AR Mediakit
Apparel Resources is a business of fashion media house that provides latest news and insights into the apparel, fashion and textile industry. It is the go-to platform for breaking news, trend reporting, retail insights, sourcing and buying strategies, future market and technology that helps brands, retailers and manufacturers make better business decisions. Apparel Resources’ digital, experiential, social, print and event platforms power and propel the industry forward.
Apparel Resources is a business of fashion media house that provides latest news and insights into the apparel, fashion and textile industry. It is the go-to platform for breaking news, trend reporting, retail insights, sourcing and buying strategies, future market and technology that helps brands, retailers and manufacturers make better business decisions. Apparel Resources’ digital, experiential, social, print and event platforms power and propel the industry forward.
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WORK, GROW
AND COLLABORATE
AR
2024
MEDIA KIT
FASHION TECH WEEK
THE
OUTLINE
TABLE OF CONTENTS
About Apparel Resources
Affluence And Leadership
Multi-Platform Universe
AR Events & Summits
Upcoming Live Events
Webinars
Editorial Calendar 2024: AOI
Editorial Calendar 2024: AOB
Editorial Calendar 2024: FTJ
Apparel Resources Website
Social Media
Apparel Resources Newsletter
Marketing + Partnerships
ABOUT APPAREL
RESOURCES
Apparel Resources is a business of fashion
media house that provides latest news
and insights into the apparel, fashion and
textile industry. It is the go-to platform for
breaking news, trend reporting, retail insights,
sourcing and buying strategies, future
market and technology that helps brands,
retailers and manufacturers make better
business decisions. Apparel Resources’ digital,
experiential, social, print and event platforms
power and propel the industry forward.
AFFLUENCE
AND LEADERSHIP
AUDIENCE
Apparelresources.com Subscribers
25k
DEMOGRAPHICS
Female 45%
Newsletter Subscribers 240k+
Male 55%
Unique Visitors
Social Following
Print Magazine Subscribers
450k per month
300k
80k
Median Age 45%
India & Bangladesh 35%
Pakistan, Srilanka & Nepal 35%
US & Europe 30%
Vietnam, Cambodia & Indonesia 15%
Rest of World 10%
Senior Management 64%
Middle Management 22%
Others 14%
MULTI-PLATFORM UNIVERSE
Breaking News, Vital Insights And Analysis For Fashion Business Leaders
AR Printed
Editions
36+ Issues
AR.com
25K+ Subscribers
AR Newsletter
240k+ Followers
AR Social Media
300k+ Followers
CUSTOM E-BLAST
December 24, 2023
WEEK IN MANUFACTURING
December 18, 2023
Exploring Fashion Metaverse and Digital
Wardrobe: Revenues, Projections
and India!
The advent of the metaverse/digital fashion has brought about
significant transformation for businesses to generate revenue...
Read More
A thriving tale of denim evolution
and innovation
Denim, a fabric synonymous with versatility, durability and timeless
appeal, is constantly evolving through innovative fabric technologies.
With approximately 15 billion metres...
Read More
AR EVENTS & SUMMITS
10,000+ Executive Attendees
UPCOMING
LIVE EVENTS
March Mumbai Fashion Supply Chain Summit
Explore holistic view of the supply chain, from sustainable practices to
seamless inventory control, from precise demand forecasting to the
synergy of unified commerce
May Dhaka Fashion Tech Week
A global Fashion Tech Platform in Bangladesh for the fast-growing
apparel, textile and footwear manufacturing and
retail market
May Bengaluru Fashion Tech Week
A platform for all Indian fashion technology providers to showcase their
latest innovations to brands, retailers and manufacturers
June
Delhi
SustainableNXT
Conference & Awards
An event that will celebrate and discuss the industry’s efforts towards
ensuring a sustainable supply chain through awards and thoughtprovoking
discussions
August Bengaluru Apparel Sourcing Week
ASW-Bengaluru primarily focuses on connecting apparel and textile
manufacturers of South Asia with brands, retailers and liaison offices
across the world
September Dubai Apparel Sourcing Week
ASW-Dubai seeks to be a launchpad for Indian manufacturers, brands
and retailers entering or enhancing their presence in the GCC region
November Bengaluru Fashion Startup Summit
December Mumbai Future Fashion Forum
A summit where start-ups in fashion retail, manufacturing and
technology can connect and network with large-scale brands, retailers,
manufacturers, investors and innovators
A forum where all the fashion stakeholders will come together and
discuss the future of products, consumers and market across buying,
design, merchandising, technology, sourcing, retail, sustainability and
manufacturing
WEBINARS
February
March
Retail Pulse-1- Evolving Fashion
Preferences: India’s New
Demographics in Fashion Retail
Retail Pulse-2- Navigating India’s
Fashion Consumer Shift: Millennials to
Alphas
Explore the demographic shifts amongst fashion consumers in Tier-3
to Tier-6 Indian cities, revealing opportunities within the fashion apparel
retail market
Explore Indian consumers’ dynamic preferences shaping the apparel
landscape in just one word: Evolution
April
Post-Budget + Pre-Elections-Next 5
Years for the Textile Value Chain!
