TMag-FS_24_EN_LowRes

THE MAGAZINE
Edition
01
2024
Spring
Summer
FREEDOM The art of freely expressing your style
SNEAKERS Colourful through spring DENIM Endless styles, one timeless fabric
TRÈS CHIC THROUGH PARIS We celebrate French style

Freedom
is the art,
of being
me …
BEHIND
THE
SCENES
EDITORIAL
BE FREE.
BE YOURSELF.
Everything about you is unique: your body, your personality, your beliefs,
desires and dreams. We are fortunate to have the freedom to express
this and to live in a self-determined way according to our individual style.
With bright
colours and
statement pieces,
we support women
in living their
personal style
freely and with
confidence.
I personally appreciate the freedom of not having a dress code in my job.
This allows me to create new looks with my beloved sneakers every day
– and to remain completely myself at all times. This spring, I'm particularly
excited about the new Tamaris sneakers styles with bright colours and
cool denim. But I also enjoyed being inspired by classic "French chic" at
the opening of our first flagship store in Paris. You can find some tips and
inspiration in this magazine.
What for some is their expressive look, for others is the words they use
to dress themselves. Just like for poet and songwriter Clara Louise in our
portrait, who fought her way out of a personal crisis with poetry and
willpower. She is one of the strong women from our YouTube community
who inspire us and keep us in mind with their stories: Be aware of
yourself and stand up for your dreams. Continue to develop yourself.
Free yourself from constraints and break free once in a while. Because
it's worth taking this freedom for yourself!
Poet Clara
Louise gives
free rein to her
thoughts
Denim – the
fabric with
endless
possibilities
Whether it's using colour to brighten up the still
grey days or taking your first spring walk in your new
sneakers – what special feeling of freedom are you
looking forward to this season?
Love*!
Cathleen Burghardt
Head of Marketing
Discover
our new
campaign!
… where thoughts and
dreams
boundless
There's even more! Join us now
and click into fashion, service
and news. Follow us now!
Our five comfort zones: We have developed comfortable, innovative and patented technologies for your shoes.
You can tell which of these are in your favourite model by the numbers behind the article numbers.
wild and are free.
3
1 2 3 4
5
And online at tamaris.com

News
Women
who inspire
us!
Oh là là!
DEAR MUM, …
… you are a chaos coordinator and the best
therapist in the world. You are a cook, a
strong shoulder and the feeling of home.
Your love is unconditional and you are
unique. Tamaris has just the thing for
everyone who wants to show their heroic
mums that they have a heart of gold!
BRACELET Art. no. TJB0528.
Mother's
Day is on 12
May!
As an offi cial sponsor of the FEARLESS category
and jury member of the Cosmopolitan #Support-
HerAward, we were once again able to get to know
many great women. They break down boundaries,
use their voice and bring society closer together.
Each of the four winners has a unique story, ranging
from removing taboos from important topics to
inclusive fashion and more diversity.
#SUPPORTHER-AWARD 2023
These are the four winners:
Sponsored
by Tamaris!
STUD EARRINGS
Art. no. TJE0531.
Tamaris in Paris!
On your next trip to the city of love, you should definitely
stop by the Paris Opera. You will now find the first
Tamaris flagship store in the exclusive ambience of a
historic building. Spread over two floors, it offers the
perfect setting to immerse yourself in the diverse world
of Tamaris and the extensive range of accessories.
You can
find all
styles here.
Also in silver
and rosé!
NECKLACE
Art. no. TJN0525.
#CHANGE MAKER
MERIEM LEBDIRI
The designer of Algerian
origin is committed to
more diversity in the fashion
world. With her Modest
Fashion range in the sustainable
luxury segment, she
offers covering fashion,
longer cuts and more fabric
– and appeals to more than
just Muslim women.
#FEARLESS
LENA JENSEN
Child abuse is still a
taboo subject. Where
others remain silent,
our winner Lena
courageously uses her
voice as an affected
person to give the
youngest among us
more visibility and
protection.
#SOCIAL SUPPORT
MSHAI
MWAKIDEDELA
With her international
club Asili Ya Mwanamke
(Eng. "Nature of
Women") Mshai provides
education in African
countries about
menstruation and
campaigns for access to
hygiene products.
#SUSTAINABILITY
JEN MARTENS
With her own natural
cosmetics label Ōmaka,
she has launched the
first solid shampoo for
curls and afro hair on
the German-speaking
market. The products
are natural, vegan and
not tested on lab
animals.
4 5

