Alumni - The University of Tennessee at Chattanooga
Alumni - The University of Tennessee at Chattanooga
Alumni - The University of Tennessee at Chattanooga
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<strong>Alumni</strong><br />
CONNECTIONS<br />
Department <strong>of</strong> Communic<strong>at</strong>ion • <strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga<br />
Fall 2011<br />
'86 Grad Award-Winning<br />
Producer <strong>at</strong> CNN<br />
Communic<strong>at</strong>ion degree prepares<br />
alums in faith-based careers<br />
Alumna Finds Success in<br />
Decor<strong>at</strong>ing and Design<br />
Connecting <strong>Alumni</strong>. Supporting UTC.<br />
Register TODAY for your free alumni account<br />
on the new online community!
Stacy Gray, 1996<br />
Connections • 2 • Fall 2011<br />
Dear<br />
<strong>Alumni</strong>,<br />
I’ve had the good fortune to stay connected with our alma m<strong>at</strong>er in<br />
the time since I gradu<strong>at</strong>ed, and I hope th<strong>at</strong> has been the case for you as<br />
well. <strong>The</strong>re’s a special pride th<strong>at</strong> I feel in w<strong>at</strong>ching the campus grow and<br />
evolve because I’ve made the decision to be an un<strong>of</strong>ficial “spokesperson”<br />
for the <strong>University</strong> and for the Communic<strong>at</strong>ion Department. <strong>The</strong>re’s<br />
much to talk about, much to be excited about …<br />
One <strong>of</strong> the connections I’ve maintained is to the faculty members who<br />
played such a tremendous role in shaping the person I’ve become and the<br />
career p<strong>at</strong>h I’ve forged. Dr. Betsy Alderman keeps me informed about<br />
the Communic<strong>at</strong>ion Department – the ever-growing array <strong>of</strong> courses and<br />
hands-on opportunities th<strong>at</strong> are provided to today’s students to prepare<br />
them for a truly multi-media, multi-discipline world – and also the need<br />
for support to ensure the department can continue to grow and flourish.<br />
I hope th<strong>at</strong> you’ll join me in supporting the Communic<strong>at</strong>ion Department,<br />
through wh<strong>at</strong>ever means is <strong>of</strong> interest and available to you. Mentor<br />
a current student, host an intern <strong>at</strong> your workplace, be a guest speaker for<br />
an event, consider a periodic financial gift (any amount helps!)<br />
Most importantly, stay in touch with your alma m<strong>at</strong>er. It’s a connection<br />
you’ll feel glad you made, and then kept. Don<strong>at</strong>e online <strong>at</strong> utc.edu/giving.<br />
Or email Dr. Alderman <strong>at</strong> Betsy-Alderman@utc.edu.<br />
Have a good autumn, and GO MOCS!<br />
Assistant Vice President, Consumer Str<strong>at</strong>egy, Unum<br />
www.utc.edu/communic<strong>at</strong>ion
4<br />
10<br />
Connections • 3 • Fall 2011<br />
contents<br />
Connections is produced by the UTC Communic<strong>at</strong>ion Department. This public<strong>at</strong>ion was written, cre<strong>at</strong>ed, and designed by Kendra L. Stickford, communic<strong>at</strong>ion major. Cover photo courtesy <strong>of</strong> Margie Lamb Lennon, CNN .<br />
Public<strong>at</strong>ion number E041050-001-12. Full-time faculty: Betsy Alderman, Mike Andrews, Rebekah Bromley, Elizabeth Gailey, Felicia McGee-Hilt, David Sachsman and Charlene Simmons<br />
<strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga does not discrimin<strong>at</strong>e on the basis <strong>of</strong> race, sex, color, religion, n<strong>at</strong>ional origin, age, handicap, or veteran st<strong>at</strong>us in provision <strong>of</strong> educ<strong>at</strong>ional opportunities or employment opportunities and benefits,<br />
pursuant to the requirements <strong>of</strong> Title VI <strong>of</strong> the Civil Rights Act <strong>of</strong> 1964, <strong>of</strong> Title IX <strong>of</strong> the Educ<strong>at</strong>ion Amendments <strong>of</strong> 1972, the Rehabilit<strong>at</strong>ion Act <strong>of</strong> 1973, the Americans With Disabilities Act <strong>of</strong> 1990, the Age Discrimin<strong>at</strong>ion in Employment<br />
Act <strong>of</strong> 1967, and other applicable st<strong>at</strong>utes. Inquiries and charges <strong>of</strong> viol<strong>at</strong>ion <strong>of</strong> this policy should be directed to the Office <strong>of</strong> the Director for Affirm<strong>at</strong>ive Action, 104 Founders Hall, 423-425-4124.<br />
www.utc.edu/communic<strong>at</strong>ion<br />
8<br />
Faith-Based Careers<br />
Alums who seek pr<strong>of</strong>essions in faith-based<br />
organiz<strong>at</strong>ions detail their experiences<br />
Staying Connected<br />
Stay upd<strong>at</strong>ed on career endeavors <strong>of</strong> fellow alumni<br />
Company Spotlight<br />
Communic<strong>at</strong>ion grads find success <strong>at</strong><br />
True North Custom Media<br />
Celebr<strong>at</strong>ing the <strong>University</strong><br />
Chronicling the desegreg<strong>at</strong>ion <strong>of</strong> UC<br />
for the university's 125 th Anniversary<br />
Driving Ambition<br />
2010 gradu<strong>at</strong>e lands internship <strong>at</strong><br />
Volkswagen Group <strong>of</strong> America, Ch<strong>at</strong>tanooga Oper<strong>at</strong>ions<br />
5<br />
6<br />
9<br />
11<br />
12
Margie Lamb Lennon, 1986<br />
<strong>The</strong> adventure <strong>of</strong> producing live<br />
television newscasts brings excitement<br />
to Margie Lamb Lennon (’86), senior<br />
news producer for “CNN Newsroom<br />
with Fredricka Whitfield.”<br />
Lennon, who grew up in Ch<strong>at</strong>tanooga,<br />
came to CNN after working for<br />
local affili<strong>at</strong>es in Ch<strong>at</strong>tanooga, Huntsville,<br />
Charlotte, and Atlanta for more<br />
than 15 years. Her work <strong>at</strong> the cable<br />
news giant also includes working for<br />
