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Lighting The Road To The Future<br />
“The People’s Paper”<br />
Sharon<br />
Martin Gives<br />
Amazing<br />
Performance<br />
at Cafe<br />
Istanbul<br />
<strong>Data</strong> Zone<br />
Page 6<br />
May 25 - May 31, 2024 59th Year Volume 5 www.ladatanews.com<br />
A <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> Exclusive<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />
58th Anniversary<br />
From The Past to The Present and Beyond.<br />
Joseph “Scoop” Jones - Founder, Terry B. Jones - Publisher<br />
<strong>News</strong>maker<br />
National Urban League<br />
& Urban League<br />
of Louisiana Joined<br />
Local Business<br />
Page 2<br />
State & Local<br />
New Orleans &<br />
Company Launches<br />
New Brand<br />
Page 4 Page 5
Page 2<br />
May 25 - May 31, 2024<br />
Cover Story<br />
www.ladatanews.com<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />
58th Anniversary<br />
Joseph “Scoop” Jones began publishing <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> in 1966, he turned the reins over to his son, Terry B. Jones in 1977. He is still the publisher of<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> today, continuing to maintain our commitment as “The People’s Paper”.<br />
Glenda Bell<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> Contributor<br />
<strong>Data</strong> <strong>News</strong> Turns 58...Giving<br />
People <strong>News</strong> They Can Use<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is celebrating its 58th Anniversary<br />
as being “The People’s Paper” and is continuing its<br />
commitment to giving their readers news they can use.<br />
“We are excited to continue to tell the stories of our<br />
community, and being a relevant source of news that<br />
guides the conversations of issues that matter in New<br />
Orleans and beyond,” says Terry Jones, Publisher of<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>.<br />
<strong>Data</strong> <strong>News</strong> into the Future<br />
As the newspaper business finds some struggling<br />
or shutting down its operations, <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong><br />
is thriving and is in the planning stages of building<br />
on its brand relevance and embarking into the digital<br />
landscape, using its platforms to reach audiences<br />
where they are.<br />
“While people are getting their news from various<br />
sources these days, it is important that reputable and<br />
reliable news sources continue the work of telling the<br />
stories that are relevant to their communities. That is<br />
why I believe that local media companies, particularly<br />
in Black Media, have a niche that reaches our readers<br />
and have an impact on our audiences in ways that<br />
larger media cannot,” remarks Jones.<br />
Cover Story, Continued on page 3.<br />
INSIDE DATA<br />
DATA NEWS WEEKLY<br />
P.O. Box 57347, New Orleans, LA 70157-7347 | Phone: (504) 821-7421 | Fax: (504) 821-7622<br />
editorial: datanewseditor@bellsouth.net | advertising: datanewsad@bellsouth.net<br />
Terry B. Jones<br />
Contributors<br />
Art Direction & Production<br />
Cover Story . . . . . . 2<br />
Commentary . . . . . . 8<br />
CEO/Publisher<br />
Edwin Buggage<br />
Glenda Bell<br />
Jeff Thomas<br />
Pubinator.com<br />
Editorial and<br />
<strong>News</strong>maker. . . . . . 4<br />
State & Local <strong>News</strong> . . 5<br />
Health <strong>News</strong> . . . . . . 9<br />
National <strong>News</strong> . . . . 11<br />
Editor<br />
Sharonda Green<br />
Executive Assistant<br />
Terry B. Jones<br />
DNW Staff Writers<br />
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Advertising Inquiries<br />
datanewsweeklyad<br />
@gmail.com<br />
<strong>Data</strong> Zone . . . . . . . 6<br />
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Accounting<br />
Fatima Killebrew<br />
Stacy M. Brown<br />
Distribution<br />
by Terrence Lee<br />
Please call 504-309-9913 for subscription information or to obtain a back issue of the paper<br />
ONLY.
