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Lighting The Road To The Future<br />

“The People’s Paper”<br />

Sharon<br />

Martin Gives<br />

Amazing<br />

Performance<br />

at Cafe<br />

Istanbul<br />

<strong>Data</strong> Zone<br />

Page 6<br />

May 25 - May 31, 2024 59th Year Volume 5 www.ladatanews.com<br />

A <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> Exclusive<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />

58th Anniversary<br />

From The Past to The Present and Beyond.<br />

Joseph “Scoop” Jones - Founder, Terry B. Jones - Publisher<br />

<strong>News</strong>maker<br />

National Urban League<br />

& Urban League<br />

of Louisiana Joined<br />

Local Business<br />

Page 2<br />

State & Local<br />

New Orleans &<br />

Company Launches<br />

New Brand<br />

Page 4 Page 5

Page 2<br />

May 25 - May 31, 2024<br />

Cover Story<br />

www.ladatanews.com<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />

58th Anniversary<br />

Joseph “Scoop” Jones began publishing <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> in 1966, he turned the reins over to his son, Terry B. Jones in 1977. He is still the publisher of<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> today, continuing to maintain our commitment as “The People’s Paper”.<br />

Glenda Bell<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> Contributor<br />

<strong>Data</strong> <strong>News</strong> Turns 58...Giving<br />

People <strong>News</strong> They Can Use<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is celebrating its 58th Anniversary<br />

as being “The People’s Paper” and is continuing its<br />

commitment to giving their readers news they can use.<br />

“We are excited to continue to tell the stories of our<br />

community, and being a relevant source of news that<br />

guides the conversations of issues that matter in New<br />

Orleans and beyond,” says Terry Jones, Publisher of<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>.<br />

<strong>Data</strong> <strong>News</strong> into the Future<br />

As the newspaper business finds some struggling<br />

or shutting down its operations, <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />

is thriving and is in the planning stages of building<br />

on its brand relevance and embarking into the digital<br />

landscape, using its platforms to reach audiences<br />

where they are.<br />

“While people are getting their news from various<br />

sources these days, it is important that reputable and<br />

reliable news sources continue the work of telling the<br />

stories that are relevant to their communities. That is<br />

why I believe that local media companies, particularly<br />

in Black Media, have a niche that reaches our readers<br />

and have an impact on our audiences in ways that<br />

larger media cannot,” remarks Jones.<br />

Cover Story, Continued on page 3.<br />



P.O. Box 57347, New Orleans, LA 70157-7347 | Phone: (504) 821-7421 | Fax: (504) 821-7622<br />

editorial: datanewseditor@bellsouth.net | advertising: datanewsad@bellsouth.net<br />

Terry B. Jones<br />

Contributors<br />

Art Direction & Production<br />

Cover Story . . . . . . 2<br />

Commentary . . . . . . 8<br />

CEO/Publisher<br />

Edwin Buggage<br />

Glenda Bell<br />

Jeff Thomas<br />

Pubinator.com<br />

Editorial and<br />

<strong>News</strong>maker. . . . . . 4<br />

State & Local <strong>News</strong> . . 5<br />

Health <strong>News</strong> . . . . . . 9<br />

National <strong>News</strong> . . . . 11<br />

Editor<br />

Sharonda Green<br />

Executive Assistant<br />

Terry B. Jones<br />

DNW Staff Writers<br />

N.O. Agenda<br />

Advertising Inquiries<br />

datanewsweeklyad<br />

@gmail.com<br />

<strong>Data</strong> Zone . . . . . . . 6<br />

June Hazeur<br />

Accounting<br />

Fatima Killebrew<br />

Stacy M. Brown<br />

Distribution<br />

by Terrence Lee<br />

Please call 504-309-9913 for subscription information or to obtain a back issue of the paper<br />


Cover Story<br />

www.ladatanews.com May 25 - May 31, 2024<br />

Page 3<br />

Cover Story, Continued from page 2.<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is celebrating its 58th Anniversary and is staying true to its motto as “The People’s Paper” giving the readers news they can use. The<br />

publication is positioned to be a relevant information source telling the stories relevant of the Black community of New Orleans<br />