EXPRESS YOURSELF
POWER IN
pink
What woman doesn't want to reinvent herself
every now and then ? This is not just the case during
the dreary season, but also to the darker moments
of life: it is time to bring colour back into life.
What would your future look like if you painted
it in the most dazzling colours? How would
you express joie de vivre in your style?
One thing is for sure: our favourite colour for
spring is PINK – not only because it helps us
break through the grey winter dreariness, Tamaris
is also one of the supporters of the PINK
STYLE TOUR – a series of makeover events
for women who have been diagnosed with breast
cancer and are fi nding their way back into
everyday life. The initiative organised by event
manager Maike Grimpe and stylist Ines Thömel
MY NEW SELF
AFTER THE
ILLNESS.
The PINK STYLE TOUR celebrated
its premiere last year in Hamburg
and Berlin. Many prominent experts
for a healthy lifestyle were also in
attendance.
Tamaris supports
the Pink Style Tour.
WE BRING COLOUR
INTO THE DARKNESS.
A team of fashion
and beauty experts
gave the participants
helpful tips and new
self-confidence.
gives those affected new courage and the freedom
to take their lives back into their own
hands. For the fi rst time these women had the
chance to get a complete professional makeover.
To make them feel good again and reconnect
with their own bodies.
BEFORE
OUR HAPPY STYLES
SNEAKERS
Art. no. 23735 595. 3 4
SNEAKERS
Art. no. 23727 595. 4
SNEAKERS
Art. no. 23729 160. 4
V
Karen is happy with her
new look and the Tamaris
sneakers.
AFTER
"THE CHANGE
IS PALPABLE – INTERNALLY
AND EXTERNALLY!"
SNEAKERS
Art. no. 23617 510. 3 4
BACKPACK
Art. no. 32990 670.
You can
find all
styles here.
3QUESTIONS FOR …
INES THÖMEL is a stylist
and together with Maike Grimpe
founder of the Pink Style Tour.
How did you come up with the idea for the
PINK STYLE TOUR? As a stylist, I often deal with
women who are unhappy with their bodies and struggle
to fi nd clothes that fi t. When two friends of mine were
diagnosed with breast cancer at the end of 2022 and I
was able to experience fi rst-hand how quickly they changed
– mentally and physically – it really affected me. I
knew that I wanted to do something. Preferably something
that I can combine with my work. Since I used to do
a lot of makeovers, it was obvious: a head-to-toe styling
with real professionals who have all the tips on how to
feel good again quickly.
Although many women have beaten the disease,
they still struggle with the changes. Do
they find it difficult to accept their new self?
Most of the women we have met have learnt a lot of
positive things from their illness. They understand that
hair grows back and that their style may change, but can
also be adapted to a new fi gure. But when women lose
their feminine characteristics, it is a huge turning point.
These women do not want to look ill and be stigmatised.
We support them in this because feeling good in
your own skin is good for the soul and helps you to
get well.
Does colour play an important role in styling?
Of course, we want to meet life in a colourful way, to
brighten up the dreary (hospital) routine with colour.
We look individually at which colours suit the women,
and give them helpful impulses to "dare" to be colourful.
Because many people don't dare to wear colourful
styles – whether they have breast cancer or not.
V = vegan
7

FASHION WIKI
Timeless and
classic basics with a
casual fit!
1
BAG
Art. no. 32811 104.
BLAZER
Art. no. TAW0385.
2
JEANS
Art. no. TAW0551.
For Caroline de Maigret
and her friends, jeans and the
little black blazer are the most
important basics. Her book
says: "Jeans, anytime, anywhere
and in any way. If you take a
Parisienne's jeans out of her
closet, she feels stark naked."
4
Subtle make-up, a touch of mascara and fl ushed cheekbones.
The Frenchwoman favours naturalness and celebrates
the gap in her smile, her striking eyebrows and the freckles
on her skin. If you like it more striking, emphasise your lips
with red lipstick.
"A splash of in your hair,
behind your ear and on the
back of your neck!"
3
TAMARIS
SOULFUL
via tamaris.com
like French Chic
Trends come and go, but the French look with its combination of timeless
elegance and casual nonchalance is unmistakable. The secret of French chic
lies in the art of looking effortlessly perfect. We took a close look at the style
of French women and drew inspiration from a well-known guide …
HOW TO BE PARISIAN
wherever you are: Love, style &
nonchalance à la française
LEARNING FROM REAL FRENCH WOMEN!
In this wonderfully amusing book, the four French friends Anne
Berest, Audrey Diwan, Caroline de Maigret and Sophie Mas
fi nally reveal all the secrets about life, love, style and the
idiosyncrasies of Parisian women. A charming read somewhere
between a style bible and an etiquette book.
Fragrances are very intimate, they emphasise personality
and evoke memories. A tip from the Parisians:
"Find your perfume before you turn 30. And then
carry it for the next 30 years!"
You can
find all
styles here:
8 9

