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Apparel Resources is a business of fashion media house that provides latest news and insights into the apparel, fashion and textile industry. It is the go-to platform for breaking news, trend reporting, retail insights, sourcing and buying strategies, future market and technology that helps brands, retailers and manufacturers make better business decisions. Apparel Resources’ digital, experiential, social, print and event platforms power and propel the industry forward.

Apparel Resources is a business of fashion media house that provides latest news and insights into the apparel, fashion and textile industry. It is the go-to platform for breaking news, trend reporting, retail insights, sourcing and buying strategies, future market and technology that helps brands, retailers and manufacturers make better business decisions. Apparel Resources’ digital, experiential, social, print and event platforms power and propel the industry forward.

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WORK, GROW

AND COLLABORATE

AR

2024

MEDIA KIT

FASHION TECH WEEK


THE

OUTLINE

TABLE OF CONTENTS

About Apparel Resources

Affluence And Leadership

Multi-Platform Universe

AR Events & Summits

Upcoming Live Events

Webinars

Editorial Calendar 2024: AOI

Editorial Calendar 2024: AOB

Editorial Calendar 2024: FTJ

Apparel Resources Website

Social Media

Apparel Resources Newsletter

Marketing + Partnerships


ABOUT APPAREL

RESOURCES

Apparel Resources is a business of fashion

media house that provides latest news

and insights into the apparel, fashion and

textile industry. It is the go-to platform for

breaking news, trend reporting, retail insights,

sourcing and buying strategies, future

market and technology that helps brands,

retailers and manufacturers make better

business decisions. Apparel Resources’ digital,

experiential, social, print and event platforms

power and propel the industry forward.


AFFLUENCE

AND LEADERSHIP

AUDIENCE

Apparelresources.com Subscribers

25k

DEMOGRAPHICS

Female 45%

Newsletter Subscribers 240k+

Male 55%

Unique Visitors

Social Following

Print Magazine Subscribers

450k per month

300k

80k

Median Age 45%

India & Bangladesh 35%

Pakistan, Srilanka & Nepal 35%

US & Europe 30%

Vietnam, Cambodia & Indonesia 15%

Rest of World 10%

Senior Management 64%

Middle Management 22%

Others 14%


MULTI-PLATFORM UNIVERSE

Breaking News, Vital Insights And Analysis For Fashion Business Leaders

AR Printed

Editions

36+ Issues

AR.com

25K+ Subscribers

AR Newsletter

240k+ Followers

AR Social Media

300k+ Followers

CUSTOM E-BLAST

December 24, 2023

WEEK IN MANUFACTURING

December 18, 2023

Exploring Fashion Metaverse and Digital

Wardrobe: Revenues, Projections

and India!

The advent of the metaverse/digital fashion has brought about

significant transformation for businesses to generate revenue...

Read More

A thriving tale of denim evolution

and innovation

Denim, a fabric synonymous with versatility, durability and timeless

appeal, is constantly evolving through innovative fabric technologies.

With approximately 15 billion metres...