<strong>Data</strong> <strong>News</strong>: A Legacy<br />

of Putting the Spotlight<br />

on Black Excellence<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is on the<br />

verge of a reboot and Jones says<br />

he is building on his late parents,<br />

Joseph “Scoop” Jones and Agatha<br />

Randolph Jones’ legacy. “My<br />

parents and many others were<br />

pioneers for our community during<br />

those days when they began. Placing<br />

the spotlight on what today is<br />

called Black Excellence.”<br />

<strong>Data</strong> <strong>News</strong>: Empowering<br />

Our Community<br />

Jones believes that power is not<br />

only in getting people elected to<br />

office but takes a more holistic approach<br />

to telling the stories that inspire<br />

a community in his vision for<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>. “We have some<br />

great new things on the horizon<br />

in preparation for the last quarter<br />

of this year, and in 2025 when we<br />

have major elections, events and<br />

festivals, and the Superbowl coming<br />

to our city. We will be on the<br />

frontlines with major stakeholders,<br />

advocating that our local community<br />

and businesses benefits and are<br />

empowered in every way including<br />

financially while in our city.”<br />

This is important moving forward<br />

in New Orleans, that local<br />

historical businesses, particularly<br />

those owned by African Americans<br />

are supported by locals and tourists<br />

alike. “We at <strong>Data</strong> <strong>News</strong> place the<br />

spotlight on local businesses both<br />

large and small. We believe the synergy<br />

we share is a reason that we<br />

should partner in empowering each<br />

other to benefit everyone in our<br />

community.”<br />

What’s next for <strong>Data</strong> <strong>News</strong><br />

<strong>Weekly</strong>, “Bringing people together<br />

and being a window into the Black<br />

community of New Orleans, but it<br />

is also a place we would like to build<br />

and partner with us in telling those<br />

stories. We are truly out in the community<br />

where our people are. This<br />

is why we can say that we stand<br />

by our motto as being truly “The<br />

People’s Paper” we are celebrating<br />

our 58th Anniversary, and plan on<br />

being here to give our readers news<br />

they can use!”

Page 4<br />

May 25 - May 31, 2024<br />

<strong>News</strong>maker<br />

www.ladatanews.com<br />

National Urban League & Urban League of Louisiana Joined Local Business &<br />

Community Leaders, to Discuss Impact of the Nation’s Largest Civil Rights and<br />

