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Alumni - The University of Tennessee at Chattanooga

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<strong>Alumni</strong><br />

CONNECTIONS<br />

Department <strong>of</strong> Communic<strong>at</strong>ion • <strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga<br />

Fall 2011<br />

'86 Grad Award-Winning<br />

Producer <strong>at</strong> CNN<br />

Communic<strong>at</strong>ion degree prepares<br />

alums in faith-based careers<br />

Alumna Finds Success in<br />

Decor<strong>at</strong>ing and Design<br />

Connecting <strong>Alumni</strong>. Supporting UTC.<br />

Register TODAY for your free alumni account<br />

on the new online community!


Stacy Gray, 1996<br />

Connections • 2 • Fall 2011<br />

Dear<br />

<strong>Alumni</strong>,<br />

I’ve had the good fortune to stay connected with our alma m<strong>at</strong>er in<br />

the time since I gradu<strong>at</strong>ed, and I hope th<strong>at</strong> has been the case for you as<br />

well. <strong>The</strong>re’s a special pride th<strong>at</strong> I feel in w<strong>at</strong>ching the campus grow and<br />

evolve because I’ve made the decision to be an un<strong>of</strong>ficial “spokesperson”<br />

for the <strong>University</strong> and for the Communic<strong>at</strong>ion Department. <strong>The</strong>re’s<br />

much to talk about, much to be excited about …<br />

One <strong>of</strong> the connections I’ve maintained is to the faculty members who<br />

played such a tremendous role in shaping the person I’ve become and the<br />

career p<strong>at</strong>h I’ve forged. Dr. Betsy Alderman keeps me informed about<br />

the Communic<strong>at</strong>ion Department – the ever-growing array <strong>of</strong> courses and<br />

hands-on opportunities th<strong>at</strong> are provided to today’s students to prepare<br />

them for a truly multi-media, multi-discipline world – and also the need<br />

for support to ensure the department can continue to grow and flourish.<br />

I hope th<strong>at</strong> you’ll join me in supporting the Communic<strong>at</strong>ion Department,<br />

through wh<strong>at</strong>ever means is <strong>of</strong> interest and available to you. Mentor<br />

a current student, host an intern <strong>at</strong> your workplace, be a guest speaker for<br />

an event, consider a periodic financial gift (any amount helps!)<br />

Most importantly, stay in touch with your alma m<strong>at</strong>er. It’s a connection<br />

you’ll feel glad you made, and then kept. Don<strong>at</strong>e online <strong>at</strong> utc.edu/giving.<br />

Or email Dr. Alderman <strong>at</strong> Betsy-Alderman@utc.edu.<br />

Have a good autumn, and GO MOCS!<br />

Assistant Vice President, Consumer Str<strong>at</strong>egy, Unum<br />

www.utc.edu/communic<strong>at</strong>ion


4<br />

10<br />

Connections • 3 • Fall 2011<br />

contents<br />

Connections is produced by the UTC Communic<strong>at</strong>ion Department. This public<strong>at</strong>ion was written, cre<strong>at</strong>ed, and designed by Kendra L. Stickford, communic<strong>at</strong>ion major. Cover photo courtesy <strong>of</strong> Margie Lamb Lennon, CNN .<br />

Public<strong>at</strong>ion number E041050-001-12. Full-time faculty: Betsy Alderman, Mike Andrews, Rebekah Bromley, Elizabeth Gailey, Felicia McGee-Hilt, David Sachsman and Charlene Simmons<br />

<strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga does not discrimin<strong>at</strong>e on the basis <strong>of</strong> race, sex, color, religion, n<strong>at</strong>ional origin, age, handicap, or veteran st<strong>at</strong>us in provision <strong>of</strong> educ<strong>at</strong>ional opportunities or employment opportunities and benefits,<br />

pursuant to the requirements <strong>of</strong> Title VI <strong>of</strong> the Civil Rights Act <strong>of</strong> 1964, <strong>of</strong> Title IX <strong>of</strong> the Educ<strong>at</strong>ion Amendments <strong>of</strong> 1972, the Rehabilit<strong>at</strong>ion Act <strong>of</strong> 1973, the Americans With Disabilities Act <strong>of</strong> 1990, the Age Discrimin<strong>at</strong>ion in Employment<br />

Act <strong>of</strong> 1967, and other applicable st<strong>at</strong>utes. Inquiries and charges <strong>of</strong> viol<strong>at</strong>ion <strong>of</strong> this policy should be directed to the Office <strong>of</strong> the Director for Affirm<strong>at</strong>ive Action, 104 Founders Hall, 423-425-4124.<br />

www.utc.edu/communic<strong>at</strong>ion<br />

8<br />

Faith-Based Careers<br />

Alums who seek pr<strong>of</strong>essions in faith-based<br />

organiz<strong>at</strong>ions detail their experiences<br />

Staying Connected<br />

Stay upd<strong>at</strong>ed on career endeavors <strong>of</strong> fellow alumni<br />

Company Spotlight<br />

Communic<strong>at</strong>ion grads find success <strong>at</strong><br />

True North Custom Media<br />

Celebr<strong>at</strong>ing the <strong>University</strong><br />

Chronicling the desegreg<strong>at</strong>ion <strong>of</strong> UC<br />

for the university's 125 th Anniversary<br />

Driving Ambition<br />

2010 gradu<strong>at</strong>e lands internship <strong>at</strong><br />

Volkswagen Group <strong>of</strong> America, Ch<strong>at</strong>tanooga Oper<strong>at</strong>ions<br />