Read More


AR EVENTS & SUMMITS

10,000+ Executive Attendees


UPCOMING

LIVE EVENTS

March Mumbai Fashion Supply Chain Summit

Explore holistic view of the supply chain, from sustainable practices to

seamless inventory control, from precise demand forecasting to the

synergy of unified commerce

May Dhaka Fashion Tech Week

A global Fashion Tech Platform in Bangladesh for the fast-growing

apparel, textile and footwear manufacturing and

retail market

May Bengaluru Fashion Tech Week

A platform for all Indian fashion technology providers to showcase their

latest innovations to brands, retailers and manufacturers

June

Delhi

SustainableNXT

Conference & Awards

An event that will celebrate and discuss the industry’s efforts towards

ensuring a sustainable supply chain through awards and thoughtprovoking

discussions

August Bengaluru Apparel Sourcing Week

ASW-Bengaluru primarily focuses on connecting apparel and textile

manufacturers of South Asia with brands, retailers and liaison offices

across the world

September Dubai Apparel Sourcing Week

ASW-Dubai seeks to be a launchpad for Indian manufacturers, brands

and retailers entering or enhancing their presence in the GCC region

November Bengaluru Fashion Startup Summit

December Mumbai Future Fashion Forum

A summit where start-ups in fashion retail, manufacturing and

technology can connect and network with large-scale brands, retailers,

manufacturers, investors and innovators

A forum where all the fashion stakeholders will come together and

discuss the future of products, consumers and market across buying,

design, merchandising, technology, sourcing, retail, sustainability and

manufacturing


WEBINARS

February

March

Retail Pulse-1- Evolving Fashion

Preferences: India’s New

Demographics in Fashion Retail

Retail Pulse-2- Navigating India’s

Fashion Consumer Shift: Millennials to

Alphas

Explore the demographic shifts amongst fashion consumers in Tier-3

to Tier-6 Indian cities, revealing opportunities within the fashion apparel

retail market

Explore Indian consumers’ dynamic preferences shaping the apparel

landscape in just one word: Evolution

April

Post-Budget + Pre-Elections-Next 5

Years for the Textile Value Chain!

Experts explore economic impacts, policy insights and future growth

prospects to navigate this transformative period

June

Scaling a Fashion Brand in

new India

Explore the evolving landscape of scaling fashion brands in

contemporary India, touching upon e-commerce, sustainability,

consumer trends, markets and funding

July

Generative AI- Re-looking at the Way

We Design in the Fashion Industry

Generative AI tools can be used to generate creative images of clothing

designs. We discuss the HOW and the extent of human input and

adaptation

September

Green Funding- Learning How to Profit

from Sustainable Initiatives

Explore the sources of green funding, benefits and the specific project

categories that receive prioritisation within sustainable finance

November 360 Degree AI in Fashion Understanding the impact of AI throughout the fashion supply chain


EDITORIAL

CALENDAR 2024: AOI

January Top 10 Fashion Business Trends in 2024

Themes that will define the industry and the opportunities for

growth in the year ahead

February Denim: Market Blues Don’t Apply Here Be it work, leisure or party, denim is seeing a sharp resurgence

I N D I A

March

April

50 Women Leaders in Fashion World

The Ultimate Buying Guide for Menswear and

Womenswear

Recognising women shaping fashion industry on International

Women’s Day

Decoding consumer behaviour, pricing dynamics and top-selling items

across categories for the upcoming season

May

Supply Chain Mastery: Forging Future Success

Uncover the key supply chain concerns and navigate them with innovative

solutions

June

India: The Darling Destination for Luxury Brands

Meet Leaders in Chemical & Mechanical Recycling, Collection, Sorting

and Support.

July

Sustainability Champions: 50 Players Steering

Fashion’s Recycling

Meet Leaders in Chemical & Mechanical Recycling, Collection, Sorting,

and Support

August 40 Under 40

Shining the spotlight on India’s brightest young business leaders and

celebrating their achievements

September Footwear Market: Kicking Up a Storm Uncover the catalysts behind India’s booming footwear market explosion.

October

November

December

The Ultimate Buying Guide for Menswear and

Womenswear

Textile and Trims - A Pillar of the Fashion Industry

The Power 100 in India’s Fashion Industry

Decoding consumer behaviour, pricing dynamics and top-selling items

across categories for the upcoming season

Find out market size, growth drivers, innovations, tools, new materials and

growth strategies

Profiling the top manufacturers, brands, retailers, service providers and

analysing their USP and growth strategies


www.apparelresources.com

Due to a drop in net sales

caused by seasonal impact,

this quarter’s revenue from

operations is flat compared to

the previous quarter. Bigger

giants also faced a slump in

net profits.

Hurt by soaring marketing

expenses, Aditya Birla Fashion

and Retail Ltd. (ABFRL), has

reported a steep 92 per cent

drop in third-quarter profit.

The consolidated net profit of

the company remained at Rs.

11.21 crore for the Q3 ended

in December 2022 as against a

net profit of Rs. 196.80 crore

during the same period of the

previous fiscal.

In a BSE filing, the company

said that its revenue from

operations increased 20.1

per cent to Rs 3,588.80 crore

during the third quarter

of FY ’23 as compared to

Rs. 2,987.10 crore in the

corresponding quarter of the

previous financial year.

As per the regulatory

filing, the company made

accelerated marketing

investments post a hiatus of

two years across businesses

as the company reinstated

its rigour on augmenting its

brands and building customer

engagement.

