Why You Should Work With a Lifestyle Micro Influencer for your Next Brand Campaign

Why You Should Work With a Lifestyle Micro Influencer for your Next Brand Campaign
It is long-held knowledge that an experience that evokes an emotional response has more longterm
impact than one that doesn’t.
And so when it comes to a successful brand campaign, the linchpin is strong emotional
resonance. You want your brand message to attract attention, to engage interest and to be
remembered.
This can be achieved through creative, copy and, of course, choice of talent.
One of the most authentic and affordable ways to leverage your choice of talent for a
successful brand campaign is to partner with lifestyle micro influencers.
At Saxton Engage, an influencer marketing agency servicing Sydney, Melbourne and beyond,
all our lifestyle micro influencers have a professional attitude, a positive and trusting
relationship with their followers as well as an eye for visually beautiful content.
But first, what is a ‘lifestyle micro influencer’ and what makes them such powerful talents to
work with?
A lifestyle micro influencer is someone who documents their daily life through a relatable yet
unique and aesthetically striking way - often, they are proficient photographers and
videographers in their own right! They often have a niche such as fashion, food or the outdoors.
They generally have between 3-10,000 followers, who are very loyal and engaged.
It’s through this blend of credibility and creativity that our lifestyle micro influencers can
amplify your brand campaign in an emotionally engaging way that inspires their followers into
action, in favour of your brand.
So how do you work with lifestyle micro influencers - how do you know the right ones to work
with, what to ask them for and how much to pay them?
At Saxton Engage, we can take care of the above and more. We can connect you to the lifestyle
micro influencers in Sydney, Melbourne and beyond who are best aligned with your brand and
your campaign, with high-calibre creators with the audience size and engagement as well as
stellar industry standing and reputations.

In addition, we can also help direct the way you work with them, with skills and resources in
content development and distribution. As an example, here’s a broad strategy that, time and
time again, proves to be effective.
We recommend giving your lifestyle micro influencer a fairly open brief where they can take
the bones of your brand message and share it in a tone of voice, a story or a visual that is
natural to them and that they know will land with their audience. This works best because the
more the message comes through in the lifestyle micro influencer’s voice or style, the more
likely their audience will trust and connect with it. It also means that the content the lifestyle
micro influencer creates is likely to be stronger as it will come more naturally to them.
We also recommend that you partner with the lifestyle micro influencer over multiple
occasions, instead of a single, standalone activation. It’s through the power of repetition that
you can further build the trust their audience has of your brand, moving the needle towards
brand advocacy.
When it comes to how much to pay, lifestyle micro influencers’ rates may be more attractive to
your campaign budgets. At Saxton Engage, we can manage the cost efficiencies and payment
processes for you via our end-to-end services.
To turn up your brand’s next campaign, get in touch with Saxton Engage today:
https://www.saxton.com.au/engage