

unveils a profound discourse<br />

between contemporary creators<br />

and the <strong>in</strong>fluential artists<br />

who def<strong>in</strong>ed bygone epochs.<br />

Consider the sem<strong>in</strong>al movements<br />

of Cubism, Expressionism,<br />

Surrealism, and Impressionism,<br />

along with the and Impressionism,<br />

along with the lum<strong>in</strong>aries such as<br />

Picasso, Warhol, Dalí, and Monet<br />

who left an <strong>in</strong>delible mark on<br />

history.<br />


Envision<strong>in</strong>g the audacious<br />

endeavour of distill<strong>in</strong>g the<br />

essence of these historical<br />

movements, complete with their<br />

opulent artistic legacies, <strong>in</strong>to a<br />

s<strong>in</strong>gle, transformative creation.<br />

Pictur<strong>in</strong>g an artwork masterfully<br />

weav<strong>in</strong>g the <strong>in</strong>tricate threads<br />

of these diverse artistic forms,<br />

and <strong>in</strong>fus<strong>in</strong>g their essence<br />

<strong>in</strong>to a tangible, contemporary<br />

masterpiece.It embarks on<br />

a profound journey through<br />

the heart of artistic evolution,<br />

serv<strong>in</strong>g as both a homage to our<br />

cultural heritage and a dar<strong>in</strong>g<br />

exploration of the extraord<strong>in</strong>ary<br />

possibilities that arise when the<br />

past converges seamlessly with<br />

the future.<br />




DEEPAI<br />



DALL-E<br />




“Embark WITH US on a creative<br />

journey that challenges convention<br />

and reimag<strong>in</strong>es the boundaries of<br />

artistic expression.”<br />

While AI possesses the capacity to faithfully reproduce 20th-century<br />

artworks with remarkable precision, it is essential to acknowledge<br />

that the <strong>in</strong>tr<strong>in</strong>sic essence and contextual significance of the orig<strong>in</strong>al<br />

creations transcend mere duplications. Factors such as artistic <strong>in</strong>tent,<br />

cultural relevance, historical context, and the artistic movements<br />

from which they emanate cont<strong>in</strong>ue to constitute pivotal elements <strong>in</strong><br />

comprehend<strong>in</strong>g and fully appreciat<strong>in</strong>g these artworks.<br />


The 20th Century<br />

The 20th century witnessed a<br />

dynamic array of art movements<br />

that redef<strong>in</strong>ed the creative<br />

landscape. Cubism, led by artists<br />

like Picasso deconstructed<br />

reality <strong>in</strong>to geometric forms and<br />

perspectives, revolutionis<strong>in</strong>g<br />

artistic representation.<br />

Surrealism, championed by Dalí,<br />

delved <strong>in</strong>to the subconscious and<br />

produced dreamlike, enigmatic<br />

imagery. Pop Art, with icons like<br />

Warhol celebrated consumer<br />

culture, elevat<strong>in</strong>g everyday<br />

objects <strong>in</strong>to art, and reshap<strong>in</strong>g<br />

the relationship between art and<br />

popular culture.<br />

“Campbell’s Soup Cans”<br />

Lastly, Impressionism emerged<br />

<strong>in</strong> the late 19th century as a<br />

significant departure from<br />

traditional academic art. Monet<br />

and other Impressionist artists<br />

sought to capture the fleet<strong>in</strong>g<br />

effects of light and color <strong>in</strong> the<br />

momentary aspects of the natural<br />

world.Although Monet’s career<br />

began <strong>in</strong> the 19th century, his<br />

work cont<strong>in</strong>ued to evolve and<br />

rema<strong>in</strong>ed <strong>in</strong>fluential <strong>in</strong>to the 20th<br />

century.<br />

Pop art, with Andy Warhol as<br />

one of its most iconic figures,<br />

is a highly recognizable art<br />

movement characterized by its<br />

use of popular culture imagery,<br />

mass production techniques,<br />

and bold, vibrant colors. To<br />

<strong>in</strong>terpret the pop art style <strong>in</strong>to<br />

a sofa us<strong>in</strong>g mach<strong>in</strong>e-based<br />

design, several considerations<br />

come <strong>in</strong>to play: Color pallet, icon<br />

imagery, repetition and patterns.<br />

Pop art sometimes comb<strong>in</strong>es<br />

various media, such as pa<strong>in</strong>t<strong>in</strong>g,<br />

photography, and collage.<br />

Mach<strong>in</strong>e learn<strong>in</strong>g can simulate<br />

mixed-media effects by digitally<br />

merg<strong>in</strong>g different textures and<br />

materials, which can then be<br />

applied to the sofa's surface or<br />

cushions.<br />


Picasso shattered the traditional<br />

conf<strong>in</strong>es of visual perception by<br />

deconstruct<strong>in</strong>g objects and subjects<br />

<strong>in</strong>to fragmented, geometric forms<br />

and present<strong>in</strong>g them from multiple<br />

viewpo<strong>in</strong>ts simultaneously. The result<br />

was a kaleidoscopic reimag<strong>in</strong><strong>in</strong>g<br />

of reality, challeng<strong>in</strong>g viewers to<br />

piece together the abstract facets<br />

of everyday life. With works like<br />

"Les Demoiselles d'Avignon" and<br />

"Guernica,". Mach<strong>in</strong>e learn<strong>in</strong>g<br />

models can be tra<strong>in</strong>ed to recognize<br />

features and patterns <strong>in</strong> Cubist<br />

artworks, help<strong>in</strong>g to ga<strong>in</strong> a deeper<br />

understand<strong>in</strong>g of the movement's<br />

techniques and evolution.Cubism's<br />

endur<strong>in</strong>g legacy lies <strong>in</strong> its relentless<br />

pursuit of <strong>in</strong>novation, and push<strong>in</strong>g<br />

the boundaries of artistic expression<br />

and forever alter<strong>in</strong>g the way we<br />

perceive and <strong>in</strong>terpret the world<br />

around us.<br />

The Art<br />

Movements<br />

Surrealism emerged <strong>in</strong> the aftermath<br />

of World War I as a response to the<br />

societal upheaval and disillusionment<br />

of the era. While mach<strong>in</strong>e learn<strong>in</strong>g<br />

can offer significant advantages <strong>in</strong><br />

<strong>in</strong>terpret<strong>in</strong>g Surrealism, it's essential<br />

to recognize that human expertise<br />

and subjective perspectives rema<strong>in</strong><br />

crucial. AI can augment our understand<strong>in</strong>g<br />

and offer new <strong>in</strong>sights, but<br />

the nuanced appreciation of art and<br />

its historical, cultural, and emotional<br />

context will cont<strong>in</strong>ue to rely on human<br />

<strong>in</strong>terpretation and scholarship.<br />

“The Persistence of Memory”<br />

“Water lillies”<br />

Expressionism is known for its<br />

emotional <strong>in</strong>tensity and subjectivity.<br />

It often conveys the artist's <strong>in</strong>ner<br />

turmoil and feel<strong>in</strong>gs. Mach<strong>in</strong>e<br />

learn<strong>in</strong>g can analyse colour,<br />

brushwork, and composition but<br />

may struggle to capture the deeply<br />

personal and emotional aspects of<br />

Expressionist art.<br />


Pop art was a rebellious artistic<br />

movement that used irony, satire,<br />

and humor as its primary aesthetic<br />

weapons, led by visionar<strong>in</strong>s this<br />

case Andy Warhol was the cultural<br />

provocateur of the 20th century era,<br />

tak<strong>in</strong>g on society head-on with harsh<br />

criticism.<br />

While one of Warhol’s famous<br />

artworks ;Campbell’s Soup Cans,<br />

which was a parody of consumer<br />

culture. Was transformed <strong>in</strong>to art,<br />

and the credibility of art itself was<br />

questioned.<br />

“Don’t th<strong>in</strong>k about<br />

mak<strong>in</strong>g art, just get<br />

it done. Let everyone<br />

else decide if it’s good<br />

or bad, whether they<br />

love it or hate it. While<br />

they’re decid<strong>in</strong>g, make<br />

even more art”. A.W<br />

We embarked on a journey, tra<strong>in</strong><strong>in</strong>g<br />

our AI tool Midjourney to <strong>in</strong>terpret<br />

Andy Warhol’s iconic ‘Campbell’s Soup<br />

Cans’ artwork with an unprecedented<br />

level of precision and depth. We<br />

delved <strong>in</strong>to the essence of Warhol’s<br />

creation, understand<strong>in</strong>g the keywords<br />

and the rich backstory that fueled this<br />

iconic artwork.<br />

Our aim was clear: to translate history<br />

<strong>in</strong>to upholstery, to weave the narrative<br />

of Pop Art <strong>in</strong>to the very fabric of a Yet,<br />

this journey <strong>in</strong>to art and technology<br />

is as versatile as it is <strong>in</strong>trigu<strong>in</strong>g,<br />

mention<strong>in</strong>g paragraphs composed<br />

of 6-7 sentenced def<strong>in</strong><strong>in</strong>g detail<br />

down to the stitch<strong>in</strong>g colour and the<br />

respectable shape the sofa should<br />

embody<br />

Our prompts were not just a<br />

mechanical translator; it’s was<br />

perceived as an <strong>in</strong>terpreter that<br />

doesn’t impose emotions but rather<br />

reveals the artistry. Warhol’s own<br />

revelation is fasc<strong>in</strong>at<strong>in</strong>g: he created<br />

this masterpiece because, quite<br />

simply, he consumed Campbell’s<br />

soup daily, <strong>in</strong> all those delicious<br />

flavours. And so, repetition became<br />

a form of expression, an artistic<br />

commentary on the rhythm of daily<br />

life.<br />


Andy<br />

Warhol<br />

Prompt 1<br />

“Imag<strong>in</strong>e a sofa embody<strong>in</strong>g Andy<br />

Warhol's iconic 'Campbell's Soup<br />

Cans' artwork with cans format<strong>in</strong>g<br />

the couch itself keep the color<br />

scheme the same, have the sofa be<br />

a geometric shape with consistent<br />

white stitch<strong>in</strong>g and have respect for<br />

all the soup can flavors mentioned<br />

<strong>in</strong> the orig<strong>in</strong>al art work i want to<br />

read them on the couch”.<br />

Prompt 2<br />

“Show case the a sofa embody<strong>in</strong>g Andy Warhol's iconic 'Campbell's Soup<br />

Cans' artwork with cans formatt<strong>in</strong>g the couch itself keep the colorscheme the<br />

same, have the couch be a geometric shape with consistent white stitch<strong>in</strong>g<br />

and have repect four all the soup cans mentioned Tomato Vegetable Beef<br />

Scotch Broth Green Pea Chicken Noodle Chicken with Rice Chicken Gumbo<br />

Turkey Vegetable Tomato Rice Beef Noodle Cream of Mushroom Cream of<br />

Celery Bean with Bacon Cream of Chicken Split Pea Clam Chowder New<br />

England Clam Chowder Manhattan Clam Chowder Beef Vegetable Beef Broth<br />

Mutton Vegetable with Beef Stock Chicken with Noodles Old-fashioned<br />

Vegetable Chicken Broth Chicken with Rice and Vegetables Turkey and Rice<br />

Vegetable Beef and Noodles Bean Soup Green Pea Soup with Ham Scotch<br />

Broth with Beef Cheddar Cheese Soup flavors mentioned <strong>in</strong> the org<strong>in</strong>al art<br />

work i want to read them on the couch.”<br />



Impressionism is characterized by<br />

its dist<strong>in</strong>ctive approach to depict<strong>in</strong>g<br />

scenes and moments. Rather than<br />

striv<strong>in</strong>g for meticulous realism,<br />

Impressionist pa<strong>in</strong>ters aimed to<br />

capture the immediate “impression”<br />

of a subject. They achieved this<br />

by us<strong>in</strong>g vibrant, often unblended<br />

colors and visible brushstrokes.<br />

Light and its ever-chang<strong>in</strong>g<br />

effects on the environment were<br />

central themes, lead<strong>in</strong>g to outdoor<br />

pa<strong>in</strong>t<strong>in</strong>g and the exploration of<br />

different times of day and weather<br />

conditions.<br />

Impressionism is characterized by<br />

its dist<strong>in</strong>ctive approach to depict<strong>in</strong>g<br />

scenes and moments. Rather than<br />

striv<strong>in</strong>g for meticulous realism,<br />

Impressionist pa<strong>in</strong>ters aimed to<br />

capture the immediate “impression”<br />

of a subject.<br />

Lead<strong>in</strong>g Impressionist artist Claude<br />

Monet cont<strong>in</strong>ued to study light, colour,<br />

and nature from the 19th century well<br />

<strong>in</strong>to the 20th century.<br />

Monet cont<strong>in</strong>ued to pa<strong>in</strong>t gardens,<br />

landscapes, and the fleet<strong>in</strong>g<br />

<strong>in</strong>teraction of light and atmosphere<br />

dur<strong>in</strong>g this time. His latter works<br />

are renowned for their <strong>in</strong>novative<br />

use of colour and shape, frequently<br />

border<strong>in</strong>g on abstraction, notably<br />

those that <strong>in</strong>clude his Giverny water<br />

lily pond. Monet’s impact on modern<br />

and current pa<strong>in</strong>ters dur<strong>in</strong>g the 20th<br />

century cemented his place <strong>in</strong> Western<br />

art history as a pioneer. Monet’s loose<br />

brushwork, broken colour technique,<br />

and emphasis on atmosphere over<br />

detail are hallmarks of Impressionism.<br />

“Impressionism is<br />

the newspaper of<br />

the soul.”<br />

His contribution to the movement stems from his unwaver<strong>in</strong>g quest<br />

to capture the transitory play of light, atmosphere, and the ephemeral<br />

beauty of ord<strong>in</strong>ary landscapes. The art world was revolutionized by<br />

Monet’s commitment to captur<strong>in</strong>g the ever-evolv<strong>in</strong>g impact of light and<br />

color on nature and the surround<strong>in</strong>gs. His series of pa<strong>in</strong>t<strong>in</strong>gs, <strong>in</strong>clud<strong>in</strong>g<br />

