MEDIA KIT 2024a

Copyright © 2023 Today’s Senior Magazine LLC

It is our goal to provide businesses with a successful advertising campaign. Experience has
proven that effective advertising consists of many important factors. The three main factors are
the exposure you receive, using both niche marketing distribution and throughout the publication,
the products or services you offer, and most importantly, the advertisement you run. If your ad
doesn't attract the reader's attention, your chances of success are limited.
We Know The SECRETS
A+
Rated
for running a successful
We advertising know the SECRETS campaign to
for running people a 50 successful and over.
advertising campaign to
Let people us put 50 our and experience
over.
and expertise to work
Let us put our for experience
you!
and expertise to work
for you!
Since 2004

DEMOGRAPHICS OF OUR READERS
Age Group: People 50 and over
NORTH STATE, CA EDITION
Butte, Del Norte, Humboldt, Lassen, Nevada, Placer,
Sacramento, Shasta, Tehama & Yuba Counties
Total Population: 2,660,505
Total 50+ Population: 731,634
People 50+ With Internet: 90.3
Median Annual Income: $70,684 (Sacramento County only)
Owner-occcupied housing units: 57.4% (Sacramento County only)
Households: 547,519 (Sacramento County only)
SOUTH BAY AREA, CA EDITION
Includes Silicon Valley communities of : San Jose, Santa Clara, plus
Sunnyvale, Gilroy, Palo Alto, Los Gatos, Mt. View & Cupertino...
Total Population: 1,936,259
Total 65+ Population: 269,140
People 50+ With Internet: 93%
Median Annual Income: $130,890
Owner-occupied housing units: 56.4%
Households: 635,314
COACHELLA VALLEY, CA EDITION
Palm Springs, Desert Hot Springs, Cathedral City, Rancho
Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella
Riverside County Total Population: 2,458,395
Riverside County Total 65+ Population: 269,140
Riverside County People 50+ With Internet: 89.3%
Riverside County Median Annual Income: $70,732
Riverside County Owner-occupied housing units: 67.5%
Riverside County Households: 858,713

MAKE A
SPLASH
CALIFORNIA SPLASH
ADVERTISING SPECIAL
Make a splash throughout California when
you take advantage of this special. Includes a
huge savings and distribu on throughout
the North State, the South Bay Area and
the Coachella Valley.
NORTH
STATE
Distributed from Sacramento Metro area, north
throughout the North Sacramento Valley, and
along the North Coast.
X
The popular magazine that both seniors
and businesses are raving about
www.todayssr.com
SOUTH BAY
AREA
X
Distributed throughout the South Bay Area,
including the Silicon Valley communi es of San
Jose, Sunnyvale, Santa Clara, Cuper no...
COACHELLA
VALLEY
Distributed throughout the Coachella Valley
communi es of Palm Springs, Palm Desert,
Desert Hot Springs, Indian Wells, La Quinta,
Indio, Coachella...
X

We place a few copies to a lot of locations rather than a lot of copies to a few locations. This ensures
our magazines are being picked up and read, rather than having them sit on racks and thrown away
each month. Our rate of recycled magazines is less than other publications. This also gives our readers
the opportunity to find our magazine at more locations. We continue to add new locations each month.
North State, California
SACRAMENTO METRO AREA:
Citrus Heights, Carmichael, El Dorado Hills, Folsom, Live Oak, Gridley, North Highlands,
Marysville, Rancho Cordova, Sacramento, Rancho Murieta & Yuba City
PLACER & NEVADA COUNTIES:
Auburn, Grass Valley, Nevada City, Penn Valley, Loomis, Roseville & Lincoln
NORTH SACRAMENTO VALLEY COMMUNITIES:
Redding, Chico, City of Lake Shasta, Palo Cedro, Anderson, Red Bluff, Paradise, Oroville,
Corning, & Orland
NORTH COAST COMMUNITIES:
Eureka, Arcata, McKinleyville, Fortuna, Trinidad & Crescent City
South Bay Area, California
Magazines are distributed monthly throughout the cities of San Jose and Santa Clara, CA
plus in the surrounding Santa Clara County communities of Campbell, Sunnyvale, Cupertino, Mt.
View, Gilroy, and Los Gatos
Coachella Valley, California
Magazines are distributed monthly throughout Riverside County in the communities of:
Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La
Quinta, Indio, and Coachella
South Jersey, New Jersey
Magazines are distributed monthly throughout the counties of:
Camden, Burlington and Gloucester

ABOUT US
"Today's Senior Magazine" contains topics related to lifestyle for people aged fifty or above, post-retirement
activities or vacation programs, health & wellness, movie reviews, and others tailored for their needs,
entertainment, and engagement. It extensively covers the health issues of senior citizens. It guides on
appropriate food items and recipes, lighter exercises, side effects of common medications, mental health tips,
etc., during different health conditions. This is a popular magazine for senior citizens that offers all the content in
a highly readable, condensed format. We also publish exciting columns that transport seniors to earlier years.
The magazines also endeavor to evoke the hobbies and passions of seniors with relevant information on
gardening, photography, music, singing, select vocational courses, painting, cooking, leisure sports, and other
such activities. The articles in magazines also provide details on the financial or medical allowances available to
them and tips on how to do financial planning during this period. Further, the magazine advertises the products
and services Seniors are interested in or use to make their life more convenient and relaxed.
"Today’s Senior Magazine" is one of the most popular magazines for senior citizens, published since 2004 in
California. Our magazine was given the “Keeping America Strong Award” and was featured on the national
television show “Moving America Forward’. We touch on the areas pertinent to seniors who have taken a break
from their active lives through our magazine and help them live their retirement life to the fullest. We prepare
them mentally and physically for every season and health problem with our timely and valuable tips. We inform
them about the latest products, services, medications, healthcare plans, retirement benefits, and tax
deductions and share the details about different service providers and product suppliers. In short, our magazine
has become an excellent guide and companion for seniors in California, and throughout the nation.
Today's Senior Magazine started in Paradise, CA with our Primary Edition (North State, CA) in November of
2004. We relocated our offices to Eureka, CA in 2014. Since 2004 we have expanded into other areas
throughout the United States, starting local area editions, and continue to expand into new communities
throughout the country. We credit our success to understanding the field of marketing to senior citizens and
giving them access to local and national products and services that align with the needs of those 50 and over.
We publish the most read and talked about senior magazines in our areas of distribution!
We publish a magazine that is different from other senior citizen publications. We print on easy-to-read
newsprint, making it a perfect magazine for seniors. Printing this way also allows us to save costs, consequently
charging our advertisers much less. This makes it possible for seniors to get important, relevant information in
their area. Our targeted senior marketing distribution delivers to senior centers, gaming locations, retirement
and assisted living homes, restaurants, and other businesses with a large senior population or customers. Our
unique process and our dedication to delivering magazines for senior citizens that truly speak to the needs and
wants of their lives makes us one of the best senior magazine franchises around.
We are always staying ahead of the information we know our customers need. That's why Today's Senior
Magazine continues to be the go-to magazine for seniors across the country. We will continue to expand,
providing our readers with information that matters to them.
Rick Priolo
Founder & Publisher