Its marketing and strategic

investments in new ventures

increased by almost 2.3 times

during the quarter. The

company’s total expenses

rose to Rs. 3,602.84 crore in

Q3 of FY ’23 as compared

to Rs.2,744.35 crore in the

corresponding quarter of the

last financial year.

The company’s branded

business network gained

245 stores including newly

integrated Reebok stores, with

their ethnic business adding

15 new stores. The company’s

network of a small-town

format within Lifestyle brands

has now crossed over 550

stores, with Pantaloons adding

10 new stores to the network.

Similarly, Kolkata-based

innerwear and knitted

garment brand Dollar

Industries Limited’s net

profit reduced by 80 per

cent to Rs. 9 crore in Q3 of

FY ’23 compared to Rs. 44

crore in the same period of

last fiscal year. The revenue

from operations has been

down by nearly 25 per cent

to Rs. 285 crore during the

Q3 of the current fiscal year.

Commenting on the results,

Vinod Kumar Gupta, MD

of the company said, “Due

to the shift in seasonality

and cyclical slowdown in

discretionary demand in

winter products, coupled with

volatile raw material prices

and high-cost inventory, our

Q3 sales and margin have

been adversely affected.”

He further added that

things are getting stable

and channel inventory has

also been reduced due to

low volume offtake by the

business partners in this

quarter. High inventory cost

has also been optimised.

With these, the company is

expecting good demand in

the coming quarters due to

early festival sales in quarter

four. Marketing spending

has also been optimised and

the company doesn’t have

March 2023 | AO India 17

that can further help increase brand

reach and engagement.

Influencers help create a need/desire

for your product/brand: Consumers

buy products and services only when

they are aware of why they need it.

Influencers can help generate that need!

The influencer campaign you frame

will tell the audience why they need

your product and how it will benefit

them. This is a crucial step required for

generating sales.

Gain an edge over your competitors:

Influencer marketing helps you gain

an edge over your competitors. This

marketing technique allows you to put

forth your brand highlights effectively

and gives the audience an idea as to why

they should opt for your brand and not

the others.

Allows to place a proper call to action:

With the help of influencers, you

can dictate what action you want the

audience to take towards your brand.

Though influencer

marketing for fashion and

lifestyle may look like a nobrainer,

it sure has many

layers to it. Fashion and

lifestyle brands connect

with influencers to reach

potential customers.

Brands opt for different

social media platforms to

put their message across

to meet their goals and

objectives.

This can either be for increasing sales or

generating brand awareness. Influencers

will help you frame content that give

you results as per your campaign

objectives.

In today’s competitive fashion industry,

succeeding in retail requires brands,

no matter how big or small to work

with influencers in various ways to

showcase their designs to the public.

Designs and retail stores need to make

use of this essential tool in order to

effectively reach their target consumers

and increase their sales. They are the

best way to make an impression on

the market, and a great way to turn

potential buyers into loyal customers of

your store.

Influencers are changing the fashion

retail industry in more ways than one,

which is why it is crucial for brands to

collaborate with them if they are seeking

success. Nowadays, almost everyone uses

social media, and fashion influencers

are able to change purchasing decisions

dramatically through their impact on

social media. Their contribution to the

transformations in the fashion retail

industry cannot be ignored.

March 2023 | AO India 25

payment option and win their

confidence.

But American Eagle

Outfitters thinks otherwise

because its experience proves

that the market is still naïve

and not ready to accept crypto

payments.

Union Budget and

Crypto in India

India has a growing crypto

industry, since the Supreme

Court removed the RBI’s ban

on cryptocurrency transactions

but since then, there are no

clear regulations regarding

digital assets. A significant

step towards realising the

potential of the industry was

taken when the Government

announced a 30 per cent tax

on cryptocurrency revenues

in the Union Budget of 2022.

The flat 30 per cent tax

on cryptocurrency has not

changed in the Union Budget

22 AO India | March 2023

2023 too, as announced by

Finance Minister Nirmala

Sitharaman.

Although the Indian

cryptocurrency sector

is unregulated, several

businesses are already taking

steps to take advantage of

the user community that is

growing. While some have

already started accepting

money, others are thinking

about it. Contrary to other

industrialised nations, India

is still in the early stages of

cryptocurrency trading.