Urban Advocacy Conference Slated for New Orleans July 24th -27th.<br />

<strong>Data</strong> <strong>News</strong> Staff Edited<br />

Report<br />

NEW ORLEANS -- National<br />

Urban League President and<br />

CEO Marc H. Morial and Urban<br />

League of Louisiana President<br />

and CEO Judy Reese Morse<br />

joined local business leaders<br />

on Wednesday, May 15th, to<br />

discuss the impact of the National<br />

Urban League Conference<br />

slated for July and the opportunities<br />

it presents for the<br />

region and community.<br />

A media briefing was held<br />

at 10 am at the Urban League<br />

of Louisiana, 4640 S Carrollton<br />

Ave., New Orleans.<br />

Hosted by the Urban League<br />

of Louisiana, the Conference is<br />

slated for July 24th - 27th at the<br />

Hyatt Regency New Orleans.<br />

The Conference will explore<br />

National Urban League President Marc Morial.<br />

the challenges of systemic racism,<br />

discrimination, and barriers<br />

to opportunity in every<br />

aspect of the current social and<br />

economic landscape and bring<br />

together leading innovators<br />

and trailblazers in business<br />

and industry, government, and<br />

community.<br />

In addition to dynamic panel<br />

discussions, informationpacked<br />

workshops and forums,<br />

and plenary sessions for registered<br />

attendees, the Conference<br />

features free events open<br />

to the public including a Career<br />

and Networking Fair, the Community<br />

& Family Day Expo,<br />

and the Small Business Matters<br />

Entrepreneurship Summit.<br />

Marc Morial will kick off<br />

Wednesday, July 24th, with a<br />

city-wide Reclaim Your Vote<br />

Rally at Xavier University.<br />






www.ladatanews.com<br />

<strong>News</strong>maker<br />

May 25 - May 31, 2024<br />

Page 5<br />

Two New Orleans High School Students Solve Math<br />

Puzzle Thought to be impossible for 2,000 years<br />

<strong>Data</strong> <strong>News</strong> Staff Edited<br />

Report<br />

Charles Barkley says he’ll donate $1 million to St. Mary’s Academy in<br />

New Orleans after seeing a “60 Minutes” segment about two former<br />

students Calcea Johnson (R) and Ne’Kiya Jackson (L) who solved an<br />

impossible math problem, according to AL.com.<br />

When she started a math contest<br />

with a bonus question challenging<br />

students to create a new proof for<br />

the Pythagorean theorem using<br />

trigonometry, teacher Michelle Blouin<br />

Williams didn’t expect anyone<br />

to complete the task.<br />

“I was just looking for some ingenuity,”<br />

she said, per CBS <strong>News</strong>.<br />

Calcea Johnson and Ne’Kiya<br />

Jackson, however, blew Williams’<br />

expectations out of the water by figuring<br />

it out in 2023. The teens were<br />

seniors at St. Mary’s Academy in<br />

New Orleans, a prestigious Catholic<br />

School for girls which has maintained<br />

a 100% acceptance rate to colleges<br />

and 100% graduation rate for<br />

17 years, CBS <strong>News</strong> reported.<br />

Recently, they appeared in an<br />

episode of CBS <strong>News</strong>’ “60 Minutes”<br />

on Sunday to talk about their<br />

achievement.<br />

How did the teens find the answer?<br />

(Bold)B<br />

While they were motivated initially<br />

by the math competition’s<br />

$500 prize, an internal drive to finish<br />

what they started manifested<br />

when they reached the tricky bonus<br />

question. For two months, the high<br />

school seniors worked tirelessly to<br />

finish their proof.<br />

CeCe Johnson, Calcea’s mother,<br />

told “60 Minutes,” “It was pages and<br />

pages and pages of, like, over 20 or<br />

30 pages for this one problem.”<br />

Her father, Cal Johnson, added,<br />

“Yeah, the garbage can was full of<br />

papers, which she would, you know,<br />

work out the problems and — if<br />

that didn’t work, she would ball it<br />

up, throw it in the trash.”<br />

Why is Calcea Johnson and<br />

Ne’Kiya Jackson’s work significant?<br />

(Bold)<br />

According to the “60 Minutes”<br />

Episode, “there had been more<br />

than 300 documented proofs of the<br />

Pythagorean Theorem using algebra<br />

and geometry, but for 2,000<br />

years a proof using trigonometry<br />

was thought to be impossible.”<br />

In 1927, Mathematician Elisha<br />

Loomis said as much in his book,<br />

“The Pythagorean Proposition.”<br />

Loomis argued that there could be<br />

no trigonometric proof of the theorem<br />

because it would be circular.<br />

Stuart Anderson, a Professor<br />

Emeritus of Mathematics at Texas<br />

A&M University–Commerce, told<br />

Scientific American, “A lot of the basic<br />

trig ‘identities’ are nothing more<br />

than Pythagoras’ theorem.”<br />

Calcea and Ne’Kiya have joined<br />

an extremely small group who’ve<br />

accomplished the same feat, including<br />

Mathematician Jason Zimba,<br />

who successfully created a new<br />

proof in 2009. The two submitted<br />

<strong>News</strong>maker, Continued<br />

on page 8.<br />


Cheers to 58 Years of<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>!<br />

Your remarkable journey of<br />

growth and achievement<br />

inspires us all. Wishing you<br />

continued success and<br />

prosperity in the years ahead.

Page 6<br />

May 25 - May 31, 2024<br />

<strong>Data</strong> Zone<br />

www.ladatanews.com<br />

Sharon Martin Gives Amazing<br />

Performance at Cafe Istanbul<br />

Photos by Terry B. Jones<br />

Publisher, <strong>Data</strong> <strong>News</strong><br />

<strong>Weekly</strong><br />

Sharon Martin, as a solo<br />

act or with her band Music<br />

from New Orleans, brings<br />

her unique vocal stylings to<br />

every stage she graces. Martin’s<br />

sass and humor augment<br />

her top-drawer musicianship;<br />

she has played Billie Holiday<br />

in the stage performance of<br />

“Lady Day at Emerson’s Bar<br />

and Grill,” has toured and<br />

performed with artists ranging<br />

from Joe Sample to Dave<br />

Bartholomew to Deacon John<br />

to C. J. Chenier and appeared<br />

in the HBO series “Treme.”<br />

She has won a slew of awards<br />

for her vocal prowess, and can<br />

be found educating young<br />

musicians, fighting for voting<br />

rights, and performing in<br />

clubs, on cruises, and at festivals<br />

across the globe. Recently,<br />

she performed an amazing<br />

set at Cafe Istanbul, and <strong>Data</strong><br />

<strong>News</strong> <strong>Weekly</strong> was there!!!<br />

Visit www.ladatanews.com for more photos from these events

www.ladatanews.com May 25 - May 31, 2024<br />

Page 7<br />

Happy 58th Anniversary to<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>!<br />

Celebrating nearly six decades of dedication,<br />

innovation, and excellence.<br />

Here’s to many more years of success and inspiration!