SHOETING
The nonchalance of French women is also
evident in the office look. The Parisian dress
code is classic, timeless and elegant, but
always with a certain coolness. This is
how you skilfully showcase it.
Très chic
through the day
All looks
at a glance:
Paris is the city of fashion
and loafers. The favourite of many
French women creates great style breaks
and sets exciting accents in the
trend colour orange.
Left page: DRESS Art. no. TAW0540. BAG Art. no. 33021 100.
Right page: LOAFERS Art. no. 24224 606.
11

Le savoir-vivre –
the art of
enjoying life.
The elegant alternative to
sneakers: the Mary Jane ballerina
not only exudes French
charm, it is also the fashionable
it-piece of the season.
All looks
at a glance.
A stylish symbiosis of
formality and casualness: with
loafers and strappy pumps, even
jeans become a key piece
of office wear.
Left page: JEANS Art. no. TAW0551. SHIRT Art. no. TAW0372. JACKET Art. no. TAW0546. LOAFERS Art. no. 24224 418.
LOAFER Art. no. 24303 001. BAG Art. no. 33021 100.
Right page: DRESS Art. no. TAW0525. BALLERINAS Art. no. 22308 418. BAG Art. no. 32843 400.
12 13

Always in vogue: neutral colours
are always a good choice. The look is
enhanced by high-quality handbags and
discreet jewellery. A minimalism with
maximum effect.
TROUSERS Art. no. TAW0499. MESH SHIRT Art. no. TAW0468.
BALLERINAS Art. no. 22111 018. BAG Art. no. 33014 100.
14 15

PARIS GUIDE
HIGHLIGHTS
Also
in beige!
Hotspots in Paris
Laurane Froment works for Tamaris in a Parisian
PR agency. She has revealed her favourite places to us.
French women are regarded as bon
vivants, connoisseurs and styling experts:
Pant suits quickly come across as over
dressed due to their unexcited style. How
about a blazer waistcoat that gives the
formal look a different touch?
TROUSERS Art. no. TAW0018. SHIRT Art. no. TAW0372. JACKET Art. no. TAW0546.
BALLERINAS
Art. no. 22111 018. 5
HEELED LOAFERS
Art. no. 24309 940. 1 2 3 5
HEELED LOAFERS
Art. no. 24413 606. 1 2 3 5
Also in
orange!
LOAFERS
Art. no. 24224 418. 2 3 5
Tip!
TAMARIS
FLAGSHIPSTORE
The new Tamaris
fl agship store is located
right next to the Paris
Opera. A visit is
worthwhile.
1
LOUVRE
A date with Leonardo
da Vinci or Michelangelo?
Take a look at some of the
most famous works of art
in the world.
4
3
MAISON REVKA
My favourite place for a chic dinner
in a great atmosphere or a brunch
in the secret summer garden.
6
An artistic break at the foot
of the Monmarte. The small
museum also includes a
greenhouse with an
integrated café and a
beautiful garden.
JARDIN DU
LUXEMBOURG
An inspiring and
beautiful place, ideally
suited to enjoying
nature and refuelling.
MUSÉE
DE LA VIE
ROMANTIQUE
7
2
5
LE MARAIS
A Sunday morning at the
Marché des Enfants
Rouges, in the Marais
district, to stroll through
the oldest market in Paris
and taste the world
cuisine at the stalls.
HEELED LOAFERS
Art. no. 24303 001. 1 2 3 5
EIFFEL TOWER
THE landmark of Paris
is a beautiful sight at
any time of day.
Behind the scenes at our big store
opening. Join us for a day in Paris
during the final preparations.
16
17