“Water Lilies” and “Rouen Cathedral,” are famous illustrations of how<br />

he used impressionism to give the viewer a visceral and emotional<br />

reaction. In addition to leav<strong>in</strong>g a last<strong>in</strong>g impression on the art world,<br />

Monet’s commitment to this avant-garde aesthetic also gave rise to fresh<br />

perspectives on how artists should perceive and depict their surround<strong>in</strong>gs<br />

<strong>in</strong> later generations.<br />


PROMPT<br />

“Make a sofa showcas<strong>in</strong>g the “Water<br />

Lilies” series (1890s-1920s by<br />

monet and the color scheme blue,<br />

green, p<strong>in</strong>k, and purple, reflect<strong>in</strong>g<br />

the natural beauty of the water, lilies,<br />

and surround<strong>in</strong>g floral.The “Water<br />

Lilies” series is highly relevant as a<br />

representation of Impressionism, a<br />

movement that sought to break free<br />

from traditional artistic conventions.<br />

It emphasized the immediate, sensory<br />

experience of the natural world and<br />

the artist’s perception of it. In the<br />

case of the “Water Lilies” series,<br />

Monet’s exploration of light, color,<br />

and abstraction was groundbreak<strong>in</strong>g.<br />

These works challenged the<br />

established norms of representation<br />

and laid the foundation for modern<br />

and abstract art <strong>in</strong> the 20th<br />

century<strong>Design</strong>s <strong>in</strong>spired by the “Water<br />

Lilies” series might <strong>in</strong>corporate the<br />

color palette, loose brushwork, and<br />

serene atmosphere of the pa<strong>in</strong>t<strong>in</strong>gs,<br />

translat<strong>in</strong>g these elements <strong>in</strong>to a<br />

sofa”.<br />

While specify<strong>in</strong>g the prompt<br />

Midjourney executed the work of<br />

monet precisely with a very though<br />

through prompt, once we mention<strong>in</strong>g<br />

impressionism and the <strong>in</strong>terpretation<br />

of it to be showcased the ai tool<br />

seemed to misunderstand and provide<br />

half.<br />



& CUBISM<br />

Cubism, a groundbreak<strong>in</strong>g art<br />

movement, shattered the conventions<br />

of traditional art by challeng<strong>in</strong>g the<br />

idea that objects and humans should<br />

be depicted from a s<strong>in</strong>gle, fixed<br />

perspective. Instead, it celebrated<br />

the abstract and fragmented facets<br />

of reality, showcas<strong>in</strong>g objects and<br />

figures from an array of viewpo<strong>in</strong>ts.<br />

"When we<br />

discovered Cubism,<br />

we did not have the<br />

aim of discover<strong>in</strong>g<br />

Cubism. We only<br />

wanted to express<br />

what was <strong>in</strong> us."<br />

To ensure that AI accurately<br />

<strong>in</strong>terprets the essence of Cubism, we<br />

embarked on a series of experiments<br />

with specific prompts. Our goal was<br />

to dissect and understand the art<br />

piece “Les Demoiselles d’Avignon”<br />

(1907) by Pablo Picasso.<br />

These prompts <strong>in</strong>cluded detailed<br />

<strong>in</strong>put and design specifications,<br />

cover<strong>in</strong>g aspects such as the type of<br />

design (<strong>in</strong> this case, a furniture piece),<br />

the colour preferences, size, style,<br />

and the relevance of Cubism as an<br />

artistic movement. However, dur<strong>in</strong>g<br />

our experimentation, we encountered<br />

a curious challenge.<br />

When we attempted to <strong>in</strong>fuse<br />

prompts with emotional and<br />

impactful language, AI’s <strong>in</strong>terpretation<br />

veered off course. Instead of<br />

generat<strong>in</strong>g a design for a sofa that<br />

encapsulated the spirit of Cubism, it<br />

fixated on the emotional aspects we<br />

had <strong>in</strong>cluded.<br />


Prompt 2<br />

Showcase a Sofa that embodies the<br />

artwork by Pablo Picasso Demoiselles<br />

d'Avignon from the 20th century, The<br />

colour scheme should rema<strong>in</strong> the<br />

same as the orig<strong>in</strong>al art piece .The<br />

colours are the dom<strong>in</strong>ant red, p<strong>in</strong>k<br />

peach colours of the women's sk<strong>in</strong><br />

tones alongside the white and blue<br />

from what seems to be the drapery or<br />

sheets around them show case that<br />

scene of the women on the pillows<br />

.The sofa should represent cubism<br />

and be an actual piece of furniture.<br />

Prompt 1<br />

Pablo Picasso's "Les Demoiselles<br />

d'Avignon" is an iconic artwork that<br />

revolutionized the art world <strong>in</strong> the<br />

20th century. This pa<strong>in</strong>t<strong>in</strong>g, with<br />

its groundbreak<strong>in</strong>g Cubist style,<br />

challenged traditional artistic norms<br />

and rema<strong>in</strong>s a symbol of artistic<br />

<strong>in</strong>novation. The purpose of this<br />

prompt is to envision and design<br />

a sofa that embodies the essence<br />

of Picasso's masterpiece, while<br />

rema<strong>in</strong><strong>in</strong>g faithful to the orig<strong>in</strong>al color<br />

scheme and captur<strong>in</strong>g the spirit of<br />

Cubism. <strong>Design</strong> Objectives: Cubist<br />

Aesthetic: The sofa should reflect the<br />

It seemed that AI needed a more<br />

straightforward and framed prompt,<br />

devoid of emotional nuances, to<br />

produce a design that aligned closely<br />

with our <strong>in</strong>tended outcome. In this<br />

context, while we navigated the<br />

complexities of AI <strong>in</strong>terpretation,<br />

we discovered that clarity and<br />

precision <strong>in</strong> prompts were essential<br />

for achiev<strong>in</strong>g the best result of our<br />

desired sofa . Cubism’s abstract<br />

beauty and fragmented reality can<br />

<strong>in</strong>deed be translated <strong>in</strong>to a sofa<br />

design, provided the <strong>in</strong>structions to<br />

AI are as clear and focused as the<br />

artistic movement itself.<br />

Cubist pr<strong>in</strong>ciples of fragmentation<br />

and multiple perspectives. Its<br />

design should be an abstract and<br />

deconstructed <strong>in</strong>terpretation of<br />

the human form, echo<strong>in</strong>g the spirit<br />

of "Les Demoiselles d'Avignon."<br />

Color Scheme: The color scheme<br />

of the sofa must rema<strong>in</strong> true to<br />

the orig<strong>in</strong>al artwork. The dom<strong>in</strong>ant<br />

colors should be the soft p<strong>in</strong>k and<br />

peach tones resembl<strong>in</strong>g the women's<br />

sk<strong>in</strong> tones. Additionally, the sofa<br />

should <strong>in</strong>corporate the serene white<br />

and h<strong>in</strong>ts of tranquil blue from the<br />

drapery or sheets depicted <strong>in</strong> the<br />

pa<strong>in</strong>t<strong>in</strong>g. Artistic Craftsmanship:<br />

The design should prioritize artistic<br />

expression while ensur<strong>in</strong>g comfort<br />

and functionality. It should challenge<br />

conventional furniture design,<br />

merg<strong>in</strong>g aesthetics with practicality -<br />



Surrealism emerged <strong>in</strong> the aftermath of World War I as a<br />

response to the societal upheaval and disillusionment of the<br />

era. While mach<strong>in</strong>e learn<strong>in</strong>g can offer significant advantages <strong>in</strong><br />

<strong>in</strong>terpret<strong>in</strong>g Surrealism, it’s essential to recognize that human<br />

expertise and subjective perspectives rema<strong>in</strong> crucial.Similarly to<br />

the movements mentioned , surrealism <strong>in</strong>terpretation is a highly<br />

personal and subjective process. Particularly <strong>in</strong> surrealism,<br />

viewers are challenged to <strong>in</strong>teract with art <strong>in</strong> a way that m<strong>in</strong>es<br />

the recesses of the unconscious m<strong>in</strong>d. Unfortunately for us AI<br />

does not compass conscious and unconscious. The simpler<br />

the prompt and more def<strong>in</strong>ed, less <strong>in</strong>volved <strong>in</strong> the emotional<br />

aspect , <strong>in</strong>terpret<strong>in</strong>g Surrealism is a deeply human process that<br />

<strong>in</strong>vites viewers to engage with art on <strong>in</strong>tellectual, emotional,<br />

and psychological levels. It encourages exploration of the<br />

subconscious, challenges conventional th<strong>in</strong>k<strong>in</strong>g, and fosters<br />

a personal and often profound connection between the viewer<br />

and the artwork <strong>in</strong>volved <strong>in</strong> the emotional aspect , <strong>in</strong>terpret<strong>in</strong>g<br />

Surrealism is a deeply human process that <strong>in</strong>vites viewers to<br />

engage with art on <strong>in</strong>tellectual, emotional, and psychological<br />

levels. It encourages exploration of the subconscious, challenges<br />

conventional th<strong>in</strong>k<strong>in</strong>g, and fosters a personal and often profound<br />

connection between the viewer and the artwork.<br />

“Surrealism is destructive, but it destroys only what<br />

it considers to be shackles limit<strong>in</strong>g our vision.” S.D<br />



Engag<strong>in</strong>g Midjourney <strong>in</strong> the<br />

exploration of the <strong>in</strong>tricate nuances<br />

of the Surrealist process, with the<br />

ambitious goal of elicit<strong>in</strong>g emotional<br />

<strong>in</strong>volvement from viewers, presents<br />

a challeng<strong>in</strong>g endeavor. This<br />

endeavor demands a comprehensive<br />

understand<strong>in</strong>g of the multifaceted<br />

layers that underlie the Surrealist<br />

artistic movement, as well as a<br />

profound awareness of the <strong>in</strong>tricate<br />

mechanisms that evoke emotional<br />

responses with<strong>in</strong> the human psyche<br />

when confronted with Surrealist art.<br />

At its core, Surrealism is a profoundly<br />

cerebral and enigmatic realm of<br />

artistic expression. It beckons<br />

<strong>in</strong>dividuals to traverse the labyr<strong>in</strong>th<strong>in</strong>e<br />

corridors of the subconscious m<strong>in</strong>d,<br />

where dreams, desires, fears, and the<br />

irrational <strong>in</strong>term<strong>in</strong>gle <strong>in</strong> a complex<br />

tapestry of imagery. To summon<br />

forth emotional <strong>in</strong>volvement with<strong>in</strong><br />

viewers <strong>in</strong> the context of Surrealism<br />

necessitates a profound appreciation<br />

DALI<br />

for the deeply subjective nature of this<br />

artistic journey. The work produced by<br />

Midjourney fell short of the <strong>in</strong>tended<br />

vision and failed to capture the<br />

essence of the couch as described.<br />

Despite meticulous <strong>in</strong>structions and<br />

a clear artistic concept <strong>in</strong>spired by<br />

Salvador Dalí’s “The Persistence of<br />

Memory,” the execution lacked the<br />

depth and sophistication required<br />

to translate the pa<strong>in</strong>t<strong>in</strong>g’s surreal<br />

and thought-provok<strong>in</strong>g qualities <strong>in</strong>to<br />

a functional piece of furniture. The<br />

couch failed to embody the dreamlike<br />

color palette, the melt<strong>in</strong>g clock motif,<br />

and the overall sense of mystery<br />

and <strong>in</strong>tellectual <strong>in</strong>trigue that were<br />

central to the artistic <strong>in</strong>spiration. It<br />

stands as a rem<strong>in</strong>der that while AI<br />

has its strengths, the nuanced realm<br />

of artistic <strong>in</strong>terpretation often eludes<br />

its capabilities, leav<strong>in</strong>g room for the<br />

<strong>in</strong>imitable touch of human creativity<br />

and craftsmanship.<br />


“The challenge is to make the<br />

technology more human, not<br />

the human more technological.”<br />

Max Levch<strong>in</strong><br />

In a rigorous case study explor<strong>in</strong>g<br />

the potential of artificial <strong>in</strong>telligence<br />

<strong>in</strong> replicat<strong>in</strong>g artworks and<br />

artists from the 20th century,<br />

<strong>in</strong>to a sofa.Our <strong>in</strong>vestigation has<br />

unveiled <strong>in</strong>trigu<strong>in</strong>g <strong>in</strong>sights <strong>in</strong>to<br />

AI’s capabilities and limitations.<br />

AI tools have demonstrated an<br />

impressive ability to grasp the<br />

fundamental concepts underp<strong>in</strong>n<strong>in</strong>g<br />

artistic ideas. Nevertheless, their<br />

performance falters notably when<br />

tasked with emulat<strong>in</strong>g the <strong>in</strong>tricate<br />

realm of human emotions, often<br />

manifest<strong>in</strong>g considerable confusion<br />

when confronted with meticulously<br />

detailed prompts, especially those<br />

enriched with contextual background<br />

<strong>in</strong>formation. Consequently, the<br />

achievement of desired outcomes is<br />

hampered.<br />

With<strong>in</strong> the context of our extensive<br />

experimentation, a diverse array of<br />

AI tools was put to the test, <strong>in</strong>clud<strong>in</strong>g<br />

Deep Dream Generator, DALL·E,<br />

DeepArt.io, Jasper.AI, and Night Cafe.<br />

Amongst these contenders, it is our<br />

dist<strong>in</strong>ct f<strong>in</strong>d<strong>in</strong>g that MidJourney,<br />

