The Dog Journal Issue Eight Preview

DOG

Journal

Volume 2, Issue No. 2 — FEBRUARY / MARCH 2024

Connecting elite dog breeders and deserving puppy parents around the globe

NO MORE MUD – NO MORE GRASS CLIPPINGS – NO MORE WEEDS

Dog Kennels &

Exercise Areas

Keep your kennel play area

looking clean and professional.

Artificial Turf

Consider the Benefits

No More Dead Grass

No More Mud

No More Grass Clippings

Playset manufacturers and Dealers welcome !

Swing Sets & Play Areas

Keep play areas and children neat and clean.

No more mulch, rubber, and dirt scattered all

over the yard.

We supply turf for retail

and wholesale applications.

Call for a list of dealers in your area

Sam Blank 717-888-TURF (8873)

Tim Graber 812-787-0851

“Half of em mad, and half of em glad”!

Some days that’s what it feels like while working in this controversial industry. Lot’s

of strong feelings are cultivated when it comes to dog ownership, and especially dog

breeding, and most people will gladly share their opinions on the subject.

We have been getting some flack for advertising dogs in our Buyer’s Guide that are not

“breed standard.” And while we realize that having dogs that are bred to breed standard

isn’t the only important thing in terms of quality, we do strongly encourage it. Because

there are so many different definitions of a good breeder or a bad breeder, it’s impossible

to please everyone, and we recognize that. The goal, though, is to promote continuous

improvement, and hopefully, through being a subscriber to The Dog Journal, you as a

dog breeder now have the knowledge and resources needed to move you in the right

direction, if you so desire.

I’ve noted recently that there seems to be a widening gap between successful dog

breeders and not so successful ones. I talk to breeders that have a waiting list for their

puppies, and then I talk to breeders that just have a real challenge finding homes for

their puppies. I can’t help but notice that the most successful ones are laser-focused

and passionate about the breed they raise, and have a sense of satisfaction knowing

that their breeding program is preserving and conserving the breed they love, all while

offering new puppy parents the same joys that they think makes their breed unique.

On a really positive note, by the way, have you seen the Coupon Ads in the Buyer’s

Guide? These get me so excited, and I hope everyone that’s got anything to show the

industry will take advantage of this amazing opportunity to get in front of thousands of

people for $99.00. Make sure to reach out to Steven about this if you haven’t already.

Everybody, have a happy winter!

Ivan Lee

800-208-4186

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DOG

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DOGJournal FEBRUARY / MARCH 2024 3

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In this issue

Setting Up A Welfare Friendly Whelping Area:

Part of a continued series of articles covering proper whelping

area and systems, covering noise and lighting, submitted by

Purdue University.

The Right Fit:

Rottweiler Breed profile submitted by TDJ.

Ruff Report:

Current and ongoing legislative issues and concerns submitted by

American Kennel Club Relations.

Swot Analysis:

Part three of a series of continued workshop style articles explaining

and utilizing the SWOT Analysis submitted by New Now Services.

Myth Buster:

This is the worse time ever to sell puppies, topic analyzed by

The Dog Journal.

Vet Verdict:

Read all about the respiratory illness, also known as

Canine Influenza Virus, submitted by Dr Marty Greer.

Round the Table:

Subscribers’ questions answered by professionals

and experts in the industry.

42 Events:

What happened at the AKC Breeder’s

Symposium held in Columbus, OH,

submitted by a visiting TDJ rep.

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52

54

Giveaway Page:

Follow the instructions and grab your

chance to win a gift certificate

redeemable with one of our advertisers.

Customer Care:

Hannah Day talks about what your new puppy parents

expect from you when purchasing a puppy.

Results Are In:

Part two of the TDJ independent survey results about what new

puppy owners really want when it comes to insurance, toys,

and more.

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DOGJournal FEBRUARY / MARCH 2024

56 Adventure:

Michael Brown, with Sylvan Hill Labradors, tells us all about

how he started his journey to raising and showing Labrador

Retrievers.

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68

70

101

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Event Calendar:

Revolving event calendar with various events in the industry.

Doggy Bone:

An article on 5 reasons why it’s ok to be a dog breeder,

submitted by Julie Swan, The Honest Dog Breeder.

Training Tips:

A random paragraph from Donna Chandler’s new training

book, about why bringing home two of those puppies at one

time may not be the best idea.

76

Today’s USDA:

An article submitted by USDA explaining what you

should expect during a USDA inspection.

78 Panel Discussion:The last part of our Panel

Discussion on Marketing and Advertising

submitted by experts in the industry.

86 Unraveled:

Our interview with Julie Swan, from Honest Dog Breeder,

submitted by TDJ.

Fun & Games:

Canicross, what it is, how it works, and a personal story,

submitted by Rachel Clark, with CherCar Kennels.

Editors Pick:

Products and services evaluated by a TDJ rep.

102 Extra:

Learn more about the new dog law that is coming to

Pennsylvania, and how you can prepare for and implement the

changes needed.

106 Action:

A conclusion of this issue of TDJ and action steps that can

lead to success.


Canine Welfare Science From

EnvironmEntal SourcES of

StrESS for KEnnElEd dogS

By Croney Research Group

Noise and Lighting

Dog welfare is more than just food, water, and

good physical health. Several aspects of the

environment can impact a dog’s welfare. Dogs

have a very different sensory experience from

humans. Make sure your kennel is tailored to meet

your dog’s needs.

Noise Reduction

Excessive noise in kennels poses a serious

health and welfare concern. Sound levels in many

kennels are dangerous to humans and dogs and

can cause hearing loss. Dogs are even more

sensitive to sounds than humans.

Excessive noise can lead to overstimulation

and distress. As a result, dogs may engage in

unwanted behaviors such as repetitive barking.

Unfortunately, dogs cause most noise in kennels.

Reducing noise caused by resident dogs can

be challenging.

6


Mitigating noise in the kennel environment

• Know how loud the kennel is. Available phone

apps and handheld decibel meters allow you to

take quick measurements of noise. Aim for less

than 85 dB.

• Reduce dog stress through enrichment, exercise,

and social interactions. This can reduce barking.

• Organize the kennel to minimize dog exposure

to loud equipment. Be aware of noise caused by

equipment (water hoses, temperature control,

and refrigeration).

• Computer monitors and fluorescent lighting are

also sources of high-frequency sounds.

• Remember that human activity can contribute

to noise levels. Yelling and banging gates can

increase stress for dogs.

• Use sound absorbing materials such as baffling.

Create self-contained rooms within larger

spaces to reduce noise.


Dog-friendly Lighting

• Lighting is often designed to

meet human needs. Artificial light

cycles can be stressful. Circadian rhythms

and the production of some hormones are

often tied to light cycles. Disruptions to these

cycles can cause experiences similar to jet lag.

Lighting can impact sleep, emotional states,

and stress.

• Avoid continuous exposure to light. Replicate

natural light cycles to the extent possible by

turning lights down or off at night.

• Provide natural light when possible. Design

kennels with windows or skylights.

• Fluorescent lights flicker at a frequency that is

not detectable by humans but is by dogs. LED

lights are an energy efficient alternative.

• Lighting that is too dim or too bright can be

stressful. Dogs are more sensitive to light than

humans. Some animals show increased fear

and aggression under bright lights.

• Use lighting that is adequate to observe your

dogs’ behavior and health.

For additional information contained in this

article please refer to the following website

for articles and handouts.

Website:

www.caninewelfarescience.com

visit us at www.caninewelfare.centers.purdue.edu

© 2023 Candace C. Croney, PhD. All rights reserved.

Phone:

765-496-0277

8


Not all microchipping is created equal!