PORTRAIT
FREEDOM
Freedom
comes when
we let go
Clara Louise lives for the words.
She reaches a lot of people with her
posts, especially on Instagram. But
alongside her success, depression is
also part of her life. When the burden
of the days becomes too heavy,
she creates a place where her
thoughts can dwell. In this interview,
she talks about how songwriting and
poetry became a mirror of her soul.
Have you often felt lonely with your thoughts?
Yes, absolutely. As a teenager, I didn't talk about certain
thoughts with anyone except my therapist, so I didn't realise
that we all think and feel quite similarly. That's why it's so
healing when people talk about their dark thoughts and difficult
feelings so that we understand that we all belong together,
which makes it much easier to deal with because we no
longer believe that something is wrong with us.
You then processed this "head chaos" in words.
How did this come about? It started when I was about
13 years old. Mostly in the evening, when I couldn't sleep, because
it was a difficult time for me, when I had to deal with all
kinds of emotions. Writing and making music has always helped
me a lot. Doing something where I really had the feeling
that I could be completely myself and not be judged, but could
simply let out everything that was inside me.
STRONG
WOMEN,
STRONG
WORDS
Your first novel, "Über mir die Wolke" (the
cloud above me), tells the story of a mental illness
that darkens your life. You yourself are always
standing in the shadow of this cloud. Would
you like to tell us about it? The book is about a personal
crisis that the main character is going through and can't quite
put his finger on. On her journey, she experiences step by
step, especially through contact with other people, that there
is hope – even if there is not always an easy solution. This can
be a mental illness, such as depression, but just as easily a crisis
that most of us experience in the course of our lives. I have
experienced two depressive episodes in my past, which were
of course very stressful and turned my life upside down. However,
I have also learnt a lot about myself and other people
during these times and am stronger than ever as a result. It
may sound absurd, but when you are on the other side of life
again, you develop a gratitude for the darkness, because it
forms the contrast to the bright aspects of life.
When did you first have the feeling that you were
suffering from depression? I had severe sleep disorders
in my youth. The first step was to go to the GP and when they
ruled out purely physical causes, I was referred to an adolescent
therapist who then started to treat the depressive episode
together with me. I was lucky that my parents were very
open and supportive when it came to mental health issues. I
have heard many other stories and it is fatal if someone does
not seek help because it is not accepted or even ridiculed in
their environment.
"WHEN I STARTED TO STOP
BEING SO HARD ON MYSELF,
THE REST OF THE WORLD
BECAME SOFTER TOO."
Clara Louise creatively expresses her feelings in her flat
in Salzburg: She transforms her "head chaos" into art,
creating music and poetry full of depth.
18 19

