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Important and interesting information about advertising in Today's Senior Magazine.

Important and interesting information about advertising in Today's Senior Magazine.

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Copyright © 2023 Today’s Senior Magazine LLC


It is our goal to provide businesses with a successful advertising campaign. Experience has

proven that effective advertising consists of many important factors. The three main factors are

the exposure you receive, using both niche marketing distribution and throughout the publication,

the products or services you offer, and most importantly, the advertisement you run. If your ad

doesn't attract the reader's attention, your chances of success are limited.

We Know The SECRETS

A+

Rated

for running a successful

We advertising know the SECRETS campaign to

for running people a 50 successful and over.

advertising campaign to

Let people us put 50 our and experience

over.

and expertise to work

Let us put our for experience

you!

and expertise to work

for you!

Since 2004





DEMOGRAPHICS OF OUR READERS

Age Group: People 50 and over

NORTH STATE, CA EDITION

Butte, Del Norte, Humboldt, Lassen, Nevada, Placer,

Sacramento, Shasta, Tehama & Yuba Counties

Total Population: 2,660,505

Total 50+ Population: 731,634

People 50+ With Internet: 90.3

Median Annual Income: $70,684 (Sacramento County only)

Owner-occcupied housing units: 57.4% (Sacramento County only)

Households: 547,519 (Sacramento County only)

SOUTH BAY AREA, CA EDITION

Includes Silicon Valley communities of : San Jose, Santa Clara, plus

Sunnyvale, Gilroy, Palo Alto, Los Gatos, Mt. View & Cupertino...

Total Population: 1,936,259

Total 65+ Population: 269,140

People 50+ With Internet: 93%

Median Annual Income: $130,890

Owner-occupied housing units: 56.4%

Households: 635,314

COACHELLA VALLEY, CA EDITION

Palm Springs, Desert Hot Springs, Cathedral City, Rancho

Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella

Riverside County Total Population: 2,458,395

Riverside County Total 65+ Population: 269,140

Riverside County People 50+ With Internet: 89.3%

Riverside County Median Annual Income: $70,732

Riverside County Owner-occupied housing units: 67.5%

Riverside County Households: 858,713


MAKE A

SPLASH

CALIFORNIA SPLASH

ADVERTISING SPECIAL

Make a splash throughout California when

you take advantage of this special. Includes a

huge savings and distribu on throughout

the North State, the South Bay Area and

the Coachella Valley.

NORTH

STATE

Distributed from Sacramento Metro area, north

throughout the North Sacramento Valley, and

along the North Coast.

X

The popular magazine that both seniors

and businesses are raving about

www.todayssr.com

SOUTH BAY

AREA

X

Distributed throughout the South Bay Area,

including the Silicon Valley communi es of San

Jose, Sunnyvale, Santa Clara, Cuper no...

COACHELLA

VALLEY

Distributed throughout the Coachella Valley

communi es of Palm Springs, Palm Desert,

Desert Hot Springs, Indian Wells, La Quinta,

Indio, Coachella...

X


We place a few copies to a lot of locations rather than a lot of copies to a few locations. This ensures

our magazines are being picked up and read, rather than having them sit on racks and thrown away

each month. Our rate of recycled magazines is less than other publications. This also gives our readers

the opportunity to find our magazine at more locations. We continue to add new locations each month.

North State, California

SACRAMENTO METRO AREA:

Citrus Heights, Carmichael, El Dorado Hills, Folsom, Live Oak, Gridley, North Highlands,

Marysville, Rancho Cordova, Sacramento, Rancho Murieta & Yuba City

PLACER & NEVADA COUNTIES:

Auburn, Grass Valley, Nevada City, Penn Valley, Loomis, Roseville & Lincoln

NORTH SACRAMENTO VALLEY COMMUNITIES:

Redding, Chico, City of Lake Shasta, Palo Cedro, Anderson, Red Bluff, Paradise, Oroville,

Corning, & Orland

NORTH COAST COMMUNITIES:

Eureka, Arcata, McKinleyville, Fortuna, Trinidad & Crescent City

South Bay Area, California

Magazines are distributed monthly throughout the cities of San Jose and Santa Clara, CA

plus in the surrounding Santa Clara County communities of Campbell, Sunnyvale, Cupertino, Mt.

View, Gilroy, and Los Gatos

Coachella Valley, California

Magazines are distributed monthly throughout Riverside County in the communities of:

Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La

Quinta, Indio, and Coachella

South Jersey, New Jersey

Magazines are distributed monthly throughout the counties of:

Camden, Burlington and Gloucester


ABOUT US

"Today's Senior Magazine" contains topics related to lifestyle for people aged fifty or above, post-retirement

activities or vacation programs, health & wellness, movie reviews, and others tailored for their needs,

entertainment, and engagement. It extensively covers the health issues of senior citizens. It guides on

appropriate food items and recipes, lighter exercises, side effects of common medications, mental health tips,

etc., during different health conditions. This is a popular magazine for senior citizens that offers all the content in

a highly readable, condensed format. We also publish exciting columns that transport seniors to earlier years.

The magazines also endeavor to evoke the hobbies and passions of seniors with relevant information on

gardening, photography, music, singing, select vocational courses, painting, cooking, leisure sports, and other

such activities. The articles in magazines also provide details on the financial or medical allowances available to

them and tips on how to do financial planning during this period. Further, the magazine advertises the products

and services Seniors are interested in or use to make their life more convenient and relaxed.

"Today’s Senior Magazine" is one of the most popular magazines for senior citizens, published since 2004 in

California. Our magazine was given the “Keeping America Strong Award” and was featured on the national

television show “Moving America Forward’. We touch on the areas pertinent to seniors who have taken a break

from their active lives through our magazine and help them live their retirement life to the fullest. We prepare

them mentally and physically for every season and health problem with our timely and valuable tips. We inform

them about the latest products, services, medications, healthcare plans, retirement benefits, and tax

deductions and share the details about different service providers and product suppliers. In short, our magazine

has become an excellent guide and companion for seniors in California, and throughout the nation.

Today's Senior Magazine started in Paradise, CA with our Primary Edition (North State, CA) in November of

2004. We relocated our offices to Eureka, CA in 2014. Since 2004 we have expanded into other areas

throughout the United States, starting local area editions, and continue to expand into new communities

throughout the country. We credit our success to understanding the field of marketing to senior citizens and

giving them access to local and national products and services that align with the needs of those 50 and over.

We publish the most read and talked about senior magazines in our areas of distribution!

We publish a magazine that is different from other senior citizen publications. We print on easy-to-read

newsprint, making it a perfect magazine for seniors. Printing this way also allows us to save costs, consequently

charging our advertisers much less. This makes it possible for seniors to get important, relevant information in

their area. Our targeted senior marketing distribution delivers to senior centers, gaming locations, retirement

and assisted living homes, restaurants, and other businesses with a large senior population or customers. Our

unique process and our dedication to delivering magazines for senior citizens that truly speak to the needs and

wants of their lives makes us one of the best senior magazine franchises around.

We are always staying ahead of the information we know our customers need. That's why Today's Senior

Magazine continues to be the go-to magazine for seniors across the country. We will continue to expand,

providing our readers with information that matters to them.

Rick Priolo

Founder & Publisher

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