Savanta | The Future of Gen Z: Harnessing the Power of Humanity (eBook Vol.2)
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Empathy at elections<br />
<strong>Savanta</strong> have been discussing intergenerational tension for some<br />
time. With <strong>the</strong> next election looming on <strong>the</strong> horizon, many voices<br />
are labelling it as an election moment for Millennials, and a<br />
growing inclusion <strong>of</strong> <strong>Gen</strong> Z. In fact, by 2030, every member <strong>of</strong> <strong>Gen</strong> Z<br />
will have reached voting age. Thus, <strong>the</strong> seasoned perspectives <strong>of</strong> <strong>the</strong><br />
older generation will be complemented by <strong>the</strong> forward-thinking<br />
awareness <strong>of</strong> <strong>the</strong> newer generation – or potentially clash.<br />
At <strong>Savanta</strong>, our partnership with ITV and <strong>the</strong>ir political programme,<br />
Peston, affords us <strong>the</strong> opportunity to conduct political polling.<br />
Through our Youth Tracker, we uncovered that <strong>Gen</strong> Z are more<br />
global in <strong>the</strong>ir outlook, expressing empathy to <strong>the</strong> issues that matter<br />
to <strong>the</strong>m.<br />
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