Users can purchase crypto

from crypto exchanges. To

make a crypto payment, the

user can send bitcoins from

their digital wallet to the

recipient’s specific bitcoin

address using an app or

website. The recipient has a

few options when the money

arrives in their account -

they can either exchange

Owners of Bitcoin now have the option to

purchase gift cards from a list of 90 brands

which includes hotels, restaurants, lifestyle

items, apparel and more. All you need to do

is have Bitcoin in your digital wallet and be a

KYC-verified customer.

the cryptocurrency for a less

volatile digital asset or convert

it to fiat and withdraw it.

Perspectives of

crypto exchanges

and retailers

Since June 2020,

CoinSwitchKuber, the biggest

cryptocurrency platform

in India, has added close

to 8 million new users.

“Cryptocurrency sector is

trending and companies are

looking to enter the market

with increased interest,” said

the Chief Business Officer

of CoinSwitchKuber, Sharan

Nair.

Owners of Bitcoin now

have the option to purchase

gift cards from a list of 90

brands which includes hotels,

restaurants, lifestyle items,

apparel and more. All you

need to do is have bitcoin in

your digital wallet and be a

KYC-verified customer.

WazirX is another India’s

premier and trusted crypto

exchange and a trading

platform. According to

Nischal Shetty, the Co-owner,

consumer goods that make

digital currencies more usable

in daily life will represent

the next wave. More crypto

education is required if digital

currency is to be widely

accepted in India and around

the world.

Highkart, The Rug Republic,

Purse, Sapna are few of the

marketplaces which have

courageously started to

accept cryptocurrency. The

top amongst them, The Rug

Republic is a Delhi-based

decor business that accepts

the top 20 cryptocurrencies

by market valuation apart

from Bitcoin. Although the

company currently relies

on platforms like WazirX

and Binance to execute

transactions, it hopes to

develop its own payment

system soon.

Although these small

businesses have trust in

cryptocurrencies, their

larger competitors seem to

be waiting for the Indian

Government to clarify its

stance on them. Additionally,

RBI has stated that it is

preparing to introduce its own

cryptocurrency. A turning

point will be achieved once

the largest merchants begin

accepting cryptocurrency

payments frequently. By that

point, using cryptocurrency

will not only be acceptable but

also commonplace.

Growing popularity

of Crypto

A recent survey of 2000

senior executives in the USA

conducted by Deloitte proved

that retailers are hopeful about

accepting crypto payments

and investing in digital money.

According to the study,

83 per cent of merchants

said they anticipate their

customers’ interest in crypto

payment options to increase

in future and 64 per cent of

those respondents said their

customers have a substantial

interest.

Another survey of 596

consumers in the USA

conducted by Gartner’s

Software Advice in 2022

proves that users do not

get fully affected by market

fluctuations. Nearly half of the

respondents polled that they

would consider using crypto in

the coming years. Only 29 per

cent of those polled expressed

concern about market swings.

In 2021, the company’s

CSR projects focused

on enhancing education,

improving public

health and promoting

environmental and

community management.

Shahi aims to reach

thousands of women

with menstrual,

sexual, reproductive

and maternal health

awareness and services.

Similarly, its efforts in

expanding green cover,

providing migration

support and STEM

education continue in full

swing.

recycled water used in textile

processing (mills) is 68 per cent.

• 1,500 kg of virgin polybags were

replaced with recycled polybags in

FY 2021 and Shahi is expanding

this initiative further as per the

report.

Regarding Governance, the company

targets factories covered under SLCP

(Social and Labour Convergence

Programme) 100 per cent by FY ’24

and factories with Inache grievance

redressal tool also in the same time

frame.

The company’s 69 per cent permanent

employees are females and 46 per

cent of females are in supervisory

roles. It also has 80+ centres for

skill training. In FY 2021, all its

applicable employees underwent

performance appraisals guided by open

and helpful feedback. By 2024, the

company has a target to train 65,000

community women in soft skills and

technical skills, while in FY ’21, it

trained 44,000 community women.

Shahi at a Glance

“I am proud to be presenting to you Shahi’s

first sustainability report. For nearly five

decades, right from when my mother started

the company as a small home workshop, Shahi

has put people and the planet at the forefront of

business strategy. Sustainability has remained

a key pillar of success over the years. In a fastchanging

global environment, our ‘Responsible

For’ framework guides our actions in line with

our values. Our key stakeholders such as our

customers, employees, business partners,

suppliers and civil society organisations support

us in achieving our goals.”