“CNN Newsroom with Tony Harris,”<br />
“CNN S<strong>at</strong>urday and Sunday Mornings,”<br />
and “CNN S<strong>at</strong>urday/Sunday<br />
Night with Rick Sanchez.”<br />
Lennon selects the stories and decides<br />
how they will be presented in her<br />
show. She works with writers, editors,<br />
and correspondents to decide wh<strong>at</strong><br />
they will be saying and showing. She<br />
strives to keep the show fast-paced and<br />
intriguing throughout the newscast.<br />
Connections • 4 • Fall 2011<br />
Breaking News, Crisis Management<br />
are all in a Day's Work<br />
Lennon said she specializes in crisis<br />
management in the newsroom.<br />
“My news team g<strong>at</strong>hers facts and inform<strong>at</strong>ion<br />
on crises around the world,”<br />
Lennon said. “CNN informs viewers<br />
on n<strong>at</strong>ural disasters, political uprisings,<br />
economic fallouts, horrific crimes and<br />
scandals, as well as showcasing the<br />
good in human kind. It’s fast-paced,<br />
exciting, and something different every<br />
day.”<br />
Hearing breaking news first is one<br />
<strong>of</strong> the most exhilar<strong>at</strong>ing things about<br />
her job, Lennon said.<br />
“You know things before the world<br />
knows, and I love th<strong>at</strong>. Even in the day<br />
<strong>of</strong> YouTube and Google, we still get<br />
video in before anyone else sees it.”<br />
As the news industry and technology<br />
continue to evolve, Lennon’s job<br />
continues to change.<br />
“As part <strong>of</strong> my job, I include more<br />
social media interactions,” Lennon<br />
www.utc.edu/communic<strong>at</strong>ion<br />
said. “Our viewers respond via Facebook,<br />
Twitter and blog comments.”<br />
Lennon values working in a unique<br />
<strong>at</strong>mosphere filled with people from all<br />
over the world th<strong>at</strong> specialize in different<br />
areas <strong>of</strong> news.<br />
“It’s so ne<strong>at</strong> to see the diversity<br />
<strong>of</strong> the world in your<br />
own workplace,” Lennon said.<br />
“And everybody looks <strong>at</strong> each other on<br />
the same level. No one is better than<br />
the other one. <strong>The</strong>y just have a different<br />
perspective.”<br />
At UTC, Lennon discovered her<br />
individual strengths and how she could<br />
put them to use in her career.<br />
Lennon has earned many awards<br />
throughout her career in the news<br />
industry including the 2010 Peabody<br />
Award for Gulf Oil Spill Coverage and<br />
the 2006 Emmy Award for Election<br />
Coverage.
Working by<br />
With the vers<strong>at</strong>ility <strong>of</strong> the Communic<strong>at</strong>ion<br />
degree, many alums use<br />
their skills in media and writing to help<br />
others in a wide variety <strong>of</strong> faith-based<br />
careers.<br />
Jimmy L<strong>at</strong>ham (’08), is the youth director<br />
<strong>at</strong> Signal Mountain Presbyterian<br />
Church, shepherding over 250 middle<br />
and high school students in growing<br />
their faith.<br />
L<strong>at</strong>ham uses his communic<strong>at</strong>ion<br />
skills to continually minister effectively<br />
to the students in the youth group, he<br />
said.<br />
Ted Draper (’99), is the vice president<br />
<strong>of</strong> marketing and development for<br />
Avant Ministries in Kansas City, Mo.<br />
“I enjoyed my PR and design classes<br />
<strong>at</strong> UTC, but it wasn’t until I did some<br />
freelance work with a start-up in Ch<strong>at</strong>tanooga<br />
th<strong>at</strong> I realized I wanted to do<br />
more marketing communic<strong>at</strong>ions,”<br />
Draper said. “After realizing my passions,<br />
I began looking to do work in the<br />
non-pr<strong>of</strong>it, faith-based industry.”<br />
After traveling the world in his career,<br />
Jeremy Callahan (’01), now lives<br />
in Nashville working as a producer<br />
for “<strong>The</strong> 700 Club” on <strong>The</strong> Christian<br />
Broadcasting Network. His practical<br />
Connections • 5 • Fall 2011<br />
N<strong>at</strong>han Frick, 2004 and wife, Amber Jeremy Callahan, 2001 Elizabeth James Tallman-Gazaway, 2006 Jimmy L<strong>at</strong>ham, 2008<br />
experiences from UTC have gre<strong>at</strong>ly<br />
benefitted him in his career, Callahan<br />
said.<br />
“If you want to be successful on the<br />
job, never stop learning, networking<br />
with people, or try new things,” Callahan<br />
said. He said he chose a career<br />
in a faith-based company because he<br />
believes in the importance <strong>of</strong> loving<br />
wh<strong>at</strong> you do on a daily basis.<br />
N<strong>at</strong>han Frick (’04) is currently<br />
pursuing a masters <strong>of</strong> divinity and will<br />
gradu<strong>at</strong>e from <strong>The</strong> Southern Baptist<br />
<strong>The</strong>ological Seminary in July 2013. He<br />
is also the interim director <strong>of</strong> children’s<br />
ministry <strong>at</strong> Brainerd Baptist Church.<br />
“Seeing the joy in a child’s face as<br />
he or she learns the truths about the one<br />
true God, his Holy Word, and ultim<strong>at</strong>ely<br />
becomes a lifelong follower <strong>of</strong> Christ,”<br />
Frick said is one <strong>of</strong> the most exciting<br />
parts <strong>of</strong> his job. “I hope and desire<br />
everything I do will make an impact for<br />
eternity.”<br />
He and his wife have applied with<br />
the Southern Baptist’s Convention<br />
Intern<strong>at</strong>ional Mission Board to serve as<br />
missionaries overseas.<br />
After completing her undergradu<strong>at</strong>e<br />
educ<strong>at</strong>ion in communic<strong>at</strong>ion and<br />
www.utc.edu/communic<strong>at</strong>ion<br />
earning her master’s degree in public<br />
administr<strong>at</strong>ion, Elizabeth James Tallman-Gazaway<br />
(’06) is the executive<br />
administr<strong>at</strong>or and development director<br />