FREEDOM
Do you see poetry as an outlet to give free rein to
your feelings? Poetry is a kind of liberation for me. When I
write, I feel like I get to know myself better, process a lot of
things and find out what's going on inside me. It helps me to get
rid of thoughts that I can't express.
So your poetry books are a kind of public diary? My
poems are largely autobiographical and often come from my
subconscious. I just start writing. Sometimes I don't even remember
that I wrote a particular poem and/or even what I
wanted to say with it. In any case, the poems leave enough
room for manoeuvre so that you can find yourself in them.
"FOR ME, FREEDOM MEANS
DECIDING FOR MYSELF
HOW I APPROACH THE
WORLD AND MYSELF."
You manage to touch people with your words.
When did you realise that you had this special gift? I
never saw it as a gift, but rather as something that was good for
me personally. I also never intended to share my poems with
other people, it came about rather spontaneously when I started
collecting older poems and suddenly the idea of immortalising
them in a book came up. I didn't believe that anyone would
The 31-year-old is one of the most successful German-language
poets of modern times. Her self-published poetry books have
landed her on the SPIEGEL bestseller list several times and she
touches almost 200,000 people on Instagram as @missclaralouise.
be interested in my lyrics. I didn't even realise they were poems
because they rarely rhyme. I always thought that was a
condition.
You now have a large community on Instagram.
Can you help others there with your lyrics who are
going through similar phases? Yes, I get this feedback
very often and it always touches me. Readers entrust me with
many personal stories and feelings. It often feels surreal, but
it's a nice feeling when you can help other people and it's definitely
the engine that keeps me writing, it's given it a higher
purpose that doesn't just include myself.
Are your works always influenced by personal experiences
or do you also find inspiration in other
things? Even when I write about other people and their experiences,
there is always a part of me in it. We are all similar,
but still individual. It's probably a bit like the game "Chinese
whispers", where something always changes slightly from person
to person. I generally talk a lot about my own experiences
and feelings. It is a process. But by the time the music or lyrics
are published, I'm often already somewhere else emotionally.
It is good to record these individual steps in life in order to
realise that you are constantly evolving.
What is there first – a word, a melody or a concrete
feeling? Both are different. A poem begins with a white space
and then the words come out of me and I hear the sound of
the lines, see images. It is almost a spiritual process. With songwriting,
I almost always start with the music, my guitar, then a
melody and then the appropriate lyrics, which are already defined
together with the melody in terms of content. I love
working like this because you don't really have control over
the process and it always feels magical when things just flow.
How important is creative downtime for you to
create space for new ideas? For me personally, it is important
that I am free and don't have to create in order to be
alive. I need to feel that I can decide for myself. Pressure or
stress can have a strong influence on creativity and, as art is
often something very personal, it then has an impact on overall
well-being. It is therefore very important to take a good look
at yourself and not compare yourself with other people.
Speaking of live: People can see you live again in
April. What can we expect on this tour? Oh yes! I'm
really looking forward to it! A flowing connection between
music and poetry awaits us. Lyrics that raise questions and
perhaps offer answers. A range of emotions and a warm, be-
"PEOPLE WILL ALWAYS HAVE
A NEED FOR ANSWERS AND
DEPTH – NO MATTER WHAT
TIME WE ARE IN."
autiful feeling. It is particularly important to me to create a cosy
living room atmosphere and spread a feeling of love. I'm also delighted
that my band will be back to provide a wonderful musical
accompaniment to the evening.
Your post on Instagram says: "Freedom comes when
we let go". What did you mean by this? For me, freedom
means deciding for myself how I approach the world and myself,
what values I carry within me and to the outside world and what I
want to leave behind.
Her voice is like a warm embrace. Her lyrics make many people
feel understood. In April, Clara Louise is goes on a "Music and
Poetry Tour 2024".
Check out the full portrait
of Clara Louise on our
YouTube channel!
20 21

STYLE GUIDE
1
Classy with
high heel
HEELED SANDALS
Art. no. 28035 941. 2 V
Flat and
delicat
2
MULES
Art. no. 27115 941. 2
All styles
can be
found here:
The
shoe that
makes the
outfit
ONE
STYLE,
THREE
SHOES
GEL HALF SOLE
BLAZER
Art. no.
TAW0511.
CLUTCH BAG
Art. no. 32812 621.
CULOTTE
Art. no.
TAW0591.
Whether weddings, garden parties
or graduation parties – dressing up has never been so
much fun. It doesn't always have to be the dress that
stands out. Show who you are in a look that lets your
personality shine. Because you are unique and that is
the most beautiful thing you can be.
NECKLACE
Art. no.
TJN0511.
BRACELET
Art. no. TJB0514.
Tamaris POWERFUL is
the perfect fragrance for
special days. Available
at tamaris.com
HEELED SANDALS
Art. no. 28236 933. 1 2 5 V
3
Eye-catcher
with straps
23

TAMARIS COMFORT
FEEL-GOOD TECHNOLOGIES
Our new
comfort
zones
As experts in comfortable heeled shoes, we have already proven
that we understand the needs of our customers. Now we are taking
one step further and raising comfort to a new level. Discover our
new comfort highlights with standardized extra width in every model.
At Tamaris, it has always been true that when
the shoe pinches, we have the right answer.
Our proven technologies stand for optimum fi t,
maximum comfort and reliable quality. But fashion
is changing, and today's customer creates elegant
looks not only with pumps, but also with sneakers
and loafers. That is why we have expanded our
expertise to the casual sector and developed three
new feel-good technologies for special needs.
Our new added-value technologies will initially
be used in the Tamaris Comfort range. Here, we
focus on fulfi lling special comfort requirements
with fashionable demands and inspire our
customers with standard fullness in all styles,
which ensures pleasant freedom of movement.
With their generous fi t, the models are also
suitable for wider or more sensitive feet and
offer a modern, appealing design – as you would
expect from Tamaris.
What Tamaris Comfort offers you:
Extra width and a generous fi t
in all styles
Extra comfort in every possible
detail with the latest top technologies
Extra cushioning thanks to the
new innovation T-fl ow
SNEAKERS
Art. no. 83706 938.
24 25