If your microchip registry isn’t registered with AAHA.org,

your microchips aren’t trackable.

Pet

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document

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who finds them will know exactly how to get them home,

just by scanning the ID tag. Plus they’ll get notified

where and when their tag was scanned.

• Pet profile. The QR code directs to the pet’s custom

profile, which includes vaccines, dewormers, medical

records, medication dosages, grooming preferences,

personality quirks, and more!

• Shareable document hub. This unique feature allows

pet owners to share the documents stored on their pets

profile to groomers, place of boarding, vets, or anyone

who may need to see your pets information.

330-852-5021

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• Microchips $1.50 (must buy a ID tag for this price)

• Global Pet Security QR ID tag: $0.50. This comes with a

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• Flyer (free). This helps your pet owner understand what

the Global Pet Security ID tag and app offer and how to

sign up, a place for pet provider information and a place

to document a physical copy of Vaccines and Dewormers.

• Build a pet option. This function gives Pet Providers the

option to build a pet’s profile, documenting Vaccines,

Dewormers, VHR’s, Puppy contracts, Birth certificate and

more. This is all available to the pet owner inside the

app, when the ID tag is activated.

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providers to offer their pets a free profile for life. This

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Global Pet Security

Get paid when your customers buy this!

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RIGHT

Fit

Rottweiler

10


Rottweiler

Rottweiler

The Rottweiler, commonly known

as a “Rottie,” is a remarkable and

robust breed, celebrated for its

striking appearance and unwavering

characteristics of strength, loyalty, and

protective instincts. Rooted in a history

that traces back to the mighty Roman

Empire, Rottweilers have undergone a

centuries-long transformation, evolving

into both versatile working dogs and

cherished family companions.

Their journey spans from ancient

Rome, where they were revered as

Molossus dogs guarding legions, to

the medieval German town of Rottweil,

where they earned their name and

reputation as “Rottweiler Metzgerhund”

or “Rottweil Butcher’s Dog.” In today’s

world, these dogs continue to captivate

hearts, showcasing their intelligence,

dependability, and loving nature.

Rottweilers, with their rich heritage and

timeless appeal, embody a breed that

seamlessly bridges the gap between

history and modernity, remaining

a beloved presence in homes and

workplaces worldwide.


Rottweiler

Origin

The Rottweiler’s ancestry can be linked to

the Molossus dogs of ancient Rome, large

and powerful canines employed as guardians,

herders, and protectors. These dogs, which

accompanied Roman legions during their

conquests, played a pivotal role in shaping the

breed’s robust physique and tenacious spirit.

As the Roman Empire expanded, these

Molossus dogs were introduced to the region

that would later become Germany. Here, they

found a new calling as they settled in the town

of Rottweil. Over time, they became known

as “Rottweiler Metzgerhund” or “Rottweil

Butcher’s Dog.” In their new roles, they served

as versatile working dogs, tasked with herding

cattle, guarding livestock, and protecting their

human companions.

Throughout the Middle Ages, Rottweilers

continued to excel in their roles as herders and

protectors. They were particularly valued by

butchers and cattle merchants in Rottweil and the

surrounding regions. The breed’s strength and

reliability made them indispensable for driving

cattle to market, and they were often entrusted

with large sums of money, guarding it fiercely.

As industrialization swept through Europe

in the 19th century, the Rottweiler’s role as a

working dog began to decline. However, their

reputation as steadfast protectors remained

intact. In the late 19th and early 20th centuries,

Rottweilers faced a challenging period, with

their population dwindling. Still, dedicated breed

enthusiasts stepped in to ensure their survival

and transition from working dogs to beloved

family companions.

12



Rottweiler

Rottweilers were initially brought to the United

States by various individuals and enthusiasts

who were interested in the breed. These early

imports of Rottweilers to the US began in the

late 1920s, but the breed’s presence remained

relatively limited until after World War II.

American servicemen stationed in Germany

during and after World War II encountered

Rottweilers and were impressed by their

characteristics, including their loyalty, intelligence,

and versatility. These servicemen played a

significant role in introducing Rottweilers to the

United States. Many of them brought Rottweilers

back with them when returning to the US, which

helped to increase the breed’s popularity in the

country.

The Rottweiler’s reputation as a strong and

protective yet loving companion gradually

grew, and the breed found its place in American

households.

In 1907, the International Rottweiler Club (IRK)

was founded in Germany to promote the breed’s

standard and characteristics. The IRK played a

pivotal role in shaping the breed’s future. The

Rottweiler’s journey to international recognition

continued as it made its way to North America.

The breed was officially recognized by the

American Kennel Club (AKC) in 1931, opening

the door for Rottweilers to participate in AKC

events and dog shows. This recognition marked

a significant milestone in the breed’s history,

contributing to its increasing popularity in the

United States and around the world.

Today, Rottweilers stand as a testament to their

enduring legacy. They are not only beloved family

pets but also serve as dedicated working dogs in

roles such as search and rescue, police work, and

as service animals. Their rich history, from

their origins in the Roman Empire

to their present-day recognition,

showcases their remarkable

journey and the deep bond

that exists between

these majestic

dogs and

their human

companions.

Lifestyle

First and foremost, Rottweilers are known

for their loyalty and protective instincts. They

are deeply devoted to their families and have

an innate desire to safeguard their loved ones.

Therefore, a lifestyle that suits them best includes

a close-knit and active household. Rottweilers

flourish when they are an integral part of the

family unit, sharing in the daily activities and

bonding with their human companions. They

enjoy physical closeness and thrive on the

attention and affection of their owners.

Rottweilers are robust dogs with ample energy

to spare. Regular exercise is a fundamental

component of their lifestyle. A Rottweiler

requires daily physical activity, such as brisk

walks, play sessions, and mental stimulation

through obedience training or dog sports. A

lifestyle that includes opportunities for exercise

not only keeps them physically fit but also helps

to channel their energy positively. An ideal home

for a Rottweiler might include access to a secure

yard where they can run and play freely.

Socialization is another crucial aspect of

a Rottweiler’s lifestyle. These dogs have a

protective nature, and early exposure to various

environments, people, and other

animals is essential

to ensure they

remain wellbehaved

and

comfortable

in different

situations.

Regular

socialization

helps

prevent

14


BULLETIN

Winter 2024

EVENTS

Upcoming Health Clinics

ICAW - Nthn IN 4/26 - 27

Eyes only

Arthur, IL 5/17

Xrays

Shipshewana, IN 5/18

Xrays

Breed Educational Tours

Indianapolis, IN 1/31 - 2/4

Louisville, KY 3/14 - 17

Harrisburg, PA 4/10 - 14

Upcoming Seminars

OFCA, Mt Hope, OH 2/23 - 24

MPBA, Lebanon, MO 3/8 - 9

IaPBA, Altoona, IA 3/15 - 16

PPDBA, East Earl, PA 4/3

ICAW, Odon, IN 4/5 - 6

Clinic Rates for 2024

Hips/Elbows/ LCP - $80 - $100

Eyes - $40

OFA Submission Fees Not Included

WE WELCOME 2024!

Our team is fully prepared

for the upcoming year. We

take immense satisfaction in

being able to assist breeders

with their various

requirements.

We possess a deep-rooted

enthusiasm for breeding and

are thrilled by the increasing

number of breeders who

prioritize integrity,

education, and health

testing. We eagerly

anticipate reconnecting with

familiar faces and forging

new relationships with

breeders.

Warmly,

Vanessa Skou

Executive, Breeder Development

Stacy Mason

Sabrina Prim

Tracy Marek

Sr Breeder Relations Field Reps

HEALTH CLINICS!