Harish Ahuja

Chairperson and MD, Shahi Exports

The company will train 300 people in

leadership roles against unconscious bias

and it will be initiated in FY 2023.

With regard to the use of sustainable

raw material, 26 per cent of sustainable

fabric and 46 per cent of sustainable

yarn are being used. The company

segregated its cotton waste (100 per cent

in composition) and shared it with Usha

Yarns for mechanical recycling. The

recycled cotton fibre was then combined

with recycled polyester blended yarns

and delivered back to Shahi for knitting,

finishing and garment production.

The project proved to be economically

viable for manufacturers and recyclers

as it enabled higher-quality recycled

products. Shahi Exports recycled 38,447

kg or 84,761 pounds, of cotton-cutting

waste through this partnership.

The report also highlights that by

deploying best-in-class technologies

such as e-Flow and G2 Ozone, the

material-liquid ratio (MLR) has

reduced from 1:6 to 1:1. Through these

measures, Shahi uses 30 litres of water

on an average on per pair of jeans.

March 2023 | AO India 47

I N D I A

REACH & ADVERTISEMENT OPTIONS

30K print circulation and 90K readership

(another 120K PDFs are sent to the industry)

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The Decline In Earnings During

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EDITORIAL

CALENDAR 2024: AOB

January Top 10 Fashion Business Trends in 2024

Trends that will define the industry and the opportunities for growth in the

year ahead

February Denim and Bangladesh Explore directions in the thriving denim industry

BANGLADESH

March

April

50 Women Leaders in Fashion

The Ultimate Buying Guide for Menswear and

Womenswear

Recognising women leaders shaping Bangladesh’s industry on

International Women’s Day

Decoding consumer behaviour, pricing dynamics and top-selling items

across categories for the upcoming season

May

Supply Chain Mastery: Forging Future Success

Uncover the key supply chain concerns and navigate them with

innovative solutions

June

TOP CEOs

Meet Top CEOs and their way of leading the fashion buying and

manufacturing businesses

July Sustainability Meet sustainability leaders of the Bangladesh RMG industry

August 40 Under 40

Celebrating the achievements of Bangladesh’s brightest young business

leaders (fashion buyers and manufacturers)

September Leather Industry Exploring Bangladesh’s booming leather market

October

The Ultimate Buying Guide for Menswear and

Womenswear

Decoding consumer behaviour, pricing dynamics and top-selling items

across categories for the upcoming season

November Textile and Trims Exploring innovations, new materials and growth strategies of business

December

The Power 100 in Bangladesh’s Fashion Industry

Profiling the top manufacturers, brands, retailers, service providers and

analysing their USP and growth strategies


REACH & ADVERTISEMENT OPTIONS

20K print circulation and 60K readership

(another 90K PDFs are sent to the industry)

BANGLADESH

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Front Inside

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Half

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EDITORIAL

CALENDAR 2024: FTJ

January Fashion Tech Trends 2024 Delve into the tech trends of 2024 that will uplift the fashion industry

February

March

April

Retail Store Innovations

Smart Manufacturing

Technical Textiles

Explore emerging innovations that are driving (and will continue to drive)

Indian apparel retail industry

Delve into ‘smart’ manufacturing methods to improve factory

performance

Explore technical textile companies and know their product portfolios,

market sizes and technology

May CTO 25

Meet 25 tech leaders - CTOs/CIOs/CDOs – who are focusing to integrate

digitalisation in their strategies

June

July

August

September

October

November

Fashion Metaverse

Sustainable Apparel Supply Chain

Loyalty Marketing

Experiential and Smart Retail Stores

‘AI 360 Degree’

M-COMMERCE: A Preferred Tool

Gain insights into the burgeoning opportunities for Indian fashion brands

within the metaverse

Ensuring sustainability across supply chain through technology will be the

key talking point in this edition

Know how loyalty marketing helps brands increase customer retention

and rake in more revenues

Explore the concept of experiential & smart retail stores in the Indian

fashion retail landscape

Learn the importance of AI as a tool to enhance customer satisfaction in

the apparel industry

Understand how m-commerce has become a valuable tool for customers

and retail companies

December TECH 50 Meet top 50 tech start-ups reshaping the Indian fashion industry