TAMARIS COMFORT
FEEL-GOOD TECHNOLOGIES
01
YOUR NEED
"I am looking for
elegant leather
shoes with the feel
of comfortable
sneakers."
Our solution: extra cushioning thanks to the
T-flow effect Are you ready for your new favourite shoe?
Because once you've felt the T-flow effect, you don't want
to take these styles off again. Our new top innovation is not
just a function, but a feeling and, above all, it is the casual
answer to AntiShokk – our well-known heel technology.
The sole with T-flow technology gently cushions every step
and noticeably restores your energy. A feeling of lightness
that accompanies you throughout the day and makes every
step you take as light as a feather.
WITH LOAD
YOUR NEED
"My sandals
should no longer
rub against my
ankles."
Our solution: Adjustable Velcro
fasteners in sandals This summer will
be comfortable. With our Multi Adjustable
technology, the Velcro fasteners on the ankle
and ball of the foot can be perfectly adjusted
to suit every foot. Because your shoe is as
individual as your foot!
02
03
YOUR NEED
FITTING
PAD
"I want loafers
that I can't slip
out of."
LOAFERS Art. no. 84310 414.
T-FLOW | FITTING PAD
WITHOUT LOAD
SANDALS Art. no. 88711 442.
MULTI ADJUSTABLE
Our solution: The Fitting Pad – for
a customised wearing experience
For everyone who loves the classic loafer
charm, Tamaris has developed a heel pad – our
little shoe revolution for the perfect fit. With
the Fitting Pad, the shoe adapts individually to
your foot shape in the upper heel area so that
you cannot slip out despite the extra width.
SNEAKERS Art. no. 83707 909.
T-FLOW
Learn more
about Tamaris
Comfort:
SANDALS Art. no. 88715 440.
T-FLOW | MULTI ADJUSTABLE
26 27

D
HOW TO STYLE
en
DENIM
Jeans and sneakers always work! But jeans on
sneakers is THE dream duo of the season. If you
prefer a more subtle denim double, go for basics
from the blue colour palette. Combined with a
blazer, the casual look is ready for the offi ce in no
time at all.
FROM
THE
OFFICE
JEANS
Art. no.
TAW0551.
SNEAKERS
Art. no. 23731 418. 2
V
i m
BLAZER Art.
no. TAW0511.
DREAMS
SHIRT
Art. no. TAW0602.
TO THE
PARK
You can
find all
styles here:
Jeans – an all-time favourite with limitless possibilities.
Even in 2024, there will be no getting around the denim
trend. In footwear fashion, the sky blue fabric provides
fashionable variety. Create your favourite looks for
every style and every occasion.
SNEAKERS
Art. no. 23731 880. 2
V
28 29

HOW TO STYLE
DENIM
TO A
CONCERT
The dark blue culottes not only go perfectly with the
denim material. It also forms the basis for a look that
can be interpreted in different styles. The choice is
yours! Either casual with a matching jumper or
elegant as a trouser suit for the big event.
BOOTIE
Art. no. 25303 802. 2
V
BAG
Art. no.
32982 530.
FROM
A GIRLS'
NIGHT
OUT
NECKLACE
Art. no. TJN0431.
BLOUSE
Art. no.
TAW0521.
CULOTTE
Art. no.
AW0591.
BOOTS
Art. no. 25210 802. 2
V
PULLOVER
Art. no.
TAW0319.
SKIRT
Art. no.
TAW0530.
PUMPS
Art. no. 22439 802.
2 V
NECKLACE
Art. no. TJN0456.
OR
TO A
CAFÉ
STUD EARRINGS
Art. no. TJE0428.
SNEAKERS
Art. no. 23723 802. 4
BLAZER
Art. no.
TAW0511.
From casual to dressy: the robust texture of the denim
fabric harmonises beautifully with strong colours. Styled
with ankle boots, the monochrome ensemble of blouse
and skirt takes on a completely different look. Tip: Repeat
the denim style of the shoes in the accessories.
TO THE
THEATRE
30 31