<strong>at</strong> <strong>The</strong> Bethlehem Community Center in<br />
Ch<strong>at</strong>tanooga.<br />
Her communic<strong>at</strong>ion degree has<br />
helped her in promoting awareness <strong>of</strong><br />
her organiz<strong>at</strong>ion.<br />
“Promotion is very important in any<br />
nonpr<strong>of</strong>it,” Tallman-Gazaway said. “It<br />
is much easier to solicit funds when<br />
people are aware <strong>of</strong> your work. My<br />
most important task is conveying the<br />
results <strong>of</strong> our ministry to current and<br />
potential donors so th<strong>at</strong> they are confident<br />
th<strong>at</strong> their don<strong>at</strong>ions are producing<br />
the outcomes they care about.”<br />
Working for a faith based, non-pr<strong>of</strong>it<br />
organiz<strong>at</strong>ion is extremely rewarding for<br />
Tallman-Gazaway because <strong>of</strong> the<br />
visible benefits th<strong>at</strong> can be seen<br />
throughout the community. <strong>The</strong> things<br />
she likes best about her job includes<br />
assisting children, being a good steward<br />
<strong>of</strong> valuable resources to benefit others,<br />
contributing to a better community, and<br />
loving people who are in need <strong>of</strong> being<br />
loved, she said.<br />
Parts <strong>of</strong> this story were contributed by communic<strong>at</strong>ion<br />
majors Taylor Jordan and Erin Bowman
Connections • 6 • Fall 2011<br />
Staying<br />
Connected<br />
Beth Hicks, 1990 Christina Gastador, 2007 Erica Tuggle, 2010 Tony W<strong>at</strong>erford, 2008 Laurel Eldridge, 2000 Nikki King, 2007 Lew Gilliand, 1994<br />
Mallory Browning ('11)<br />
marketing assistant, Double Cola<br />
“I have an understanding <strong>of</strong> the<br />
media and how it works. When<br />
news in the company arises, I<br />
write press releases and all the<br />
copy for the new websites we are<br />
about to launch.”<br />
Alex Cooze ('10)<br />
web producer and production assistant,<br />
WDSI Fox 61<br />
“My communic<strong>at</strong>ion degree<br />
provided me with the video editing<br />
experience needed to feel<br />
comfortable doing my job.”<br />
Linda Louise Elliott ('10)<br />
copywriter, ARS Advertising<br />
“<strong>The</strong> position I hold now requires<br />
a varied set <strong>of</strong> skills, so<br />
everything I learned I can use in<br />
some way.”<br />
Brooke Fontana ('10)<br />
marketing assistant,<br />
Ch<strong>at</strong>tanooga Times Free Press<br />
“My communic<strong>at</strong>ion degree has<br />
helped me in more ways than<br />
I can explain. It has helped me<br />
become a more well-rounded<br />
person.”<br />
Erica Tuggle ('10)<br />
assistant editor, Hamilton County<br />
Herald Newspaper<br />
“Through my work in the Communic<strong>at</strong>ion<br />
Department, I learned<br />
to be a more outgoing individual,<br />
to ask questions, to write tightly<br />
and efficiently, and to use a variety<br />
<strong>of</strong> tools.”<br />
Erica Johnson Van Slyke ('09)<br />
marketing coordin<strong>at</strong>or, Advanced<br />
Surgical Concepts, Ch<strong>at</strong>tanooga<br />
“When I was <strong>at</strong> UTC, many <strong>of</strong><br />
my communic<strong>at</strong>ion courses were<br />
project-based. This concept was<br />
very effective in preparing me for<br />
the workforce.”<br />
Jennifer Heitt ('08)<br />
graphic designer, Arden Hills Resort<br />
Club and Spa, Scaramento, Calif.<br />
“<strong>The</strong> most important thing I<br />
learned th<strong>at</strong> I use every day is<br />
keep it simple. <strong>The</strong> less, the<br />
better in terms <strong>of</strong> delivering the<br />
message with the most impact.”<br />
Lindsay Galloway Manning ('08)<br />
photographer, WTVC News<br />
Channel 9, Ch<strong>at</strong>tanooga<br />
“<strong>The</strong>re is nothing I do today<br />
in this job th<strong>at</strong> I didn’t learn <strong>at</strong><br />
UTC. I was hired because I am<br />
able to complete a project from<br />
start to finish, from cre<strong>at</strong>ing the<br />
idea, writing the script, shooting<br />
and editing.”<br />
Tony W<strong>at</strong>erford ('08)<br />
retail oper<strong>at</strong>ions assistant,<br />
St. Louis Cardinals<br />
“<strong>The</strong> Communic<strong>at</strong>ion Department<br />
<strong>at</strong> UTC is very broad<br />
and encourages you to follow<br />
wh<strong>at</strong>ever career choice you want<br />
to pursue."<br />
www.utc.edu/communic<strong>at</strong>ion<br />
David Blevins ('07)<br />
cre<strong>at</strong>ive director, Blair Cre<strong>at</strong>ive<br />
Group, Ch<strong>at</strong>tanooga<br />
“Success in any business depends<br />
on the ability to effectively communic<strong>at</strong>e.<br />
I believe I was <strong>of</strong>fered<br />
those opportunities based on my<br />
communic<strong>at</strong>ion background.”<br />
Christina Gastador ('07)<br />
environmental law gradu<strong>at</strong>e student,<br />
Vermont Law School, South<br />
Royalton, Vt.<br />
“Writing in my previous courses<br />
<strong>at</strong> UTC helped me to prepare<br />
for writing a lot in my master’s<br />
courses, especially in my writing<br />
and advocacy class."<br />
Nikki King ('07)<br />
Self-employed, freelancer/graphic<br />
designer, G<strong>at</strong>linburg<br />
“I feel th<strong>at</strong> I came out <strong>of</strong> school<br />
well equipped with a wide range<br />
<strong>of</strong> skills, but the element th<strong>at</strong> has<br />
made the difference is the persistence<br />
I learned while working on<br />
class projects and internships.”<br />
Ben Edwards ('05)<br />
team leader, Volkswagen Group <strong>of</strong><br />
America, Ch<strong>at</strong>tanooga<br />
“I use my communic<strong>at</strong>ion degree<br />
all day long, every day. Being<br />
able to effectively communic<strong>at</strong>e<br />
is perhaps the most important<br />
skill I use any given day.”