Experts explore economic impacts, policy insights and future growth
prospects to navigate this transformative period
June
Scaling a Fashion Brand in
new India
Explore the evolving landscape of scaling fashion brands in
contemporary India, touching upon e-commerce, sustainability,
consumer trends, markets and funding
July
Generative AI- Re-looking at the Way
We Design in the Fashion Industry
Generative AI tools can be used to generate creative images of clothing
designs. We discuss the HOW and the extent of human input and
adaptation
September
Green Funding- Learning How to Profit
from Sustainable Initiatives
Explore the sources of green funding, benefits and the specific project
categories that receive prioritisation within sustainable finance
November 360 Degree AI in Fashion Understanding the impact of AI throughout the fashion supply chain
EDITORIAL
CALENDAR 2024: AOI
January Top 10 Fashion Business Trends in 2024
Themes that will define the industry and the opportunities for
growth in the year ahead
February Denim: Market Blues Don’t Apply Here Be it work, leisure or party, denim is seeing a sharp resurgence
I N D I A
March
April
50 Women Leaders in Fashion World
The Ultimate Buying Guide for Menswear and
Womenswear
Recognising women shaping fashion industry on International
Women’s Day
Decoding consumer behaviour, pricing dynamics and top-selling items
across categories for the upcoming season
May
Supply Chain Mastery: Forging Future Success
Uncover the key supply chain concerns and navigate them with innovative
solutions
June
India: The Darling Destination for Luxury Brands
Meet Leaders in Chemical & Mechanical Recycling, Collection, Sorting
and Support.
July
Sustainability Champions: 50 Players Steering
Fashion’s Recycling
Meet Leaders in Chemical & Mechanical Recycling, Collection, Sorting,
and Support
August 40 Under 40
Shining the spotlight on India’s brightest young business leaders and
celebrating their achievements
September Footwear Market: Kicking Up a Storm Uncover the catalysts behind India’s booming footwear market explosion.
October
November
December
The Ultimate Buying Guide for Menswear and
Womenswear
Textile and Trims - A Pillar of the Fashion Industry
The Power 100 in India’s Fashion Industry
Decoding consumer behaviour, pricing dynamics and top-selling items
across categories for the upcoming season
Find out market size, growth drivers, innovations, tools, new materials and
growth strategies
Profiling the top manufacturers, brands, retailers, service providers and
analysing their USP and growth strategies
www.apparelresources.com
Due to a drop in net sales
caused by seasonal impact,
this quarter’s revenue from
operations is flat compared to
the previous quarter. Bigger
giants also faced a slump in
net profits.
Hurt by soaring marketing
expenses, Aditya Birla Fashion
and Retail Ltd. (ABFRL), has
reported a steep 92 per cent
drop in third-quarter profit.
The consolidated net profit of
the company remained at Rs.
11.21 crore for the Q3 ended
in December 2022 as against a
net profit of Rs. 196.80 crore
during the same period of the
previous fiscal.
In a BSE filing, the company
said that its revenue from
operations increased 20.1
per cent to Rs 3,588.80 crore
during the third quarter
of FY ’23 as compared to
Rs. 2,987.10 crore in the
corresponding quarter of the
previous financial year.