5<br />

6<br />

9<br />

11<br />

12


Margie Lamb Lennon, 1986<br />

<strong>The</strong> adventure <strong>of</strong> producing live<br />

television newscasts brings excitement<br />

to Margie Lamb Lennon (’86), senior<br />

news producer for “CNN Newsroom<br />

with Fredricka Whitfield.”<br />

Lennon, who grew up in Ch<strong>at</strong>tanooga,<br />

came to CNN after working for<br />

local affili<strong>at</strong>es in Ch<strong>at</strong>tanooga, Huntsville,<br />

Charlotte, and Atlanta for more<br />

than 15 years. Her work <strong>at</strong> the cable<br />

news giant also includes working for<br />

“CNN Newsroom with Tony Harris,”<br />

“CNN S<strong>at</strong>urday and Sunday Mornings,”<br />

and “CNN S<strong>at</strong>urday/Sunday<br />

Night with Rick Sanchez.”<br />

Lennon selects the stories and decides<br />

how they will be presented in her<br />

show. She works with writers, editors,<br />

and correspondents to decide wh<strong>at</strong><br />

they will be saying and showing. She<br />

strives to keep the show fast-paced and<br />

intriguing throughout the newscast.<br />

Connections • 4 • Fall 2011<br />

Breaking News, Crisis Management<br />

are all in a Day's Work<br />

Lennon said she specializes in crisis<br />

management in the newsroom.<br />

“My news team g<strong>at</strong>hers facts and inform<strong>at</strong>ion<br />

on crises around the world,”<br />

Lennon said. “CNN informs viewers<br />

on n<strong>at</strong>ural disasters, political uprisings,<br />

economic fallouts, horrific crimes and<br />

scandals, as well as showcasing the<br />

good in human kind. It’s fast-paced,<br />

exciting, and something different every<br />

day.”<br />

Hearing breaking news first is one<br />

<strong>of</strong> the most exhilar<strong>at</strong>ing things about<br />

her job, Lennon said.<br />

“You know things before the world<br />

knows, and I love th<strong>at</strong>. Even in the day<br />

<strong>of</strong> YouTube and Google, we still get<br />

video in before anyone else sees it.”<br />

As the news industry and technology<br />

continue to evolve, Lennon’s job<br />

continues to change.<br />

“As part <strong>of</strong> my job, I include more<br />

social media interactions,” Lennon<br />

www.utc.edu/communic<strong>at</strong>ion<br />

said. “Our viewers respond via Facebook,<br />

Twitter and blog comments.”<br />

Lennon values working in a unique<br />

<strong>at</strong>mosphere filled with people from all<br />

over the world th<strong>at</strong> specialize in different<br />

areas <strong>of</strong> news.<br />

“It’s so ne<strong>at</strong> to see the diversity<br />

<strong>of</strong> the world in your<br />

own workplace,” Lennon said.<br />

“And everybody looks <strong>at</strong> each other on<br />

the same level. No one is better than<br />

the other one. <strong>The</strong>y just have a different<br />

perspective.”<br />

At UTC, Lennon discovered her<br />

individual strengths and how she could<br />

put them to use in her career.<br />

Lennon has earned many awards<br />

throughout her career in the news<br />

industry including the 2010 Peabody<br />

Award for Gulf Oil Spill Coverage and<br />

the 2006 Emmy Award for Election<br />

Coverage.


Working by<br />

With the vers<strong>at</strong>ility <strong>of</strong> the Communic<strong>at</strong>ion<br />

degree, many alums use<br />

their skills in media and writing to help<br />

others in a wide variety <strong>of</strong> faith-based<br />

careers.<br />

Jimmy L<strong>at</strong>ham (’08), is the youth director<br />

<strong>at</strong> Signal Mountain Presbyterian<br />

Church, shepherding over 250 middle<br />

and high school students in growing<br />

their faith.<br />

L<strong>at</strong>ham uses his communic<strong>at</strong>ion<br />

skills to continually minister effectively<br />

to the students in the youth group, he<br />

said.<br />

Ted Draper (’99), is the vice president<br />

<strong>of</strong> marketing and development for<br />

Avant Ministries in Kansas City, Mo.<br />

“I enjoyed my PR and design classes<br />

<strong>at</strong> UTC, but it wasn’t until I did some<br />

freelance work with a start-up in Ch<strong>at</strong>tanooga<br />

th<strong>at</strong> I realized I wanted to do<br />

more marketing communic<strong>at</strong>ions,”<br />

Draper said. “After realizing my passions,<br />

I began looking to do work in the<br />

non-pr<strong>of</strong>it, faith-based industry.”<br />

After traveling the world in his career,<br />

Jeremy Callahan (’01), now lives<br />

in Nashville working as a producer<br />

for “<strong>The</strong> 700 Club” on <strong>The</strong> Christian<br />

Broadcasting Network. His practical<br />

Connections • 5 • Fall 2011<br />

N<strong>at</strong>han Frick, 2004 and wife, Amber Jeremy Callahan, 2001 Elizabeth James Tallman-Gazaway, 2006 Jimmy L<strong>at</strong>ham, 2008<br />