Justin Dean ('05)<br />
financial advisor, Edward Jones<br />
Investments, Washington, D.C.<br />
“I can’t think <strong>of</strong> a better degree<br />
to have as a financial advisor! I<br />
use my communic<strong>at</strong>ion and present<strong>at</strong>ion<br />
skills on a daily basis."<br />
Chloe Morrison ('05)<br />
journalist and business reporter,<br />
Nooga.com<br />
“<strong>The</strong> classes I had <strong>at</strong> UTC taught<br />
me the basics <strong>of</strong> wh<strong>at</strong> I needed<br />
to know to start a career as a<br />
journalist. I also learned the<br />
importance <strong>of</strong> networking, which<br />
has been invaluable to my career<br />
so far.”<br />
Amanda Miller Worley ('02)<br />
administr<strong>at</strong>ive assistant to city services<br />
director, City <strong>of</strong> East Ridge<br />
“<strong>The</strong> variety <strong>of</strong> classes within<br />
the department helped give me<br />
experiences th<strong>at</strong> I was able to<br />
take with me in the ‘real world.' I<br />
use these skills daily.”<br />
J.R. Fitch ('01)<br />
vice president, Wells Fargo Advisors,<br />
Dalton, Ga.<br />
"I am a communic<strong>at</strong>or, and I<br />
know how to talk to people about<br />
how they want to plan their lives<br />
financially.”<br />
Connections • 7 • Fall 2011<br />
Laurel Dickinson Eldridge ('00)<br />
program director,<br />
Arts & Educ<strong>at</strong>ion Council<br />
“I manage a variety <strong>of</strong> community<br />
and educ<strong>at</strong>ion outreach program<br />
for the Arts & Educ<strong>at</strong>ion<br />
Council, a Ch<strong>at</strong>tanooga non-pr<strong>of</strong>it<br />
organiz<strong>at</strong>ion th<strong>at</strong> reaches more<br />
than 70,000 people each year.”<br />
Melanie Mayo ('00)<br />
director <strong>of</strong> educ<strong>at</strong>ion and outreach,<br />
Crabtree Farms, Ch<strong>at</strong>tanooga<br />
“My communic<strong>at</strong>ion degree<br />
honed my writing, organiz<strong>at</strong>ion,<br />
and public rel<strong>at</strong>ions skills, which<br />
I use frequently on the job. <strong>The</strong><br />
Communic<strong>at</strong>ion Department also<br />
taught me how to write a strong<br />
resume and keep it up-to-d<strong>at</strong>e!”<br />
Mark Kleiner ('98)<br />
manager, Suntrust Bank<br />
“<strong>The</strong> UTC Communic<strong>at</strong>ion<br />
Department specifically prepared<br />
me for this position by stressing<br />
the importance <strong>of</strong> written<br />
communic<strong>at</strong>ion. An email many<br />
times is a legally binding st<strong>at</strong>ement<br />
associ<strong>at</strong>ed with considerable<br />
financial and safety rel<strong>at</strong>ed<br />
liability."<br />
Kim Greuter ('96)<br />
associ<strong>at</strong>e <strong>at</strong>torney, Allen, Kopet, &<br />
Associ<strong>at</strong>es, Nashville<br />
“My degree taught me to communic<strong>at</strong>e<br />
in a clear manner. I applied<br />
the concepts th<strong>at</strong> I learned<br />
in media law class while sitting<br />
in a defam<strong>at</strong>ion trial against a<br />
television st<strong>at</strong>ion. It was th<strong>at</strong> trial<br />
th<strong>at</strong> spurred my interest in law<br />
school.”<br />
Lew Gilliand ('94)<br />
sports editor,<br />
Fort Payne Times-Journal<br />
“My communic<strong>at</strong>ion degree<br />
helped me build a solid found<strong>at</strong>ion<br />
for a career in journalism.<br />
Learning th<strong>at</strong> style meant editors<br />
didn’t have to break me <strong>of</strong> many<br />
bad habits when I went looking<br />
for work.”<br />
Kennard Yamada ('94)<br />
director <strong>of</strong> sales, Citadel Broadcasting,<br />
Ch<strong>at</strong>tanooga<br />
“<strong>The</strong> communic<strong>at</strong>ion degree gave<br />
me the tools needed not only to<br />
survive corpor<strong>at</strong>e consolid<strong>at</strong>ion,<br />
but to thrive in the environment<br />
<strong>of</strong> added responsibility.<br />
Bill Thornton ('91)<br />
general sales manager,<br />
Comcast, Ch<strong>at</strong>tanooga<br />
“Going to college here and staying<br />
here was a gre<strong>at</strong> benefit. I<br />
feel tied to Ch<strong>at</strong>tanooga!”<br />
Beth Spears Hicks ('90)<br />
marketing coordin<strong>at</strong>or, Trident<br />
Technical College, Charleston, S.C.<br />
“My communic<strong>at</strong>ion degree has<br />
definitely prepared me for my<br />
career. I feel confident in my<br />
writing skills and have a good<br />
understanding <strong>of</strong> print and broadcast<br />
media.”<br />
www.utc.edu/communic<strong>at</strong>ion<br />
Brian Hicks ('89)<br />
metro columnist, <strong>The</strong> Post and Courier,<br />
Charleston, S.C.<br />
“I learned the basics <strong>of</strong> news<br />
g<strong>at</strong>hering and reporting from<br />
my communic<strong>at</strong>ion classes, and<br />
those are things you have to<br />
know to get in the door <strong>at</strong> any<br />
newspaper.”<br />
Erica Van Slyke, 2009 David Blevins, 2007 Vicki Herrell, 1982 Brooke Fontana, 2010 Brian Hicks, 1989 J. R. Fitch, 2001 Melanie Mayo, 2000<br />