As per the regulatory
filing, the company made
accelerated marketing
investments post a hiatus of
two years across businesses
as the company reinstated
its rigour on augmenting its
brands and building customer
engagement.
Its marketing and strategic
investments in new ventures
increased by almost 2.3 times
during the quarter. The
company’s total expenses
rose to Rs. 3,602.84 crore in
Q3 of FY ’23 as compared
to Rs.2,744.35 crore in the
corresponding quarter of the
last financial year.
The company’s branded
business network gained
245 stores including newly
integrated Reebok stores, with
their ethnic business adding
15 new stores. The company’s
network of a small-town
format within Lifestyle brands
has now crossed over 550
stores, with Pantaloons adding
10 new stores to the network.
Similarly, Kolkata-based
innerwear and knitted
garment brand Dollar
Industries Limited’s net
profit reduced by 80 per
cent to Rs. 9 crore in Q3 of
FY ’23 compared to Rs. 44
crore in the same period of
last fiscal year. The revenue
from operations has been
down by nearly 25 per cent
to Rs. 285 crore during the
Q3 of the current fiscal year.
Commenting on the results,
Vinod Kumar Gupta, MD
of the company said, “Due
to the shift in seasonality
and cyclical slowdown in
discretionary demand in
winter products, coupled with
volatile raw material prices
and high-cost inventory, our
Q3 sales and margin have
been adversely affected.”
He further added that
things are getting stable
and channel inventory has
also been reduced due to
low volume offtake by the
business partners in this
quarter. High inventory cost
has also been optimised.
With these, the company is
expecting good demand in
the coming quarters due to
early festival sales in quarter
four. Marketing spending
has also been optimised and
the company doesn’t have
March 2023 | AO India 17
that can further help increase brand
reach and engagement.
Influencers help create a need/desire
for your product/brand: Consumers
buy products and services only when
they are aware of why they need it.
Influencers can help generate that need!
The influencer campaign you frame
will tell the audience why they need
your product and how it will benefit
them. This is a crucial step required for
generating sales.
Gain an edge over your competitors:
Influencer marketing helps you gain
an edge over your competitors. This
marketing technique allows you to put
forth your brand highlights effectively
and gives the audience an idea as to why
they should opt for your brand and not
the others.
Allows to place a proper call to action:
With the help of influencers, you
can dictate what action you want the
audience to take towards your brand.
Though influencer
marketing for fashion and
lifestyle may look like a nobrainer,
it sure has many
layers to it. Fashion and
lifestyle brands connect
with influencers to reach
potential customers.
Brands opt for different
social media platforms to
put their message across
to meet their goals and
objectives.
This can either be for increasing sales or
generating brand awareness. Influencers
will help you frame content that give
you results as per your campaign
objectives.
In today’s competitive fashion industry,
succeeding in retail requires brands,
no matter how big or small to work
with influencers in various ways to
showcase their designs to the public.
Designs and retail stores need to make
use of this essential tool in order to
effectively reach their target consumers
and increase their sales. They are the
best way to make an impression on
the market, and a great way to turn
potential buyers into loyal customers of
your store.
Influencers are changing the fashion
retail industry in more ways than one,
which is why it is crucial for brands to
collaborate with them if they are seeking
success. Nowadays, almost everyone uses
social media, and fashion influencers
are able to change purchasing decisions
dramatically through their impact on
social media. Their contribution to the
transformations in the fashion retail
industry cannot be ignored.
March 2023 | AO India 25
payment option and win their
confidence.
But American Eagle
Outfitters thinks otherwise
because its experience proves
that the market is still naïve
and not ready to accept crypto
payments.
Union Budget and
Crypto in India
India has a growing crypto
industry, since the Supreme
Court removed the RBI’s ban
on cryptocurrency transactions
but since then, there are no
clear regulations regarding
digital assets. A significant
step towards realising the
potential of the industry was
taken when the Government
announced a 30 per cent tax
on cryptocurrency revenues
in the Union Budget of 2022.
The flat 30 per cent tax
on cryptocurrency has not
changed in the Union Budget
22 AO India | March 2023
2023 too, as announced by
Finance Minister Nirmala
Sitharaman.