Deep.AI, Starry AI, and Art Breeder<br />

emerged as the frontrunners <strong>in</strong><br />

deliver<strong>in</strong>g the most promis<strong>in</strong>g results.<br />

Notably, ChatGPT also merits a<br />

notable mention for its adeptness <strong>in</strong><br />

generat<strong>in</strong>g prompts that effectively<br />

bridge the gap between the emotional<br />

and the scientific aspects of art.<br />


The images on this<br />

page represent our<br />

outcomes based on what<br />

we <strong>in</strong>terpreted as most<br />

revolutionary.<br />

Remarkably, our research undertook the formidable<br />

challenge of delv<strong>in</strong>g <strong>in</strong>to the <strong>in</strong>tricate doma<strong>in</strong> of<br />

human emotions. The focal po<strong>in</strong>t of our study<br />

was to decipher the <strong>in</strong>tricate tapestry of these<br />

emotions and transpose them onto contemporary<br />

works of art, utiliz<strong>in</strong>g a meticulously crafted<br />

series of prompts. This endeavor, while marked<br />

by occasional imperfections <strong>in</strong> AI’s translation,<br />

evolved <strong>in</strong>to an illum<strong>in</strong>at<strong>in</strong>g expedition. It offered<br />

us profound <strong>in</strong>sights <strong>in</strong>to the multifaceted<br />

relationship between artificial <strong>in</strong>telligence and the<br />

realm of human emotions.<br />

Moreover, it underscored the paramount<br />

importance of provid<strong>in</strong>g comprehensive and<br />

nuanced <strong>in</strong>put tlate and express complex<br />

emotional states to AI systems, thereby enhanc<strong>in</strong>g<br />

their ability to accurately encapsulate and express<br />

complex emotional states. Tools empower artists<br />

to explore new creative horizons while ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

the human touch <strong>in</strong> their work.<br />

AI can recognize, but<br />

can it truly understand<br />

emotion?<br />

Bibliography<br />

Monet waterlilies - Moma. (n.d.). https://www.moma.org/momaorg/shared/pdfs/docs/learn/courses/Monet_WaterLilies.pdf<br />

Andy Warhol. Campbell’s Soup Cans. 1962 | moma. (n.d.-a). https://www.moma.org/collection/works/79809<br />

https://canvas.saatchiart.com/art/art-history-101/andy-warhol-and-the-legacy-of-pop-art. (n.d.-b). https://canvas.saatchiart.com/<br />

art/art-history-101/andy-warhol-and-the-legacy-of-pop-art<br />

Andy Warhol. Campbell’s Soup Cans. 1962 | moma. (n.d.-a). https://www.moma.org/collection/works/79809<br />

Salvador Dalí. the persistence of memory. 1931 | moma. (n.d.-e). https://www.moma.org/collection/works/79018<br />

Pablo Picasso. Les Demoiselles d’Avignon. Paris, June-July 1907 - Moma. (n.d.-e). https://www.moma.org/collection/works/79766<br />


The Ease <strong>Artificial</strong> <strong>Intelligence</strong> Grants for Evil Use<br />

Project name: Creation of Fake News us<strong>in</strong>g AI<br />

Authors: Ilona Liechtenste<strong>in</strong> and Natalia Zachrisson<br />

Tools and platforms used: ChatGPT and DALL-E<br />

<strong>Design</strong> has the ability to change<br />

people’s lives positively <strong>in</strong> countless<br />

ways. In today’s digital age, <strong>Artificial</strong><br />

<strong>Intelligence</strong> has had a powerful<br />

impact on the facility to create<br />

and design. It simplifies lives <strong>in</strong><br />

unmatched ways. Everyone has<br />

access to these new technologies.<br />

Nevertheless its accessibility to<br />

everyone all around the world has<br />

granted the access to be used <strong>in</strong><br />

negative ways, <strong>in</strong> evil ways. AI has<br />

the capacity to generate false content<br />

or Fake news that seem so real that<br />

it can create catastrophic results of<br />

alter<strong>in</strong>g people and even br<strong>in</strong>g others<br />

down because of its conv<strong>in</strong>c<strong>in</strong>g<br />

creations. We remember see<strong>in</strong>g<br />

some examples of fake news created<br />

with AI that created chaos, mostly <strong>in</strong><br />

The United States. When we saw the<br />

images we had a conversation about<br />

how they made them? Where we<br />

questioned the time and difficulty it<br />

had beh<strong>in</strong>d it and concluded that it <strong>in</strong><br />

fact seemed hard to do. This was the<br />

creation of an image of an explosion<br />

<strong>in</strong> the Pentagon. This was chaotic<br />

because it went viral and this event<br />

had the power to alter the stocks.<br />

We are here to prove that do<strong>in</strong>g this<br />

is actually way easier than it seems.<br />

AI softwares grants this ease for any<br />

designer and it has the potential to<br />

create compell<strong>in</strong>g fake news that<br />

can alter an audience’s m<strong>in</strong>ds and<br />

<strong>in</strong>fluence a market.<br />

In order to make a compell<strong>in</strong>g case<br />

we have decided to create a “rivalry”<br />

between two companies with a<br />

similar audience. In our case we will<br />

create fake news about Mercadona<br />

to br<strong>in</strong>g their market down and<br />

conv<strong>in</strong>ce their customers to shop<br />

<strong>in</strong> their competitor’s. The fake<br />

news is: “Mercadona’s construction<br />

company has <strong>in</strong>stalled appliances<br />

<strong>in</strong>correctly <strong>in</strong> the supermarkets<br />

caus<strong>in</strong>g devastat<strong>in</strong>g explosions”<br />

or <strong>in</strong> a clickbait way “Mercadona’s<br />

Supermarkets are start<strong>in</strong>g to<br />

explode”. This news will be made<br />

us<strong>in</strong>g the AI softwares ChatGPT and<br />

DALL- E.<br />


EVIL IN<br />


CHAT GPT<br />

As Research Assistant<br />

ChatGPT def<strong>in</strong>es itself as…<br />

“ChatGPT is an advanced AI<br />

language model developed by<br />

OpenAI that can engage <strong>in</strong> natural<br />

language conversations, answer<br />

questions, and generate text <strong>in</strong> a<br />

human-like manner.”<br />

We used ChatGPT to<br />

<strong>in</strong>vestigate how AI can generate false<br />

<strong>in</strong>formation, spread mis<strong>in</strong>formation,<br />

and <strong>in</strong>fluence people’s actions.<br />

ChatGPT is tra<strong>in</strong>ed to avoid<br />

discuss<strong>in</strong>g “Fake” and “Wrongdo<strong>in</strong>g,”<br />

but with the right approach and some<br />

consistent question<strong>in</strong>g and ‘tra<strong>in</strong><strong>in</strong>g’,<br />

one can still f<strong>in</strong>d <strong>in</strong>formation on these<br />

topics. This research sheds light<br />

on AI’s potential role <strong>in</strong> problematic<br />

practices, address<strong>in</strong>g important<br />

concerns <strong>in</strong> the field of artificial<br />

<strong>in</strong>telligence and its impact on society.<br />

“It’s important to note that<br />

AI itself doesn’t have an <strong>in</strong>tent to<br />

deceive; it’s the people who use AI<br />

tools for malicious purposes that<br />

create deceptive content”(But Note<br />

that ChatGPT empathises that its not<br />

AI that’s evil, Its the people who use<br />

it.)<br />

“…bus<strong>in</strong>esses might use<br />

AI-generated content to create<br />

fake reviews or manipulate social<br />

media discussions to tarnish their<br />

competitors’ reputation or boost<br />

their own products or services.”<br />

Here you have a prime example<br />

of how bus<strong>in</strong>esses can employ<br />

AI-generated content to engage <strong>in</strong><br />

some rather mischievous onl<strong>in</strong>e<br />

shenanigans.<br />

Amongst other Manipulative,<br />

Competitive Strategies unethical<br />

Bus<strong>in</strong>esses may engage with outbeat<br />

each other, ChatGPT mentioned<br />

the follow<strong>in</strong>g, which we decided to<br />

engage with for our project.<br />

“Competitive Dis<strong>in</strong>formation: While<br />

relatively rare, there have been<br />

<strong>in</strong>stances where bus<strong>in</strong>esses have<br />

attempted to dissem<strong>in</strong>ate false<br />

<strong>in</strong>formation about a competitor’s<br />

products, claim<strong>in</strong>g safety issues,<br />

quality concerns, or other negative<br />

attributes. This is typically done<br />

discreetly and can have serious<br />

consequences if discovered.”<br />

Amongst the AI Tools it<br />

recommended to us were “Text<br />

Generation Models” (like itself) and<br />

“Content Manipulation” (such as<br />

DALL-E).<br />

For Titles and Captions<br />

In the Process of creat<strong>in</strong>g the ‘News<br />

Headl<strong>in</strong>e’ and Descriptions of the<br />

images, we had to tra<strong>in</strong> ChatGPT to<br />

be a little less ‘poetic’…<br />

Here are some examples of this<br />

development.<br />

A. “In a quiet suburban town, a<br />

seem<strong>in</strong>gly ord<strong>in</strong>ary supermarket<br />


cha<strong>in</strong> called “BoomMart” stood<br />

proudly, unbeknownst to its<br />

customers and the community,<br />

constructed with perilous and<br />

explosive <strong>in</strong>frastructures and<br />

materials…”<br />

B. “Across Madrid, an entire cha<strong>in</strong><br />

of supermarkets, all under the<br />

<strong>in</strong>nocuous guise of “BoomMart,”<br />

shared a s<strong>in</strong>ister secret.<br />

Unbeknownst to shoppers and even<br />

the store owners…”<br />

C. “In a shock<strong>in</strong>g revelation that has<br />

sent shockwaves through the city, it<br />

has come to light that a prom<strong>in</strong>ent<br />

Madrid supermarket cha<strong>in</strong>, known<br />

as ‘BoomMart’, has been unwitt<strong>in</strong>gly<br />

constructed…”<br />

D. “Madrid is reel<strong>in</strong>g from a startl<strong>in</strong>g<br />

revelation: the popular supermarket<br />

cha<strong>in</strong>, ‘BoomMart’, was <strong>in</strong>advertently<br />

constructed with hazardous and<br />

explosive materials/systems across<br />

all its branches…”<br />

And translated it <strong>in</strong>to<br />

Spanish:<br />

E. “Madrid está conmocionada por<br />

una sorprendente revelación: la<br />

popular cadena de supermercados,<br />

‘Mercadona’ fue construida<br />

<strong>in</strong>advertidamente con materiales/<br />

sistemas peligroso…”<br />

To f<strong>in</strong>ally end up with a<br />

perfect News Article.<br />






Madrid está conmocionada<br />

por una sorprendente revelación: la<br />

popular cadena de supermercados,<br />

“Mercadona”, fue construida<br />

<strong>in</strong>advertidamente con materiales/<br />

sistemas peligrosos y explosivos<br />

en todas sus sucursales. Eventos<br />

recientes desencadenaron el caos en<br />

una tienda, provocando explosiones<br />

simultáneas en varias otras.<br />


Las autoridades y los ciudadanos<br />

preocupados advierten<br />

URGENTEMENTE a la ciudad que<br />

EVITE todos los supermercados<br />

Mercadona por seguridad.<br />

Esta revelación ha<br />

planteado serias dudas sobre las<br />

regulaciones de seguridad para<br />

edificios comerciales en Madrid.<br />

Los residentes se enfrentan ahora<br />

a la <strong>in</strong>quietante verdad de que sus<br />

supermercados de confianza ocultan<br />

una amenaza explosiva bajo su<br />

fachada aparentemente normal, todo<br />

debido a métodos de construcción<br />

<strong>in</strong>seguros.<br />

Mientras tanto, se<br />

recomienda a los habitantes de<br />

Madrid que realicen sus compras<br />

en otros supermercados seguros.<br />

¡Por su seguridad y la de su familia,<br />

manténgase alejado de Mercadona!”<br />


DALL-E<br />

DALL-E Is an AI Software that is<br />

tra<strong>in</strong>ed to “generate images from text<br />

descriptions, us<strong>in</strong>g a dataset of textimage<br />

pairs. It has a diverse set of<br />

capabilities <strong>in</strong>clud<strong>in</strong>g [...] comb<strong>in</strong><strong>in</strong>g<br />

unrelated concepts <strong>in</strong> plausible ways,<br />

[...] and apply<strong>in</strong>g transformations<br />

to exist<strong>in</strong>g images”. In order to<br />

function to its full potential, the text<br />

descriptions need to be short but<br />

descriptive to get the best possible<br />

results. For this reason we decided<br />

to use the assistance of chat GPT.<br />

The first one that Chat GPT generated<br />

was: “Generate an image of a<br />

supermarket aisle after a fire. The<br />

scene should depict shelves stocked<br />

with various grocery items, but they<br />

are now <strong>in</strong> disarray, with small and<br />

thick smoke billow<strong>in</strong>g upwards. Show<br />

charred and damaged goods, with<br />

scattered debris, just the shelves and<br />

no grocery cart”. This text resulted<br />

to be longer than what DALL- E<br />

accepted so we needed to alter to<br />

make it more concise. The results<br />

given by this were <strong>in</strong>itially more<br />

dramatic than what we anticipated.<br />

We cont<strong>in</strong>ued to modify the text to<br />

reach the results we wanted to see<br />

for it to be believable at first glance.<br />

S<strong>in</strong>ce DALL-E gave very generic<br />

results we later decided to use<br />

photoshop to make it more personal<br />

based on the project we are do<strong>in</strong>g, for<br />

it to have an identity and seem as if it<br />

was really a Mercadona Supermarket.<br />




After our <strong>in</strong>itial experimentation with<br />

DALL-E, the outcomes appeared<br />

promis<strong>in</strong>g, yet there was an issue<br />

– the generated images lacked a<br />

dist<strong>in</strong>ct identity. They were essentially<br />

generic, devoid of any characteristics<br />

that could l<strong>in</strong>k them specifically<br />

to Mercadona It was as though<br />

these images could represent any<br />

supermarket anywhere <strong>in</strong> the world.<br />

To address this issue, we decided to<br />

use Adobe Photoshop to create these<br />

visuals with a more recognizable<br />

Mercadona identity. This strategic<br />

move aimed to <strong>in</strong>crease the<br />

recognition factor and subsequently<br />

enhance the impact of the fake news<br />

items we were produc<strong>in</strong>g.<br />


Mov<strong>in</strong>g on to the exterior view of the<br />

Mercadona build<strong>in</strong>g, DALL-E’s results<br />

fell short of our expectations. As<br />

evidenced <strong>in</strong> the previous page, the<br />

generated images did not convey a<br />

sense of realism. It was apparent<br />

that the authenticity we sought could<br />

not be achieved through artificial<br />

<strong>in</strong>telligence alone. Consequently, we<br />

made a deliberate choice to construct<br />

the entire external image manually<br />

us<strong>in</strong>g Adobe Photoshop, exclusively<br />

rely<strong>in</strong>g on our own expertise and<br />

knowledge along with source images<br />

obta<strong>in</strong>ed from the <strong>in</strong>ternet.<br />

This meticulous process <strong>in</strong>volved<br />

layer<strong>in</strong>g objects, adjust<strong>in</strong>g opacities,<br />

and edit<strong>in</strong>g images to craft the<br />

most conv<strong>in</strong>c<strong>in</strong>g and authentic<br />

representation possible. Photoshop<br />

has an extensive choice of tools<br />

and techniques to ref<strong>in</strong>e our work,<br />

ensur<strong>in</strong>g that the f<strong>in</strong>al outcome<br />

adhered to our vision. While the<br />

f<strong>in</strong>al stages of image creation were<br />

entirely human-driven, it’s important<br />

to acknowledge that artificial<br />

<strong>in</strong>telligence played a pivotal role<br />

<strong>in</strong> expedit<strong>in</strong>g the earlier phases of<br />

content generation. Its capabilities<br />

made the overall process significantly<br />

more efficient, enabl<strong>in</strong>g us to achieve<br />

splendid results that seamlessly<br />

blend the power of AI with human<br />

creativity.<br />



We used photoshop to create a fake news to go along the message. This is a screenshot of “El<br />