Vicki Herrell ('82)<br />
executive director, Society <strong>of</strong> Workforce<br />
Planning Pr<strong>of</strong>essionals and<br />
Quality Assurance & Training Connection,<br />
Nashville<br />
“Much <strong>of</strong> my day-to-day job<br />
involves writing. I honed my<br />
writing skills in my communic<strong>at</strong>ions<br />
classes <strong>at</strong> UTC.”<br />
Lisa Huggins Thornton ('82)<br />
<strong>at</strong>torney, <strong>University</strong> <strong>of</strong> Alabama, Office<br />
<strong>of</strong> Counsel, Birmingham<br />
"My communic<strong>at</strong>ion degree has<br />
been helpful in th<strong>at</strong> it honed my<br />
writing and interviewing skills.”<br />
Communic<strong>at</strong>ion students Lee Blaustone<br />
and Jake Chapman contributed to this<br />
story.
<strong>The</strong> past two years have been a<br />
whirlwind <strong>of</strong> excitement and opportunities<br />
for entrepreneur Lakeisha “Mariah”<br />
P<strong>at</strong>rick Huq (‘03), chief oper<strong>at</strong>ing<br />
<strong>of</strong>ficer <strong>of</strong> Jewel and Jem.<br />
Huq and her sister, Lake Kelley, had<br />
been in the interior design business for<br />
ten years before they founded Jewel<br />
and Jem, a multi-cultural decor<strong>at</strong>ing<br />
and design company, two years ago.<br />
Since the company’s inception, Jewel<br />
and Jem has been fe<strong>at</strong>ured on Bravo’s<br />
hit reality TV show “Real Housewives<br />
<strong>of</strong> Atlanta” and the sisters are planning<br />
a product launch n<strong>at</strong>ionwide in Macy’s<br />
stores in spring 2012.<br />
Jewel and Jem <strong>of</strong>fers the best <strong>of</strong><br />
style, functionality, and quality products<br />
by designing spaces filled with<br />
multi-cultural bedding, artwork, window<br />
tre<strong>at</strong>ments and décor.<br />
“We came up with the idea <strong>of</strong> Jewel<br />
and Jem to basically help be able to<br />
inspire children by cre<strong>at</strong>ing spaces th<strong>at</strong><br />
are reflective <strong>of</strong> their culture,” Huq<br />
said. “So, you’re making their dreams<br />
come true through the art and images<br />
th<strong>at</strong> they have in their rooms,” Kelley<br />
said.<br />
Of 14,000 businesses, Jewel and<br />
Jem was chosen to particip<strong>at</strong>e in<br />
Macy’s first company workshop. <strong>The</strong><br />
experience allowed the Ch<strong>at</strong>tanooga<br />
n<strong>at</strong>ives to talk with other CEOs and<br />
Connections • 8 • Fall 2011<br />
designers <strong>of</strong> Macy’s brands.<br />
Mariah P<strong>at</strong>rick Huq, 2003<br />
“We walked away [from the experience]<br />
excited about the future <strong>of</strong> our<br />
brand and the brand going into Macy’s,”<br />
Huq said. “It’s such a huge<br />
opportunity.”<br />
With plans to launch the products in<br />
Macy’s in the spring <strong>of</strong> 2012, the brand<br />
will include a lifestyle line th<strong>at</strong> will<br />
accommod<strong>at</strong>e both children and adults.<br />
<strong>The</strong> multi-cultural designs are very<br />
vers<strong>at</strong>ile because <strong>of</strong> the high end<br />
m<strong>at</strong>erials and quality products th<strong>at</strong><br />
Jewel and Jem will bring to stores<br />
n<strong>at</strong>ionwide, Huq said.<br />
www.utc.edu/communic<strong>at</strong>ion<br />
Designing<br />
Diva<br />
Success is always in style for alumna<br />
Jewel and Jem’s décor fe<strong>at</strong>ured on<br />
“Real Housewives <strong>of</strong> Atlanta” helped<br />
add to the company’s rapid growth. “It<br />
was a huge ordeal for us because it<br />
took the business to another level in<br />
terms <strong>of</strong> n<strong>at</strong>ional focus,” Kelley said.<br />
Huq’s experience in the communic<strong>at</strong>ion<br />
field made her the mastermind<br />
behind the company’s marketing and<br />
networking str<strong>at</strong>egies. She drives the<br />
company’s continued growth and is<br />
constantly cre<strong>at</strong>ing unique ways to<br />
advance the brand.<br />
Huq credits her strong work ethic<br />
and communic<strong>at</strong>ion skills to the things<br />
she learned <strong>at</strong> UTC. “Being a<br />
part <strong>of</strong> the Communic<strong>at</strong>ion<br />
Department was<br />
phenomenal for me because I<br />
was exposed to a lot <strong>of</strong> phenomenal<br />
teachers and just learning how to talk<br />
to people and rel<strong>at</strong>e, and you apply th<strong>at</strong><br />
in every aspect <strong>of</strong> business,” Huq said.<br />
“Being able to write opened a lot <strong>of</strong><br />
doors for us. I am very, very happy to<br />
have been a part <strong>of</strong> the Communic<strong>at</strong>ions<br />
Department.”<br />
Huq encourages striving entrepreneurs<br />
to not be afraid <strong>of</strong> following their<br />
passions. “<strong>The</strong> sky is the limit. In order<br />
to c<strong>at</strong>apult, you have to believe in<br />
yourself,” she said.