SUSTAINABILITY
What is
important to
you?
MUSHROOM
POWER
Do you live consciously and is sustainability
important to you? With this shoe, you can
express your values and make a personal
statement. The stylish retro sneaker combines
modern design with an innovative ingredient:
mushrooms. Discover the material with
the power to change the future.
Sustainability is a journey. That's why we at Tamaris are constantly on
the lookout for alternative materials that can help protect our
environment. The good news is that nature itself provides us with
what we need. Just like mushrooms, on which the innovative
HyphaLite TC upper material used in the spring/summer models
of our GreenStep collection is based. The completely plastic-free,
100% bio-based and biodegradable natural material is made from
mushrooms in combination with natural rubber and cellulose fi bres.
In shoe manufacturing, it helps to replace petrochemical plastics and
thus reduce global plastic pollution. The sneakers not only impress
with three fresh colours and a timeless retro design, they are also
another important step towards a more sustainable future.
I am looking for sustainable
alternatives to plastic
and animal-free leather.
Step by step, we are testing the use of newly
developed bio-based materials in order to
protect our nature in the best possible way.
Our mushroom material is now in its third
season. Mushrooms together with natural
rubber form the basis for an innovative, 100%
bio-based upper material. We also use
BLOOM, an algae-based biomass in our
outsoles (more on this on p. 37).
biobased
I live as a vegan and
consciously look for shoes
that are free from animal
ingredients.
We offer you a huge selection of vegan
styles in our collection, which spans all shoe
categories. Every vegan model undergoes an
external certifi cation process at the PFI (Testing
and Research Institute in Pirmasens).
SNEAKERS
Art. no. 23608 153.
5 V
Discover
our Tamaris
GreenStep
collection:
vegan
32 33

SUSTAINABILITY
MADE OF MUSHROOMS
Did you know?
Produced in Europe
The sustainable GreenStep collection is manufactured
in an eco-label-certifi ed factory in Portugal. The
"PFI Eco Label" confi rms that the products have been
manufactured in an environmentally friendly way and
fulfi l certain standards in terms of sustainability and
social responsibility.
A special material needs
special care
If you use a chemical cleaner on your shoe, sustainability
is a thing of the past. Instead, use a damp cloth
with mild organic soap to wipe off the dirt in a
circular motion. Dab the damp areas dry immediately
afterwards.
Natural materials change
Like nature, the shoe can also change somewhat over
time. The material with its raw and pithy character can
form creases when worn. But that is completely normal
and is part of its sustainable history.
That's what's inside
WATER-
BASED PU
VEGAN
eco
social & environmental sustainability
Production monitored
SNEAKERS
Art. no. 23608 161. 5 V
HYPHALITE TC
UPPER MATERIAL
BASED ON
MUSHROOMS
WATER-BASED
ADHESIVE
ASKED ABOUT …
For many, they are a tasty meal, for shoe
production a new driver for the future.
Our Head of Sustainability Andreas explains
the power of the mushroom material.
Andreas, how did you come up with the
idea of making shoes from mushrooms?
The fashion industry, with its current consumption of
resources, is responsible for considerable environmental
pollution. We have the greatest leverage in
the fl ow of materials. The search for new, regenerative
materials with a better carbon footprint put us on
the trail of mushrooms. However, they are not cultivated
in the laboratory; they are side mushrooms and
button mushrooms that are no longer suitable for
consumption.
Cactus, pineapple, apple – there are many
leather alternatives. Why does Tamaris use
mushrooms? Mushroom is a ground-breaking innovation
in bio-based fashion materials that enables
us to produce parts of the shoe upper from sustainable
ingredients provided by nature. With this material,
Tamaris is taking a completely different approach
to previous alternatives to leather, which are essentially
plastic-based. Mushroom technology does not
use PU or synthetic materials and is 100% biodegradable.
That points the way forward.
Does the material resemble the look of
leather? Visually, the mushroom models are in no
way inferior to styles made from real leather. But
like leather, Hyphalite also has its own character.
The special surface structure of the material lends
the shoe a rugged, casual character that looks
particularly good with boots and sneakers.
As Head of Sustainability,
Andreas Burmeister is constantly
on the lookout for innovative and
sustainable materials for a
responsible footwear footprint.
How difficult is it to make a sustainable
shoe? The production of shoes is very complex.
There is a long list of hundreds of elements that need
to be implemented carefully. In comparison, a T-shirt
consists of only a few fabrics. With mushroom, we are
consciously taking a new step that is just the beginning.
Even our most experienced shoe technician had to
learn new ways. But the prospect of a better future is
worth every effort.
Who is the collection aimed at? Anyone
who prefers an innovative, environmentally friendly
material that is not only vegan, but also renewable,
100% bio-based and biodegradable will fi nd an
absolute speciality here. Make a personal statement
with this shoe.
Award-winning
innovation: In 2022,
Tamaris received
the "German
Award for Sustainability
Projects" for a
mushroom-based
mule.
34 35