Although the Indian
cryptocurrency sector
is unregulated, several
businesses are already taking
steps to take advantage of
the user community that is
growing. While some have
already started accepting
money, others are thinking
about it. Contrary to other
industrialised nations, India
is still in the early stages of
cryptocurrency trading.
Users can purchase crypto
from crypto exchanges. To
make a crypto payment, the
user can send bitcoins from
their digital wallet to the
recipient’s specific bitcoin
address using an app or
website. The recipient has a
few options when the money
arrives in their account -
they can either exchange
Owners of Bitcoin now have the option to
purchase gift cards from a list of 90 brands
which includes hotels, restaurants, lifestyle
items, apparel and more. All you need to do
is have Bitcoin in your digital wallet and be a
KYC-verified customer.
the cryptocurrency for a less
volatile digital asset or convert
it to fiat and withdraw it.
Perspectives of
crypto exchanges
and retailers
Since June 2020,
CoinSwitchKuber, the biggest
cryptocurrency platform
in India, has added close
to 8 million new users.
“Cryptocurrency sector is
trending and companies are
looking to enter the market
with increased interest,” said
the Chief Business Officer
of CoinSwitchKuber, Sharan
Nair.
Owners of Bitcoin now
have the option to purchase
gift cards from a list of 90
brands which includes hotels,
restaurants, lifestyle items,
apparel and more. All you
need to do is have bitcoin in
your digital wallet and be a
KYC-verified customer.
WazirX is another India’s
premier and trusted crypto
exchange and a trading
platform. According to
Nischal Shetty, the Co-owner,
consumer goods that make
digital currencies more usable
in daily life will represent
the next wave. More crypto
education is required if digital
currency is to be widely
accepted in India and around
the world.
Highkart, The Rug Republic,
Purse, Sapna are few of the
marketplaces which have
courageously started to
accept cryptocurrency. The
top amongst them, The Rug
Republic is a Delhi-based
decor business that accepts
the top 20 cryptocurrencies
by market valuation apart
from Bitcoin. Although the
company currently relies
on platforms like WazirX
and Binance to execute
transactions, it hopes to
develop its own payment
system soon.
Although these small
businesses have trust in
cryptocurrencies, their
larger competitors seem to
be waiting for the Indian
Government to clarify its
stance on them. Additionally,
RBI has stated that it is
preparing to introduce its own
cryptocurrency. A turning
point will be achieved once
the largest merchants begin
accepting cryptocurrency
payments frequently. By that
point, using cryptocurrency
will not only be acceptable but
also commonplace.
Growing popularity
of Crypto
A recent survey of 2000
senior executives in the USA
conducted by Deloitte proved
that retailers are hopeful about
accepting crypto payments
and investing in digital money.
According to the study,
83 per cent of merchants
said they anticipate their
customers’ interest in crypto
payment options to increase
in future and 64 per cent of
those respondents said their
customers have a substantial
interest.
Another survey of 596
consumers in the USA
conducted by Gartner’s
Software Advice in 2022
proves that users do not
get fully affected by market
fluctuations. Nearly half of the
respondents polled that they
would consider using crypto in
the coming years. Only 29 per
cent of those polled expressed
concern about market swings.
In 2021, the company’s
CSR projects focused
on enhancing education,
improving public
health and promoting
environmental and
community management.
Shahi aims to reach
thousands of women
with menstrual,
sexual, reproductive
and maternal health
awareness and services.
Similarly, its efforts in
expanding green cover,
providing migration
support and STEM
education continue in full
swing.
recycled water used in textile
processing (mills) is 68 per cent.
• 1,500 kg of virgin polybags were
replaced with recycled polybags in
FY 2021 and Shahi is expanding
this initiative further as per the
report.
Regarding Governance, the company
targets factories covered under SLCP
(Social and Labour Convergence
Programme) 100 per cent by FY ’24
and factories with Inache grievance
redressal tool also in the same time
frame.
The company’s 69 per cent permanent
employees are females and 46 per
cent of females are in supervisory
roles. It also has 80+ centres for
skill training. In FY 2021, all its
applicable employees underwent
performance appraisals guided by open
and helpful feedback. By 2024, the
company has a target to train 65,000
community women in soft skills and
technical skills, while in FY ’21, it
trained 44,000 community women.