Connections • 9 • Fall 2011<br />
<strong>The</strong> World <strong>of</strong> Publishing:<br />
Grads get cre<strong>at</strong>ive <strong>at</strong> True NorTh CusTom media<br />
After leaving UTC, many<br />
alumni have found their niche in<br />
the media, communic<strong>at</strong>ion, and<br />
marketing industry <strong>at</strong> True North<br />
Custom Media in Ch<strong>at</strong>tanooga.<br />
Although they perform a variety<br />
<strong>of</strong> different tasks, each alum has<br />
put the skills and knowledge in<br />
media and writing they learned <strong>at</strong><br />
UTC to use in their success.<br />
“I learned the importance<br />
<strong>of</strong> working hard<br />
and doing my best<br />
in all situ<strong>at</strong>ions,”<br />
said managing editor,<br />
Bill Colrus (’00)<br />
said.<br />
Colrus str<strong>at</strong>egizes<br />
edits, and writes media<br />
m<strong>at</strong>erial for various<br />
clients in a variety <strong>of</strong><br />
mediums. A communic<strong>at</strong>ion<br />
degree helped<br />
him refine his skill set<br />
and expand his knowledge<br />
<strong>of</strong> wh<strong>at</strong> is possible<br />
in the media field, he<br />
said.<br />
“I’ve also met many<br />
gre<strong>at</strong> networking<br />
contacts through my<br />
associ<strong>at</strong>ion with the university,”<br />
Colrus said.<br />
Jenny Poole Havron-Miller<br />
(’99) is a managing editor who<br />
oversees the content <strong>of</strong> quarterly<br />
magazines for clients. She said<br />
she uses her communic<strong>at</strong>ion degree<br />
on a daily basis in her career.<br />
Havron-Miller has worked <strong>at</strong><br />
True North for mor than seven<br />
years. “True North is a gre<strong>at</strong> com-<br />
pany! I get to work with a group<br />
<strong>of</strong> amazing, intelligent people,<br />
and we always try to have a lot <strong>of</strong><br />
fun while we work,”she said.<br />
Chief Sales Officer Jason<br />
Provonsha (’99) joined the True<br />
North team right out <strong>of</strong> college<br />
and has w<strong>at</strong>ched his career<br />
advance as the company grew<br />
larger.<br />
Public<strong>at</strong>ions from True North Custom Media<br />
“It’s a gre<strong>at</strong> business I have<br />
been fortun<strong>at</strong>e to be a part <strong>of</strong><br />
from the ground floor,” Provonsha<br />
said. “We have a gre<strong>at</strong> culture<br />
with gre<strong>at</strong> people <strong>at</strong> all levels and<br />
we are all proud <strong>of</strong> the amazing<br />
work we have been able to<br />
engage in as a team. I wouldn’t<br />
www.utc.edu/communic<strong>at</strong>ion<br />
want to do anything else.”<br />
Provonsha said his communic<strong>at</strong>ion<br />
degree was gre<strong>at</strong> prepar<strong>at</strong>ion<br />
for his career. “It’s been a<br />
tremendous asset in understanding<br />
media and how it is changing<br />
and adapting to technology and<br />
unique audiences,” he said. “It<br />
has definitely helped me prepare<br />
for being a media and marketing<br />
pr<strong>of</strong>essional.”<br />
Rachel Stewart (’06)<br />
minored in communic<strong>at</strong>ion<br />
<strong>at</strong> UTC. She has been<br />
a copywriter <strong>at</strong> True North<br />
since April 2009.<br />
While <strong>at</strong> UTC, she<br />
gained strong work<br />
ethic and training to<br />
write articles th<strong>at</strong> she<br />
uses on a daily basis.<br />
Brianne Carswell<br />
(’07) started<br />
as a copywriter with<br />
True North in 2008<br />
before being promoted<br />
to managing editor in<br />
2010.<br />
“I wouldn’t<br />
change my experience<br />
with the<br />
communic<strong>at</strong>ion<br />
department <strong>at</strong> UTC<br />
<strong>at</strong> all,” Carswell said. “<strong>The</strong><br />
pr<strong>of</strong>essors, the course work and<br />
the life <strong>of</strong> a UTC communic<strong>at</strong>ion<br />
student shaped me into who I am<br />
today. I left UTC with confidence<br />
and feeling prepared to take on<br />
anything.”<br />
Brianne Carswell, 2007<br />
managing editor<br />
Bill Colrus, 2000<br />
managing editor<br />
Jenny Poole Havron-Miller, 1999<br />
managing editor<br />
Jason Provonsha, 1999<br />
chief sales <strong>of</strong>ficer<br />
Rachel Stewart, 2006<br />
copywriter<br />
Photography by Monika Morris
He<strong>at</strong>her Pelley (’03) will never forget<br />
where she was the morning <strong>of</strong> Sept.<br />