experiences from UTC have gre<strong>at</strong>ly<br />

benefitted him in his career, Callahan<br />

said.<br />

“If you want to be successful on the<br />

job, never stop learning, networking<br />

with people, or try new things,” Callahan<br />

said. He said he chose a career<br />

in a faith-based company because he<br />

believes in the importance <strong>of</strong> loving<br />

wh<strong>at</strong> you do on a daily basis.<br />

N<strong>at</strong>han Frick (’04) is currently<br />

pursuing a masters <strong>of</strong> divinity and will<br />

gradu<strong>at</strong>e from <strong>The</strong> Southern Baptist<br />

<strong>The</strong>ological Seminary in July 2013. He<br />

is also the interim director <strong>of</strong> children’s<br />

ministry <strong>at</strong> Brainerd Baptist Church.<br />

“Seeing the joy in a child’s face as<br />

he or she learns the truths about the one<br />

true God, his Holy Word, and ultim<strong>at</strong>ely<br />

becomes a lifelong follower <strong>of</strong> Christ,”<br />

Frick said is one <strong>of</strong> the most exciting<br />

parts <strong>of</strong> his job. “I hope and desire<br />

everything I do will make an impact for<br />

eternity.”<br />

He and his wife have applied with<br />

the Southern Baptist’s Convention<br />

Intern<strong>at</strong>ional Mission Board to serve as<br />

missionaries overseas.<br />

After completing her undergradu<strong>at</strong>e<br />

educ<strong>at</strong>ion in communic<strong>at</strong>ion and<br />

www.utc.edu/communic<strong>at</strong>ion<br />

earning her master’s degree in public<br />

administr<strong>at</strong>ion, Elizabeth James Tallman-Gazaway<br />

(’06) is the executive<br />

administr<strong>at</strong>or and development director<br />

<strong>at</strong> <strong>The</strong> Bethlehem Community Center in<br />

Ch<strong>at</strong>tanooga.<br />

Her communic<strong>at</strong>ion degree has<br />

helped her in promoting awareness <strong>of</strong><br />

her organiz<strong>at</strong>ion.<br />

“Promotion is very important in any<br />

nonpr<strong>of</strong>it,” Tallman-Gazaway said. “It<br />

is much easier to solicit funds when<br />

people are aware <strong>of</strong> your work. My<br />

most important task is conveying the<br />

results <strong>of</strong> our ministry to current and<br />

potential donors so th<strong>at</strong> they are confident<br />

th<strong>at</strong> their don<strong>at</strong>ions are producing<br />

the outcomes they care about.”<br />

Working for a faith based, non-pr<strong>of</strong>it<br />

organiz<strong>at</strong>ion is extremely rewarding for<br />

Tallman-Gazaway because <strong>of</strong> the<br />

visible benefits th<strong>at</strong> can be seen<br />

throughout the community. <strong>The</strong> things<br />

she likes best about her job includes<br />

assisting children, being a good steward<br />

<strong>of</strong> valuable resources to benefit others,<br />

contributing to a better community, and<br />

loving people who are in need <strong>of</strong> being<br />

loved, she said.<br />

Parts <strong>of</strong> this story were contributed by communic<strong>at</strong>ion<br />

majors Taylor Jordan and Erin Bowman


Connections • 6 • Fall 2011<br />

Staying<br />

Connected<br />

Beth Hicks, 1990 Christina Gastador, 2007 Erica Tuggle, 2010 Tony W<strong>at</strong>erford, 2008 Laurel Eldridge, 2000 Nikki King, 2007 Lew Gilliand, 1994<br />