BROUGHT TO YOU BY AKC AND

PURINA PRO PLAN

www.akc.org

Have you been wondering what all the fuss was all about? Health testing is a tool that will help you

identify potential problems in your breeding program. This is a great opportunity to get your entire kennel

tested for some of the most common genetic health issues! It is also a lot more convenient and affordable

than trying to load up all of your dogs and take them on a field trip to a licensed and boarded veterinarian

specialist. The veterinarians we use are experts in their fields and they are breeders!

Rottweiler

excessive shyness or aggression and allows

them to develop into well-rounded pets.

Furthermore, a Rottweiler’s lifestyle should

incorporate mental challenges. These dogs are

highly intelligent and thrive on tasks that engage

their minds. Obedience training, puzzle toys, and

interactive games provide mental stimulation

and prevent boredom, contributing to a wellrounded

and contented Rottweiler.

In terms of living arrangements, Rottweilers

are adaptable but thrive best in spacious

environments where they have room to move

around comfortably. Adequate space allows

them to stretch their legs and explore their

surroundings.

Lastly, a loving and responsible owner plays a

pivotal role in a Rottweiler’s lifestyle. Consistent

training, proper healthcare, and a strong

bond built on trust and respect are essential.

Responsible ownership includes providing a

balanced diet, regular veterinary care, and a

safe and secure environment. Simply put, a

lifestyle that suits Rottweilers best involves

a close-knit, active family, daily exercise,

socialization, mental stimulation, adequate

space, and responsible ownership.

Grooming

Maintaining your Rottweiler’s appearance and

health doesn’t demand excessive effort, but it

does require attention to key grooming needs.

Rottweilers have a short, dense double coat that

is relatively low-maintenance compared to some

other breeds. Regular brushing, typically once or

twice a week, is essential. This not only removes

loose hair, dirt, and debris but also distributes

natural skin oils, keeping their coat healthy and

shiny. While Rottweilers generally do not require

frequent baths, it’s essential to use a high-quality

dog shampoo and thoroughly rinse and dry your

dog after a bath to avoid skin issues.

Ear cleaning should be a part of your routine

to prevent wax buildup and potential infections.

Regular nail trimming is crucial to keep your

Rottweiler’s nails at a comfortable length. Dental

hygiene is also paramount, so brush their teeth

regularly and consider dental chews or toys to

maintain their oral health. Keep an eye on your

Rottweiler’s skin and coat, checking for signs

of irritation, dryness, or hot spots. A balanced

diet and supplements like fish oil, if necessary,

can contribute to a healthy coat. Be prepared

for moderate shedding year-round, with heavier

shedding during seasonal changes, and step up

the brushing during these times to manage loose

hair. For Rottweilers with facial wrinkles, ensure

these areas are kept clean and dry to prevent skin

issues. Remember that individual Rottweilers

may have unique grooming needs influenced by

factors like age, activity level, and overall health.

Regular grooming not only keeps your Rottweiler

looking their best but also contributes to their

overall well-being by preventing skin problems

and promoting a healthy coat.

Famous Rottweilers

While not many Rottweilers have really become

known as famous, one that has was named

Butkus. Butkus was a beloved Rottweiler owned

by the legendary actor Sylvester Stallone. This

loyal dog played a significant role in Stallone’s

life during the early stages of his career, long

16


before he became a Hollywood icon for his

portrayal of characters like Rocky Balboa

and John Rambo. Stallone had moved to

New York City to pursue a career in acting

but was struggling to make ends meet. He faced

numerous rejections and financial struggles,

often unable to afford basic necessities like

food and shelter. At one point, he was even

homeless and had to sleep at the Port Authority

Bus Terminal in New York City. He purchased

the Rottweiler for only $100 from a breeder in

Los Angeles. Butkus quickly became a source

of inspiration and motivation for Stallone, who

was going through a challenging phase in his

life. The bond between the two was deep and

enduring.

In fact, Butkus played an essential role in

Stallone’s career breakthrough. During the

early 1970s, when Stallone was facing financial

difficulties and had to sell Butkus due to his

inability to afford dog food, he received a

small offer for the screenplay he had written

for “Rocky.” Stallone refused to sell the script

unless he was also offered the lead role in the

film. Eventually, he got his wish, and “Rocky”

became a massive success, catapulting

Stallone to stardom. Butkus remained with

him throughout this journey and even made

a cameo appearance in the film, adding a

personal touch to the iconic character of

Rocky Balboa.

Butkus symbolized loyalty,

determination, and resilience, mirroring

the themes of the “Rocky” series itself.

Stallone often spoke fondly of his

Rottweiler companion and how their

shared experiences shaped his career

and life. The actor’s attachment to

Butkus was evident in interviews and

public appearances, where he praised

the breed’s affectionate and protective

nature. Although Sylvester Stallone

had to sell Butkus at one point due to

financial struggles, he later regretted

the decision and sought to reunite with

his beloved Rottweiler. Fortunately,

through the help of a newspaper

advertisement, Stallone was able to

locate Butkus and bring him back into

his life, reinforcing the bond between the actor

and his cherished pet.

Butkus serves as a heartwarming example

of the profound connection that can develop

between humans and their canine companions.

His role in Sylvester Stallone’s life and in the

success of the “Rocky” franchise immortalizes

the special place that Rottweilers can hold in the

hearts of their owners.

Conclusion

In conclusion, owning a Rottweiler is a rewarding

experience that comes with responsibilities and

opportunities for companionship like no other.

These magnificent dogs, with their powerful

presence and unwavering loyalty, can bring

immense joy and fulfillment to your life. However,

it’s crucial to understand the breed’s unique

characteristics and needs to provide them with

the best possible care and environment.

Owning a Rottweiler can be a truly enriching

experience, offering love, loyalty, and an

unwavering presence in your life. With the right

environment and care, Rottweilers can be the

devoted and wonderful companions they are

known to be, making them a beloved choice for

many dog enthusiasts around the world.

Story credit: The Dog Journal


Rottweiler

General Appearance: The ideal Rottweiler is a medium large, robust and powerful dog, black with clearly

defined rust markings. His compact and substantial build denotes great strength, agility and endurance.

Dogs are characteristically more massive throughout with larger frame and heavier bone than bitches.

Bitches are distinctly feminine, but without weakness of substance or structure.

Size, Proportion, Substance: Dogs – 24 inches to 27 inches. Bitches – 22 inches to 25 inches, with preferred

size being mid-range of each sex. Correct proportion is of primary importance, as long as size is within the

standard’s range. The length of body, from prosternum to the rearmost projection of the rump, is slightly

longer than the height of the dog at the withers, the most desirable proportion of the height to length being

9 to 10. The Rottweiler is neither coarse nor shelly. Depth of chest is approximately fifty percent (50%) of

the height of the dog. His bone and muscle mass must be sufficient to balance his frame, giving a compact

and very powerful appearance. Serious Faults – Lack of proportion, undersized, oversized, reversal of sex

characteristics (bitchy dogs, doggy bitches).

Head: Of medium length, broad between the ears; forehead line seen in profile is moderately arched;

zygomatic arch and stop well developed with strong broad upper and lower jaws. The desired ratio of

backskull to muzzle is 3 to 2. Forehead is preferred dry, however some wrinkling may occur when dog is

alert. Expression is noble, alert, and self-assured. Eyes of medium size, almond shaped with well fitting

lids, moderately deep-set, neither protruding nor receding. The desired color is a uniform dark brown.

