Sofya Company Profile
Sofya Furniture Store Ltd Company Profile. Learn what we're about and where we are headed
Sofya Furniture Store Ltd Company Profile. Learn what we're about and where we are headed
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COMPANY PROFILE
1
CONTENTS
• KARIBUNI SOFT LIFE
• MISSION | VISION
• OUR JOURNEY
• OUR CORE
• OUR PRODUCTS
2 3
Karibuni Soft life!
KARIBUNI - SWAHILI FOR WELCOME. YES! WELCOME TO THE SOFT LIFE!
We are a Kenyan Story and proud, we are of the belief that the soft life
should be local like our mother tongue offering comfort to our strongest
nearest and dearest, our families with homes of tenderness. Our culture
to be hospitable to our guests and do it with creating spaces to create
memories of joy and laughter, the good times! We are Sofya Furniture and
we say to everyone - Karibuni soft life!
Sofya Furniture Store Ltd. seeks to be Kenya’s No.1 KENYAN Furniture Store placing
an emphasis on Kenya Furniture Manufacturers as the key suppliers.
Needless to say, we have furniture from all over Africa & the world at large so that
our customers will always be spoilt for choice. Our stores are well defined retail
concepts that imbibe the essence of all generations.
It offers a wide range of exclusive products that will help catapult the manufacturing
sector in Kenya, East Africa & Africa at large.
Our source is preferred to Africa and our markets as well but our taste will be global
and our quality aimed at the same international standards the global citizens are
accustomed to.
Our retail store sets to meet customer experiences and shopping expectations of
the top global furniture brands. These are our goal; to match-make manufacturing
and the retail end user.
scan me to visit our SHOWROOM
THE WATERFRONT KAREN,
GROUND & FIRST FLOOR
VR TOUR
4 5
OUR
vision
Sofya Furniture Store Ltd. seeks to be
Kenya’s No.1 Kenyan INTERNATIONAL
Furniture Store taking Kenyan
manufactured furniture to the world via
our Sofya brick & mortar & online stores.
OUR
mission
Sofya Furniture Store Ltd. is Kenya’s
No.1 Kenyan Furniture Store placing
an emphasis on Kenya Furniture
Manufacturers as the key suppliers.
6
7
OUR
journey
We
Sofya Furniture Store Launched in 2022 into the Kenyan Market with a strong presence and market positioning that
placed the brand among well established furniture firms in a remarkable time period.
launched in a time when globally, Post-Covid Pandemic, businesses were
still just trying to recover. A war in Europe, an international forex challenge and
global economic upheaval.
Locally, we had a election coming on top of the already tense economic
environment. Couple that with rising cost of living and fuel price challenges,
the new adjusting to government policies. Furniture took a hit with new, higher
taxes on imports, which for us as a start up posed new unseen challenges
The First Billboards
Waterfront Karen
September 2022
February 2023
Waterfront Karen additional “pop up” space
Ground Floor
Total: 4,000 Sq. Ft.
Registered The
Company In
March 2022
The First Showroom
Waterfront Karen
1st Floor: Phase One
(Office & Home Decor)
Total: 1,500 Sq. Ft.
July 2022
Waterfront Karen
1st Floor: Phase Three
Total: 5,000 Sq. Ft.
September 2022
June 2023
Joined as a Corporate UNCHR PARTNER
Supporting the famine relief efforts
in Daadab & Kakuma refugee camps
during Ramadhan and also helped the
education efforts by purchasing books
for the schools in the two refugee
camps
December 2023
Launched a smaller
“Sofya Store” as
an express - 600sq
ft. home decor &
accessories
June 2022
Ground Breaking
On The First
Showroom
August 2022
Waterfront Karen
1st Floor: Phase Two (OUTDOOR)
Total: 3,000 Sq. Ft.
October 2022
Waterfront Karen
1st Floor: Phase FOUR
Total: 8,000 Sq. Ft.
May 2023
1st containers from Turkey
Our 1st Imported Furniture arrived
Total: 2 x 40 Ft. HC
September 2023
Signature Mall
2nd Showroom opened in
Sabaki Machakos County
Total: 7,000 Sq. Ft.
Award Finalist Certificate
BEST OF KAREN 2022
FINALIST
8 9
recognising
the need is...
...the
primary
condition for
design
Charles Eames
10 11
OUR
Core
SOFYA’S CORE IS THE DESIGN
TEAM THAT IS RESHAPING
THE FURNITURE INDUSTRY
THROUGH THE CREATION
& SOURCING OF TRENDY,
ADJUSTABLE & TECHNOLOGICAL
PRODUCTS, THAT ARE GUIDED
BY THE CHANGING NATURE OF
OUR CUSTOMERS NEEDS.
THE SECOND CORE IS THE
BUSINESS STRATEGY &
OPERATIONS THAT WORKS
BEHIND THE SCENES TO
MAKE ALL OUR PROCESSES
AS SEAMLESS AND AS
FRICTIONLESS AS POSSIBLE,
DELVING INTO TECHNOLOGICAL
ADVANCEMENT TO MAKE
THE BRAND GET THE PUSH
FORWARD AND EXCEED
CUSTOMER EXPECTATIONS
12 13
OUR
products
SOFYA’S product range is a hybrid of
pieces blended from local artistry to
international finesse.
We source internationally and over
look manufacturing locally to certify
we have tasteful pieces that are
trending yet functional and practical
for your homes and office spaces
• Home Furniture
• Office Furniture
• Home Decor
• Kitchen & Dinnerware
• Home Appliances
• Outdoor Furniture
14 15
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OUR
locations
POSTAL ADDRESS
18756 - 00500
(Viwandani - Likoni Road)
Nairobi, Kenya
Tel: +254 769 169193
THE WATERFRONT MALL
KAREN
(HEAD OFFICE)
Ground Floor
& 1st Floor
SIGNATURE MALL
SABAKI
First Floor
(Above Chandarana)
SOUTHFIELD
SABAKI
Ground Floor
(Next to Carrefour)
sofya furniture ltd
sofya.furniture
sofyafurniture
sofyafurniture
0769 169193
info@sofya.store