Mallory Browning ('11)<br />

marketing assistant, Double Cola<br />

“I have an understanding <strong>of</strong> the<br />

media and how it works. When<br />

news in the company arises, I<br />

write press releases and all the<br />

copy for the new websites we are<br />

about to launch.”<br />

Alex Cooze ('10)<br />

web producer and production assistant,<br />

WDSI Fox 61<br />

“My communic<strong>at</strong>ion degree<br />

provided me with the video editing<br />

experience needed to feel<br />

comfortable doing my job.”<br />

Linda Louise Elliott ('10)<br />

copywriter, ARS Advertising<br />

“<strong>The</strong> position I hold now requires<br />

a varied set <strong>of</strong> skills, so<br />

everything I learned I can use in<br />

some way.”<br />

Brooke Fontana ('10)<br />

marketing assistant,<br />

Ch<strong>at</strong>tanooga Times Free Press<br />

“My communic<strong>at</strong>ion degree has<br />

helped me in more ways than<br />

I can explain. It has helped me<br />

become a more well-rounded<br />

person.”<br />

Erica Tuggle ('10)<br />

assistant editor, Hamilton County<br />

Herald Newspaper<br />

“Through my work in the Communic<strong>at</strong>ion<br />

Department, I learned<br />

to be a more outgoing individual,<br />

to ask questions, to write tightly<br />

and efficiently, and to use a variety<br />

<strong>of</strong> tools.”<br />

Erica Johnson Van Slyke ('09)<br />

marketing coordin<strong>at</strong>or, Advanced<br />

Surgical Concepts, Ch<strong>at</strong>tanooga<br />

“When I was <strong>at</strong> UTC, many <strong>of</strong><br />

my communic<strong>at</strong>ion courses were<br />

project-based. This concept was<br />

very effective in preparing me for<br />

the workforce.”<br />

Jennifer Heitt ('08)<br />

graphic designer, Arden Hills Resort<br />

Club and Spa, Scaramento, Calif.<br />

“<strong>The</strong> most important thing I<br />

learned th<strong>at</strong> I use every day is<br />

keep it simple. <strong>The</strong> less, the<br />

better in terms <strong>of</strong> delivering the<br />

message with the most impact.”<br />

Lindsay Galloway Manning ('08)<br />

photographer, WTVC News<br />

Channel 9, Ch<strong>at</strong>tanooga<br />

“<strong>The</strong>re is nothing I do today<br />

in this job th<strong>at</strong> I didn’t learn <strong>at</strong><br />

UTC. I was hired because I am<br />

able to complete a project from<br />

start to finish, from cre<strong>at</strong>ing the<br />

idea, writing the script, shooting<br />

and editing.”<br />

Tony W<strong>at</strong>erford ('08)<br />

retail oper<strong>at</strong>ions assistant,<br />

St. Louis Cardinals<br />

“<strong>The</strong> Communic<strong>at</strong>ion Department<br />

<strong>at</strong> UTC is very broad<br />

and encourages you to follow<br />

wh<strong>at</strong>ever career choice you want<br />

to pursue."<br />

www.utc.edu/communic<strong>at</strong>ion<br />

David Blevins ('07)<br />

cre<strong>at</strong>ive director, Blair Cre<strong>at</strong>ive<br />

Group, Ch<strong>at</strong>tanooga<br />

“Success in any business depends<br />

on the ability to effectively communic<strong>at</strong>e.<br />

I believe I was <strong>of</strong>fered<br />

those opportunities based on my<br />

communic<strong>at</strong>ion background.”<br />

Christina Gastador ('07)<br />

environmental law gradu<strong>at</strong>e student,<br />

Vermont Law School, South<br />

Royalton, Vt.<br />

“Writing in my previous courses<br />

<strong>at</strong> UTC helped me to prepare<br />

for writing a lot in my master’s<br />

courses, especially in my writing<br />

and advocacy class."<br />

Nikki King ('07)<br />

Self-employed, freelancer/graphic<br />

designer, G<strong>at</strong>linburg<br />

“I feel th<strong>at</strong> I came out <strong>of</strong> school<br />

well equipped with a wide range<br />

<strong>of</strong> skills, but the element th<strong>at</strong> has<br />

made the difference is the persistence<br />

I learned while working on<br />

class projects and internships.”<br />

Ben Edwards ('05)<br />

team leader, Volkswagen Group <strong>of</strong><br />

America, Ch<strong>at</strong>tanooga<br />

“I use my communic<strong>at</strong>ion degree<br />

all day long, every day. Being<br />

able to effectively communic<strong>at</strong>e<br />

is perhaps the most important<br />

skill I use any given day.”