Serious Faults – Yellow (bird of prey) eyes, eyes of different color or size, hairless eye rim. Disqualification

– Entropion. Ectropion. Ears of medium size, pendant, triangular in shape; when carried alertly the ears are

level with the top of the skull and appear to broaden it. Ears are to be set well apart, hanging forward with

the inner edge lying tightly against the head and terminating at approximately mid-cheek. Serious Faults

– Improper carriage (creased, folded or held away from cheek/head). Muzzle – Bridge is straight, broad at

base with slight tapering towards tip. The end of the muzzle is broad with well developed chin. Nose is broad

rather than round and always black. Lips – Always black; corners closed; inner mouth pigment is preferred

dark. Serious Faults – Total lack of mouth pigment (pink mouth). Bite and Dentition – Teeth 42 in number

(20 upper, 22 lower), strong, correctly placed, meeting in a scissors bite – lower incisors touching inside of

upper incisors. Serious Faults – Level bite; any missing tooth. Disqualifications – Overshot, undershot (when

incisors do not touch or mesh); wry mouth; two or more missing teeth.

Neck, Topline, Body: Neck: Powerful, well muscled, moderately long, slightly arched and without loose

skin. Topline- The back is firm and level, extending in a straight line from behind the withers to the croup.

The back remains horizontal to the ground while the dog is moving or standing. Body – The chest is roomy,

broad and deep, reaching to elbow, with well pronounced forechest and well sprung, oval ribs. Back is

straight and strong. Loin is short, deep and well muscled. Croup is broad, of medium length and only slightly

sloping. Underline of a mature Rottweiler has a slight tuck-up. Males must have two normal testicles properly

descended into the scrotum. Disqualification – Unilateral cryptorchid or cryptorchid males. Tail – The set of

the tail is more important than its length. Properly set, it gives an impression of elongation of the topline;

carried slightly above horizontal when the dog is excited or moving. Docked, the tail is short, close to the

body leaving one or two tail vertebrae. Undocked, the tail is carried straight or upward curved and may hang

at rest. Faults – Tails with kinks, strong lateral deviation, or ringtails.

Forequarters: Shoulder blade is long and well laid back. Upper arm equal in length to shoulder blade,

set so elbows are well under body. Distance from withers to elbow and elbow to ground is equal. Legs are

strongly developed with straight, heavy bone, not set close together. Pasterns are strong, springy and almost

perpendicular to the ground. Feet are round, compact with well arched toes, turning neither in nor out. Pads

are thick and hard. Nails short, strong and black. Dewclaws may be removed.

18


Rottweiler

Hindquarters: Angulation of hindquarters balances that of forequarters. Upper thigh is fairly long, very broad

and well muscled. Stifle joint is well turned. Lower thigh is long, broad and powerful, with extensive muscling

leading into a strong hock joint. Rear pasterns are nearly perpendicular to the ground. Viewed from the rear,

hind legs are straight, strong and wide enough apart to fit with a properly built body. Feet are somewhat longer

than the front feet, turning neither in nor out, equally compact with well arched toes. Pads are thick and hard.

Nails short, strong, and black. Dewclaws must be removed.

Coat: Outer coat is straight, coarse, dense, of medium length and lying flat. Undercoat should be present on

neck and thighs, but the amount is influenced by climatic conditions. Undercoat should not show through outer

coat. The coat is shortest on head, ears and legs, longest on breeching. The Rottweiler is to be exhibited in the

natural condition with no trimming. Fault – Wavy coat. Serious Faults – Open, excessively short, or curly coat;

total lack of undercoat; any trimming that alters the length of the natural coat. Disqualification – Long coat.

Color: Always black with rust to mahogany markings. The demarcation between black and rust is to be

clearly defined. The markings should be located as follows: a spot over each eye; on cheeks; as a strip around

each side of muzzle, but not on the bridge of the nose; on throat; triangular mark on both sides of prosternum;

on forelegs from carpus downward to the toes; on inside of rear legs showing down the front of the stifle

and broadening out to front of rear legs from hock to toes, but not completely eliminating black from rear

of pasterns; under tail; black penciling on toes. The undercoat is gray, tan, or black. Quantity and location of

rust markings is important and should not exceed ten percent of body color. Serious Faults – Straw-colored,

excessive, insufficient or sooty markings; rust marking other than described above; white marking any place

on dog (a few rust or white hairs do not constitute a marking). Disqualifications – Any base color other than

black; absence of all markings.

Gait: The Rottweiler is a trotter. His movement should be balanced, harmonious, sure, powerful and

unhindered, with strong forereach and a powerful rear drive. The motion is effortless, efficient, and groundcovering.

Front and rear legs are thrown neither in nor out, as the imprint of hind feet should touch that of

forefeet. In a trot the forequarters and hindquarters are mutually coordinated while the back remains level, firm

and relatively motionless. As speed increases the legs will converge under body towards a center line.

Temperament: The Rottweiler is basically a calm, confident and courageous dog with a self assured

aloofness that does not lend itself to immediate and indiscriminate friendships. A Rottweiler is self-confident

and responds quietly and with a wait-and-see attitude to influences in his environment. He has an inherent

desire to protect home and family, and is an intelligent dog of extreme hardness and adaptability with a

strong willingness to work, making him especially suited as a companion, guardian and general all-purpose

dog. The behavior of the Rottweiler in the show ring should be controlled, willing and adaptable, trained to

submit to examination of mouth, testicles, etc. An aloof or reserved dog should not be penalized, as this

reflects the accepted character of the breed. An aggressive or belligerent attitude towards other dogs should

not be faulted. A judge shall excuse from the ring any shy Rottweiler. A dog shall be judged fundamentally

shy if, refusing to stand for examination, it shrinks away from the judge. A dog that in the opinion of the judge

menaces or threatens him/her, or exhibits any sign that it may not be safely approached or examined by the

judge in the normal manner, shall be excused from the ring. A dog that in the opinion of the judge attacks any

person in the ring shall be disqualified.

Summary: Faults – The foregoing is a description of the ideal Rottweiler. Any structural fault that detracts

from the above described working dog must be penalized to the extent of the deviation.

Disqualifications: Entropion, ectropion. Overshot, undershot (when incisors do not touch or mesh); wry

mouth; two or more missing teeth. Unilateral cryptorchid or cryptorchid males Long coat. Any base color

other than black; absence of all markings. A dog that in the opinion of the judge attacks any person in the ring.


The RUFF Report

Tell Congress that HR 5041/S. 2555

“Better CARE for Animals Act” Undermines Animal Care

H.R. 5041/S. 2555, the so-called “Better CARE

for Animals Act”, will do precisely the opposite

of its name by removing crucial animal experts

from the chain of animal welfare oversight. For

this reason, the American Kennel Club (AKC)

is urging all responsible dog owners to contact

their Member of Congress and U.S. Senators

and to ask them to oppose and not co-sponsor

this dangerous legislation.

This bill shifts enforcement of dog breeder

licensing under the Animal Welfare Act (AWA)

from the U.S. Department of Agriculture (USDA)

to the U.S. Department of Justice (DOJ). This

would circumvent oversight authority by an

agency staffed by animal experts that focuses

on improving animal husbandry, and instead

place it with one with little or no animal

expertise that focuses on violations as potential

federal crimes.

H.R. 5041/S. 2555 would also empower the

DOJ to file charges, seize animals and impose

penalties regardless of whether USDA has

determined or even alleged that there has been

a violation of the Animal Welfare Act (AWA).

Talking Points:

• Removing subject matter expertise will

undermine both animal care and enforcement

of violations – not improve them.

• DOJ does not have staff, veterinarians or

experts in animal husbandry and behavior

that are experienced in evaluating AWA

compliance or enforcement.

• Rather than creating more efficiency,

H.R. 5041/S. 2555 creates redundant

and potentially conflicting authorities

and jurisdictions. This will cause greater

bureaucracy and expand the backlog of

cases at the DOJ.