Shahi at a Glance
“I am proud to be presenting to you Shahi’s
first sustainability report. For nearly five
decades, right from when my mother started
the company as a small home workshop, Shahi
has put people and the planet at the forefront of
business strategy. Sustainability has remained
a key pillar of success over the years. In a fastchanging
global environment, our ‘Responsible
For’ framework guides our actions in line with
our values. Our key stakeholders such as our
customers, employees, business partners,
suppliers and civil society organisations support
us in achieving our goals.”
Harish Ahuja
Chairperson and MD, Shahi Exports
The company will train 300 people in
leadership roles against unconscious bias
and it will be initiated in FY 2023.
With regard to the use of sustainable
raw material, 26 per cent of sustainable
fabric and 46 per cent of sustainable
yarn are being used. The company
segregated its cotton waste (100 per cent
in composition) and shared it with Usha
Yarns for mechanical recycling. The
recycled cotton fibre was then combined
with recycled polyester blended yarns
and delivered back to Shahi for knitting,
finishing and garment production.
The project proved to be economically
viable for manufacturers and recyclers
as it enabled higher-quality recycled
products. Shahi Exports recycled 38,447
kg or 84,761 pounds, of cotton-cutting
waste through this partnership.
The report also highlights that by
deploying best-in-class technologies
such as e-Flow and G2 Ozone, the
material-liquid ratio (MLR) has
reduced from 1:6 to 1:1. Through these
measures, Shahi uses 30 litres of water
on an average on per pair of jeans.
March 2023 | AO India 47
I N D I A
REACH & ADVERTISEMENT OPTIONS
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(another 120K PDFs are sent to the industry)
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The Decline In Earnings During
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EDITORIAL
CALENDAR 2024: AOB
January Top 10 Fashion Business Trends in 2024
Trends that will define the industry and the opportunities for growth in the
year ahead
February Denim and Bangladesh Explore directions in the thriving denim industry
BANGLADESH
March
April
50 Women Leaders in Fashion
The Ultimate Buying Guide for Menswear and
Womenswear
Recognising women leaders shaping Bangladesh’s industry on
International Women’s Day
Decoding consumer behaviour, pricing dynamics and top-selling items
across categories for the upcoming season
May
Supply Chain Mastery: Forging Future Success
Uncover the key supply chain concerns and navigate them with
innovative solutions
June
TOP CEOs
Meet Top CEOs and their way of leading the fashion buying and
manufacturing businesses
July Sustainability Meet sustainability leaders of the Bangladesh RMG industry
August 40 Under 40
Celebrating the achievements of Bangladesh’s brightest young business
leaders (fashion buyers and manufacturers)
September Leather Industry Exploring Bangladesh’s booming leather market
October
The Ultimate Buying Guide for Menswear and
Womenswear
Decoding consumer behaviour, pricing dynamics and top-selling items
across categories for the upcoming season
November Textile and Trims Exploring innovations, new materials and growth strategies of business
December
The Power 100 in Bangladesh’s Fashion Industry
Profiling the top manufacturers, brands, retailers, service providers and
analysing their USP and growth strategies
REACH & ADVERTISEMENT OPTIONS
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EDITORIAL
CALENDAR 2024: FTJ
January Fashion Tech Trends 2024 Delve into the tech trends of 2024 that will uplift the fashion industry
February
March
April
Retail Store Innovations
Smart Manufacturing
Technical Textiles
Explore emerging innovations that are driving (and will continue to drive)
Indian apparel retail industry
Delve into ‘smart’ manufacturing methods to improve factory
performance
Explore technical textile companies and know their product portfolios,
market sizes and technology
May CTO 25
Meet 25 tech leaders - CTOs/CIOs/CDOs – who are focusing to integrate
digitalisation in their strategies
June
July
August
September
October
November
Fashion Metaverse
Sustainable Apparel Supply Chain
Loyalty Marketing
Experiential and Smart Retail Stores
‘AI 360 Degree’
M-COMMERCE: A Preferred Tool
Gain insights into the burgeoning opportunities for Indian fashion brands
within the metaverse
Ensuring sustainability across supply chain through technology will be the
key talking point in this edition
Know how loyalty marketing helps brands increase customer retention
and rake in more revenues
Explore the concept of experiential & smart retail stores in the Indian
fashion retail landscape
Learn the importance of AI as a tool to enhance customer satisfaction in
the apparel industry
Understand how m-commerce has become a valuable tool for customers
and retail companies
December TECH 50 Meet top 50 tech start-ups reshaping the Indian fashion industry
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APPAREL
RESOURCES WEBSITE
Who’s the Reader Category of Content Traffic at Glance
Company Type Department Age
Apparel
Textile
Trims & Accessories
Footwear
Leather
Home Furnishing
Technology
Fashion Accessories
Production
Retail
Sourcing
Design
Merchandising
Management
18-60 years
News Business Fashion Technology Events
Latest
Business
Fashion
Tech
Retail
Sourcing
Sustainability
Trade Data
Manufacturing
Trends
Runways
Innovation
Designer &
Labels
Manufacturing
Tech
Retail Tech
4.5 + 12 + 3.2
Lakh
unique views
Lakh
page views
Source: Google Analytics October 2023
minutes per
reading session
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Online Promotion for 3 Months:
a. 3 News on www.apparelresources.com.