Justin Dean ('05)<br />

financial advisor, Edward Jones<br />

Investments, Washington, D.C.<br />

“I can’t think <strong>of</strong> a better degree<br />

to have as a financial advisor! I<br />

use my communic<strong>at</strong>ion and present<strong>at</strong>ion<br />

skills on a daily basis."<br />

Chloe Morrison ('05)<br />

journalist and business reporter,<br />

Nooga.com<br />

“<strong>The</strong> classes I had <strong>at</strong> UTC taught<br />

me the basics <strong>of</strong> wh<strong>at</strong> I needed<br />

to know to start a career as a<br />

journalist. I also learned the<br />

importance <strong>of</strong> networking, which<br />

has been invaluable to my career<br />

so far.”<br />

Amanda Miller Worley ('02)<br />

administr<strong>at</strong>ive assistant to city services<br />

director, City <strong>of</strong> East Ridge<br />

“<strong>The</strong> variety <strong>of</strong> classes within<br />

the department helped give me<br />

experiences th<strong>at</strong> I was able to<br />

take with me in the ‘real world.' I<br />

use these skills daily.”<br />

J.R. Fitch ('01)<br />

vice president, Wells Fargo Advisors,<br />

Dalton, Ga.<br />

"I am a communic<strong>at</strong>or, and I<br />

know how to talk to people about<br />

how they want to plan their lives<br />

financially.”<br />

Connections • 7 • Fall 2011<br />

Laurel Dickinson Eldridge ('00)<br />

program director,<br />

Arts & Educ<strong>at</strong>ion Council<br />

“I manage a variety <strong>of</strong> community<br />

and educ<strong>at</strong>ion outreach program<br />

for the Arts & Educ<strong>at</strong>ion<br />

Council, a Ch<strong>at</strong>tanooga non-pr<strong>of</strong>it<br />

organiz<strong>at</strong>ion th<strong>at</strong> reaches more<br />

than 70,000 people each year.”<br />

Melanie Mayo ('00)<br />

director <strong>of</strong> educ<strong>at</strong>ion and outreach,<br />

Crabtree Farms, Ch<strong>at</strong>tanooga<br />

“My communic<strong>at</strong>ion degree<br />

honed my writing, organiz<strong>at</strong>ion,<br />

and public rel<strong>at</strong>ions skills, which<br />

I use frequently on the job. <strong>The</strong><br />

Communic<strong>at</strong>ion Department also<br />

taught me how to write a strong<br />

resume and keep it up-to-d<strong>at</strong>e!”<br />

Mark Kleiner ('98)<br />

manager, Suntrust Bank<br />

“<strong>The</strong> UTC Communic<strong>at</strong>ion<br />

Department specifically prepared<br />

me for this position by stressing<br />

the importance <strong>of</strong> written<br />

communic<strong>at</strong>ion. An email many<br />

times is a legally binding st<strong>at</strong>ement<br />

associ<strong>at</strong>ed with considerable<br />

financial and safety rel<strong>at</strong>ed<br />

liability."<br />

Kim Greuter ('96)<br />

associ<strong>at</strong>e <strong>at</strong>torney, Allen, Kopet, &<br />

Associ<strong>at</strong>es, Nashville<br />

“My degree taught me to communic<strong>at</strong>e<br />

in a clear manner. I applied<br />

the concepts th<strong>at</strong> I learned<br />

in media law class while sitting<br />

in a defam<strong>at</strong>ion trial against a<br />

television st<strong>at</strong>ion. It was th<strong>at</strong> trial<br />

th<strong>at</strong> spurred my interest in law<br />

school.”<br />

Lew Gilliand ('94)<br />

sports editor,<br />

Fort Payne Times-Journal<br />

“My communic<strong>at</strong>ion degree<br />

helped me build a solid found<strong>at</strong>ion<br />

for a career in journalism.<br />

Learning th<strong>at</strong> style meant editors<br />

didn’t have to break me <strong>of</strong> many<br />

bad habits when I went looking<br />

for work.”<br />

Kennard Yamada ('94)<br />

director <strong>of</strong> sales, Citadel Broadcasting,<br />

Ch<strong>at</strong>tanooga<br />

“<strong>The</strong> communic<strong>at</strong>ion degree gave<br />

me the tools needed not only to<br />

survive corpor<strong>at</strong>e consolid<strong>at</strong>ion,<br />

but to thrive in the environment<br />

<strong>of</strong> added responsibility.<br />

Bill Thornton ('91)<br />

general sales manager,<br />

Comcast, Ch<strong>at</strong>tanooga<br />

“Going to college here and staying<br />

here was a gre<strong>at</strong> benefit. I<br />

feel tied to Ch<strong>at</strong>tanooga!”<br />

Beth Spears Hicks ('90)<br />

marketing coordin<strong>at</strong>or, Trident<br />

Technical College, Charleston, S.C.<br />

“My communic<strong>at</strong>ion degree has<br />

definitely prepared me for my<br />

career. I feel confident in my<br />

writing skills and have a good<br />

understanding <strong>of</strong> print and broadcast<br />

media.”<br />

www.utc.edu/communic<strong>at</strong>ion<br />

Brian Hicks ('89)<br />

metro columnist, <strong>The</strong> Post and Courier,<br />

Charleston, S.C.<br />

“I learned the basics <strong>of</strong> news<br />

g<strong>at</strong>hering and reporting from<br />

my communic<strong>at</strong>ion classes, and<br />

those are things you have to<br />

know to get in the door <strong>at</strong> any<br />

newspaper.”<br />

Erica Van Slyke, 2009 David Blevins, 2007 Vicki Herrell, 1982 Brooke Fontana, 2010 Brian Hicks, 1989 J. R. Fitch, 2001 Melanie Mayo, 2000<br />

Vicki Herrell ('82)<br />

executive director, Society <strong>of</strong> Workforce<br />

Planning Pr<strong>of</strong>essionals and<br />

Quality Assurance & Training Connection,<br />

Nashville<br />

“Much <strong>of</strong> my day-to-day job<br />

involves writing. I honed my<br />

writing skills in my communic<strong>at</strong>ions<br />

classes <strong>at</strong> UTC.”<br />

Lisa Huggins Thornton ('82)<br />

<strong>at</strong>torney, <strong>University</strong> <strong>of</strong> Alabama, Office<br />

<strong>of</strong> Counsel, Birmingham<br />

"My communic<strong>at</strong>ion degree has<br />

been helpful in th<strong>at</strong> it honed my<br />

writing and interviewing skills.”<br />

Communic<strong>at</strong>ion students Lee Blaustone<br />

and Jake Chapman contributed to this<br />

story.