Page 8<br />

May 25 - May 31, 2024<br />

Commentary<br />

www.ladatanews.com<br />

2nd Black District in LA<br />

Not Guaranteed<br />

Jeff Thomas<br />

Think504.com<br />

The Supreme Court weighed<br />

in on the Louisiana Congressional<br />

Map Embroglio. Thinking the matter<br />

settled, many African Americans<br />

exhaled. But as a famous<br />

sports caster says, “Not so fast my<br />

friends.” Cause the Supreme Court<br />

basically pressed pause. The fight<br />

for the 2nd Congressional District<br />

in Louisiana is far from settled. Like<br />

the fancy word embroglio suggests,<br />

this is complicated mess.<br />

Now simple math dictates that<br />

Louisianans deserve a second African<br />

American Congressional District.<br />

Based upon population, Louisiana<br />

sends six people to represent<br />

the state in Congress. The Voting<br />

Rights Act requires the creation<br />

of one or more “majority-minority”<br />

districts, in which a racial minority<br />

group comprises a voting majority.<br />

And since 33% of the population in<br />

Louisiana is African American, then<br />

2 of the 6 districts must be African<br />

American.<br />

Judges Decide or<br />

Louisiana citizens<br />

And an Obama appointed U.S.<br />

District Judge, Shelly Dick, warned<br />

Louisiana Republicans that the 5 to<br />

1 plan they submitted violated the<br />

VRA and that if they didn’t create a<br />

4 to 2 map, then she would do it for<br />

them. So, Gov Jeff Landry and the<br />

legislature created a second majority<br />

Black District. Judge Dick approved<br />

the new maps and ordered<br />

the state to use them in the upcoming<br />

election later this year. This is<br />

where it gets complicated. There<br />

are rules about Congressional Districts.<br />

The factors considered in<br />

drawing maps are:<br />

• Race<br />

• Compactness<br />

• Contiguity<br />

• Communities of Interest<br />

• Preservation of Political Subdivisions<br />

– like towns, cities, or parishes<br />

And when race is the predominant<br />

factor – as Judge Dick dictates<br />

in her ruling, then another<br />

factor comes into play. That’s<br />

what they call strict scrutiny. The<br />

courts say that to create a Black<br />

District then “the state must demonstrate<br />

that it had a compelling<br />

governmental interest in creating<br />

a majority minority district and<br />

the redistricting plan was narrowly<br />

tailored to further that compelling<br />

interest”<br />

Yes 33% of the population in Louisiana<br />

is African American. But they<br />

don’t all live in a nice, neat district.<br />

In fact, to create this district, the<br />

state drew a map that snakes from<br />

Baton Rouge through Alexandria<br />

and up to Shreveport.<br />

Majority Black Map<br />

- proposed<br />

Almost immediately after the<br />

second Black District was approved<br />

by Judge Dick, a group<br />

filed a lawsuit. They claimed<br />

the new map failed the compactness<br />

and communities of<br />

interest test. Additionally, they<br />

claimed there was no real compelling<br />

reason to have a 2nd<br />

Black District since it violated<br />

the Equal Protection White voters<br />

in the state deserve.<br />

And two Trump appointed<br />

Western District Judges agreed<br />

and ruled the state must not<br />

use the new map with the second<br />

Black District. So, one federal<br />

court ruled that Louisiana<br />

has a second District. But another<br />

federal court ruled that<br />

Louisiana does not. Meanwhile,<br />

Louisiana must hold elections<br />

this fall.<br />

Louisiana<br />

Congressional Map<br />

The blue district labeled 6 is the<br />

current 2nd majority Black District<br />

So, the Supreme Court<br />

stepped in. It did not settle the<br />

big battle. The big battle is which<br />

federal court ruling stands? The<br />

order to create a second Black<br />

District or the order to keep<br />

the original maps. The Supreme<br />

Court simple ruled that messing<br />

with election maps during<br />

an election year is inappropriate.<br />

The court also said to move forward<br />

with the 2nd Black District<br />

for now.<br />

But the issue about the compactness<br />

and common interest still<br />

competes with the spread-out population<br />

of African Americans. Equal<br />

Protection versus Voting Rights.<br />

The Supreme Court must decide.<br />

But Louisiana has a 2nd Black District<br />

for now.<br />

<strong>News</strong>maker, Continued from page 5.<br />

their proof for final peer review this Spring and continue to work on creating<br />

more proofs.<br />

How did the world respond to their accomplishment? (Bold)<br />

The teens were given the keys to the City of New Orleans and a commendation<br />

from the Governor of Louisiana, among other public recognitions.<br />

While their achievement “blew up,” as Ne’Kiya described it, the two<br />

students remain humble, and laughed at being called geniuses.<br />

When news of their accomplishment broke, some people seemed to<br />

be shocked and dismissed the news as fake, St. Mary’s President Pamela<br />

Rogers said in the interview.<br />

“They were saying, ‘Oh, they could not have done it. African Americans<br />

don’t have the brains to do it.’ ... People — have a vision of who can be<br />

successful. And — to some people, it is not always an African American<br />

female. And to us, it’s always an African American female.”<br />

When interviewer Bill Whitaker asked why they thought there’d been<br />

such a response, Ne’Kiya said, “Probably because we’re African American,<br />

one. And we’re also women. So, I think — oh, and our age. Of course,<br />

our ages probably played a big part.”<br />

“I’d like to actually be celebrated for what it is. Like, it’s a great mathematical<br />

achievement,” she continued.