i) The website receives 15,000 unique visits
per day.
ii) The 3 news will be shared on our social
media platforms such as LinkedIn, Twitter,
Facebook and Instagram which have a
collective following of more than 3,00,000
industry contacts.
b. 1 Company Press Release will be sent to 2500
industry contacts
c. Website Advertisement: Your company
advertisement on the Right Side of all the
articles under one category for a period of 3
months.
GOLD
INR 4,50,000 (+ GST extra)
Online Promotion for 6 Months:
a. 6 News & One Interview on
www.apparelresources.com.
i) The website receives 15,000 unique
visits per day.
ii) The 6 news will be shared on our social
media platforms such as LinkedIn, Twitter,
Facebook and Instagram which have a
collective following of more than 3,00,000
industry contacts.
b. 3 Company Press Releases will be sent to our
industry contacts
c. Website Advertisement: Your company
advertisement on the Right Side of all the
articles under one category for a period of 6
months.
PLATINUM
INR 6,50,000 (+ GST extra)
Online Promotion for 12 Months:
a. 12 News & 2 Interviews on
www.apparelresources.com.
i) The website receives 15,000 unique
visits per day.
ii) The 6 news will be shared on our social media
platforms such as LinkedIn, Twitter, Facebook
and Instagram which have a collective
following of more than 3,00,000 industry
contacts.
b. 6 Company Press Releases will be sent to our
industry contacts.
c. Website Advertisement: Your company
advertisement on the home page for a period
of 12 months.
d. Get 1-year website content access
complimentary.
SOCIAL MEDIA
14k+ Facebook
followers
210k+ Linkedin
followers
13.5k+ Instagram
followers
5k+ Twitter
followers
SOCIAL MEDIA CLIENTS
APPAREL RESOURCES
NEWSLETTER
WEEK IN RETAIL
December 4, 2023
WEEK IN SUSTAINABILITY
December 12, 2023
WEEK IN MANUFACTURING
December 18, 2023
Digital
Daily
The Surpassing Surplus Business
Garment surplus comes from three major segments: first, the extra
garments manufactured (for exports as well as domestic) to cover
up for quality issue..
Read More
Week in
Retail
Eco-Pioneers of Change: Meet the Circular
Design Challenge
The Circular Design Challenge (CDC), now a fixture during fashion
week each season, was pioneered by RIL five years ago with
a visionary mission to instill a sense of consciousness for sustainability...
Read More
Week in
Sustainability
A thriving tale of denim evolution
and innovation
Denim, a fabric synonymous with versatility, durability and timeless
appeal, is constantly evolving through innovative fabric technologies.
With approximately 15 billion metres...
Read More
Week in
Manufacturing
Gamification of fashion: A combination
that is fast becoming a hit
Textile and apparel industry’s deep route
in sustainability flourishing constantly
Baseball caps: Timeless accessory with
soaring popularity and prolific business
Because of their increasing popularity and the possibilities for virtual
sales, partnerships and influencer marketing, video games are
being taken seriously ...
India has long upheld values of environmental stewardship, waste
reduction and a strong belief in the well-being of humanity. However,
these principles were gradually eroded over time...