11, 2001 –Dr. Betsy Alderman’s Media<br />
Writing I class.<br />
“I’m sure I’ll remember th<strong>at</strong> day for<br />
the rest <strong>of</strong> my life,” Pelley said. “We<br />
were sitting in class and someone came<br />
into the room and said, ‘Turn the TV<br />
on; a plane has crashed into the Twin<br />
Towers.’ So we stopped wh<strong>at</strong>ever it<br />
was we were doing and started w<strong>at</strong>ching<br />
television. We were all shocked and<br />
absolutely terrified. We all knew th<strong>at</strong><br />
we were witnessing an event th<strong>at</strong> was<br />
going to change our lives forever.”<br />
However, Pelley’s experience <strong>of</strong> 9/11<br />
did not influence her decision to join<br />
the Air Force. After she gradu<strong>at</strong>ed from<br />
Connections • 10 • Fall 2011<br />
Flying High<br />
With career in Air Force, the sky's the limit<br />
UTC, she spent some time traveling<br />
Europe with her sister and then decided<br />
to enlist.<br />
Pelley, originally from Cleveland,<br />
Tenn., is a contract administr<strong>at</strong>or. “My<br />
job entails procuring supplies and<br />
services th<strong>at</strong> the Air Force needs in<br />
order to function,” Pelley said. This<br />
includes finding equipment and people<br />
to fulfill jobs in the Air Force ranging<br />
from highly skilled medical services to<br />
custodial needs.<br />
“I get to interact with every specialty<br />
on the base and learn about wh<strong>at</strong> it is<br />
they do, while trying to find the best<br />
product or service to fit their needs. It’s<br />
an incredibly interesting job and one<br />
th<strong>at</strong> affords wonderful travel opportunities,”<br />
Pelley said.<br />
Pelley has traveled to countries all<br />
over the world including Iceland, Italy,<br />
Germany, Turkmenistan, and Iraq. She<br />
spent six months working in Iraq and<br />
living in a containerized housing unit.<br />
In her time spent in Iraq, she was<br />
responsible for more than $18 million<br />
in contract actions, most <strong>of</strong> which were<br />
for m<strong>at</strong>erial handling equipment.<br />
“I had a contract to build a school for<br />
one <strong>of</strong> the surrounding villages,” Pelley<br />
said. “It got bombed by insurgents<br />
while I was there, causing a lot <strong>of</strong> damage.<br />
Th<strong>at</strong> was a setback for us, but the<br />
work went on. Being th<strong>at</strong> busy made<br />
the time go by very fast though. You<br />
bond very quickly with the people you<br />
work with just because <strong>of</strong> the amount<br />
<strong>of</strong> time you spend with them every<br />
day.”<br />
Pelley is constantly writing a varying<br />
degree <strong>of</strong> reports and <strong>of</strong>ten briefs<br />
high ranking military <strong>of</strong>ficers and noncommissioned<br />
<strong>of</strong>ficers.<br />
www.utc.edu/communic<strong>at</strong>ion<br />
“Thankfully, all my writing<br />
classes and media classes<br />
prepared me for this,” Pelley<br />
said. “I have a confidence when<br />
speaking in front <strong>of</strong> large groups th<strong>at</strong> a<br />
lot <strong>of</strong> my peers don’t have. UTC gave<br />
me th<strong>at</strong> confidence. I was also very<br />
fortun<strong>at</strong>e to have written for the Echo a<br />
few times and th<strong>at</strong> gave me confidence<br />
in my writing ability for work.”<br />
Pelley’s educ<strong>at</strong>ion <strong>at</strong> UTC taught her<br />
how to perform research and be detail<br />
oriented.<br />
“Attention to detail is such an important<br />
part <strong>of</strong> being in the military and my<br />
UTC communic<strong>at</strong>ion classes taught me<br />
how to really analyze, whether it is a<br />
report th<strong>at</strong> I must study or something I<br />
am preparing to turn in <strong>at</strong> work,” Pelley<br />
said.<br />
Pelley is currently st<strong>at</strong>ioned <strong>at</strong> RAF<br />
Lakenhe<strong>at</strong>h in Bury St. Edmunds,<br />
United Kingdom. She is preparing to<br />
return back to the st<strong>at</strong>es to live in San<br />
Antonio, Texas, and teach new airmen<br />
the work <strong>of</strong> contracting so they will<br />
be prepared to expand their knowledge<br />
when they enter their first duty<br />
st<strong>at</strong>ion.<br />
2003 gradu<strong>at</strong>e Staff Sergeant He<strong>at</strong>her Pelley<br />
in Sardenga, Italy for work.