<strong>The</strong> past two years have been a<br />

whirlwind <strong>of</strong> excitement and opportunities<br />

for entrepreneur Lakeisha “Mariah”<br />

P<strong>at</strong>rick Huq (‘03), chief oper<strong>at</strong>ing<br />

<strong>of</strong>ficer <strong>of</strong> Jewel and Jem.<br />

Huq and her sister, Lake Kelley, had<br />

been in the interior design business for<br />

ten years before they founded Jewel<br />

and Jem, a multi-cultural decor<strong>at</strong>ing<br />

and design company, two years ago.<br />

Since the company’s inception, Jewel<br />

and Jem has been fe<strong>at</strong>ured on Bravo’s<br />

hit reality TV show “Real Housewives<br />

<strong>of</strong> Atlanta” and the sisters are planning<br />

a product launch n<strong>at</strong>ionwide in Macy’s<br />

stores in spring 2012.<br />

Jewel and Jem <strong>of</strong>fers the best <strong>of</strong><br />

style, functionality, and quality products<br />

by designing spaces filled with<br />

multi-cultural bedding, artwork, window<br />

tre<strong>at</strong>ments and décor.<br />

“We came up with the idea <strong>of</strong> Jewel<br />

and Jem to basically help be able to<br />

inspire children by cre<strong>at</strong>ing spaces th<strong>at</strong><br />

are reflective <strong>of</strong> their culture,” Huq<br />

said. “So, you’re making their dreams<br />

come true through the art and images<br />

th<strong>at</strong> they have in their rooms,” Kelley<br />

said.<br />

Of 14,000 businesses, Jewel and<br />

Jem was chosen to particip<strong>at</strong>e in<br />

Macy’s first company workshop. <strong>The</strong><br />

experience allowed the Ch<strong>at</strong>tanooga<br />

n<strong>at</strong>ives to talk with other CEOs and<br />

Connections • 8 • Fall 2011<br />

designers <strong>of</strong> Macy’s brands.<br />

Mariah P<strong>at</strong>rick Huq, 2003<br />

“We walked away [from the experience]<br />

excited about the future <strong>of</strong> our<br />

brand and the brand going into Macy’s,”<br />

Huq said. “It’s such a huge<br />

opportunity.”<br />

With plans to launch the products in<br />

Macy’s in the spring <strong>of</strong> 2012, the brand<br />

will include a lifestyle line th<strong>at</strong> will<br />

accommod<strong>at</strong>e both children and adults.<br />

<strong>The</strong> multi-cultural designs are very<br />

vers<strong>at</strong>ile because <strong>of</strong> the high end<br />

m<strong>at</strong>erials and quality products th<strong>at</strong><br />

Jewel and Jem will bring to stores<br />

n<strong>at</strong>ionwide, Huq said.<br />

www.utc.edu/communic<strong>at</strong>ion<br />

Designing<br />

Diva<br />

Success is always in style for alumna<br />

Jewel and Jem’s décor fe<strong>at</strong>ured on<br />

“Real Housewives <strong>of</strong> Atlanta” helped<br />

add to the company’s rapid growth. “It<br />

was a huge ordeal for us because it<br />

took the business to another level in<br />

terms <strong>of</strong> n<strong>at</strong>ional focus,” Kelley said.<br />

Huq’s experience in the communic<strong>at</strong>ion<br />

field made her the mastermind<br />

behind the company’s marketing and<br />

networking str<strong>at</strong>egies. She drives the<br />

company’s continued growth and is<br />

constantly cre<strong>at</strong>ing unique ways to<br />

advance the brand.<br />

Huq credits her strong work ethic<br />

and communic<strong>at</strong>ion skills to the things<br />

she learned <strong>at</strong> UTC. “Being a<br />

part <strong>of</strong> the Communic<strong>at</strong>ion<br />

Department was<br />

phenomenal for me because I<br />

was exposed to a lot <strong>of</strong> phenomenal<br />

teachers and just learning how to talk<br />

to people and rel<strong>at</strong>e, and you apply th<strong>at</strong><br />

in every aspect <strong>of</strong> business,” Huq said.<br />

“Being able to write opened a lot <strong>of</strong><br />

doors for us. I am very, very happy to<br />

have been a part <strong>of</strong> the Communic<strong>at</strong>ions<br />

Department.”<br />

Huq encourages striving entrepreneurs<br />

to not be afraid <strong>of</strong> following their<br />

passions. “<strong>The</strong> sky is the limit. In order<br />

to c<strong>at</strong>apult, you have to believe in<br />

yourself,” she said.


Connections • 9 • Fall 2011<br />

<strong>The</strong> World <strong>of</strong> Publishing:<br />

Grads get cre<strong>at</strong>ive <strong>at</strong> True NorTh CusTom media<br />