Baseball caps are undoubtedly the most promising product category.
It has an existing demand in the western market but now the Indian
market for this segment is also growing...
Read More
Read More
Read More
WEEK IN SOURCING
WEEK IN TECH
WEEK IN FASHION
CUSTOM E-BLAST
December 20, 2023
December 24, 2023
December 30, 2023
December 24, 2023
Sourcing 2.0: Pioneering the next era
of apparel
The apparel sourcing sector faced severe setbacks due to the
pandemic and subsequent Ukraine-Russia and Israel-Hamas conflict,
coupled with ongoing macroeconomic instability revealing ...
Read More
Week in
Sourcing
Addressing fashion e-commerce problems
with AI: Four uses of AI
The world of fashion e-commerce is a dynamic and rapidly evolving
industry, with consumers increasingly turning to online platforms to
satisfy their style cravings...
Read More
Week in
Tech
Threads of legacy: How Shanti Banaras is
preserving heritage, one stitch at a time
n the intricate world of fashion, Shanti Banaras stands out as a
beacon of elegance and tradition, driven by a profound inspiration
rooted in family heritage...
Read More
Week in
Fashion
Exploring Fashion Metaverse and Digital
Wardrobe: Revenues, Projections
and India!
The advent of the metaverse/digital fashion has brought about
significant transformation for businesses to generate revenue...
Read More
Custom
e-blast
Growing focus on small order size
Inventory at the brands’ and retailers’ end and the decisions of their
buying professionals have a close relationship as poor buying decision
leads to unsold stock and poor planning...
Read More
Chief Information Officers Spearhead
Consumer Sentiment Mapping Strategies
The fashion industry is navigating a challenging yet exciting phase.
Macroeconomic shifts and geopolitical influences are disrupting
global supply chains while simultaneously,..
Read More
From clusters to couture: Five Point Five’s
saree odyssey championing India’s weaves
In a vibrant tapestry of tradition and contemporary elegance,
homegrown label Five Point Five emerges as a quintessential
celebration of India’s rich textile heritage..
Read More
Smart clothing
empowering pregnant
women
Pregnancy is a transformative
journey in a woman’s life,
but it comes with significant
physiological changes..
Read More
Decoding India’s
Fashion Start-up
Landscape
In the past decade, the Indian
fashion industry witnessed a
profound shift propelled by the
rise of start-ups..
Read More
SOCIAL MEDIA &
NEWSLETTER PACKAGES
Post Facebook Linkedin Instagram Twitter Newsletter ADs Custom E-Blast*
1 Post 15,000 INR 50,000 INR 15,000 INR 10,000 INR 50,000 INR 50,000 INR
6 Posts 60,000 INR 2,00,000 INR 60,000 INR 40,000 INR 2,00,000 INR 2,00,000 INR
12 Posts 90,000 INR 3,00,000 INR 90,000 INR 60,000 INR 3,00,000 INR 3,00,000 INR
*Each Custom e-blast will be sent to 2500 contacts
MARKETING
+PARTNERSHIPS
Partner with Apparel Resources on a customised idea around a launch, new product or brand
announcement or work with us on one of our marketing initiatives below:
APPAREL RESOURCES REPORTS:
Custom content initiatives and themed reports
aligned with editorial themes/special issues
CUSTOM SOCIAL CAMPAIGN:
Spotlight your social brand presence with a
custom campaign
IN-PERSON EVENTS:
Curate an unrivalled event/marketing experience for
large and intimate groups of attendees
CUSTOM ROUNDTABLE:
Generate important discussions with insights filtered
for our audiences
WEBINAR:
Digitise a discussion with a curated audience and
powerful promotional strategy
PODCAST:
Put audio-first episodes into the marketplace with
editorial hosts and various themes
MILESTONE:
Celebrate iconic dates and brand excellence with a
custom editorial issue
RESEARCH:
Dive into a powerful research story and allow us to
present the findings
Thank You!
Renu Mohindra
+91-9810058986
rmohindra@apparelresources.com
Mayank Mohindra
+91 9810611487
mmohindra@apparelresources.com
Kavya Sharma
+91 9205114763
ksharma@apparelresources.com
www.apparelresources.com