Cover Story<br />
www.ladatanews.com May 25 - May 31, 2024<br />
Page 3<br />
Cover Story, Continued from page 2.<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is celebrating its 58th Anniversary and is staying true to its motto as “The People’s Paper” giving the readers news they can use. The<br />
publication is positioned to be a relevant information source telling the stories relevant of the Black community of New Orleans<br />
<strong>Data</strong> <strong>News</strong>: A Legacy<br />
of Putting the Spotlight<br />
on Black Excellence<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> is on the<br />
verge of a reboot and Jones says<br />
he is building on his late parents,<br />
Joseph “Scoop” Jones and Agatha<br />
Randolph Jones’ legacy. “My<br />
parents and many others were<br />
pioneers for our community during<br />
those days when they began. Placing<br />
the spotlight on what today is<br />
called Black Excellence.”<br />
<strong>Data</strong> <strong>News</strong>: Empowering<br />
Our Community<br />
Jones believes that power is not<br />
only in getting people elected to<br />
office but takes a more holistic approach<br />
to telling the stories that inspire<br />
a community in his vision for<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>. “We have some<br />
great new things on the horizon<br />
in preparation for the last quarter<br />
of this year, and in 2025 when we<br />
have major elections, events and<br />
festivals, and the Superbowl coming<br />
to our city. We will be on the<br />
frontlines with major stakeholders,<br />
advocating that our local community<br />
and businesses benefits and are<br />
empowered in every way including<br />
financially while in our city.”<br />
This is important moving forward<br />
in New Orleans, that local<br />
historical businesses, particularly<br />
those owned by African Americans<br />
are supported by locals and tourists<br />
alike. “We at <strong>Data</strong> <strong>News</strong> place the<br />
spotlight on local businesses both<br />
large and small. We believe the synergy<br />
we share is a reason that we<br />
should partner in empowering each<br />
other to benefit everyone in our<br />
community.”<br />
What’s next for <strong>Data</strong> <strong>News</strong><br />
<strong>Weekly</strong>, “Bringing people together<br />
and being a window into the Black<br />
community of New Orleans, but it<br />
is also a place we would like to build<br />
and partner with us in telling those<br />
stories. We are truly out in the community<br />
where our people are. This<br />
is why we can say that we stand<br />
by our motto as being truly “The<br />
People’s Paper” we are celebrating<br />
our 58th Anniversary, and plan on<br />
being here to give our readers news<br />
they can use!”
Page 4<br />
May 25 - May 31, 2024<br />
<strong>News</strong>maker<br />
www.ladatanews.com<br />
National Urban League & Urban League of Louisiana Joined Local Business &<br />
Community Leaders, to Discuss Impact of the Nation’s Largest Civil Rights and<br />
Urban Advocacy Conference Slated for New Orleans July 24th -27th.<br />
<strong>Data</strong> <strong>News</strong> Staff Edited<br />
Report<br />
NEW ORLEANS -- National<br />
Urban League President and<br />
CEO Marc H. Morial and Urban<br />
League of Louisiana President<br />
and CEO Judy Reese Morse<br />
joined local business leaders<br />
on Wednesday, May 15th, to<br />
discuss the impact of the National<br />
Urban League Conference<br />
slated for July and the opportunities<br />
it presents for the<br />
region and community.<br />
A media briefing was held<br />
at 10 am at the Urban League<br />
of Louisiana, 4640 S Carrollton<br />
Ave., New Orleans.<br />
Hosted by the Urban League<br />
of Louisiana, the Conference is<br />
slated for July 24th - 27th at the<br />
Hyatt Regency New Orleans.<br />
The Conference will explore<br />
National Urban League President Marc Morial.<br />
the challenges of systemic racism,<br />
discrimination, and barriers<br />
to opportunity in every<br />