• H.R. 5041/S. 2555 is unnecessary as the

USDA already can and does seek assistance

from DOJ when appropriate.

• H.R. 5041/S. 2555 allows owners to be forced

to pay for the costs of care of seized animals

by non-government entities while legal

proceedings are pending, regardless of the

outcome – with no provision for restitution.

20


Legislative Update

Call you’re your members of the U.S.

House and Senate today! Ask them to not

support or co-sponsor the Better CARE for

Animals Act.

Tell them that a better, more effective

solution would be to support additional

financial resources for USDA so they can

appropriately enforce the requirements they

already have. In this way, the comprehensive

federal Animal Welfare Act can be fully and

appropriately enforced by those with the

greatest expertise – ensuring the best possible

care for animals.

The American Kennel Club Government

Relations Department (AKC GR) is continuing

to advocate on your behalf in Congress, as well

as the state and local levels. For questions

or more information on legislation impacting

breeders and how you can help, contact AKC

GR at (919) 816-3761 or doglaw@akc.org.

The AKC Government Relations Department (AKC GR) is dedicated to protecting the rights of all

dog owners, promoting responsible dog ownership and ensuring that laws governing dog ownership

and breeding are reasonable, enforceable and non-discriminatory. AKC GR leads the AKC’s legislative

efforts and works “to protect the rights of all dog owners and promote responsible dog ownership”

(AKC Mission Statement). AKC GR also works to educate and inform responsible dog owners and

breeders about the issues that impact them as well as to monitor and positively impact legislation

that affects them.

For more information, contact AKC Government Relations at:

Phone: (919) 816-3720

Email: doglaw@akc.org

Website: www.akcgr.org


SWOT Analysis

22


Weaknesses

Understanding and Using a

SWOT Analysis:

Part 3 of 5: Assessing Weakness

This is Part 3 of a continued series of

articles revolving around explaining

what a SWOT Analysis is, and how it

can help you grow your business. In

this issue, Chuck Holt continues his

workshop style article by focusing

on the second letter of the acronym,

W is for Weaknesses. Use the blank

paper to actually write down your

Weaknesses, and then keep this

copy of The Dog Journal handy for

the next parts of this.

Get creative, think long and hard,

and get anyone involved in your

business to gather around and

help you. By the time this series of

articles is complete, hopefully you

can emerge with a clearer picture

of where you are going, and what

it will take to get you there. In the

meantime, if this looks like something

you should do, but are stuck on the

details, reach out to Chuck and

schedule a session with him!


SWOT Analysis

Have you ever heard of the phrase, “Watch out

for your blind spots?” This phrase refers to the

bend on the road or the crest of the hill when

it is hard to see what is over the other side. It

also refers to areas on our lives where we might

not see a weakness, but it has the potential to

impact us greatly. They are called blind spots

because they are not easily detected. Being

aware of our blind spots is crucial in both

personal and professional aspects of life. In our

kennel businesses, recognizing areas that may

be overlooked or less efficient can indeed be

a strength. It allows for targeted improvement

and growth. Acknowledging these blind spots

is the first step towards addressing them and

ultimately enhancing the overall operations.

We are in part 3 of a 5-part series talking about

something called a SWOT analysis. Why should

you, as a breeder even bother with this? Well,

a SWOT analysis looks at all the things, both

inside and outside, that affect running a kennel.

It’s like a big picture view that helps to focus and

plan ahead. This tool is super useful because it

helps breeders make smart choices and figure

out the best ways to make their kennel better

and more productive and profitable.

In our last discussion, we focused on the “S”

for Strengths. We discovered that identifying

your strengths is fundamental. Before you invest

time, energy, and resources in making changes,

it’s crucial to understand the strengths that you

and your team can leverage.

24


Weaknesses

List of Weaknesses


SWOT Analysis

The “W” in SWOT stands for Weaknesses. For

many of us, this will be easier than assessing our

strengths. As one breeder said during a recent

SWOT meeting, “I am keenly aware of what I

am not doing well.” While our desire is not beat

ourselves up and feel like failures, it is paramount

for us to get a handle on areas of weakness. As

we will learn in future articles, weaknesses that

are not addressed become threats quickly.

If you are following along in each part, what you

want to do now is to make a list like how you did it

for strengths. List anything that you are not doing

well that needs to be done better or not doing

at all that needs to be done. As we did in the

Strengths article, make sure you include every

aspect of your breeding program: facilities, staff,

marketing, branding, systems, customer relations,

dogs, post-sales support, etc. Once you’ve

Weakness

No DNA tesAng

Kennel environment

Customers can’t get in touch soon enough

Dogs not registered

Poor customer follow-up

Lack of sales or price too low

Record Keeping

No exercising or socializing plan

compiled all your weaknesses into a master list,

categorize them under the above-mentioned

categories. As before, go through the list and

identify your top two or three weaknesses in

each category and circle them.

Then, like before, pick out the top two or three

problems in each group. Next, take each of these

circled problems and think about why they’re

problems. This is super important. Be honest

with yourself. Is it because of specific things

like not having enough staff or money? Or is it

more about how you feel, like being confused or

worried about something? Understanding why

these things are problems will help figure out

how to fix them.

At this point you should have a list of

weaknesses and why it’s a weakness. Your

chart might look something like this chart:

Why it is a weakness

Cost. Not sure where to start

Not enough space, lack of funds, not enough

help, I work full-Ame

Technology, my schedule, no email

Don’t know how, lack of funds, keep

forge^ng

Technology (no Email), Ame constraints

Market slow, Lack of adverAsing, what sets us

apart

Seem too busy to keep good records, I don’t

understand what to do or how to do it

Unsure of what to do, Ame constraints, Lack

of money, no space.

Remember, idenAfying your weaknesses is not intended to give you a sense of failure. Instead, it

offers a panoramic view of areas for growth and potenAal obstacles hampering progress.

Encourage input from mulAple people to give you a more complete analysis of your

weaknesses.

One last step. To address these weaknesses effecAvely, consider the following checklist:

26 1. Easily addressable weaknesses: DOGJournal IniAate steps FEBRUARY to solve / MARCH these 2024immediately.

2. Weaknesses requiring external support: IdenAfy and reach out to an expert, mentor, or

SWOT Analysis

Remember, identifying

your weaknesses is not

intended to give you a

sense of failure. Instead,

it offers a panoramic

view of areas for growth

and potential obstacles

hampering progress.

Encourage input from multiple people to

give you a more complete analysis of your

weaknesses.

One last step. To address these weaknesses

effectively, consider the following checklist:

1. Easily addressable weaknesses: Initiate

steps to solve these immediately.

2. Weaknesses requiring external support:

Identify and reach out to an expert, mentor,

or organization for assistance.

3. Beyond immediate control: Draft a stepby-step

plan to tackle these issues gradually.

Where, there you go. You have identified

potential blind spots that might be getting

into the way of growing your kennel business.

In the upcoming articles, we will see how

capitalizing on strengths and opportunities

while simultaneously addressing weaknesses

and threats, our kennel business can navigate

challenges more effectively and take advantage

of potential growth areas. It’s a proactive way to

ensure a healthy and robust future for the kennel

business. Stay tuned!

28

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Weaknesses

For more information on having New Now Services provide business

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610-223-2008 or at chuck@newnowservices.net

Bio: Chuck Holt is the president of New Now Services which exists to help plain

community business and breeders become successful in today’s ever changing world.

He is also the founder of the Responsible Dog Breeder Network. Chuck has been

a consultant and coach for over 20 years and for the past 5 years brings that to the

community by providing business coaching for breeders and businesses, photo and

listing services, Responsible Dog Breeder Network, and pawTree Dog food.