www.ladatanews.com May 25 - May 31, 2024<br />

Health <strong>News</strong><br />

Page 9<br />

Improving Child Welfare to Help Kids<br />

Heal and Thrive in Early Education Years<br />

Fatima Killebrew<br />

NNPA <strong>News</strong>wire Contrubutor<br />

As I recently walked the grounds<br />

of the U.S. Capitol, each step carried<br />

the weight of purpose and possibility.<br />

I was nervous about meeting<br />

with members of Congress,<br />

who hold the power to act on issues<br />

that affect my family and many others.<br />

I worried: What if I stumbled<br />

over my words? What if I failed to<br />

convey the sense of urgency and<br />

the depth of my passion for family<br />

reunification?<br />

But as I walked to my first<br />

meeting, those doubts faded.<br />

Nerves were overpowered by determination<br />

as I remembered my<br />

mission — advocating for babies<br />

and toddlers, who don’t have a<br />

voice in the Child Welfare System.<br />

I focused on my message: We<br />

must ensure they have the nurturing<br />

relationships, stable homes,<br />

and access to Mental Health Services<br />

they need to thrive socially,<br />

emotionally, mentally, physically,<br />

and academically as they grow<br />

and develop. I was at the Capitol<br />

with families from all 50 states<br />

and Washington, D.C., as part of<br />

the Annual Strolling Thunder<br />

Event, an initiative of ZERO TO<br />

THREE to create a national movement<br />

urging policymakers to prioritize<br />

the needs of infants, toddlers,<br />

and their families. We met<br />

with lawmakers to discuss investing<br />

in childcare; expanding Early<br />

Head Start; investing in infant and<br />

early childhood mental health; establishing<br />

a national permanent<br />

paid family and medical leave program;<br />

permanently reinstating the<br />

enhanced, fully refundable Child<br />

Tax Credit; and my focus, improving<br />

the Child Welfare System.<br />

We urged them to enact legislation<br />

that supports good health,<br />

strong families, and positive<br />

early learning experiences. As<br />

a foster and adoptive parent, I<br />

know that when babies and toddlers<br />

are separated from their<br />

families, they carry that trauma<br />

into their early education years<br />

and beyond. That is why I am<br />

particularly concerned that<br />

early childhood educators are<br />

equipped with information and<br />

training about infant and early<br />

Childhood Mental Health, so<br />

they are better able to support all<br />

children — and particularly my<br />

children — in early learning settings.<br />

Strolling Thunder was an<br />

Fatima Killebrew and her family visited the office of Tennessee Sen. Marsha Blackburn as part of a national<br />

movement urging policymakers to prioritize the needs of infants, toddlers, and their families.<br />

opportunity for ordinary people<br />

like me to advocate for extraordinary,<br />

long-overdue change.<br />

I learned about it through the<br />

Memphis Parent Leadership<br />

Training Institute, which provided<br />

20 weeks of classes that<br />

taught me about community advocacy<br />

— and helped me find my<br />

calling in advocating for siblings<br />

in foster care.<br />

Children under age 3 enter the<br />

Child Welfare System at higher<br />

rates than any other age demographic;<br />

and in my home state,<br />

Black children are removed from<br />

their homes more often than children<br />

in any other racial group.<br />

In my family’s foster care experience,<br />

I have seen my daughter<br />

Remy’s joy in knowing she has a<br />

baby brother, and her disappointment<br />

at hearing he can’t come<br />

home. Remy was initially separated<br />

from her parents and siblings.<br />

I made it a mission to reunite her<br />

with her biological siblings, Amir<br />

and Khai. Despite obstacles due to<br />

outdated policies and understaffing,<br />

we reunited Remy and Amir,<br />

thanks to the support of their<br />

biological family. But our journey<br />

continues to reunite all three<br />

siblings. We won’t stop pushing<br />

so they can heal together and be<br />

with relatives who share their values,<br />

culture, and medical history.<br />

And in the meantime, my children<br />

need support from an early care<br />

system that responds to their social<br />

and emotional needs. In D.C.,<br />

I called on legislators to support<br />

the Strengthening America’s<br />

Families Act. We must prioritize<br />

reunification, invest in preventive<br />

measures, and provide Comprehensive<br />

Mental Health Support to<br />

children and families. My family<br />

is proof there are alternatives. We<br />

shouldn’t have to fight so hard to<br />

keep siblings together.<br />

As I left Capitol Hill with my<br />

son Amir, I felt hopeful that Congress<br />

could enact meaningful<br />

changes. Our collective voice can<br />

pave the way for a more compassionate<br />

and effective Child Welfare<br />

System that prioritizes child<br />

well-being and reunification, as<br />

well as a Childcare System that<br />

centers on social and emotional<br />

development. As I see my children<br />

interact, I know that keeping<br />

these siblings together will<br />

only strengthen their potential to<br />

thrive throughout their early education<br />

years and beyond.