REACH & ADVERTISEMENT OPTIONS

20K print circulation and 60K readership

(another 60K PDFs are sent to the industry)

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Centre Spread & Double Spread

(Two Full Page)

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APPAREL

RESOURCES WEBSITE

Who’s the Reader Category of Content Traffic at Glance

Company Type Department Age

Apparel

Textile

Trims & Accessories

Footwear

Leather

Home Furnishing

Technology

Fashion Accessories

Production

Retail

Sourcing

Design

Merchandising

Management

18-60 years

News Business Fashion Technology Events

Latest

Business

Fashion

Tech

Retail

Sourcing

Sustainability

Trade Data

Manufacturing

Trends

Runways

Innovation

Designer &

Labels

Manufacturing

Tech

Retail Tech

4.5 + 12 + 3.2

Lakh

unique views

Lakh

page views

Source: Google Analytics October 2023

minutes per

reading session


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Online Promotion for 3 Months:

a. 3 News on www.apparelresources.com.

i) The website receives 15,000 unique visits

per day.

ii) The 3 news will be shared on our social

media platforms such as LinkedIn, Twitter,

Facebook and Instagram which have a

collective following of more than 3,00,000

industry contacts.

b. 1 Company Press Release will be sent to 2500

industry contacts

c. Website Advertisement: Your company

advertisement on the Right Side of all the

articles under one category for a period of 3

months.

GOLD

INR 4,50,000 (+ GST extra)

Online Promotion for 6 Months:

a. 6 News & One Interview on

www.apparelresources.com.

i) The website receives 15,000 unique

visits per day.

ii) The 6 news will be shared on our social

media platforms such as LinkedIn, Twitter,

Facebook and Instagram which have a

collective following of more than 3,00,000

industry contacts.

b. 3 Company Press Releases will be sent to our

industry contacts

c. Website Advertisement: Your company

advertisement on the Right Side of all the

articles under one category for a period of 6

months.

PLATINUM

INR 6,50,000 (+ GST extra)

Online Promotion for 12 Months:

a. 12 News & 2 Interviews on

www.apparelresources.com.

i) The website receives 15,000 unique

visits per day.

ii) The 6 news will be shared on our social media

platforms such as LinkedIn, Twitter, Facebook

and Instagram which have a collective

following of more than 3,00,000 industry

contacts.

b. 6 Company Press Releases will be sent to our

industry contacts.

c. Website Advertisement: Your company

advertisement on the home page for a period

of 12 months.

d. Get 1-year website content access

complimentary.


SOCIAL MEDIA

14k+ Facebook

followers

210k+ Linkedin

followers

13.5k+ Instagram

followers

5k+ Twitter

followers


SOCIAL MEDIA CLIENTS


APPAREL RESOURCES

NEWSLETTER

WEEK IN RETAIL

December 4, 2023

WEEK IN SUSTAINABILITY

December 12, 2023

WEEK IN MANUFACTURING

December 18, 2023

Digital

Daily

The Surpassing Surplus Business

Garment surplus comes from three major segments: first, the extra

garments manufactured (for exports as well as domestic) to cover

up for quality issue..

Read More

Week in

Retail

Eco-Pioneers of Change: Meet the Circular

Design Challenge

The Circular Design Challenge (CDC), now a fixture during fashion

week each season, was pioneered by RIL five years ago with

a visionary mission to instill a sense of consciousness for sustainability...

Read More

Week in

Sustainability

A thriving tale of denim evolution

and innovation

Denim, a fabric synonymous with versatility, durability and timeless

appeal, is constantly evolving through innovative fabric technologies.

With approximately 15 billion metres...

Read More

Week in

Manufacturing

Gamification of fashion: A combination

that is fast becoming a hit

Textile and apparel industry’s deep route

in sustainability flourishing constantly

Baseball caps: Timeless accessory with

soaring popularity and prolific business

Because of their increasing popularity and the possibilities for virtual

sales, partnerships and influencer marketing, video games are

being taken seriously ...