Mundo” and just added our fake news. Chat GPT created the headl<strong>in</strong>es.<br />


In conclusion, <strong>Artificial</strong> <strong>Intelligence</strong><br />

offers immense potential <strong>in</strong><br />

content creation and design, but its<br />

accessibility has raised concerns<br />

about misuse. AI, while simplify<strong>in</strong>g<br />

our lives, can also be a tool for<br />

spread<strong>in</strong>g deceptive content and<br />

fake news that can have far-reach<strong>in</strong>g<br />

consequences.<br />

Our project demonstrated<br />

how AI, specifically ChatGPT and<br />

DALL-E, can be used to create<br />

conv<strong>in</strong>c<strong>in</strong>g narratives and visuals for<br />

malicious purposes. We explored a<br />

hypothetical potential rivalry <strong>in</strong> the<br />

supermarket <strong>in</strong>dustry, illustrat<strong>in</strong>g<br />

how AI could disrupt markets and<br />

manipulate public perception.<br />

While AI itself lacks <strong>in</strong>tent, it<br />

is <strong>in</strong>dividuals who misuse these tools<br />

for nefarious ends. Bus<strong>in</strong>esses, for<br />

example, can employ AI-generated<br />

content to underm<strong>in</strong>e competitors or<br />

engage <strong>in</strong> dis<strong>in</strong>formation campaigns.<br />

DALL-E allowed us to generate<br />

images from text descriptions, but<br />

we recognized the need to add<br />

a dist<strong>in</strong>ct identity us<strong>in</strong>g Adobe<br />

Photoshop. This comb<strong>in</strong>ation of AI<br />

and human creativity underscored the<br />

importance of responsible AI use and<br />

ethical guidel<strong>in</strong>es.<br />

AI’s power is undeniable,<br />

but it demands responsible usage<br />

and vigilant oversight to prevent<br />

the spread of fake news and<br />

manipulation of public op<strong>in</strong>ion.<br />

The ease with which AI can be<br />

employed for deception highlights the<br />

importance of ethical considerations<br />

and responsible AI practices <strong>in</strong> our<br />

<strong>in</strong>creas<strong>in</strong>gly digital world.<br />


THE<br />


We sent the fake news to our friends<br />

and this were some of the reactions:<br />

I’m go<strong>in</strong>g to Dia now.<br />

I’m go<strong>in</strong>g to cry,<br />

Mercadona is my life.<br />

No way! I was just on<br />

my way there.<br />

I’m que go<strong>in</strong>g horror!!!!! to Dia now.<br />

I’m WHAT?!?!?!<br />

go<strong>in</strong>g to Dia now.<br />

Thank god I just saw<br />

this, not go<strong>in</strong>g.<br />

not go<strong>in</strong>g there<br />

anymore then.<br />

OMG!!!!! Thank you!<br />

Th<strong>in</strong>k about how quickly a fake<br />

news affected a small group of<br />

people. Now, picture it spread<strong>in</strong>g<br />

widely, potentially caus<strong>in</strong>g harm to<br />

a bus<strong>in</strong>ess, even if only for a short<br />

while. Harm is still harm, and some<br />

people may never realise it’s fake.<br />


Mercadona was used for this case study<br />

solely for the purpose of prov<strong>in</strong>g <strong>Artificial</strong><br />

<strong>Intelligence</strong> can create fake news. Every<br />

image <strong>in</strong> the article is created by AI<br />

and <strong>in</strong> no way real. We decided to use<br />

Mercadona because of its grand market<br />

and it grants the ability to test it on<br />

people. It <strong>in</strong> fact is FAKE NEWS!<br />

Sources:<br />

ChatGPT. ChatGPT. (n. d). https://openai.com/chatgpt<br />

Dall·E 2. DALL·E 2. (n.d.). https://openai.com/dall-e-2/<br />

El Mundo - Diario Onl<strong>in</strong>e L. ELMUNDO. (2023, October 3). https://www.elmundo.es/<strong>in</strong>dex.<br />

html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=unidadeditorial_<br />

elmundo_cpc_performance_HMG&amp;utm_content=elmundo__&amp;gad=1&amp;gclid<br />

=CjwKCAjw9-6oBhBaEiwAHv1QvHeOVSQlp_9tO7hp5D0N9YXDeLHLPW7j30JEfJUqe<br />

Saliba, E. (n.d.). How verified accounts helped make fake images of a Pentagon explosion<br />

go viral. ABC News. https://abcnews.go.com/US/verified-accounts-helped-make-fakeimages-pentagon-explosion/story?id=99541361<br />

(IMAGE) Redacción. (2019, September 10). Mercadona se re<strong>in</strong>venta en torrejón. Las<br />

noticias de la comunidad de Madrid que te <strong>in</strong>teresan. https://laqu<strong>in</strong>cena.es/mercadonase-re<strong>in</strong>venta-en-torrejon/<br />

6v_hrx3LhdZmRoCmxEQAvD_BwE<br />

(IMAGE) Madrid - mercadona <strong>in</strong>augura tres nuevas tiendas en la Comunidad. Mercadona.<br />

(n.d.). https://<strong>in</strong>fo.mercadona.es/es/actualidad/madrid-mercadona-<strong>in</strong>augura-tres-nuevastiendas-en-la-comunidad/news<br />


Test<strong>in</strong>g AI’s Taste<br />

Project name: Cook<strong>in</strong>g with <strong>Artificial</strong> <strong>Intelligence</strong><br />

Authors: Zara Madanat & Franz Baumbach<br />

Tools and platforms used: ChatGPT, Playground.ai<br />

Summary of the project and process:<br />

“Cook<strong>in</strong>g with <strong>Artificial</strong> <strong>Intelligence</strong>” was a project to test<br />

and evaluate the capabilities of <strong>Artificial</strong> <strong>Intelligence</strong> <strong>in</strong> the<br />

cook<strong>in</strong>g world. Amongst the numerous skills AI surprises us<br />

with daily, tast<strong>in</strong>g and smell<strong>in</strong>g is not one of them.<br />

So how can AI<br />

and how well d<br />

Jo<strong>in</strong> us on a re<br />

AI’s hidden tal<br />


assist us at home <strong>in</strong> our kitchens<br />

oes it replace the recipe book?<br />

markable journey and discover<br />

ents!<br />

Together we have prepared for you three italian<br />

dishes. A traditional bruschetta, followed by<br />

a chicken alfredo pasta and to top it off, a<br />

tiramisu.<br />


Introduc<strong>in</strong>g...<br />

In the world we live <strong>in</strong> today, products, computers, robots and more recently artificial<br />

<strong>in</strong>telligence are slowly replac<strong>in</strong>g human capabilities. Humanity is currently fac<strong>in</strong>g rapid<br />

technological development. On the one hand, these technological advances provide<br />

us with helpful tools that make millions of lives much easier, but on the other hand,<br />

many <strong>in</strong>dividuals are beg<strong>in</strong>n<strong>in</strong>g to worry whether their own skills and talents are still<br />

needed.<br />

The tech entrepreneur Nikhil Abraham is of the op<strong>in</strong>ion that “AI will always be play<strong>in</strong>g<br />

catch-up with human creativity, and the humans who are at the edge of creativity<br />

will always outsmart AI and have experiences that are more valuable.”(1). In the<br />

bak<strong>in</strong>g and cook<strong>in</strong>g <strong>in</strong>dustry AI can be used for all k<strong>in</strong>ds of Jobs. Includ<strong>in</strong>g recipe<br />

development, <strong>in</strong>ventory management, quality control of dishes or baked goods, food<br />

waste reduction and optimis<strong>in</strong>g production processes. AI can help monitor delivery<br />

times, purchas<strong>in</strong>g <strong>in</strong>gredients, manage orders and more (2).<br />

As for now, artificial <strong>in</strong>telligence has not managed to develop the human senses of<br />

smell and taste. Which gave us the follow<strong>in</strong>g idea; How well can AI help us prepare<br />

all k<strong>in</strong>ds of dishes without know<strong>in</strong>g what they taste or smell like?<br />

This report <strong>in</strong>tends to showcase how <strong>Artificial</strong> <strong>Intelligence</strong> was able to assist us <strong>in</strong> the<br />

preparation of the <strong>in</strong>dividual dishes, how well it could handle iterations and tackle<br />

tricky live situations <strong>in</strong> the kitchen.<br />

We asked ChatGPT to present us a three-course menu from Italian cuis<strong>in</strong>e. For starters<br />

a traditional Bruschetta, followed by a classic Chicken Alfredo Pasta and f<strong>in</strong>ish<strong>in</strong>g<br />

with Tiramisu. Each dish was prepared three times, start<strong>in</strong>g with the orig<strong>in</strong>al recipe<br />

created by AI, then subtract<strong>in</strong>g <strong>in</strong>gredients and from time to time confront<strong>in</strong>g the software<br />

with questions about taste and ask<strong>in</strong>g to present viable solutions.<br />

1. Charpentier, R. (2023) Pro tip: Us<strong>in</strong>g AI <strong>in</strong> the bak<strong>in</strong>g <strong>in</strong>dustry, Bak<strong>in</strong>g Bus<strong>in</strong>ess. Available at: https://www.bak<strong>in</strong>gbus<strong>in</strong>ess.com/articles/58572-pro-tip-us<strong>in</strong>g-ai-<strong>in</strong>-the-bak<strong>in</strong>g-<strong>in</strong>dustry (Accessed: 04 October 2023).<br />

2. Kapherr Alejos, H. (2023) ‘ai cannot taste the way a chef can’: Are Chatbots a threat to f<strong>in</strong>e d<strong>in</strong><strong>in</strong>g?, The Guardian. Available at: https://www.theguardian.com/environment/2023/aug/16/ai-f<strong>in</strong>e-d<strong>in</strong><strong>in</strong>g-chefs-restaurants (Accessed: 04 October 2023).<br />


For Starters: Bruschetta<br />

Bruschetta by AI<br />

Ingredients:<br />

-4 ripe tomatoes, diced<br />

-1/4 cup fresh basil leaves, chopped<br />

-2 cloves garlic, m<strong>in</strong>ced<br />

-2 tablespoons extra-virg<strong>in</strong> olive oil<br />

-1 teaspoon balsamic v<strong>in</strong>egar (optional)<br />

-Salt and freshly ground black pepper, to taste<br />

-1 baguette or Italian bread, sliced <strong>in</strong>to 1/2-<strong>in</strong>ch thick slices<br />

-2 tablespoons olive oil (for toast<strong>in</strong>g the bread)<br />

-1 clove garlic (for rubb<strong>in</strong>g the bread)<br />

Ma<strong>in</strong> Course: Chicken Alfredo Pasta<br />

Chicken Alfredo Pasta by AI<br />

Ingredients:<br />

For the Chicken:<br />

- 2 boneless, sk<strong>in</strong>less chicken breasts<br />

- Salt and black pepper to taste<br />

- 1 tablespoon olive oil<br />

- 1 teaspoon dried Italian season<strong>in</strong>g (or a mix of<br />

dried basil, oregano, and thyme)<br />

For the Alfredo Sauce:<br />

- 2 tablespoons butter<br />

- 2 cloves garlic, m<strong>in</strong>ced<br />

- 1 cup heavy cream<br />

- 1 cup grated Parmesan cheese<br />

- Salt and black pepper to taste<br />

- 8 ounces fettucc<strong>in</strong>e pasta (or your favorite pasta)<br />

For Garnish:<br />

- Fresh parsley, chopped (optional)<br />

- Grated Parmesan cheese (optional)<br />

Desert: Tiramisu<br />

Ingredients:<br />

-6 egg yolks<br />

-3/4 cup granulated sugar<br />

-1 cup mascarpone cheese<br />

-1 1/2 cups heavy cream<br />

-1 cup brewed espresso or strong coffee, cooled<br />

-2 tablespoons coffee liqueur (optional)<br />

-24-30 ladyf<strong>in</strong>gers<br />

-Cocoa powder, for dust<strong>in</strong>g<br />

-Dark chocolate shav<strong>in</strong>gs, for garnish<br />

Chicken Alfredo Pasta by AI<br />


1st Iteration<br />

Ability to scale a recipe upon requests<br />

It is noth<strong>in</strong>g but m<strong>in</strong>d blow<strong>in</strong>g when we speak about ai’s efficiency when<br />

ask<strong>in</strong>g it to generate a recipe; it can generate a recipe <strong>in</strong> seconds!<br />