TRAVEL ESSENTIALS
Summer
Adventures
The right footwear is essential for extended road trips and being
constantly on the move. Sneakers are the ideal choice here, as they
round off any simple travel outfi t perfectly. The pink sneakers not only
impress with their signal colour, but also with their ecological features
thanks to the algae-based outsole. Particularly practical for keeping all
your essentials to hand? The backpack as a statement accessory.
With Tamaris, you can design your holiday according to your own style
and concentrate fully on the beautiful moments – because with our travel
buddies, you are perfectly equipped for every situation and comfortable all
day long. Whether it's a discovery tour, road trip or adventurous hike:
What type of traveller are you?
ON THE ROAD
SNEAKERS
Art. no. 23714 513. 4
V
BACKPACK
Art. no.
32874 401.
This sneaker has a bloom outsole made from algae. One pair
of this shoe purified 31.8 litres of water and restored it to the
environment, as well as purifying 32.9 m 3 of air and binding 24.4
grams of carbon dioxide in the process.
SIGHTSEEING SAFARI
If you're looking for action on holiday, this hiking boat is just right for you.
Our hiking boots combine functionality with stylish design so that you are
fashionably prepared for any adventure. Thanks to GORE-TEX technology,
the styles are not only waterproof but also breathable, making them the
ideal travel buddy for rainy days.
With Tamaris, you
not only create
your style, but also
unforgettable
travelling
moments!
SWEATSHIRT
Art. no. TAW0316.
HIKING BOOT
Art. no. 23766 823. V
Styling tip:
combine with long
tennis socks
WANDERLUST
The travel essentials: The perfect look for a discovery
tour starts with comfortable sandals that offer you
unrestricted comfort all day long. Sporty yet chic, you
are ideally equipped for spontaneous adventures.
SANDALS
Art. no. 28262 606. V
Scan here
for more
styles.
SOCKS
36 37

PREMIUM
NEWD.Tamaris stands for pure cuts
and clean styles that make their own
fashion statement with every look.
A collection that convinces not with
fast-moving trends but with pure
value. Our design process is guided
by the idea of a capsule wardrobe
consisting of consciously selected
items that can be worn with
anything.
NWD-818
THE WARDROBE
OF LIFE
HI, I AM
YOUR
NWD-777
Sneakers are an indispensable
basic piece in every capsule
wardrobe and fl atter almost every
look. Whether as an eye-catcher
with simple styles or colourcoordinated
with bold looks.
NEWD
FAVOU-
RITE
Your wardrobe essential. The key piece you always
come back to. Designed to upgrade your closet,
because your NEWD.Tamaris shoe has the power
to reinvent your whole look
LEGAL NOTICE
MORE NEWD TRENDS
newd.tamaris.com |
newd.tamaris
Publisher: Wortmann KG Internationale Schuhproduktionen, Klingenbergstraße 1-3, 32758 Detmold, wortmann.com, UST-ID-Nr. DE124621935, eingetragen beim Amtsgericht Lemgo HRA 2842 P.h.G.: Ulrich
Klüber, Dott. Giovanni Lacatena, Wortmann Verwaltungs-GmbH, AG Lemgo HRB 3419 Managing Directors: Jens Beining, Ulrich Klüber, Dott. Giovanni Lacatena, Dr Tobias Seng Responsible: Cathleen Burghardt
Editor-in-chief: Jennifer Zabel Contributor to this issue: Julia Busse Layout: marcato-design.de Photography: Anna Theresa Lohninger (p. 20 top left), Clara Louise (p. 3 top right, 18, 19, 20 centre/ top right),
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GmbH (p. 25-27), Musée de la Vie romantique, P. Antoine (p.17 top right), Neoimages (p. 38/39), Oezlem Oezsoy (p. 5), Rocco Dürlich (p. 21), Romain Ricard (p. 17 centre left), Thomas Ecke/DISQ/ntv/DUP (p. 35),
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and storage – of whatever kind – are only permitted with the express consent of Wortmann KG Internationale Schuhproduktionen. Errors and omissions excepted. While stocks last.

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