After leaving UTC, many<br />

alumni have found their niche in<br />

the media, communic<strong>at</strong>ion, and<br />

marketing industry <strong>at</strong> True North<br />

Custom Media in Ch<strong>at</strong>tanooga.<br />

Although they perform a variety<br />

<strong>of</strong> different tasks, each alum has<br />

put the skills and knowledge in<br />

media and writing they learned <strong>at</strong><br />

UTC to use in their success.<br />

“I learned the importance<br />

<strong>of</strong> working hard<br />

and doing my best<br />

in all situ<strong>at</strong>ions,”<br />

said managing editor,<br />

Bill Colrus (’00)<br />

said.<br />

Colrus str<strong>at</strong>egizes<br />

edits, and writes media<br />

m<strong>at</strong>erial for various<br />

clients in a variety <strong>of</strong><br />

mediums. A communic<strong>at</strong>ion<br />

degree helped<br />

him refine his skill set<br />

and expand his knowledge<br />

<strong>of</strong> wh<strong>at</strong> is possible<br />

in the media field, he<br />

said.<br />

“I’ve also met many<br />

gre<strong>at</strong> networking<br />

contacts through my<br />

associ<strong>at</strong>ion with the university,”<br />

Colrus said.<br />

Jenny Poole Havron-Miller<br />

(’99) is a managing editor who<br />

oversees the content <strong>of</strong> quarterly<br />

magazines for clients. She said<br />

she uses her communic<strong>at</strong>ion degree<br />

on a daily basis in her career.<br />

Havron-Miller has worked <strong>at</strong><br />

True North for mor than seven<br />

years. “True North is a gre<strong>at</strong> com-<br />

pany! I get to work with a group<br />

<strong>of</strong> amazing, intelligent people,<br />

and we always try to have a lot <strong>of</strong><br />

fun while we work,”she said.<br />

Chief Sales Officer Jason<br />

Provonsha (’99) joined the True<br />

North team right out <strong>of</strong> college<br />

and has w<strong>at</strong>ched his career<br />

advance as the company grew<br />

larger.<br />

Public<strong>at</strong>ions from True North Custom Media<br />

“It’s a gre<strong>at</strong> business I have<br />

been fortun<strong>at</strong>e to be a part <strong>of</strong><br />

from the ground floor,” Provonsha<br />

said. “We have a gre<strong>at</strong> culture<br />

with gre<strong>at</strong> people <strong>at</strong> all levels and<br />

we are all proud <strong>of</strong> the amazing<br />

work we have been able to<br />

engage in as a team. I wouldn’t<br />

www.utc.edu/communic<strong>at</strong>ion<br />

want to do anything else.”<br />

Provonsha said his communic<strong>at</strong>ion<br />

degree was gre<strong>at</strong> prepar<strong>at</strong>ion<br />

for his career. “It’s been a<br />

tremendous asset in understanding<br />

media and how it is changing<br />

and adapting to technology and<br />

unique audiences,” he said. “It<br />

has definitely helped me prepare<br />

for being a media and marketing<br />

pr<strong>of</strong>essional.”<br />

Rachel Stewart (’06)<br />

minored in communic<strong>at</strong>ion<br />

<strong>at</strong> UTC. She has been<br />

a copywriter <strong>at</strong> True North<br />

since April 2009.<br />

While <strong>at</strong> UTC, she<br />

gained strong work<br />

ethic and training to<br />

write articles th<strong>at</strong> she<br />

uses on a daily basis.<br />

Brianne Carswell<br />

(’07) started<br />

as a copywriter with<br />

True North in 2008<br />

before being promoted<br />

to managing editor in<br />

2010.<br />

“I wouldn’t<br />

change my experience<br />

with the<br />

communic<strong>at</strong>ion<br />

department <strong>at</strong> UTC<br />

<strong>at</strong> all,” Carswell said. “<strong>The</strong><br />

pr<strong>of</strong>essors, the course work and<br />

the life <strong>of</strong> a UTC communic<strong>at</strong>ion<br />

student shaped me into who I am<br />

today. I left UTC with confidence<br />

and feeling prepared to take on<br />

anything.”<br />

Brianne Carswell, 2007<br />

managing editor<br />

Bill Colrus, 2000<br />

managing editor<br />

Jenny Poole Havron-Miller, 1999<br />

managing editor<br />

Jason Provonsha, 1999<br />

chief sales <strong>of</strong>ficer<br />

Rachel Stewart, 2006<br />

copywriter<br />

Photography by Monika Morris


He<strong>at</strong>her Pelley (’03) will never forget<br />

where she was the morning <strong>of</strong> Sept.<br />

11, 2001 –Dr. Betsy Alderman’s Media<br />

Writing I class.<br />

“I’m sure I’ll remember th<strong>at</strong> day for<br />

the rest <strong>of</strong> my life,” Pelley said. “We<br />

were sitting in class and someone came<br />

into the room and said, ‘Turn the TV<br />

on; a plane has crashed into the Twin<br />

Towers.’ So we stopped wh<strong>at</strong>ever it<br />

was we were doing and started w<strong>at</strong>ching<br />

television. We were all shocked and<br />

absolutely terrified. We all knew th<strong>at</strong><br />

we were witnessing an event th<strong>at</strong> was<br />

going to change our lives forever.”<br />

However, Pelley’s experience <strong>of</strong> 9/11<br />

did not influence her decision to join<br />

the Air Force. After she gradu<strong>at</strong>ed from<br />

Connections • 10 • Fall 2011<br />

Flying High<br />

With career in Air Force, the sky's the limit<br />

UTC, she spent some time traveling<br />

Europe with her sister and then decided<br />

to enlist.<br />

Pelley, originally from Cleveland,<br />

Tenn., is a contract administr<strong>at</strong>or. “My<br />

job entails procuring supplies and<br />

services th<strong>at</strong> the Air Force needs in<br />

order to function,” Pelley said. This<br />

includes finding equipment and people<br />

to fulfill jobs in the Air Force ranging<br />

from highly skilled medical services to<br />

custodial needs.<br />

“I get to interact with every specialty<br />

on the base and learn about wh<strong>at</strong> it is<br />

they do, while trying to find the best<br />

product or service to fit their needs. It’s<br />

an incredibly interesting job and one<br />

th<strong>at</strong> affords wonderful travel opportunities,”<br />

Pelley said.<br />

Pelley has traveled to countries all<br />

over the world including Iceland, Italy,<br />

Germany, Turkmenistan, and Iraq. She<br />

spent six months working in Iraq and<br />

living in a containerized housing unit.<br />

In her time spent in Iraq, she was<br />

responsible for more than $18 million<br />

in contract actions, most <strong>of</strong> which were<br />

for m<strong>at</strong>erial handling equipment.<br />

“I had a contract to build a school for<br />

one <strong>of</strong> the surrounding villages,” Pelley<br />

said. “It got bombed by insurgents<br />

while I was there, causing a lot <strong>of</strong> damage.<br />

Th<strong>at</strong> was a setback for us, but the<br />

work went on. Being th<strong>at</strong> busy made<br />

the time go by very fast though. You<br />

bond very quickly with the people you<br />

work with just because <strong>of</strong> the amount<br />

<strong>of</strong> time you spend with them every<br />

day.”<br />

Pelley is constantly writing a varying<br />

degree <strong>of</strong> reports and <strong>of</strong>ten briefs<br />

high ranking military <strong>of</strong>ficers and noncommissioned<br />

<strong>of</strong>ficers.<br />

www.utc.edu/communic<strong>at</strong>ion<br />

“Thankfully, all my writing<br />

classes and media classes<br />

prepared me for this,” Pelley<br />

said. “I have a confidence when<br />

speaking in front <strong>of</strong> large groups th<strong>at</strong> a<br />

lot <strong>of</strong> my peers don’t have. UTC gave<br />

me th<strong>at</strong> confidence. I was also very<br />

fortun<strong>at</strong>e to have written for the Echo a<br />

few times and th<strong>at</strong> gave me confidence<br />

in my writing ability for work.”<br />

Pelley’s educ<strong>at</strong>ion <strong>at</strong> UTC taught her<br />

how to perform research and be detail<br />

oriented.<br />

“Attention to detail is such an important<br />

part <strong>of</strong> being in the military and my<br />

UTC communic<strong>at</strong>ion classes taught me<br />

how to really analyze, whether it is a<br />

report th<strong>at</strong> I must study or something I<br />

am preparing to turn in <strong>at</strong> work,” Pelley<br />

said.<br />

Pelley is currently st<strong>at</strong>ioned <strong>at</strong> RAF<br />

Lakenhe<strong>at</strong>h in Bury St. Edmunds,<br />

United Kingdom. She is preparing to<br />

return back to the st<strong>at</strong>es to live in San<br />

Antonio, Texas, and teach new airmen<br />

the work <strong>of</strong> contracting so they will<br />

be prepared to expand their knowledge<br />

when they enter their first duty<br />

st<strong>at</strong>ion.<br />

2003 gradu<strong>at</strong>e Staff Sergeant He<strong>at</strong>her Pelley<br />

in Sardenga, Italy for work.