Page 10<br />

May 25 - May 31, 2024<br />

State & Local <strong>News</strong><br />

www.ladatanews.com<br />

New Orleans Personified: New Orleans & Company Launches<br />

New Brand Campaign with Local Ad Agency Brand Society<br />

New Tourism Campaign brings Local Talent to Shine a Bright Light on the City.<br />

<strong>Data</strong> <strong>News</strong> Staff Edited<br />

Report<br />

New Orleans & Company, the<br />

city’s official destination sales and<br />

marketing organization, launched a<br />

new multi-media campaign created<br />

by New Orleans ad agency Brand<br />

Society in partnership with several<br />

local entertainers and industry<br />

stars, designed to attract visitors in<br />

a highly competitive global tourism<br />

industry, create jobs and propel<br />

New Orleans and Louisiana’s economy<br />

forward.<br />

In creating the campaign, Brand<br />

Society, Associate Creative Director/Copy<br />

Chief Lori Archer-Smith<br />

wrote in the brand manifesto, “New<br />

Orleans has been the influencer<br />

of everything since 1718. She may<br />

be inside this country but is outside<br />

the imagination. She’s a place<br />

where you don’t just sight-see, you<br />

sight-feel. You don’t just travel here;<br />

the mysteries of life unravel here.<br />

Although she’s filled with history,<br />

New Orleans never gets old. Before<br />

there was America, there was her<br />

cool big sister, New Orleans. She’s<br />

your town, deep down. Once you<br />

visit New Orleans, you’re part of<br />

New Orleans.”<br />

With the theme, the campaign<br />

also unveils a new logo for the<br />

city’s name featuring a waxing<br />

crescent moon which symbolizes<br />

growth, positive energy, optimism<br />

and abundance. The new logo was<br />

on display at the NewOrleans.com<br />

Stage at this year’s French Quarter<br />

Fest.<br />

“A robust tourism economy does<br />

not just happen on its own, it takes<br />

consistent, concerted effort to inspire,<br />

promote and encourage travel<br />

to our city by a dedicated team of<br />

professionals. We will continue to<br />

celebrate the city regionally, nationally<br />

and internationally for the economic,<br />

social and community benefit<br />

of New Orleans and its people,”<br />

said Walt Leger III, President &<br />

CEO of New Orleans & Company.<br />

“Our partners have done a tremendous<br />

job showcasing the things that<br />

makes New Orleans one of the most<br />

remarkable cities in the world, from<br />

our wonderful restaurants and music<br />

venues to our unique and inspiring<br />

museums and attractions, and<br />

our iconic and historic landmarks<br />

and of course the residents that<br />

make the city a welcoming place for<br />

all. We believe that travel is essential,<br />

that it brings people together<br />

and changes people for the better,<br />

and that when people travel to New<br />

Orleans, they become a part of us,<br />

and we become a part of them.”<br />

The campaign features an<br />

iconic list of local talent, including<br />

Treme’ vocalist, songwriter and<br />

trumpet legend James Andrews,<br />

drummer Derrick Freeman and<br />

members of Soul Brass Brand,<br />

2022 NEA National Heritage Fellow<br />

recipient Shaka Zulu, and the<br />

N’awlins D’awlins Baby Dolls.<br />

The TV spots were directed and<br />

produced locally by Tempt Films.<br />

It features local music by Galactic,<br />

arranged and composed by local<br />

saxophonist, harmonica player,<br />

and producer Ben Ellman with a<br />

voiceover by local star Tarriona<br />

“Tank” Ball from Tank and the<br />

Bangas as the voice of New Orleans.<br />

Her words are welcoming<br />

and all-inclusive. Her message is<br />

undeniable. The video playlist can<br />

be viewed here.<br />

Along with TV commercials,<br />

the campaign features digital, radio<br />

and print advertising, and a full<br />

identity kit which includes the new<br />

logo. Images for print and digital<br />

advertising were captured by local<br />

photographers Justen Williams<br />

and James Collier. Radio created by<br />

Brand Society was produced locally<br />

by Billy Theriot of Southern Sound<br />

while Juicy and Jambalaya Brass<br />

Band provided their music for the<br />

radio spots via SparkHammer in<br />

New Orleans.<br />

The main target audience for<br />

the campaign is what we refer to as<br />

“The Culture Seeker.” Advertisements<br />

will play in 27 key markets<br />

around the country and will appear<br />

digitally around the world.<br />

Shanda Gentry Named Chief<br />

Academic Officer FirstLine Schools<br />

Help Wanted<br />

Administrative Assistant<br />

• <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>, “The People’s Paper, is<br />