Chuck is married to Claudia and has had 24 foster kids and raised 5 adopted kids, three

with special needs. He and his family love to camp and enjoy raising King Charles Cavaliers.

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Buster

Myth Buster

Myth

POPULAR MYTH:

This is the worst time ever

to sell puppies.

So, this is the first time since the creation of The Dog Journal that I have allowed myself to talk

about the impact that Covid has had on the way we sell puppies. Why? Because I’m tired of hearing

breeders laud Covid as the “golden era of selling puppies” that will probably sadly never come

back. Here’s a few reasons why we feel like at this time is a much better time to be a dog breeder

than during Covid. (Ok, just this one article, then we can go back to my no Covid policy.)

#1. Quality Matters.

Think about it, during Covid, all one had to do was raise a puppy with four legs and a tail, and

the puppy found a home for an overpriced number. Quality didn’t really matter. You could be doing

everything right, but the breeder next door that only wanted to make a quick buck could sell the same

number of puppies for as much as you could, and without putting any of the hard work into breeding

quality. Today, quality matters. You set yourself apart by the work you put into your breeding program.

#2. Time to Upgrade.

Right now, breeders are “leaving” en masse, which just means that those who are dedicated and

breeding because of their love for the breed may be able to find better bloodlines for a great price. A

few years ago, upgrading and breeding up was next to impossible, because of the demand for puppies.

#3. Customer Education.

Unfortunately, over Covid a lot of bad transactions were done, and a lot of new puppy parents were

misinformed and not properly educated about how to care for a puppy. This led to a lot of puppies

or dogs ending up back in the breeder’s hands, in rescues, or just simply unwanted. That wasn’t fun,

and it seems like puppy parents and prospect puppy parents are taking more time to do the proper

research before making a commitment, which increases the odds of long-term success by a lot.

#4. Customer Loyalty.

According to the experiences we personally are having, as well as the successful stories we hear

from other breeders, if through this crazy time of Covid, you as a breeder stayed true to your

commitment of quality, and bred for health, temperament, and happy customers, your customer

base has grown more loyal. Current and prospect puppy buyers become much more loyal when

they can see your commitment to why you do what you do, versus just “selling a puppy.”

Be encouraged! Breeders that breed quality and are dedicated can find homes for their puppies.

It may take some innovative thinking, but that’s what helps us grow anyway, right? And let’s not

forget what longtime Collie breeder, Matt Stelter pointed out. “We are all going to need new places

to breed as we attempt to improve health, conformation, temperament, and breed type.”

— Written by The Dog Journal

30


Canine Infectious Respiratory Disease Complex

What is this new

respiratory illness

I am hearing about

on the news?

We are aware of a recent increased number of

canine respiratory cases that are not responding

to antibiotic treatment. At this time, we suspect

Canine Influenza Virus (CIV) is the underlying

cause. At our practices in Wisconsin, we have

confirmed CIV as the cause in multiple dogs.

In recent months, large groups of dogs

have become affected with coughing, fever,

pneumonia, and in rare cases, death from

respiratory failure. These viruses and bacteria

spread easily dog to dog in confined areas such

as grooming parlors, doggie daycares, and

dog events. This spreads through coughing,

sneezing, barking, shared water and food

dishes, and likely on humans clothing, hands,

and shoes.

Should I be worried?

Yes, this is a concern because there is no

effective specific treatment against CIV and it

can result in severe pneumonia or even death.

It is highly contagious and most of the canine

population is not vaccinated against CIV. The

only treatment we have is supportive care –

antibiotics for secondary infection, fluids for

support and to reduce respiratory congestion,

and cough suppressants such as Cough Tabs.

We do not have anti-viral treatments for dogs.

Are my dogs at risk?

The level of risk depends on your dog’s lifestyle.

Dogs at greatest risk include those who go to

boarding kennels, doggie daycares, groomers,

dog parks, and those who participate in dog

shows or other canine sporting events. People

may be able to bring the virus in on their clothing,

shoes and hands.

32

What do you recommend?

Prevention is the best approach. Of course,

staying home is one option. But as we discovered

during COVID, this is not a perfect solution. We

can vaccinate for Bordetella, parainfluenza,

adenovirus, and canine influenza. The intranasal

Bordetella, parainfluenza and adenovirus

product creates local immunity – meaning that

the virus and bacteria are blocked at the entry

into the nasal and oral cavities. The oral vaccine

may not provide parainfluenza protection as

well as the intranasal.

If your dog’s lifestyle has any risk of exposure,

we recommend getting them vaccinated against

CIV which involves a vaccination with a booster

vaccination 3 weeks later. Annual boosters

are then recommended. This is also a good

opportunity to get the Bordetella 3 way vaccine

for added protection if they are overdue. If the

vaccine is not an option for you, we recommend

you avoid activities that will lead to exposure and

practice social distancing. This may require that

you avoid people visiting your home and kennel.

What are the causes of respiratory disease

in dogs?

There are several causes of Canine infectious

respiratory disease complex (CIRD) also

frequently referred to as “kennel cough”. Kennel


VET VERDICT

cough is a collection of disorders, not a diagnosis.

Viral agents include: adenovirus, parainfluenza,

coronavirus, canine distemper, canine herpes

virus, and canine influenza A (H3N2 and

H3N8). Bacterial agents include Bordetella and

mycoplasma. It is likely there are other causes

that have not yet been identified. The only way

to know for certain the cause of the infection is

to send throat swabs to a diagnostic lab for PCR

testing. Results can take up to 1 week.

How do we know this outbreak is caused by

canine influenza?

In our practices in Wisconsin, we have seen

multiple dogs who have had confirmed canine

influenza infection (H3N2) based on PCR testing.

We are recommending any dog in high-exposure

risk situations be vaccinated for canine influenza

using the bivalent vaccine. This vaccine protects

against both H3N2 and H3N8. In other words, if

your dog(s) have a lifestyle where you veterinary

professionals have recommended Bordetella

vaccines, your dog(s) should also be protected

against canine influenza with vaccines.

Where did Canine Influenza come from?

Prior to 2004, there had not been reports of

dogs contracting canine influenza. It is thought

that this new canine virus was the result of a

mutation from equine influenza. The second

variety is suspected to have been brought to the

US in dogs from Asia. Because this is a relatively

new virus, most of our dogs in the early years

had no natural immunity from prior exposure.

Based on the recent outbreak, it appears many

of our dogs are still naïve and unprotected,

making vaccination essential.

Are vaccines safe for my dog?

Looking at all the medical breakthroughs,

including antibiotics, anesthetic agents, imaging,

advanced surgery, and cancer treatments,

vaccines have likely saved more human and

animal lives than any other advance. In our

practice, we have not seen any adverse events

associated with the canine influenza vaccines.

Vaccine injury can occur but is rare.

Should I vaccinate my dogs?

Vaccinating your dogs for the 3 way Bordetella

and 2 way Canine Influenza infections can protect

your dogs, save you the costs of treatment,

and may save their lives. Vaccine supplies are

limited so speak to your veterinary professionals

to arrange for protection today!

For more information, please listen to the

latest podcast from Pure Dog Talk where Dr.

Marty Greer discussed CIV in more depth.

Marty Greer, Doctor of Veterinary Medicine, has 35+ years’ experience in veterinary medicine,

with special interests in canine reproduction and pediatrics. She received her Doctor of Veterinary

Medicine from Iowa State University in 1981. She’s served as Revival’s Director of Veterinary Services

since 2019.


Q

34

A

A

Q

A

What’s a good, recommended shampoo for dogs with sensitive,

dry, scabby skin?