Connections • 11 • Fall 2011<br />

Celebr<strong>at</strong>ing Achievement<br />

Documentary on the desegreg<strong>at</strong>ion <strong>of</strong> UC produced by the Communic<strong>at</strong>ion Department faculty<br />

Three Communic<strong>at</strong>ion Department<br />

faculty members are producing a documentary<br />

about the desegreg<strong>at</strong>ion <strong>of</strong> the<br />

<strong>University</strong> <strong>of</strong> Ch<strong>at</strong>tanooga (UC) in the<br />

early 1960s.<br />

Dr. Betsy Alderman is serving as the<br />

producer for the program, which will<br />

be part <strong>of</strong> the university’s 125 th anniversary<br />

celebr<strong>at</strong>ion.<br />

“We have interviewed many people<br />

YOU make a difference <strong>at</strong> UTC!<br />

Did you know th<strong>at</strong> one <strong>of</strong> the factors<br />

in UTC's n<strong>at</strong>ional rankings is the<br />

percentage <strong>of</strong> our alumni who make don<strong>at</strong>ions<br />

to UTC? Th<strong>at</strong> means, whether<br />

$10 or $10 million, your gift makes a<br />

difference.<br />

Chancellor Roger Brown's current<br />

goal is to see UTC climb from the Top<br />

Dr. Horace Traylor, the first African-American gradu<strong>at</strong>e <strong>of</strong> the <strong>University</strong> <strong>of</strong><br />

Ch<strong>at</strong>tanooga, is interviewed by Dr. Felicia McGhee-Hilt.<br />

directly involved in the decision to<br />

allow blacks into the then-priv<strong>at</strong>e<br />

UC,” she said. “Unlike many southern<br />

schools, <strong>at</strong> UC the process was peaceful,<br />

mainly because <strong>of</strong> the personalities<br />

<strong>of</strong> those involved.”<br />

Dr. Felicia McGhee-Hilt interviewed<br />

some <strong>of</strong> the first black students <strong>at</strong> the<br />

school. “Dr. Horace Traylor, the first<br />

black gradu<strong>at</strong>e <strong>of</strong> UC, has a rich family<br />

25 to the Top 5 schools in its c<strong>at</strong>egory,<br />

and an increased alumni giving percentage<br />

is critical to th<strong>at</strong> achievement. As<br />

UTC continues to increase in value, so<br />

does your degree!<br />

You can give to any area <strong>of</strong> campus<br />

including the Communic<strong>at</strong>ion Department,<br />

and you can know th<strong>at</strong> your gift<br />

will make a difference in the lives <strong>of</strong><br />

our students. For example, just $50<br />

www.utc.edu/communic<strong>at</strong>ion<br />

history,” she said. “He grew up in the<br />

segreg<strong>at</strong>ed south and his memories <strong>of</strong><br />

th<strong>at</strong> time were fascin<strong>at</strong>ing.”<br />

Pr<strong>of</strong>essor Mike Andrews is heading<br />

up the technical side <strong>of</strong> the documentary<br />

production. He has supervised<br />

both field and studio production for<br />

the program which will be screened in<br />

February 2012.<br />

Giving Back to Your <strong>University</strong>: Make a Difference!<br />

Contributed by Emily Geyer<br />

UTC Director <strong>of</strong> Development for Annual Giving<br />

would buy a new audio recorder for<br />

students to use.<br />

Your investment <strong>at</strong> UTC will continue<br />

to enhance the experiences our<br />

students have each and every day.<br />

Everyone can give<br />

something to impact<br />

achievement <strong>at</strong> UTC!


Connections • 12 • Fall 2011<br />

Recent Grad Drives into VW Internship<br />

Scott Wilson, 1991 and Morgan L<strong>of</strong>tin, 2010<br />

facebook.com/Comm<strong>Alumni</strong><br />

Every new day <strong>at</strong> work brings<br />

something different and exciting for<br />

Morgan L<strong>of</strong>tin (’10), an intern in<br />

the media rel<strong>at</strong>ions area <strong>at</strong> the newly<br />

opened Volkswagen plant in Ch<strong>at</strong>tanooga.<br />

“Things were crazy when I first<br />

started, which was the week before<br />

the grand opening,” L<strong>of</strong>tin said.<br />

L<strong>of</strong>tin works for Scott Wilson, a<br />

1991 Communic<strong>at</strong>ion Department<br />

gradu<strong>at</strong>e.<br />

L<strong>of</strong>tin worked in corpor<strong>at</strong>e communic<strong>at</strong>ions<br />

for a year <strong>at</strong> Unum<br />

before she began her position <strong>at</strong><br />

Volkswagen in May 2011. “<strong>The</strong><br />

Communic<strong>at</strong>ion Department <strong>at</strong> VW<br />

wears a lot <strong>of</strong> different h<strong>at</strong>s,” L<strong>of</strong>tin<br />

said. “It’s really exciting, to say the<br />

least.”<br />

She said th<strong>at</strong> learning the invaluable<br />

skill <strong>of</strong> networking and selfsufficiency<br />

are the most important<br />

things she learned <strong>at</strong> UTC.<br />

Department <strong>of</strong> Communic<strong>at</strong>ion<br />

<strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga<br />

615 McCallie Avenue<br />

Ch<strong>at</strong>tanooga, TN 37403<br />

www.utc.edu/communic<strong>at</strong>ion<br />

“<strong>The</strong> pr<strong>of</strong>essors in the<br />

department are gre<strong>at</strong><br />

about facilit<strong>at</strong>ing their<br />

students’ needs, providing<br />

gre<strong>at</strong> resources and helping them<br />

work through problems, but they<br />

also do a good job <strong>of</strong> encouraging<br />

students to take charge <strong>of</strong> their<br />

careers,” L<strong>of</strong>tin said.<br />

“I best like th<strong>at</strong> I’m getting to<br />

work <strong>at</strong> a place th<strong>at</strong> is just taking <strong>of</strong>f<br />

and I’m getting to be involved in the<br />

startup <strong>of</strong> a brand new plant. Even<br />

if the impact I’m having is small, I<br />

got to be here when it was all taking<br />

place,” L<strong>of</strong>tin said.<br />

She is currently taking gradu<strong>at</strong>e<br />

school classes <strong>at</strong> UTC and will<br />

gradu<strong>at</strong>e with a master’s <strong>of</strong> business<br />

administr<strong>at</strong>ion in August 2012.<br />

Register TODAY for your free alumni account<br />

Connecting <strong>Alumni</strong>. Supporting UTC.

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