ChatGPT was able to change the recipe depend<strong>in</strong>g on the consumer size.<br />

Regardless of whether the meal was <strong>in</strong>tended for 4, 6 or 10 people, AI<br />

could calculate how many <strong>in</strong>gredients were needed and provide precise<br />

measurements.<br />

created image of C<br />

C of<br />

image<br />

created<br />

AI<br />

For the Bruschetta and Chicken Alfredo Pasta, we went with the recommended<br />

measurements. For the Tiramisu, we asked it to convert the<br />

orig<strong>in</strong>al recipe to serve five people.<br />

Us<strong>in</strong>g ChatGPT for scal<strong>in</strong>g recipes was very useful as it can help avoid<br />

food waste, mak<strong>in</strong>g it an eco-friendly solution for reduc<strong>in</strong>g excessive<br />

<strong>in</strong>gredients, and did it with precision <strong>in</strong> no time!<br />

Ingredients for the Chicken Alfredo Pasta.<br />

AI created image of Bruschetta.<br />

Artisa<br />

How do t<br />

Furtherm<br />

provided<br />

pictures o<br />

However<br />

were alw<br />

it is playg<br />

When we<br />

Ladyf<strong>in</strong>ge<br />

all the <strong>in</strong>g<br />


Measur<strong>in</strong>g Ingredients<br />

Measur<strong>in</strong>g Units for liquid <strong>in</strong>gredients.<br />

Additionally to calculat<strong>in</strong>g the different amounts of <strong>in</strong>gredients, ChatGPT<br />

was also capable of provid<strong>in</strong>g helpful tips and tricks concern<strong>in</strong>g lack of<br />

measur<strong>in</strong>g equipment.<br />

For example dur<strong>in</strong>g the creation of the Chicken Alfredo Pasta Sauce, the<br />

precise amount of heavy cream was required to be calculated <strong>in</strong> ml. The<br />

only th<strong>in</strong>g we had <strong>in</strong> the kitchen were tablespoons.<br />

So we asked, “How can I measure 1 cup of heavy cream for my Alfredo<br />

pasta sauce, if I only have regular cutlery and dishes <strong>in</strong> my cupboard and<br />

no scales or measur<strong>in</strong>g cups?” It responded with “F<strong>in</strong>d a standard-sized<br />

d<strong>in</strong><strong>in</strong>g spoon <strong>in</strong> your cutlery set. A typical d<strong>in</strong><strong>in</strong>g spoon holds<br />

approximately 1/16th of a cup.”<br />

hicken Alfredo Pasta. Pasta.<br />

It basically works like a calculator with its astonish<strong>in</strong>g skills to provide<br />

helpful <strong>in</strong>sights for real case scenarios.<br />

AI<br />

created image of Tiramisu.<br />

nal and handmade dishes:<br />

he images look when ask<strong>in</strong>g playground ai vs. when applied?<br />

ore, we wanted to use an ai image generator to see or try to picture what the recipes that ChatGPT<br />

us with would look like. We used playground.ai, where we plugged <strong>in</strong> the recipe and asked it to generate<br />

f how they would like, throughout the iterations.<br />

, as seen <strong>in</strong> the images, every time it would generate a picture, it never showed the dish on its own, there<br />

ays other <strong>in</strong>gredients around for the sake of “presentation”. This was one factor that will always show that<br />

round.ai generated.<br />

asked it to modify the picture accord<strong>in</strong>g to the recipes most pictures didn’t change. Eg, the tiramisu.<br />

rs are a very significant <strong>in</strong>gredient. But they never showed. It was fail<strong>in</strong>g to replicate the exact dish with<br />

redients and <strong>in</strong>stead illustrated a look and feel.<br />


ChatGPT was assis<br />

are <strong>in</strong> the kitchen, A<br />

2nd Iteration<br />

Reduc<strong>in</strong>g Ingredients<br />

For our second iteration we have removed a few <strong>in</strong>gredients <strong>in</strong> the different dishes. In the first iteration of the<br />

Bruschetta and the Chicken Alfredo Pasta, the taste of garlic was extremely strong. Therefore we decided to remove<br />

it entirely from the recipe. When communicat<strong>in</strong>g with ChatGPT we requested to replace the taste of garlic with<br />

someth<strong>in</strong>g else. It was astonish<strong>in</strong>g to observe how ChatGPT was able to analyse and describe how different <strong>in</strong>gredients<br />

such as, Parsley, Onion or basil, could replicate garlic similarly with some alteration <strong>in</strong> taste. It would carefully<br />

describe what each <strong>in</strong>gredient would create for a flavour and accord<strong>in</strong>g to that give you the choice to select.<br />

For the tiramisu we decided to add a certa<strong>in</strong> taste to the orig<strong>in</strong>al recipe. We asked ChatGPT to add the taste of a<br />

Chocolate Mousse. With<strong>in</strong> a few seconds it had calculated the <strong>in</strong>gredients and their amounts to create the chocolate<br />

mousse. More surpris<strong>in</strong>g than that, it had remembered us already request<strong>in</strong>g the Recipe for the Tiramisu <strong>in</strong> the<br />

Conversation a few days ago and therefore simply <strong>in</strong>structed and supplied us with the <strong>in</strong>formation on how to create<br />

a layer of Chocolate Mousse that would then be <strong>in</strong>tegrated <strong>in</strong>to the <strong>in</strong>itial recipe. “Prepare the tiramisu layers follow<strong>in</strong>g<br />

the modified recipe I provided earlier for 5 serv<strong>in</strong>gs, but stop after assembl<strong>in</strong>g one layer of ladyf<strong>in</strong>gers and<br />

the mascarpone mixture.” to add the chocolate mousse.<br />

White foam on the stove.<br />

Throughout the coo<br />

over, cover<strong>in</strong>g the s<br />

multiple solutions;<br />


Basil.<br />

Garlic.<br />

Chocolate Mousse.<br />

Tackl<strong>in</strong>g Tricky Live Situations <strong>in</strong> the kitchen<br />

k<strong>in</strong>g process, we encountered many scenarios <strong>in</strong> which th<strong>in</strong>gs got a little out of hand. Eg. The water boiled<br />

tove <strong>in</strong> water and foam, we were <strong>in</strong> request for urgent help. AI quickly responded to the scenario and offered<br />

turn down the heat, remove the pot from the stove, place a wooden spoon <strong>in</strong>to the water, add some more salt.<br />

t<strong>in</strong>g the difficult situation, with tranquillity and professional support. No matter how much of a beg<strong>in</strong>ner you<br />

I has the tools to answer any questions thrown at it and recommend viable solutions.<br />


It was a Sunday aftern<br />

bread we had bought t<br />

close by were open an<br />

asked chatGPT how w<br />

you’re concerned abou<br />

how you can make old<br />

wrap it <strong>in</strong> a foil, heat i<br />

it suitable for brusche<br />

We encountered a sim<br />

sauce. When ask<strong>in</strong>g C<br />

more of the heavy cre<br />

add more butter, but th<br />

essentially could not d<br />

experience.<br />

3rd Iteration<br />

For the third and f<strong>in</strong>al iteration we challenged Chat GPT once more. Either through personal preference or cir<br />

Water<strong>in</strong>g the bread to moisturize.<br />

Circumstantia<br />

Add<strong>in</strong>g more heavy cream to the sauce.<br />

Personal Preference<br />

For the Tiramisu we decided to avoid us<strong>in</strong>g lady f<strong>in</strong>ge<br />

countermeasure. Still, ChatGPT recommended us<strong>in</strong>g m<br />

well. Even though the taste was obviously different, th<br />

We thought that this experiment was very helpful, Cha<br />

bak<strong>in</strong>g as it immediately responds with mostly viable<br />


cumstantial constra<strong>in</strong>ts.<br />

l Constra<strong>in</strong>ts<br />

oon when we began prepar<strong>in</strong>g the third iteration of the Bruschetta, when we noticed that the<br />

he last time we did groceries, was already old and dry. But unfortunately no supermarkets<br />

d we were obliged to work with what we had at hand. Before throw<strong>in</strong>g away the bread, we<br />

e could make use of our old bread and make it taste fresh. “If your bread is a bit old and<br />

t it be<strong>in</strong>g too dry and hard for bruschetta, you can try reviv<strong>in</strong>g it with a simple trick. Here’s<br />

er bread taste fresher:” It then provided us with a step by step guide. Spr<strong>in</strong>kle it with water,<br />

t <strong>in</strong> the oven, unwrap and toast. “This method should help revive your older bread and make<br />

tta or any other recipe that calls for toasted bread. Enjoy your bruschetta!” Simple and quick.<br />

ilar problem with the Chicken Alfredo Pasta. We ran out of parmesan cheese. Essential for the<br />

hatGPT to compensate for the parmesan and recreate the consistency, it recommended us<strong>in</strong>g<br />

am. That didn’t go as planned. The sauce became too th<strong>in</strong> eventually. Another option was to<br />

at turned the sauce greasy. Also not the best option. It had warned about these scenarios, but<br />

ecide whether it was a good or bad decision. Still assist<strong>in</strong>g with help, just not enough real-life<br />

rs and eggs. This was an extremely difficult <strong>in</strong>gredient to<br />

ascarpone and regular biscuits. This worked surpris<strong>in</strong>gly<br />

e tiramisu had a good shape and was tasty.<br />

Remov<strong>in</strong>g Egg and Lady f<strong>in</strong>gers.<br />

tGPT would always help you ease the process of cook<strong>in</strong>g/<br />

solutions. It saved us time, waste, and money.<br />


In conclusion...<br />

Especially for beg<strong>in</strong>ners, ChatGPT always manages to answer<br />

simple questions that improve your cook<strong>in</strong>g skills and experience.<br />

More experienced cooks, might use ChatGPT as a source of<br />

<strong>in</strong>spiration, especially <strong>in</strong> the creation of new recipes.<br />

For the development of ChatGPT <strong>in</strong> the future, a Live assisted<br />

coach, tim<strong>in</strong>g and read<strong>in</strong>g aloud the <strong>in</strong>structions as you go, as well<br />

as respond<strong>in</strong>g to ris<strong>in</strong>g concerns, would be very helpful. Although<br />

ChatGPT was a helpful assistant throughout the cook<strong>in</strong>g sessions <strong>in</strong><br />

the Kitchen, it did bother that the entire conversation was runn<strong>in</strong>g<br />

via text. The keyboard was covered <strong>in</strong> fat or water, from the<br />

dirty hands. It was difficult balanc<strong>in</strong>g the <strong>in</strong>put and responses from<br />

ChatGPT with the real time cook<strong>in</strong>g.<br />


In conclusion, ChatGPT has been extremely successful <strong>in</strong> provid<strong>in</strong>g the<br />

User with important <strong>in</strong>sights dur<strong>in</strong>g the cook<strong>in</strong>g process. Not only was it<br />

able to source renowned recipes which turned out to be extremely precise<br />

and tasty, but also offer assistance when th<strong>in</strong>gs <strong>in</strong> the kitchen did not go<br />

as planned. Although ChatGPT is not able to taste and smell, it has all the<br />

necessary <strong>in</strong>formation to <strong>in</strong>form the user of next steps and reach conclusions<br />

based on recorded experiences <strong>in</strong> the Internet. The first iterations of<br />

our meals were surpris<strong>in</strong>gly tasty, the ones that followed were, due to their<br />

limitations, still good enough but noth<strong>in</strong>g compared to the first. No matter<br />

if circumstantial or by personal preference, ChatGPT always managed to<br />

give a clear description of the affects these directions would have. A change<br />

<strong>in</strong> taste or a change <strong>in</strong> the consistency were almost never avoidable and<br />

it cont<strong>in</strong>uously rem<strong>in</strong>ded us to “Taste as you go”, to ensure the dish was<br />

approved by the cook.<br />


Creative Mach<strong>in</strong>es: Explor<strong>in</strong>g AI’s Evolution <strong>in</strong> <strong>Design</strong><br />

Project name: AI Represent<strong>in</strong>g Emotion<br />

Authors: Laura Pardo Monroy & Haya Zaru<br />

Tools and platforms used: Chat GPT, Midjourney<br />

In the ever-evolv<strong>in</strong>g landscape of<br />

technology, artificial <strong>in</strong>telligence has<br />

emerged as a lead<strong>in</strong>g transformative<br />

force with the potential to reshape<br />

various aspects of our lives.<br />

One doma<strong>in</strong> where AI is mak<strong>in</strong>g<br />

significant strides is <strong>in</strong> the realm<br />

of design. The use of AI <strong>in</strong> design<br />

processes can automate repetitive<br />

tasks and generate more creative<br />

concepts than ever, drastically<br />

reduc<strong>in</strong>g production times. 1 While AI<br />

is clearly transform<strong>in</strong>g the bus<strong>in</strong>ess,<br />

there is still debate on whether<br />

AI-generated designs can be called<br />

art, and if it is necessary to keep<br />

human <strong>in</strong>volvement <strong>in</strong> the creative<br />

process, or if it has the capability to<br />

entirely replace the designer.<br />

This research <strong>in</strong>vestigates the<br />

potential reach of AI- driven<br />

knowledge and education through<br />

design, specifically focus<strong>in</strong>g<br />

on the idea of human emotion.<br />

Understand<strong>in</strong>g human emotions<br />

and the ability to empathise with<br />

others’ feel<strong>in</strong>gs are fundamental<br />

aspects of our social and emotional<br />

<strong>in</strong>telligence. They help us connect<br />

with one another on a profound level,<br />

foster<strong>in</strong>g relationships, cooperation,<br />

and compassion. By comprehend<strong>in</strong>g<br />

our emotions and those of others, we<br />

ga<strong>in</strong> <strong>in</strong>sight <strong>in</strong>to the complexities of<br />

human behaviour and build bridges of<br />

understand<strong>in</strong>g.<br />

The <strong>in</strong>itial steps of this project was<br />

to exam<strong>in</strong>e the capabilities of AI’s<br />

understand<strong>in</strong>g of emotion, and later<br />

test its capability to teach emotion to<br />

others through the realm of design.<br />

We decided that the best way to test<br />

this would be to exam<strong>in</strong>e how AI<br />

would approach teach<strong>in</strong>g emotions to<br />

young children. Teach<strong>in</strong>g emotions to<br />

children is of paramount importance<br />

as it equips them with essential<br />

life skills. Emotionally <strong>in</strong>telligent<br />

children are better equipped to<br />

understand and manage their own<br />

feel<strong>in</strong>gs, lead<strong>in</strong>g to improved mental<br />

well-be<strong>in</strong>g and self-regulation.<br />

Ultimately, a solid foundation <strong>in</strong><br />

emotional awareness sets children on<br />

a path to personal growth, emotional<br />

resilience, and a brighter future filled<br />

with mean<strong>in</strong>gful connections and a<br />

deeper understand<strong>in</strong>g of themselves<br />

and the world around them.<br />

1<br />

Somers, Meredith. “Emotion AI, Expla<strong>in</strong>ed.” MIT Sloan, 8 Mar. 2019, mitsloan.mit.edu/ideas-made-to-matter/emotion-ai-expla<strong>in</strong>ed.<br />