looking for an administrative assistant.<br />

• Compensation is competitive.<br />

• Writing skills and detail orientation will be<br />

appreciated.<br />

Call (504) 821-7421 to apply.<br />

New Orleans Agenda<br />

Recently, FirstLine Schools announced<br />

that after an in-depth search<br />

and interview process involving both<br />

internal and external candidates,<br />

Shanda Gentry has accepted an offer<br />

to be the next Chief Academic Officer<br />

at FirstLine Schools. Congratulations<br />

to Shanda for demonstrating excellence<br />

in her current role of School<br />

Director at Arthur Ashe, which led to<br />

this promotion.<br />

Shanda has over 15 years of experience<br />

in educational leadership,<br />

curriculum development, and strategic<br />

planning. She has a proven<br />

track record of enhancing academic<br />

programs, fostering faculty development,<br />

and increasing student<br />

achievement outcomes.<br />

Since joining FirstLine in 2018,<br />

Shanda has coached and developed<br />

her team to boost student achievement,<br />

which led to Ashe receiving<br />

a “Top Gains” designation for the<br />

2022-23 school year. She sets the vision<br />

and expectations for a positive<br />

Shanda Gentry<br />

school culture, with a focus on creating<br />

joyful and warm learning environments<br />

with high expectations<br />

for all students.<br />

Prior to her current role, Shanda<br />

served as the Director of Curriculum<br />

and Instruction at Dorothy<br />

Height Charter School (formerly<br />

Paul Habans Charter School),<br />

where she developed, delivered,<br />

and supported small group instruction,<br />

leading to increased<br />

test scores. She also has<br />

experience as the Principal<br />

of Benjamin E. Mays<br />

Preparatory School,<br />

where she refined teacher<br />

development protocols<br />

and hiring practices,<br />

leading to a significant<br />

increase in the school’s<br />

state ranking.<br />

Shanda holds a Master’s<br />

of Public Administration<br />

from the University<br />

of New Orleans<br />

and a Bachelor of Arts<br />

in Political Science<br />

from the same institution. She is<br />

certified in Early Childhood Education<br />

(PK-3) and Educational<br />

Leadership. Shanda is actively<br />

involved in professional organizations<br />

such as the Association<br />

for Supervision and Curriculum<br />

Development (ASCD), the National<br />

Alliance of Black School<br />

Educators (NABSE), and the<br />

Greenhouse E3 Fellowship.