India has long upheld values of environmental stewardship, waste

reduction and a strong belief in the well-being of humanity. However,

these principles were gradually eroded over time...

Baseball caps are undoubtedly the most promising product category.

It has an existing demand in the western market but now the Indian

market for this segment is also growing...

Read More

Read More

Read More

WEEK IN SOURCING

WEEK IN TECH

WEEK IN FASHION

CUSTOM E-BLAST

December 20, 2023

December 24, 2023

December 30, 2023

December 24, 2023

Sourcing 2.0: Pioneering the next era

of apparel

The apparel sourcing sector faced severe setbacks due to the

pandemic and subsequent Ukraine-Russia and Israel-Hamas conflict,

coupled with ongoing macroeconomic instability revealing ...

Read More

Week in

Sourcing

Addressing fashion e-commerce problems

with AI: Four uses of AI

The world of fashion e-commerce is a dynamic and rapidly evolving

industry, with consumers increasingly turning to online platforms to

satisfy their style cravings...

Read More

Week in

Tech

Threads of legacy: How Shanti Banaras is

preserving heritage, one stitch at a time

n the intricate world of fashion, Shanti Banaras stands out as a

beacon of elegance and tradition, driven by a profound inspiration

rooted in family heritage...

Read More

Week in

Fashion

Exploring Fashion Metaverse and Digital

Wardrobe: Revenues, Projections

and India!

The advent of the metaverse/digital fashion has brought about

significant transformation for businesses to generate revenue...

Read More

Custom

e-blast

Growing focus on small order size

Inventory at the brands’ and retailers’ end and the decisions of their

buying professionals have a close relationship as poor buying decision

leads to unsold stock and poor planning...

Read More

Chief Information Officers Spearhead

Consumer Sentiment Mapping Strategies

The fashion industry is navigating a challenging yet exciting phase.

Macroeconomic shifts and geopolitical influences are disrupting

global supply chains while simultaneously,..

Read More

From clusters to couture: Five Point Five’s

saree odyssey championing India’s weaves

In a vibrant tapestry of tradition and contemporary elegance,

homegrown label Five Point Five emerges as a quintessential

celebration of India’s rich textile heritage..

Read More

Smart clothing

empowering pregnant

women

Pregnancy is a transformative

journey in a woman’s life,

but it comes with significant

physiological changes..

Read More

Decoding India’s

Fashion Start-up

Landscape

In the past decade, the Indian

fashion industry witnessed a

profound shift propelled by the

rise of start-ups..

Read More


SOCIAL MEDIA &

NEWSLETTER PACKAGES

Post Facebook Linkedin Instagram Twitter Newsletter ADs Custom E-Blast*

1 Post 15,000 INR 50,000 INR 15,000 INR 10,000 INR 50,000 INR 50,000 INR

6 Posts 60,000 INR 2,00,000 INR 60,000 INR 40,000 INR 2,00,000 INR 2,00,000 INR

12 Posts 90,000 INR 3,00,000 INR 90,000 INR 60,000 INR 3,00,000 INR 3,00,000 INR

*Each Custom e-blast will be sent to 2500 contacts


MARKETING

+PARTNERSHIPS

Partner with Apparel Resources on a customised idea around a launch, new product or brand

announcement or work with us on one of our marketing initiatives below:

APPAREL RESOURCES REPORTS:

Custom content initiatives and themed reports

aligned with editorial themes/special issues

CUSTOM SOCIAL CAMPAIGN:

Spotlight your social brand presence with a

custom campaign

IN-PERSON EVENTS:

Curate an unrivalled event/marketing experience for

large and intimate groups of attendees

CUSTOM ROUNDTABLE:

Generate important discussions with insights filtered

for our audiences

WEBINAR:

Digitise a discussion with a curated audience and

powerful promotional strategy

PODCAST:

Put audio-first episodes into the marketplace with

editorial hosts and various themes

MILESTONE:

Celebrate iconic dates and brand excellence with a

custom editorial issue

RESEARCH:

Dive into a powerful research story and allow us to

present the findings


Thank You!

Renu Mohindra

+91-9810058986

rmohindra@apparelresources.com

Mayank Mohindra

+91 9810611487

mmohindra@apparelresources.com

Kavya Sharma

+91 9205114763

ksharma@apparelresources.com

www.apparelresources.com

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