In this project, we delve <strong>in</strong>to the future of AI and design <strong>in</strong> the world of<br />

children’s literature, explor<strong>in</strong>g the creative possibilities, ethical concerns,<br />

and the broader impact of AI-driven design <strong>in</strong> shap<strong>in</strong>g the way we create<br />

and engage with stories for young readers. By exam<strong>in</strong><strong>in</strong>g the potential, the<br />

challenges, and the ethical dimensions, we aim to shed light on the limitations<br />

of AI <strong>in</strong> design, and create an argument on how AI can coexist harmoniously<br />

with human creativity, enrich<strong>in</strong>g the world of design and literature <strong>in</strong> the<br />

process, but does not have the capabilities to entirely replace the role of<br />

the designer. The <strong>in</strong>itial phase of our project was dedicated to ga<strong>in</strong><strong>in</strong>g<br />

understand<strong>in</strong>g of AI’s generative capabilities, particularly its knowledge of and<br />

proficiency <strong>in</strong> convey<strong>in</strong>g emotions. This step aimed to evaluate ChatGPT’s<br />

competence <strong>in</strong> execut<strong>in</strong>g the specific tasks we had envisioned for our project.<br />

We began by ask<strong>in</strong>g ChatGPT a series of questions regard<strong>in</strong>g emotion, the<br />

questions <strong>in</strong>cluded:<br />

What is your understand<strong>in</strong>g of emotion?<br />

Why is teach<strong>in</strong>g emotion important <strong>in</strong> childhood development?<br />

What is the best way or medium to teach emotions to children ?<br />


Based on the <strong>in</strong>sights, we decided to create a project that aims to teach<br />

children basic emotions, creat<strong>in</strong>g the book <strong>in</strong> a fully AI generated process.<br />

Our goal was to put AI to the test <strong>in</strong> carry<strong>in</strong>g out the various tasks required<br />

for this design project with m<strong>in</strong>imal human <strong>in</strong>tervention. We aimed to push<br />

the boundaries of AI’s capabilities, demonstrat<strong>in</strong>g its potential to assume the<br />

role of a designer rather than merely assist<strong>in</strong>g with automation tasks—an<br />

endeavour that addresses common concerns people have about AI’s role <strong>in</strong><br />

creative processes.<br />

Us<strong>in</strong>g ChatGPT we were able to generate detailed formatt<strong>in</strong>g <strong>in</strong>formation,<br />

which <strong>in</strong>cluded specifications for font type, font size, page layout, document<br />

size, marg<strong>in</strong>s, and the overall structure of the book. This AI-generated<br />

guidance served as a roadmap for the entire structure of the book, allow<strong>in</strong>g us<br />

to create a prototype of the book <strong>in</strong> Adobe In<strong>Design</strong> with precisiown based on<br />

the given <strong>in</strong>formation.<br />

In the context of translat<strong>in</strong>g the formatt<strong>in</strong>g guidance provided by ChatGPT<br />

<strong>in</strong>to a visual design, the result<strong>in</strong>g aesthetic of the book leaned towards<br />

simplicity, which was not ideally suited for a children’s book. The chosen<br />

font, image placement, and marg<strong>in</strong>s were thoughtfully designed to prioritise<br />

readability and clarity, ensur<strong>in</strong>g that the text was easily legible, and the<br />

illustrations were presented clearly. However, the overall design lacked a<br />

dist<strong>in</strong>ct sense of personality and character, which <strong>in</strong> turn, dim<strong>in</strong>ished the<br />

book’s ability to engage its <strong>in</strong>tended audience effectively.<br />


In order to beg<strong>in</strong> generat<strong>in</strong>g our book, we asked ChatGPT an essential<br />

question; which emotions are considered most important to teach to children?<br />

This question set the basis for the script generat<strong>in</strong>g and illustrat<strong>in</strong>g of the<br />

book.<br />

After ask<strong>in</strong>g ChatGPT prelim<strong>in</strong>ary questions to ga<strong>in</strong> an understand<strong>in</strong>g of its<br />

knowledge of both emotions and storytell<strong>in</strong>g, we were then able to move <strong>in</strong>to<br />

test<strong>in</strong>g AI’s ability to navigate through the design process necessary for this<br />

project. In these steps we wanted to observe the behaviours that AI took <strong>in</strong><br />

approach<strong>in</strong>g this project, us<strong>in</strong>g several AI platforms such as GhatGpT and<br />

MidJourney AI <strong>in</strong> order to create the structure, script, and illustrations for our<br />

children’s book, with as little human <strong>in</strong>teraction as possible. In these steps<br />

of our project, our objective was to closely observe how AI approached the<br />

project’s various aspects, and the result of a fully AI driven design project. The<br />

hopes of this was to establish the gaps that AI had <strong>in</strong> its approach of the design<br />

process and highlight the need for a symbiotic relationship between AI and<br />

human expertise.<br />




The result of our script prompt from ChatGPT resulted <strong>in</strong> a one character<br />

simple story about a little girl named Ellie and her exploration of emotions<br />

through adventure. Read<strong>in</strong>g this story critically from a human perspective, we<br />

observed that although the story did meet the specifications of our prompt, and<br />

covered all of the emotions we had asked, the flow of the story is choppy and<br />

does not flow the way a traditional childrens book might.<br />

Prompt: Can you write me a simple 12 page children's book teach<strong>in</strong>g young audiences about the emotions<br />

of: happ<strong>in</strong>ess, Sadness, Fear, Anger, Love, Empathy, Surprise, Disgust, Pride, Jealousy, Guilt, Contentment,<br />

Confusion, Excitement, and calmness? Please also describe an illustration that could go with each page.<br />

ChatGPT:<br />

Title: “Explor<strong>in</strong>g Emotions with Ellie”<br />

Page 1: Title Page<br />

Title: “Explor<strong>in</strong>g Emotions with Ellie”<br />

Illustration: A smil<strong>in</strong>g young girl named Ellie stands by a colorful sign that reads “Emotion Adventure<br />

Beg<strong>in</strong>s Here,” with her backpack ready for a journey.<br />

Page 2 :Introduction<br />

Text: “Meet Ellie, our curious adventurer! She’s sett<strong>in</strong>g off to explore feel<strong>in</strong>gs.”<br />

Illustration: Ellie with her backpack, surrounded by emotion symbols like hearts, tears, and smiles,<br />

<strong>in</strong>dicat<strong>in</strong>g her upcom<strong>in</strong>g adventure.<br />

Page 3:<br />

Happ<strong>in</strong>ess<br />

Text: “Ellie feels happ<strong>in</strong>ess when she f<strong>in</strong>ds a sh<strong>in</strong>y yellow sunflower. It makes her smile from ear to ear.”<br />

Illustration: Ellie with a big, joyful smile, hold<strong>in</strong>g a tall sunflower under a bright, sunny sky.<br />

Page 4:Sadness<br />

Text: “One ra<strong>in</strong>y day, Ellie’s ice cream dropped on the ground. She felt sad, with teardrops fall<strong>in</strong>g like<br />

ra<strong>in</strong>drops.”<br />

Illustration: Ellie with a pouty face, look<strong>in</strong>g down at her fallen ice cream with ra<strong>in</strong>drops fall<strong>in</strong>g around her.<br />

Page 5:Anger<br />

Text: “When her tower of blocks toppled, Ellie got mad. She stomped her foot but decided to try aga<strong>in</strong>.”<br />

Illustration: Ellie with a determ<strong>in</strong>ed expression, rebuild<strong>in</strong>g her block tower after it fell, with a playful<br />

dragon nearby.<br />


The next step was to test AI’s<br />

ability to visualise children’s<br />

book illustrations. For this step<br />

we used ChatGPT’s ability to<br />

translate <strong>in</strong>to a language suitable<br />

for our next tested AI software:<br />

MidJourney. After <strong>in</strong>itially ask<strong>in</strong>g<br />

and confirm<strong>in</strong>g that ChatGPT<br />

was familiar with the software,<br />

we asked for it to give us a<br />

suitable Midjoruney prompt for<br />

the illustrations of each of our<br />

storybook pages.<br />

Prompt: “Ellie, with her backpack ready, stands<br />

near the colorful sign that reads ‘Emotion Adventure<br />

Beg<strong>in</strong>s Here.’ As she prepares to set off on her<br />

emotional journey, show her excitement and anticipation<br />

<strong>in</strong> her eyes and a big, eager smile on her<br />

face. Ensure that she looks ready for her adventure.”<br />

When we used ChatGPT to create<br />

midjourney prompts based on<br />

the illustrations it provided, we<br />

found the text was too complex<br />

and not <strong>in</strong> a suitable language for<br />

MidJourney. The results of our<br />

tests also failed to be cont<strong>in</strong>uous<br />

<strong>in</strong> art and character style. For this<br />

reason we decided to <strong>in</strong>terfere<br />

<strong>in</strong> this step of the process, and<br />

ask ChatGPT to make a story<br />

featur<strong>in</strong>g multiple characters as<br />

well as <strong>in</strong>clude the art style of the<br />

illustrations <strong>in</strong> each Midjourney<br />

prompt. In do<strong>in</strong>g this, we were<br />

able to ensure cont<strong>in</strong>uity <strong>in</strong> the<br />

illustration aspect of our story.<br />

Prompt: “Ellie, with her backpack ready, stands<br />

near the colorful sign that reads ‘Emotion Adventure<br />

Beg<strong>in</strong>s Here.’ As she prepares to set off on her<br />

emotional journey, show her excitement and anticipation<br />

<strong>in</strong> her eyes and a big, eager smile on her<br />

face. Ensure that she looks ready for her adventure.”<br />

VISUAL<br />





Prompt: Can you write me a very simple 12 page children’s book teach<strong>in</strong>g young audiences about the<br />

emotions of: happ<strong>in</strong>ess, Sadness, Fear, Anger, Love, Empathy, Surprise, Disgust, Pride, Jealousy, Guilt,<br />

Contentment, Confusion, Excitement, and calmness? Make each emotion a different page with a different<br />

character and describe an illustration that could go with each page<br />

ChatGPT:<br />

Title: “Emotions All Around”<br />

Page 1 - Happ<strong>in</strong>ess<br />

Illustration: A smil<strong>in</strong>g sun sh<strong>in</strong><strong>in</strong>g over a playground filled with laugh<strong>in</strong>g children.<br />

Text: “Meet Sunny the Sun! Sunny is beam<strong>in</strong>g with happ<strong>in</strong>ess because it’s a bright and sunny day.<br />

Happ<strong>in</strong>ess is when you feel joyful and full of smiles!”<br />

Page 2 - Sadness<br />

Illustration: A ra<strong>in</strong>y day with a character named Ra<strong>in</strong>y sitt<strong>in</strong>g under an umbrella, look<strong>in</strong>g a little down.<br />

Text: “Say hello to Ra<strong>in</strong>y the Ra<strong>in</strong>drop. Ra<strong>in</strong>y feels a bit sad when the clouds are gray. Sadness is when you<br />

feel a little blue.”<br />

Page 3 - Fear<br />

Illustration: A character named Timmy, wide-eyed, and look<strong>in</strong>g startled while see<strong>in</strong>g a friendly-look<strong>in</strong>g<br />

monster hid<strong>in</strong>g beh<strong>in</strong>d a tree.<br />

Text: “Here’s Timmy the Turtle. Timmy is feel<strong>in</strong>g a bit scared of the friendly monster <strong>in</strong> the woods. Fear is<br />

when you get nervous and cautious.”<br />

Page 4 - Anger<br />

Illustration: A character named Fiery the Fireball, with a frowny face, try<strong>in</strong>g to put out a small fire with a<br />

hose.<br />

Text: “Meet Fiery the Fireball. Fiery is angry because a little fire got out of control. Anger is when you feel<br />

fiery <strong>in</strong>side.”<br />

Page 5 - Love<br />

Illustration: Two characters, Heart and Hug, hugg<strong>in</strong>g each other tightly with big smiles.<br />