We have found that most Vets and Pet Health Professionals suggest using shampoos and

conditioners that contain fine coconut oils at grooming time to help heal dry, sensitive skin on a

natural level. These grooming essentials work your pet’s own immune system, not only to heal the

skin, but to help keep skin healthy throughout life.

Pure Pet

Dealing with skin and coat issues effectively goes beyond topical treatments like shampoos.

Start from the “inside ou t ”.

Proper nutrition plays a crucial role in managing these conditions. When addressing the issue of

dogs with dry, scabby, and itchy skin, it’s important to start with understanding the underlying

causes. Itchy skin in pets can stem from various reasons. A veterinary consultation is vital to

exclude serious conditions such as drug reactions, bacterial or fungal infections, or diseases.

Once major health concerns are ruled out, we can focus on common triggers like allergies, which

are often a primary cause of skin discomfort in pets. Allergies in dogs can be multifaceted, but

they generally fall into categories such as food sensitivities, which might be triggered by specific

ingredients, or environmental allergies, including inhalants like pollen or mold, and contact

allergens like grass or ragweed.

A well-balanced diet, like those offered by pawTree, is the first step in maintaining and

supporting a healthy skin and coat, and can help alleviate symptoms from the inside out.

In addition, incorporating natural supplements designed to boost skin health and reduce allergic

reactions can be beneficial. You may consider supplementation like Allergy Support Plus and Skin

Support Plus. These supplements often contain a blend of herbs and nutrients tailored to soothe

the skin, support the immune system, and promote overall health, thereby addressing the root

cause of skin irritations. Nutritional components like Omega-3 and

Omega-6 fatty acids, found in supplements such as

pawTree’s Wild Alaskan Salmon & Pollock Oil, are

known for their anti-inflammatory properties and

can significantly improve skin health.

In summary, while the right shampoo can provide

temporary relief, a comprehensive approach that

includes a balanced diet and targeted supplements is

essential for long-term management and prevention of

dry, scabby, and itchy skin in dogs. This holistic strategy

ensures that we are not just treating the symptoms but also

addressing the underlying causes of skin discomfort in our

canine companions.

pawTree


Q A

Q A

Q

A

Q

A

A

What is the best way to potty train my

puppies?

When do dogs/puppies have to potty? It’s not much different

than humans. Here are some guidelines:

1. About 20 - 30 minutes after they eat. They should always eat in their kennel because older

dogs and puppies do not like having their “Den” dirty. All Dogs are denning animals. Puppies

begin to have bladder and bowel control when they are n10-12 weeks old.

2. After they sleep.

3. After a play session, fetching, exercising with their human, etc.

4. Right before they are put in their kennel for bedtime.

5. Puppies should be on a short (about 4-feet in length) indoor leash for the first 7-10 months of

age. This prevents many failures and accidents.

Donna Chandler

A

If you cross a Mini Poodle with a Toy Poodle, do you still tell your customers

that they are purebreds? What would you tell them?

All poodles are considered the same by the American Kennel Club, and they

are recognized in three different sizes. The Standard Poodle, the Miniature

Poodle, and the Toy Poodle. You can cross any of these sizes, and the

offspring are still purebred and can still be registered. Measuring up from the

floor to the shoulder, 10 inches and under is considered a Toy, 10 to 15 inches is

considered a Miniature, and anything above 15 inches is considered a Standard.

The only difference in the breed standard is the height at the shoulder, and that

defines whether it’s a Toy, a Miniature, or a Standard Poodle. Do not categorize by

weight, as that is incorrect. Small Miniatures are often mistakenly called Toys, but

might actually measure 10 to 12 inches. I would get a measurement of the parents

and see which category they fall into, and make my judgement based off that and

the size of the puppy. With a bit of experience, you should be able to give your

customers a good estimate into which category your puppy will mature.

Gabriel Helmuth, Perfect Match Poodle


A

A

How

Qis it possible

Ato bring new colors into breeds? For example,

Fox red Labs, or Chocolate Cavaliers. Are we eventually going to

be able to get dogs in any color (lol)?

Although the answer is “Yes” you could potentially get dogs in any of the known coat colors, the

path to bring new colors into a breed is not as simple. Coat colors are due to mutations in hair

pigment genes and the DNA that controls pigment production. There are three ways to acquire

these mutations. The first and most common way is through careful selection of the breeding

pair to include a dog that already has the mutation to contribute to the puppies. This may not be

possible if there are no individuals within a breed that currently have the mutation. The second

approach is based on recent innovations in gene editing that are extremely expensive and have

had limited success. The final way to introduce a new color into a breed is the way it has been

done since the start of domestic breeding. You keep breeding until you get the color you’re

looking for. Although very unlikely, these mutations can arise randomly within any individual dog

which means with many generations of breeding, a lot of patience, and a ton of luck you might

get the color you’re looking for.

Dr. Micah Halpern, GenSol Diagnostics CEO/Founder

Color genomics are truly fascinating in that they are applicable to every dog, regardless of breed.

If two dogs have the same color genes but are of two different breeds, they will be the same color.

For example, a pug that is Ay and Em will be fawn with a black mask the same way a Great Dane

that is Ay and Em will be fawn with a black mask. Of course there are exceptions, but this is true

for the majority of cases.

This presents an interesting challenge. Is it appropriate to breed dogs in such a fashion to

introduce a color into a breed that is not typically found? To this point, many breeds have seen a

significant expansion in the color presentations that are not considered “standard” case in point,

the French bulldog. This has caused national breed

clubs and registries considerable concern.

From a commercial standpoint this activity makes

sense, things that are unique and rare have more

value and command a higher price. I often discuss

the financial crisis caused by the tulip flower in the

Netherlands during the 1600’s. A unique and rare

tulip bulb would command a price equal to a manor

home in the city of Amsterdam. To bring this back

to our question. Dogs are not tulips and there are

considerable medical and ethical issues with

breeding for rare colors or introducing new

colors outside the traditionally recognized

presentations.

Continued next page

36


To capture rare colors line breeding often becomes dangerously close.

Along with the desired color, disease causing mutations are at greater risk

of getting passed on, ultimately leading to affected or sick dogs. In addition, as

genetic material is shared from one generation to the next as is the case during close

linebreeding, new mutations are more likely to develop and genetic diversity declines resulting

in a less healthy program and potentially affecting the breed as a whole.

Outcrossing a new dog to introduce a new color or trait also has concerns. Not only is the color

introduced but potentially the disease-causing mutations found in the outcross can affect the

offspring. This is why genetic panels for hybrid dogs like goldendoodles are considerably larger

than the panels for each parent breed. Something to keep in mind, we have not identified every

mutation that is associated with disease so bringing in an outcross potentially could bring about a

new disease-causing mutation.

To not be entirely dark and gloomy about this practice, this is also where new breeds develop.

However, this takes generations and needs to be done with caution due to the aforementioned

reasons. It is not something that happens in one or two litters. As always, it falls on to the breeders to

act ethically and responsibly to ensure the health and quality of the litters they produce. The choices

you make directly impact the quality of life and welfare of the animals your program produces.

Dr Robert Westra, Paw Print Genetics

Q

If a dog

A

is acting fearful when other dogs are around even if they are not aggressive, there is

some anxiety in this puppy. This dog could grow up to be a good dog or it could grow up to be

fearful with shyness or even aggression towards other dogs and humans it does not know. It also

could grow up to just be very close to the human that raised it and not engage with new people

or other dogs. This is a dog that I would not use as a breeding dog. Again, it doesn’t mean that it

cannot be a wonderful pet for someone.

Q

A

A

Should a dog (not quite one year old) be forced to exercise in the yard with

other dogs if he doesn’t want to? Even if the dogs are not mean to him, could

this make him even more timid as he grows into adulthood?