Connections • 11 • Fall 2011<br />
Celebr<strong>at</strong>ing Achievement<br />
Documentary on the desegreg<strong>at</strong>ion <strong>of</strong> UC produced by the Communic<strong>at</strong>ion Department faculty<br />
Three Communic<strong>at</strong>ion Department<br />
faculty members are producing a documentary<br />
about the desegreg<strong>at</strong>ion <strong>of</strong> the<br />
<strong>University</strong> <strong>of</strong> Ch<strong>at</strong>tanooga (UC) in the<br />
early 1960s.<br />
Dr. Betsy Alderman is serving as the<br />
producer for the program, which will<br />
be part <strong>of</strong> the university’s 125 th anniversary<br />
celebr<strong>at</strong>ion.<br />
“We have interviewed many people<br />
YOU make a difference <strong>at</strong> UTC!<br />
Did you know th<strong>at</strong> one <strong>of</strong> the factors<br />
in UTC's n<strong>at</strong>ional rankings is the<br />
percentage <strong>of</strong> our alumni who make don<strong>at</strong>ions<br />
to UTC? Th<strong>at</strong> means, whether<br />
$10 or $10 million, your gift makes a<br />
difference.<br />
Chancellor Roger Brown's current<br />
goal is to see UTC climb from the Top<br />
Dr. Horace Traylor, the first African-American gradu<strong>at</strong>e <strong>of</strong> the <strong>University</strong> <strong>of</strong><br />
Ch<strong>at</strong>tanooga, is interviewed by Dr. Felicia McGhee-Hilt.<br />
directly involved in the decision to<br />
allow blacks into the then-priv<strong>at</strong>e<br />
UC,” she said. “Unlike many southern<br />
schools, <strong>at</strong> UC the process was peaceful,<br />
mainly because <strong>of</strong> the personalities<br />
<strong>of</strong> those involved.”<br />
Dr. Felicia McGhee-Hilt interviewed<br />
some <strong>of</strong> the first black students <strong>at</strong> the<br />
school. “Dr. Horace Traylor, the first<br />
black gradu<strong>at</strong>e <strong>of</strong> UC, has a rich family<br />
25 to the Top 5 schools in its c<strong>at</strong>egory,<br />
and an increased alumni giving percentage<br />
is critical to th<strong>at</strong> achievement. As<br />
UTC continues to increase in value, so<br />
does your degree!<br />
You can give to any area <strong>of</strong> campus<br />
including the Communic<strong>at</strong>ion Department,<br />
and you can know th<strong>at</strong> your gift<br />
will make a difference in the lives <strong>of</strong><br />
our students. For example, just $50<br />
www.utc.edu/communic<strong>at</strong>ion<br />
history,” she said. “He grew up in the<br />
segreg<strong>at</strong>ed south and his memories <strong>of</strong><br />
th<strong>at</strong> time were fascin<strong>at</strong>ing.”<br />
Pr<strong>of</strong>essor Mike Andrews is heading<br />
up the technical side <strong>of</strong> the documentary<br />
production. He has supervised<br />
both field and studio production for<br />
the program which will be screened in<br />
February 2012.<br />
Giving Back to Your <strong>University</strong>: Make a Difference!<br />
Contributed by Emily Geyer<br />
UTC Director <strong>of</strong> Development for Annual Giving<br />
would buy a new audio recorder for<br />
students to use.<br />
Your investment <strong>at</strong> UTC will continue<br />
to enhance the experiences our<br />
students have each and every day.<br />
Everyone can give<br />
something to impact<br />
achievement <strong>at</strong> UTC!
Connections • 12 • Fall 2011<br />
Recent Grad Drives into VW Internship<br />
Scott Wilson, 1991 and Morgan L<strong>of</strong>tin, 2010<br />
facebook.com/Comm<strong>Alumni</strong><br />
Every new day <strong>at</strong> work brings<br />
something different and exciting for<br />
Morgan L<strong>of</strong>tin (’10), an intern in<br />
the media rel<strong>at</strong>ions area <strong>at</strong> the newly<br />
opened Volkswagen plant in Ch<strong>at</strong>tanooga.<br />
“Things were crazy when I first<br />
started, which was the week before<br />
the grand opening,” L<strong>of</strong>tin said.<br />
L<strong>of</strong>tin works for Scott Wilson, a<br />
1991 Communic<strong>at</strong>ion Department<br />
gradu<strong>at</strong>e.<br />
L<strong>of</strong>tin worked in corpor<strong>at</strong>e communic<strong>at</strong>ions<br />
for a year <strong>at</strong> Unum<br />
before she began her position <strong>at</strong><br />
Volkswagen in May 2011. “<strong>The</strong><br />
Communic<strong>at</strong>ion Department <strong>at</strong> VW<br />
wears a lot <strong>of</strong> different h<strong>at</strong>s,” L<strong>of</strong>tin<br />
said. “It’s really exciting, to say the<br />
least.”<br />
She said th<strong>at</strong> learning the invaluable<br />
skill <strong>of</strong> networking and selfsufficiency<br />
are the most important<br />
things she learned <strong>at</strong> UTC.<br />
Department <strong>of</strong> Communic<strong>at</strong>ion<br />
<strong>University</strong> <strong>of</strong> <strong>Tennessee</strong> <strong>at</strong> Ch<strong>at</strong>tanooga<br />
615 McCallie Avenue<br />
Ch<strong>at</strong>tanooga, TN 37403<br />
www.utc.edu/communic<strong>at</strong>ion<br />
“<strong>The</strong> pr<strong>of</strong>essors in the<br />
department are gre<strong>at</strong><br />
about facilit<strong>at</strong>ing their<br />
students’ needs, providing<br />
gre<strong>at</strong> resources and helping them<br />
work through problems, but they<br />
also do a good job <strong>of</strong> encouraging<br />
students to take charge <strong>of</strong> their<br />
careers,” L<strong>of</strong>tin said.<br />
“I best like th<strong>at</strong> I’m getting to<br />
work <strong>at</strong> a place th<strong>at</strong> is just taking <strong>of</strong>f<br />
and I’m getting to be involved in the<br />
startup <strong>of</strong> a brand new plant. Even<br />
if the impact I’m having is small, I<br />
got to be here when it was all taking<br />
place,” L<strong>of</strong>tin said.<br />
She is currently taking gradu<strong>at</strong>e<br />
school classes <strong>at</strong> UTC and will<br />
gradu<strong>at</strong>e with a master’s <strong>of</strong> business<br />
administr<strong>at</strong>ion in August 2012.<br />
Register TODAY for your free alumni account<br />
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