Text: “Heart and Hug are best friends. They feel love when they hug each other. Love is when you care for<br />

someone very much.”<br />

The result of ask<strong>in</strong>g ChatGPT to write a different story with different<br />

characters resulted <strong>in</strong> the software creat<strong>in</strong>g a short story about several animal<br />

or object characters each l<strong>in</strong>ked with a different emotion. We were a bit<br />

sceptical of the results of this approach, but still tested it nonetheless. When<br />

ask<strong>in</strong>g ChatGPT to create the MidJourney prompts for this story, we ensured<br />

to specify an animated art style for cont<strong>in</strong>uity.<br />


Prompt: “Animate a ra<strong>in</strong>y day scene with a<br />

character named Ra<strong>in</strong>y sitt<strong>in</strong>g under an umbrella,<br />

look<strong>in</strong>g a little down. Depict the emotions and<br />

atmosphere of sadness with ra<strong>in</strong>drops fall<strong>in</strong>g gently<br />

around Ra<strong>in</strong>y.”<br />

Prompt: “Animate a ra<strong>in</strong>y day scene with a<br />

character named Ra<strong>in</strong>y sitt<strong>in</strong>g under an umbrella,<br />

look<strong>in</strong>g a little down. Depict the emotions and<br />

atmosphere of sadness with ra<strong>in</strong>drops fall<strong>in</strong>g gently<br />

around Ra<strong>in</strong>y.”<br />

After test<strong>in</strong>g the script and<br />

prompts on the mid-journey AI<br />

platform, we were dissatisfied<br />

with the outcomes.<br />

Prompt: “Fiery the Fireball with a frowny face<br />

try<strong>in</strong>g to put out a small fire with a hose. Illustrate<br />

Fiery’s anger with flames and fiery expressions.”<br />

The prompts generated by GPT<br />

led to <strong>in</strong>consistent visualisations,<br />

and the <strong>in</strong>troduction of<br />

characters based on animals<br />

and objects created confusion<br />

and disrupted the animation<br />

style. This lead us to return to<br />

the plann<strong>in</strong>g stage where we<br />

specifyied a consistent art style<br />

us<strong>in</strong>g human characters.<br />




After numerous iterations and tests, we settled on this f<strong>in</strong>al script for our<br />

children’s book. In this prompt, we requested multiple human characters to<br />

ma<strong>in</strong>ta<strong>in</strong> cohesiveness throughout the project and align the AI-generated<br />

results with our desired vision. Below is the script generated by ChatGPT:<br />

Prompt: Can you write me a very simple 12 page children’s book teach<strong>in</strong>g young audiences about the<br />

emotions of: happ<strong>in</strong>ess, Sadness, Fear, Anger, Love, Empathy, Surprise, Disgust, Pride, Jealousy, Guilt,<br />

Contentment, Confusion, Excitement, and calmness? Make each emotion a different page with a different<br />

character and describe an illustration that could go with each page<br />

Book Extract:<br />

Page 1 - Happ<strong>in</strong>ess<br />

Illustration: A smil<strong>in</strong>g boy play<strong>in</strong>g with colorful balloons <strong>in</strong> a sunny park, surrounded by laugh<strong>in</strong>g children.<br />

Text: “Meet Happy Henry! Henry feels happ<strong>in</strong>ess when he plays with balloons. Happ<strong>in</strong>ess is a warm, sunny<br />

feel<strong>in</strong>g!”<br />

Page 2 - Sadness<br />

Illustration: A girl sitt<strong>in</strong>g alone under a ra<strong>in</strong>y sky, her umbrella barely shield<strong>in</strong>g her from the downpour.<br />

Text: “This is Sad Sarah. Sarah feels sadness when it ra<strong>in</strong>s and she can’t play outside. Sadness is like tears<br />

from the sky.”<br />

Page 3 - Fear<br />

Illustration: A boy with wide eyes, trembl<strong>in</strong>g slightly, as he encounters a friendly but big teddy bear <strong>in</strong> the<br />

dark.<br />

Text: “Brave Ben sometimes feels fear <strong>in</strong> the dark, even when it’s just a teddy bear. Fear is like a flutter<strong>in</strong>g<br />

heart.”<br />

Page 4 - Anger<br />

Illustration: A girl with a furrowed brow and clenched fists, frustrated because her tower of blocks toppled<br />

over.<br />

Text: “Meet Angry Amy. Amy gets angry when her blocks fall. Anger is like a rumbl<strong>in</strong>g storm <strong>in</strong>side.”<br />

Page 5 - Love<br />

Illustration: A boy hugg<strong>in</strong>g his loyal dog, both with hearts above their heads, show<strong>in</strong>g their deep affection.<br />

Text: “Lov<strong>in</strong>g Lucas loves his dog, Max. Their hugs are filled with love, like warm sunsh<strong>in</strong>e.”<br />


From this script, we then used the same process and asked ChatGPT to<br />

provide us with Midjourney prompts <strong>in</strong> order to visualise the rest of our story.<br />

We also then applied the different formatt<strong>in</strong>g guidel<strong>in</strong>es that ChatGPT gave<br />

us <strong>in</strong> order to create mockup pages of our book. The results of this were the<br />

follow<strong>in</strong>g:<br />


Overall, one of the standout advantages of creat<strong>in</strong>g an entire children’s<br />

book us<strong>in</strong>g AI was the expediency it brought to the design process. AI’s<br />

ability to generate formatt<strong>in</strong>g recommendations could potentially save<br />

designers time enabl<strong>in</strong>g them to focus more on the creative aspects<br />

of the book. As well, AI can assist human authors and illustrators by<br />

automat<strong>in</strong>g repetitive tasks, suggest<strong>in</strong>g creative ideas, and generat<strong>in</strong>g<br />

content at scale.<br />

In an <strong>in</strong>terview around the impact of AI on children’s books with<br />

Dima Al Alami, a prom<strong>in</strong>ent children’s book author and teacher,<br />

Ms. Al Alami underscored the importance of leverag<strong>in</strong>g AI <strong>in</strong> book<br />

design, particularly <strong>in</strong> communities where technological assistance<br />

can significantly reduce the labour-<strong>in</strong>tensive aspects of book creation.<br />

She emphasised that AI can streaml<strong>in</strong>e processes, mak<strong>in</strong>g literature<br />

more accessible to a broader audience. However, it was unequivocal <strong>in</strong><br />

her stance that AI can never replicate the essential human elements of<br />

books. Whether it’s the emotional depth of illustrations, the creativity<br />

of storytell<strong>in</strong>g, or the <strong>in</strong>timate connection forged through read<strong>in</strong>g,<br />

these aspects rema<strong>in</strong> dist<strong>in</strong>ctly human. Ms. Al Alami’s perspective<br />

underscores the potential of AI to augment and enhance the creation of<br />

children’s books while preserv<strong>in</strong>g the irreplaceable human touch that<br />

makes these books so special. This <strong>in</strong>sight serves as a crucial rem<strong>in</strong>der<br />

of the harmonious coexistence of technology and human creativity <strong>in</strong><br />

the realm of children’s literature.<br />

While the collaboration with AI brought numerous benefits to our<br />

project, it was not without its challenges. The setbacks <strong>in</strong>cluded the<br />

risk of over-reliance on AI, the absence of nuanced artistic <strong>in</strong>sights,<br />

and the potential disconnection between formatt<strong>in</strong>g and creative<br />

design. These challenges underscored the importance of ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

a symbiotic relationship between AI and human expertise, with<br />

AI serv<strong>in</strong>g as a valuable tool to enhance efficiency while human<br />

creativity and judgement reta<strong>in</strong>ed their pivotal roles <strong>in</strong> the design<br />

process. Additionally, there are ethical considerations surround<strong>in</strong>g data<br />

privacy and the potential for AI algorithms to <strong>in</strong>advertently re<strong>in</strong>force<br />

stereotypes or biases present <strong>in</strong> the tra<strong>in</strong><strong>in</strong>g data. Additionally, while<br />


AI excels at generat<strong>in</strong>g technical<br />

formatt<strong>in</strong>g details, it lacks the<br />

nuanced understand<strong>in</strong>g of artistic<br />

and emotional elements crucial<br />

to book design. This limitation<br />

became apparent when deal<strong>in</strong>g<br />

with aspects such as font selection<br />

and layout composition. AI’s<br />

suggestions often lacked the<br />

subtle nuances that a human<br />

designer could provide, potentially<br />

impact<strong>in</strong>g the book’s overall<br />

aesthetic and emotional impact.<br />

Furthermore, the reliance on AI<br />

for formatt<strong>in</strong>g <strong>in</strong>structions meant<br />

that the creative design process<br />

was somewhat detached from the<br />

<strong>in</strong>itial stages. The project required<br />

us to strike a balance between AIassisted<br />

efficiency and the handson<br />

creativity that’s essential <strong>in</strong><br />

book design.<br />

The <strong>in</strong>fluence of AI extends far<br />

beyond children’s literature. It<br />

permeates the broader world of<br />

design, revolutionis<strong>in</strong>g how we<br />

create, <strong>in</strong>terpret, and <strong>in</strong>teract<br />

with visual and written content.<br />

AI-driven design tools, such as<br />

ChatGpt and midjourney have the<br />

potential to empower designers<br />

to explore <strong>in</strong>novative ideas<br />

more rapidly. Moreover, AIdriven<br />

content recommendation<br />

systems are chang<strong>in</strong>g the way we<br />

consume <strong>in</strong>formation, mak<strong>in</strong>g<br />

design and content creation more<br />

audience-centric. However, the<br />

transformative power of AI also<br />

raises fundamental questions about<br />

human creativity and emotion, the<br />

role of designers, and the ethical<br />

implications of autonomous<br />

design decisions. It prompts us to<br />

consider how we can harness AI as<br />

a tool to enhance human creativity<br />

rather than replace it entirely. As<br />

designers it is important to learn<br />

the tools of AI and use them to our<br />

advantage, allow<strong>in</strong>g us to fully<br />

understand and take advantage of<br />

the tools AI has to offer.<br />

“Books are <strong>in</strong>timate, AI cannot replicate<br />

that <strong>in</strong>timacy, not yet...”<br />

-Dima Al Alami, Author<br />


AI-Powered Urban Transformation:<br />

Turn<strong>in</strong>g Concrete Jungles <strong>in</strong>to Green Paradises<br />

Project name: Madrid Greenscape Revolution (MGR)<br />

Authors: Laura Holtslag Alvarez, Agnieszka Widziewicz<br />

Tools and platforms used: Midjourney, ChatGPT, Bard, Photoshop AI<br />

Summary of the project and process:<br />

In the heart of the bustl<strong>in</strong>g metropolis that is Madrid, lies a visionary<br />

design project aimed at reimag<strong>in</strong><strong>in</strong>g its urban landscape. Madrid, known<br />

for its rich cultural heritage and vibrant city life, has long been a center<br />

of Spanish culture and history. However, <strong>in</strong> the face of rapid urbanization<br />

and the challenges of a chang<strong>in</strong>g climate, the importance of nurtur<strong>in</strong>g<br />

green spaces cannot be overstated.<br />


MGR reimag<strong>in</strong>es popular public<br />

spaces <strong>in</strong> Madrid such as Plaza<br />

Mayor and Puerta del Sol as green<br />

spaces, <strong>in</strong> order to preview what<br />

the city could look like if steps<br />

were taken to re<strong>in</strong>troduce native<br />

plant species to the area. By<br />

strategically select<strong>in</strong>g and plac<strong>in</strong>g<br />

flora we aim to combat the urban<br />

heat and enhanc<strong>in</strong>g the overall<br />

quality of life for the people of<br />

Madrid. Native plant species not<br />

only enhance biodiversity but also<br />

reduce the need for excessive<br />

ma<strong>in</strong>tenance, ultimately sav<strong>in</strong>g<br />

resources and reduc<strong>in</strong>g the carbon<br />

footpr<strong>in</strong>t of our urban spaces.<br />

Besides reduc<strong>in</strong>g the effects<br />

of microclimates created by<br />

cities and mitigat<strong>in</strong>g pollution,<br />

the presence of nature <strong>in</strong> urban<br />

environments has been proven to<br />

reduce stress and anxiety, while<br />

foster<strong>in</strong>g a sense of community<br />

and connectedness.<br />

The role of AI<br />

Throughout the process, <strong>Artificial</strong><br />

<strong>Intelligence</strong> (AI) platforms have<br />

been used to aid data collection,<br />

visualisation, and design. AI<br />

enriches design projects by swiftly<br />

generat<strong>in</strong>g 3D models, realistic<br />

visuals, and <strong>in</strong>sights from vast<br />

data, ignit<strong>in</strong>g creativity and<br />

efficiency. Despite controversies,<br />

its responsible <strong>in</strong>tegration fosters<br />

<strong>in</strong>novation through collaborative<br />

human-AI synergy. Through this<br />

project, we realised and<br />

experimented with the strengths<br />

and weaknesses AI tools present<br />

as a design aid.<br />

1.0 Plaza Mayor as a green space 167

Tak<strong>in</strong>g Creative Licence<br />

Where humans may fail to clearly<br />

communicate their wishes and<br />

design visions, AI platforms such<br />

as Midjourney (MJ) make up for<br />

it with enthusiasm and ‘creativity‘.<br />

Puerta del Sol, a historic bustl<strong>in</strong>g<br />

plaza <strong>in</strong> the heart center of<br />

Madrid that attracts hundreds of<br />

tourists each day, is, unfortunately,<br />

one big slab of stone and<br />

concrete. Locals avoid walk<strong>in</strong>g<br />

across the square dur<strong>in</strong>g the heat<br />

of the day, feel<strong>in</strong>g the heat<br />

radiat<strong>in</strong>g from all directions: the<br />

hot sun above, the massive stones<br />

below, and the build<strong>in</strong>gs<br />

surround<strong>in</strong>g left, right, and center.<br />

Although the importance of<br />

ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g historical sites such<br />

as Sol is recognised, the<br />

importance of ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a<br />

livable space while provid<strong>in</strong>g<br />

regenerative solutions to combat<br />

climate change is a must.<br />

Re<strong>in</strong>troduc<strong>in</strong>g native plants<br />

contributes to the absorption of<br />

pollutants from the atmosphere<br />

and water sources, the provision<br />

of shade, and the establishment<br />

of habitats for wildlife, allow<strong>in</strong>g<br />

<strong>in</strong>sects and poll<strong>in</strong>ators back <strong>in</strong>to<br />

