Portfolio 2024- Sofia Marin_compressed

DESIGNER
BUSINESS ADMINISTRATOR
2024
Design portfolio
SOFIA MARIN NÚÑEZ

Professional profile
Double major in Business administration and design student with graduation
on April 2024 at Universidad de los Andes, Colombia.
I am a person with creative and analytical skills that allow me to
handle problems and projects with an innovative and precise
approach. I have oral and written communication abilities to develop
ideas and expose them to different audiences. Besides, I have project
management, teamwork skills and compromise with my work and the
people around me. Given the experience I have had, I have abilities in
brand strategy, creative campaigns, editorial design, insights, and
opportunity construction. I am interested in growing in marketing,
creative and graphic design.
OUTSTANDING PROJECTS
Proyect for publication and design exhibition
Pavillion 2023
Thonningia Sanguinea. Production Design Proposal
for cinema script.
https://pabellon.uniandes.edu.co/wp-content/uploads/2023/10/Pabellon_Booklet.pdf
Design Dept., Universidad de los Andes. Bogotá.
October 11th – october 13th 2022
EDUCATION
Universidad de los Andes
Business Administration
2018 – Graduation april 2024
Universidad de los Andes
Design
2019 – Grado april 2024
Politécnico de Colombia
Diplomaed Marketing Management
June 2020 – august 2020
SKILLS
Ai Ps
Lr Id
FIGMA
MIRO
EXCEL
Proyect for publication and design exhibition
ANDANDO 2022
Investigation in design, creation and development
of three art installation pieces.
https://arqdis.uniandes.edu.co/exposiciones/andando-2022/gestos-transformartransgredir-trascender/
Design Dept., Universidad de los Andes. Bogotá.
May 3th – may 24th 2022
Proyect for publication and design exhibition
ANDANDO 2021
Investigation and creation of a mobility strategy for
Bogotá using user centered design methodologies
https://arqdis.uniandes.edu.co/exposiciones/andando-2021/plan-bve/
Design Dept., Universidad de los Andes. Bogotá.
september 9th– october 13th 2021

Neri Oxman
GRAPHIC AND EDITORIAL
Three editorial pieces based on the
Neri Oxman’s work. The pieces show
the material sensitivity Neri has in her
work and try to portray the way her
designs are a composition of different
parts in a perfect balance.
The project comprehended investigation,
conceptual development, editorial
design and material production of the
three final pieces.

First Piece: the book

Second piece: the poster
Third piece: mini material catalog

Invisible
GRAPHIC AND EDITORIAL
Development and illustration of an
illustrated fanzine based on a single
word: Invisible.
The fanzine explores the word’s meaning
through the duality between the
visible and the invisible. It is designed
using a childish tipography and illustrations
to convey a deep message,
but delivering it with simplicity and
lightness to get to different audiences.

Own illustrations

CERTERA
BRANDING
Academic project to develop a brand
identity for a restaurant and leisure stablishment
that tries to modernize tradicional
colombian games.
The concept transmits the fun, confidence
and uniqueness of the place to
get to new audiences.
Name development, concept, logo,
brand identity and graphic components.

SAILORS
Raisonne
Reenie Beenie
Main logo Second logo Color palette
Typography
Graphic resources (stickers)
Iustrations
Wallpapers
Icons

MANIZALES FAIR
BRANDING
Academic project for the design of the
66th edition of the Manizales Fair (Colombia).
The design focuses on taking
the coffee identity of Manizales and
combining it with the Spanish heritage
of the fair's origin.
Manizales is known as the city of
open doors, which is why this element
was taken as the basis for the identity
of the 66th edition: “The fair of open
doors” that opens the door to all its
attendees and gives way to all the
culture and fun that this event offers.

FERIA DE
MANIZALES
La feria de las
puertas abiertas
Main logo Second logo Typography Color palette Graphic resources

ISDIN FOR HIM
STRATEGIC DESIGN
Service manual
Academic project to develop a service
for the ISDIN Colombia sunscreen brand.
Research was conducted with the company
and a service was created to bring
sunscreen and skin care to men through
sports’ communities such as cycling.
The service consists of a group of bicycle
promoters who work on a points
system to introduce the use of sunscreen
to ohter men in the rides they have
for competitions and practices.

The service consists of a skin care
training program for amateur cyclists,
through which they can access unique
experiences and discounts while organically
involving their riding partners.
This in order to build the habit of sunscreen
use in sports communities and
build brand loyalty in men.
STRATEGIC
DECISIONS
Men do not usually include skin care in
their concept of self-care. It does not
feel like a service intended for them
and they do not see it as a priority
since there are no results or damage in
the short term.
Men create spaces for self-care recommendations
during sports. Therefore,
cycling communities are the vehicle to
introduce skin care and build the habit
of using sunscreen regularly.
Service manual
With this service, the brand can position
itself in an unexplored market with
high potential and take advantage of
the capabilities of its products designed
for athletes in a highly recognized
sport in the country: cycling.

DESIGNER
BUSINESS ADMINISTRATOR
2024
SOFIA MARIN NÚÑEZ
Cellphone: (+57) 3002322394
Email: sofia.mnz00@gmail.com
URL: www.linkedin.com/in/sofia-marin-núñez-2a9008258
BE: https://www.behance.net/sofiamarinnu