www.ladatanews.com May 25 - May 31, 2024<br />

Potential Hurdles Ahead, but Biden Still Holds<br />

Strong Support Among Black Voters<br />

Stacy M. Brown<br />

NNPA <strong>News</strong>wire Senior<br />

National Correspondent<br />

Despite endorsements and<br />

praise for former President Donald<br />

Trump from high-profile African<br />

American figures like Stephen A.<br />

Smith, Snoop Dogg, and Ice Cube,<br />

President Joe Biden continues to<br />

enjoy strong support within the<br />

Black community. A new Pew Research<br />

Center study, “An Early<br />

Look at Black Voters’ Views on<br />

Biden, Trump, and Election 2024,”<br />

highlighted this trend, showing<br />

that a majority of Black voters believe<br />

Biden possesses the qualities<br />

needed for another term.<br />

The study revealed that 77%<br />

of Black registered voters prefer<br />

Biden over Trump. However, researchers<br />

noted, “Biden’s advantage<br />

among this group is not as<br />

wide as it was four years ago,” an<br />

indication of a slight erosion of<br />

support. The study also revealed<br />

that 83% of Black registered voters<br />

identify with or lean toward<br />

the Democratic Party, down from<br />

88% in 2020. The shift is evident<br />

across gender and age demographics,<br />

with younger Black voters<br />

showing a higher tendency to<br />

lean Republican compared to their<br />

older counterparts.<br />

Trump’s ratings among Black<br />

voters remain overwhelmingly<br />

negative. The study found that 72%<br />

of Black voters rated his presidency<br />

as poor or terrible, and 65% believe<br />

the twice-impeached and four-times<br />

indicted Trump broke the law in his<br />

alleged efforts to overturn the 2020<br />

election. Despite this, 49% of Black<br />

voters express a desire to replace<br />

both Biden and Trump with different<br />

candidates if given the option.<br />

The priorities of Black voters<br />

diverge somewhat from those of<br />

the general electorate. While the<br />

economy is a top concern for 73% of<br />

Americans, Black Americans place<br />

equal importance on improving the<br />

education system (79%) and ensuring<br />

the financial stability of Social<br />

Security (74%). Other key issues<br />

include reducing healthcare costs<br />

(72%), addressing poverty (70%),<br />

reducing crime (68%), and tackling<br />

racial issues (65%).<br />

Biden’s job performance approval<br />

among Black Americans<br />

has seen some improvement. As<br />

of April 2024, 55% approve of his<br />

handling of the presidency, up<br />

from the near-even split in January<br />

2024. This approval, however,<br />

This space can be yours for only $80<br />

CALL NOW!!!<br />

504-821-7421<br />

National <strong>News</strong><br />

is still below the 87% recorded<br />

early in his term.<br />

Looking ahead to the 2024 election,<br />

55% of Black voters believe<br />

the outcome is crucial as Trump’s<br />

plans include a dictatorship and a<br />

complete erosion of rights for all<br />

people of color, according to his<br />

biggest supporters’ “Project 2025”<br />

plan. Currently, 77% lean towards<br />

voting for Biden, while Trump<br />

garners support from 18% of Black<br />

voters, with younger Black voters<br />

more likely to support Trump compared<br />

to their older counterparts.<br />

Confidence in Biden’s capabilities<br />

remains relatively high among<br />

Black voters, with 56% believing he<br />

respects democratic values and 50%<br />

confident in his ethical conduct.<br />

Only a small fraction extends these<br />

follow us on<br />

beliefs to Trump, with no more<br />

than 8% attributing similar qualities<br />

to him.<br />

However, the Biden campaign<br />

could face significant challenges if it<br />

fails to engage adequately with the<br />

Black Press of America. The Black<br />

Press, celebrating its 197th anniversary<br />

in Baltimore next month, continues<br />

to play a crucial role in reaching<br />

Black voters. Reflecting on a<br />

similar situation in 1992, President<br />

Bill Clinton faced backlash for reneging<br />

on a promise to address the<br />

Black Press at their annual convention.<br />

Ironically, that convention was<br />

held in Baltimore, the same city<br />

that’s hosting the 2024 conference.<br />

“Clinton later made up for it<br />

by inviting the Black Press to the<br />

White House for a discussion, a<br />

move that helped him secure the<br />

presidency,” stated Philadelphia<br />

Tribune Publisher Robert Bogle,<br />

who famously led a press conference<br />

during that 1992 convention<br />

to denounce Clinton’s absence.<br />

Bogle and Houston Defender<br />

CEO Sonny Messiah Jiles, who<br />

also help lead the 1992 presser,<br />

told the Black Press’ Let It Be<br />

Known morning news show that,<br />

if Biden neglects to address the<br />

Black Press or invest in significant<br />

advertising, his campaign risks<br />

alienating a critical voter base.<br />

Overall, Biden still maintains a<br />

substantial lead among Black voters,<br />

but Jiles and Bogle said his<br />

campaign must navigate carefully<br />

to maintain and strengthen this<br />

support. “Addressing the Black<br />

Press and focusing on the community’s<br />

unique priorities will be<br />

essential steps in securing their<br />

votes in the upcoming election,”<br />

Bogle asserted.<br />

@<strong>Data</strong><strong>News</strong>Week<br />

ladatanews.com - The People’s Website<br />

Page 11<br />


Call 504-821-7421 to<br />

place your classified ad.<br />

Job Opportunity<br />

Freelance<br />

Writers<br />

Wanted<br />

<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>, “The<br />

People’s Paper, is looking<br />

for freelence writers<br />

to join our team print<br />

and digital team. We<br />

need writers who can<br />

cover New Orleans news<br />

stories, ranging from<br />

local high school sports,<br />

community events, City<br />

Hall and entertainment.<br />

Experience in print is<br />

necessary, experience in<br />

digital and social media<br />

are encouraged.<br />

Compensation is<br />

competitive and great<br />

story ideas will be<br />

appreciated.<br />

If you are interested,<br />

please email your resume<br />

and 3 writing samples to:<br />

terrybjones@bellsouth.<br />

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Job Opportunity<br />

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Assistant<br />

Wanted<br />

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People’s Paper, is looking<br />

for an administrative<br />

assistant.<br />

Compensation is<br />

competitive and detail<br />

orientation will be<br />

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If you are interested,<br />

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Page 12<br />

May 25 - May 31, 2024<br />

www.ladatanews.com<br />

Cheers to<br />

58 Years!<br />

Marc H. Morial and the National Urban League proudly<br />

salute <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> on its 58th anniversary.<br />

Thank you for your unwavering commitment to delivering<br />

news that serves the New Orleans community.<br />


The National Urban<br />

League Conference is<br />

coming to New Orleans,<br />

and it’s set to be our<br />

most remarkable event<br />

yet. Join us as we unite<br />

to—Defend Democracy.<br />

Demand Diversity.<br />

Defeat Poverty.<br />

July 24–27<br />

Dynamic Plenaries + Forums<br />

Reclaim Your Vote Rally<br />

Career & Networking Fair<br />

Small Business Matters<br />

Entrepreneurship Summit<br />

Project Ready College Fair<br />

PLUS! Community & Family Day<br />

Expo and Backpack Giveaway<br />


nulconference.org / #nulconf24

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