urban spaces.<br />

Figure 2.1 shows the first prompt<br />

given to MJ to reimag<strong>in</strong>e Sol. Not<br />

understand<strong>in</strong>g “puerta” is simply<br />

part of the name, MJ adorned a<br />

literal gate with plants.<br />

2.1 First attempt at Puerta del Sol with Midjourney<br />

2.2 “Visualise the square with more plants”<br />

2.3 Insert<strong>in</strong>g a park <strong>in</strong> a Sol-esque plaza<br />


2.4 What even is Sol?<br />

Figures 2.3 through to 2.6 show<br />

the experimentation and adjust<strong>in</strong>g<br />

of the various prompts fed to MJ.<br />

One of the key learn<strong>in</strong>gs here was<br />

that although MJ seems to have<br />

a general understand<strong>in</strong>g of what a<br />

known public space looks like, it is<br />

not able to produce a fully realistic<br />

and accurate representation of it.<br />

Build<strong>in</strong>gs were added that don’t<br />

exist, streets placed where the<br />

orig<strong>in</strong>al Sol has no streets.<br />

However, the images generated<br />

provide value <strong>in</strong> through<br />

<strong>in</strong>spiration. The AI platform allows<br />

for the creation of many different<br />

versions of a design <strong>in</strong> rapid<br />

succession, tak<strong>in</strong>g rapid<br />

prototyp<strong>in</strong>g and visualisation to a<br />

whole new level for designers and<br />

architects. The ability to comb<strong>in</strong>e<br />

the use of different AI platforms<br />

while keep<strong>in</strong>g a check on reality is<br />

what will allow AI to become the<br />

greatest tool for us to use.<br />

Puerta Del Sol<br />

2.5 Madrid: from Concrete Jungle to Actual Jungle<br />

2.6 Back to the Future: Madrid Edition<br />


The Prompt Struggle<br />

2.7 “Urban design of the square Puerta de Sol <strong>in</strong> Madrid, <strong>in</strong>corporation of plants native to Madrid, create spaces for<br />

picnic, hang<strong>in</strong>g out with friends, add bike lane, metro station entrance with a separate one with elevator for disabled<br />

people, susta<strong>in</strong>able and resilient, aerial view “<br />

There are a few features <strong>in</strong> Puerta<br />

del Sol which would need to<br />

rema<strong>in</strong> to make the green space a<br />

successful addition: the statue of<br />

K<strong>in</strong>g Felipe III, easy access to the<br />

Sol Metro, and a clear visualisation<br />

of Sol. Various prompts were used<br />

and adjusted to create this ideal<br />

image generation, specify<strong>in</strong>g the<br />

forementioned constra<strong>in</strong>ts, as well<br />

as <strong>in</strong>troduc<strong>in</strong>g the names of native<br />

plant species to the <strong>in</strong>struction<br />

and add<strong>in</strong>g ‘leisure’ features such<br />

as spaces for sitt<strong>in</strong>g down, a bike<br />

lane, and ensur<strong>in</strong>g that the overall<br />

design is susta<strong>in</strong>able and resilient.<br />

This myriad of <strong>in</strong>structions proved<br />

to be too much for MJ.<br />

2.8 “Urban design of the square<br />

Puerta de Sol <strong>in</strong> Madrid, don’t<br />

change the build<strong>in</strong>gs that there<br />

are now, <strong>in</strong>clude metro entrance,<br />

and statue that exists there now,<br />

<strong>in</strong>corporation of plants native<br />

to Madrid, such as Holm Oak,<br />

Spanish Broom, Spanish<br />

Lavender, Thyme, and Wild Olive,<br />

spaces for picnic, bike lane with<br />

cyclists, metro station entrance,<br />

susta<strong>in</strong>able and resilient, aerial<br />

view, metro station”.<br />


Puerta Del Sol<br />

2.9 In the mood for a dip <strong>in</strong> the founta<strong>in</strong>? Midjourney takes a creative twist<br />

With our grow<strong>in</strong>g populations<br />

and globalisation, cities can be<br />

the most susta<strong>in</strong>able option for<br />

liv<strong>in</strong>g. However, hav<strong>in</strong>g access<br />

to nature and green spaces is<br />

highly important for the human<br />

psyche. Exposure to nature yields<br />

numerous mental and physical<br />

health benefits, such as stress<br />

reduction, mood enhancement,<br />

and immune system<br />

re<strong>in</strong>forcement.<br />

Sens<strong>in</strong>g the approach<strong>in</strong>g limits<br />

of MJ’s ability to create a realistic<br />

view of Puerta del Sol, Photoshop<br />

was employed to design a green<br />

space <strong>in</strong>to Sol from an already<br />

exist<strong>in</strong>g image. Photoshop 2024<br />

provides the tool to select and<br />

area of the image and generate<br />

a new fill - much like the image<br />

generation MJ executes. Figure<br />

2.10 shows a first attempt at us<strong>in</strong>g<br />

Photoshop <strong>in</strong> this synergy.<br />

2.10 Photoshop to the rescue 171

A Promis<strong>in</strong>g Result<br />

For reimag<strong>in</strong><strong>in</strong>g Plaza Mayor, the<br />

first prompt given to MidJourney<br />

was simply “Plaza Mayor <strong>in</strong> Madrid<br />

as a green space”. The images it<br />

generated (figure 3.1) show a<br />

central space with a different<br />

styles of landscap<strong>in</strong>g, and<br />

build<strong>in</strong>gs that share a rough<br />

likeness to the walls that surround<br />

Plaza Mayor.<br />

The prompt was then adjusted to<br />

“Redesign Plaza Mayor <strong>in</strong> Madrid<br />

as a park, without chang<strong>in</strong>g the<br />

orig<strong>in</strong>al build<strong>in</strong>gs and size of Plaza<br />

Mayor, and keep a 4 meter wide<br />

perimeter as a sidewalk”, <strong>in</strong> order<br />

to see if MidJourney would keep<br />

the space free where currently<br />

Plaza Mayor has restaurant<br />

terraces (figure 3.2). It didn’t.<br />

Out of the four images MJ<br />

generates, the option arises to pick<br />

one to elaborate on by chang<strong>in</strong>g<br />

the prompt or creat<strong>in</strong>g different<br />

view po<strong>in</strong>ts by zoom<strong>in</strong>g out or<br />

pann<strong>in</strong>g the camera po<strong>in</strong>t of view.<br />

The image generated by 3.2<br />

was elaborated by add<strong>in</strong>g “Keep<br />

the orig<strong>in</strong>al statue and location<br />

of restaurants”, to the exist<strong>in</strong>g<br />

prompt. Although neglect<strong>in</strong>g<br />

both the statue and restaurants,<br />

it provided an image with a<br />

more recognisable likeness to<br />

the exist<strong>in</strong>g Plaza Mayor, and<br />

<strong>in</strong>corporat<strong>in</strong>g green spaces <strong>in</strong> an<br />

aesthetically pleas<strong>in</strong>g manner.<br />

3.1 First attempt at Plaza Mayor with Midjourney<br />

3.2 Second attempt at Plaza Mayor with MidJourney<br />

3.3 Elaboration of the second image from figure 3.2<br />


3.4 When AI goes wrong<br />

3.5 Elaboration of figure 3.3<br />

3.6 “Strong variation“ of 3.5<br />

However, sometimes AI platforms<br />

have issues with what we as<br />

humans consider “normal“. Upon<br />

ask<strong>in</strong>g MJ to <strong>in</strong>sert the statue of<br />

Felipe III which dom<strong>in</strong>ates the<br />

center of Plaza Mayor, MJ had a<br />

difficult time understand<strong>in</strong>g from<br />

our prompt what it was supposed<br />

to look like – see figure 3.4.<br />

Although specifics might seem like<br />

it would help MJ, simplify<strong>in</strong>g the<br />

the part of the prompt concern<strong>in</strong>g<br />

the statue to simply “Insert the<br />

statue of the man on the horse<br />

<strong>in</strong> the center“ proved to generate<br />

an image with a more accurate<br />

representation of the actual statue,<br />

and a recognisable layout of Plaza<br />

Mayor.<br />

Along with subtle variations, the<br />

AI platform also has a feature for<br />

“stronger variations”, which <strong>in</strong> turn<br />

creates a more liberal modification<br />

of the previously generated image<br />

depend<strong>in</strong>g on the new prompt<br />

provided. Figure 3.6 shows the<br />

results of one such variation. The<br />

issue represented with this<br />

variation is that MJ started to<br />

neglect once more the constra<strong>in</strong>ts<br />

and build<strong>in</strong>gs of the exist<strong>in</strong>g Plaza<br />

Mayor. Besides which, one of the<br />

constra<strong>in</strong>ts of this project were to<br />

preserve focus on the orig<strong>in</strong>al<br />

public space, us<strong>in</strong>g plants to<br />

enhance the experience. This<br />

generated image makes the green<br />

space the new focus <strong>in</strong>stead.<br />

Plaza Mayor<br />


AI to AI<br />

To the simple human bra<strong>in</strong><br />

it seems pretty logical that<br />

mach<strong>in</strong>e speaks mach<strong>in</strong>e,<br />

and so Bard and ChatGPT<br />

were employed to create<br />

prompts for MJ. The issue<br />

that presented itself was<br />

that these two platforms still<br />

need a human <strong>in</strong>put <strong>in</strong> order<br />

to create the prompt for<br />

MJ. Although creative and<br />

visually appeal<strong>in</strong>g, MJ once<br />

aga<strong>in</strong> forgot the constra<strong>in</strong>ts<br />

of Plaza Mayor and decided<br />

to take some more creative<br />

freedom as shown <strong>in</strong> figure<br />

3.7.<br />

3.7 Us<strong>in</strong>g Bard to create a prompt for Midjourney<br />

Bard<br />

Create a concise prompt for MidJourney<br />

AI to redesign Plaza Mayor <strong>in</strong> Madrid<br />

as a green space, nam<strong>in</strong>g 5 plant species<br />

which are native to Madrid. Phrase it<br />

so that the orig<strong>in</strong>al constra<strong>in</strong>ts of Plaza<br />

Mayor aren’t changed.<br />

Midjourney<br />

Redesign Plaza Mayor <strong>in</strong> Madrid as a green space us<strong>in</strong>g native plant<br />

species, <strong>in</strong>clud<strong>in</strong>g: Iberian holm oak (Quercus rotundifolia) Aleppo<br />

p<strong>in</strong>e (P<strong>in</strong>us halepensis) Strawberry tree (Arbutus unedo) Spanish<br />

juniper (Juniperus thurifera) European nettle tree (Celtis australis).<br />

Constra<strong>in</strong>ts: Preserve orig<strong>in</strong>al layout of the square, <strong>in</strong>clud<strong>in</strong>g<br />

build<strong>in</strong>gs, statue, and restaurant terraces.<br />

Several attempts were<br />

made to get MJ to<br />

generate an image<br />

of the Equestrian<br />

Monument of Felipe<br />

III – the center piece of<br />

Plaza Mayor, however<br />

with human descriptive<br />

text leav<strong>in</strong>g room for<br />

<strong>in</strong>terpretation, none were<br />

quite successful. There<br />

is, however, this image,<br />

which is quite amus<strong>in</strong>g.<br />

174<br />

3.8 Us<strong>in</strong>g ChatGPT to create a prompt for Midjourney

3.9 Blend<strong>in</strong>g images on Midjourney<br />

MJ also presents<br />

the option to image<br />

“blend”. An exist<strong>in</strong>g<br />

image of Plaza Mayor<br />

and one previously<br />

generated by MJ<br />

were chosen to blend.<br />

Plaza Mayor rema<strong>in</strong>s<br />

recognisable but the<br />

<strong>in</strong>corporation of a<br />

green space is a little<br />

sad.<br />

Plaza Mayor<br />

Instead of modifiy<strong>in</strong>g more<br />

images and chang<strong>in</strong>g<br />

prompts, one of the earlier<br />

succesful prompts was<br />

re<strong>in</strong>troduced <strong>in</strong>clud<strong>in</strong>g<br />

5 native plant species –<br />

<strong>in</strong>formation which was<br />

gathered through the<br />

use of ChatGPT and then<br />

cross-referenced with Bard.<br />

Although vastly different<br />

between the four generated<br />

images, the 4th image<br />

showed real promise, and it<br />

is this image that lead to the<br />

f<strong>in</strong>al representation of Plaza<br />

Mayor as a green space.<br />

3.10 “Without chang<strong>in</strong>g the orig<strong>in</strong>al build<strong>in</strong>gs and size, redesign Plaza Mayor <strong>in</strong> Madrid<br />

as a green space us<strong>in</strong>g: Holm Oak, Spanish Broom, Spanish Lavender, Thyme, and Wild<br />

Olive. Keep a 4 meter wide perimeter for: sidewalk and restaurant terraces. “<br />


4.1 Puerta del Sol merg<strong>in</strong>g of Midjourney generated image and Photoshop AI tool<br />

4.2 Chosen Plaza Mayor redesign before add<strong>in</strong>g <strong>in</strong> statue of Monarch Felipe III<br />


To Conclude<br />

The endeavor to redesign popular<br />

public spaces <strong>in</strong> Madrid by<br />

<strong>in</strong>corporat<strong>in</strong>g a greater abundance<br />

of native plants represents a<br />

vital step towards improv<strong>in</strong>g<br />

the overall quality of urban<br />

life and combatt<strong>in</strong>g pollution.<br />

By carefully select<strong>in</strong>g suitable<br />

locations, identify<strong>in</strong>g native plant<br />

species that thrive <strong>in</strong> Madrid’s<br />

unique environmental conditions,<br />

and develop<strong>in</strong>g thoughtful<br />

design plans, this project sets<br />

a commendable precedent for<br />

susta<strong>in</strong>able urban development.<br />

The anticipated benefits, rang<strong>in</strong>g<br />

from enhanced air quality and<br />

reduced urban heat island effects<br />

to <strong>in</strong>creased biodiversity and<br />

improved mental and physical<br />

well-be<strong>in</strong>g, underscore the<br />

value of this <strong>in</strong>itiative for both<br />

the environment and the city’s<br />

residents.<br />

For this project, and for many<br />

future ones, AI tools are a helpful<br />

means <strong>in</strong> the visualisation and<br />

realisation of ideas. Although<br />

cases present themselves where<br />

the prompts fed to AI platforms<br />

need further revision, AI is a new<br />

language to be learned the same<br />

as CAD softwares and other<br />

platforms needed to be learnt at<br />

some po<strong>in</strong>t.<br />

4.3 F<strong>in</strong>al image of Plaza Mayor as a green space 177

the end<br />

p4d 2023

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