Donna Chandler

A

When I microchip my puppy, does that automatically mean that the puppy is

accounted for, or is there some kind of overarching microchip database that

needs the information? In simple words, is all microchipping created equal?

A microchip is pretty much useless if it is registered with a company that is not integrated with

AAHA. AAHA is the mega database for all microchips and is where vets and such go to check a

microchip to see who it belongs to. If it is registered with a company that is not integrated with

AAHA chances are that pet would never be relocated to its owner being the microchip would

not show up in the database when the vet is doing the search. Therefore, they would think it’s an

unregistered microchip and the puppy would probably end up in a rescue.

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W

H

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The Dog Journal’s Mission

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E

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T

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a great magazine overall!”

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Testimonials:

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“I am very satisfied with the PAWS articles, as well as Matt Snader’s articles

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children like to read about the different dogs. Keep it up!”

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In order for this publication to continue to thrive, we need your

questions and input. Whether that’s a question or topic you would like

for us to cover, an event for our event calendar, a testimony, or simply

input and opinions, feel free to reach out!

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40


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Event

42


Breeder’s Symposium

As they say, one thing leads

to the next.

That’s how I wound up at this

amazing Breeder’s Symposium

and Meet The Breeds, hosted

by AKC, held at the Columbus

Convention Center, on October

13th and 14th 2023. We were on

our way back from an excursion

to Indiana, when my “partner

in crime” showed me an email

he had just received from AKC,

talking about this event. My

first reaction was “I just can’t go

everywhere, why don’t you go?”

Well, as we got closer to the

appointed date, a few things got

in the way of his participation,

and so after a personal invitation

from Vanessa Skou, breeder

relations manager at AKC, I

decided to make the trip.


Event

And was I glad I did! Such an incredible time,

and wow, was it worth going! The trip for me

started at 1:00 AM on Friday morning, and

after rounding up a few more people from my

immediate area, we headed on out. A short

nap and a good breakfast later, we arrived in

Columbus OH at about 10:30 AM.

The convention center where this event was

held at was huge, with a hotel, snack bars, and

probably three restaurants all inside the building.

That made it real nice for everyone, and I got to

check in to my room, set up my “office” and get

to work. Getting from my room on the ninth floor

to where the event was held was a small walk,

as the hotel was on one side of the road, and the

convention center on the other, with a skywalk

connecting the two.

The first class I sat in on was the Reproduction

Deep Dive, presented by Dr Marty Greer with

Revival Animal Health. Dr Marty is such an

incredible source of information and knowledge,

and some of here accomplishments are the

2023 Westminster Vet of the Year, 2020 John

Steiner Practitioner of the Year, as well as being

on multiple boards, and being a breeder and

handler of AKC Champion Pembroke Welsh

Corgis and Swedish Farmdogs. For a guy like

me with a restless gene, I always struggle to

listen to speakers that present lots of technical

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details. With that said,

Dr Greer is one of

the few vets I have

listened to that keep

me fully focused and

concentrated all the

way through. Her way

of presenting data

without overwhelming

the listener is truly

remarkable!

Everyone was on their own for lunch, so I

trucked back to my room to get some work

done. After lunch an additional room was

opened, and from that point on two sessions

were under way at all times. I failed to realize

that until I had missed one topic I really wanted

to catch, which was “Breeding 101” by Kathy

Rust. I did listen in on her later topic then

“Pedigree Theories” which I absolutely got

buried in.

This might be a good time to mention that this

article covering this event is a serious challenge

for me, and here’s why. I don’t like reading articles

that are full of exclamation marks and going off

the deep end all the time, and so I try to keep

my articles the same. This one really has me

struggling, though, because of how incredibly

awesome it was. I honestly think in the two days

here, I didn’t have one moment of boredom, or

struggle once with a wandering mind, which

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Event

46

is rare, trust me. This was by far and away the

most educational and thought challenging and

profitable trip I have ever been on as a breeder.

I walked away from this event with my head

absolutely spinning, and looking at my breeding

program through a new set of eyes.

Ok, ok, back to details! Like I mentioned, I

missed the first session by Kathy, but the one

I did attend was great. She talked about line

breeding, inbreeding, and outcrossing, what the

difference is, and how to leverage them all at

different times within our breeding program. I’ve

always thought as a breeder we should outcross

as much as possible, so that the gene pool stays

bigger. However, like Kathy pointed out, there is a

time for line breeding and even inbreeding, if it is

done correctly. Probably what stuck with me the

most was how someone in the crowd summed

it all up towards the end of the session. This

person said this way “At the end of the day you

have a choice. You can breed loosely for forever

and never produce consistent results, or you can

focus on producing a consistent family of dogs.”

Just a few notes on Kathy. Dogs have been

a part of here life since the day she was born.

Kathy has had Vizslas since 1986 and has bred

162 AKC Champions including multiple Best in

Show winners, as well as dogs that have earned

over 900 performance titles under the Kizmar

prefix. On top of that, she is a licensed AKC

judge, and serves on the board for the Visla

Club of America. Her passion for the breed, as

well as helping others find and improve their

breed, was obvious.


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Event

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48




Event

Jennifer Clark, Legislative Outreach manager

for AKC, had a great topic on some updates

we need to be aware of on the legislative side

of things. One such issue in particular is the

Puppy Protection Act and the Goldies Act,

which is being pushed by ag groups. These

two bills are designed to put all dogs in one

box, so to speak, and are pushing things

that simply aren’t in the best interest of dogs

and ethical dog breeders. Jennifer serves as

the primary point of contact for legislative

and public communications. She also travels

throughout the country speaking on canine

legislation and grassroots advocacy.

At 4:00, the much anticipated session

“Marketing/ Recession Proof Puppy Sales”

began, and this was presented by Matt

Stelter. Matt Stelter, Wyndlair Collies, is a

30 plus year breeder of Rough Collies that

simply put, appear to be some of the best

in the world. His accomplishments by way of

collies include National Specialty winners,

Best in Shows, multiple Grand Champions,

and last but not least, the top winning white

collie in breed history, GCHB Wyndlair

Classique Incandescent ROM. Professionally,

Matt’s career began with Dr Foster & Smith,

and has since worked or consulted with

over 20 national brands to strengthen their

digital marketing.

Saturday morning I focused mostly on the

Meet The Breeds event, which was in a separate

room, where 90 different AKC breeds where

present, along with a lot of National Breed Club

Members. This was such an inspiring piece of

this event, and it was an amazing way to meet

breed dedicated breeders and ask questions

and learn more about any specific breed.

I haven’t covered nearly all of the speakers that

made presentations, all of them doing a great job.

What struck me as very interesting was the fact

that most of these speakers were breeders and

handlers of multiple AKC Champions of different

breeds, and they were all longtime advocated for

their specific breed. I think the biggest takeaway

for me from the whole event, was to really focus

on three things. Health, Temperament, and

breeding to Breed Standards. If I personally

can do everything within my program focused

on those three things, the chances of long-term

success go up dramatically.

Around 1:00 PM on Saturday afternoon, we

piled into the van and headed back, minds and

wheels spinning. Another great event for the

books, and more inspiration for the future!

I’ve had so many questions about different

aspects of social media and digital media,

which ones work, which don’t, and what

that means for us as dog breeders. Matt’s

presentation was a proven strategy on solving

all of that, and growing your customer base

slowly and surely, one great positive experience

at a time. Tons of great information, and my

takeaway from the presentation was to use a

well-rounded approach, utilize the home court

advantage by building and maintaining a nice

website, and stay consistent. Obviously, there

was much more to it than that, but hopefully

that whets your appetite!

50


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