aspect of the current social and<br />
economic landscape and bring<br />
together leading innovators<br />
and trailblazers in business<br />
and industry, government, and<br />
community.<br />
In addition to dynamic panel<br />
discussions, informationpacked<br />
workshops and forums,<br />
and plenary sessions for registered<br />
attendees, the Conference<br />
features free events open<br />
to the public including a Career<br />
and Networking Fair, the Community<br />
& Family Day Expo,<br />
and the Small Business Matters<br />
Entrepreneurship Summit.<br />
Marc Morial will kick off<br />
Wednesday, July 24th, with a<br />
city-wide Reclaim Your Vote<br />
Rally at Xavier University.<br />
TO THE DATA NEWS WEEKLY TEAM<br />
MAZEL TOV<br />
ON 58 YEARS OF SERVICE<br />
JEWISHNOLA.COM/MULTICULTURAL<br />
CJMANOLA
www.ladatanews.com<br />
<strong>News</strong>maker<br />
May 25 - May 31, 2024<br />
Page 5<br />
Two New Orleans High School Students Solve Math<br />
Puzzle Thought to be impossible for 2,000 years<br />
<strong>Data</strong> <strong>News</strong> Staff Edited<br />
Report<br />
Charles Barkley says he’ll donate $1 million to St. Mary’s Academy in<br />
New Orleans after seeing a “60 Minutes” segment about two former<br />
students Calcea Johnson (R) and Ne’Kiya Jackson (L) who solved an<br />
impossible math problem, according to AL.com.<br />
When she started a math contest<br />
with a bonus question challenging<br />
students to create a new proof for<br />
the Pythagorean theorem using<br />
trigonometry, teacher Michelle Blouin<br />
Williams didn’t expect anyone<br />
to complete the task.<br />
“I was just looking for some ingenuity,”<br />
she said, per CBS <strong>News</strong>.<br />
Calcea Johnson and Ne’Kiya<br />
Jackson, however, blew Williams’<br />
expectations out of the water by figuring<br />
it out in 2023. The teens were<br />
seniors at St. Mary’s Academy in<br />
New Orleans, a prestigious Catholic<br />
School for girls which has maintained<br />
a 100% acceptance rate to colleges<br />
and 100% graduation rate for<br />
17 years, CBS <strong>News</strong> reported.<br />
Recently, they appeared in an<br />
episode of CBS <strong>News</strong>’ “60 Minutes”<br />
on Sunday to talk about their<br />
achievement.<br />
How did the teens find the answer?<br />
(Bold)B<br />
While they were motivated initially<br />
by the math competition’s<br />
$500 prize, an internal drive to finish<br />
what they started manifested<br />
when they reached the tricky bonus<br />
question. For two months, the high<br />
school seniors worked tirelessly to<br />
finish their proof.<br />
CeCe Johnson, Calcea’s mother,<br />
told “60 Minutes,” “It was pages and<br />
pages and pages of, like, over 20 or<br />
30 pages for this one problem.”<br />
Her father, Cal Johnson, added,<br />
“Yeah, the garbage can was full of<br />
papers, which she would, you know,<br />
work out the problems and — if<br />
that didn’t work, she would ball it<br />
up, throw it in the trash.”<br />
Why is Calcea Johnson and<br />
Ne’Kiya Jackson’s work significant?<br />
(Bold)<br />
According to the “60 Minutes”<br />
Episode, “there had been more<br />
than 300 documented proofs of the<br />
Pythagorean Theorem using algebra<br />
and geometry, but for 2,000<br />
years a proof using trigonometry<br />
was thought to be impossible.”<br />
In 1927, Mathematician Elisha<br />
Loomis said as much in his book,<br />
“The Pythagorean Proposition.”<br />
Loomis argued that there could be<br />
no trigonometric proof of the theorem<br />
because it would be circular.<br />
Stuart Anderson, a Professor<br />
Emeritus of Mathematics at Texas<br />
A&M University–Commerce, told<br />
Scientific American, “A lot of the basic<br />
trig ‘identities’ are nothing more<br />
than Pythagoras’ theorem.”<br />
Calcea and Ne’Kiya have joined<br />
an extremely small group who’ve<br />
accomplished the same feat, including<br />
Mathematician Jason Zimba,<br />
who successfully created a new<br />
proof in 2009. The two submitted<br />
<strong>News</strong>maker, Continued<br />
on page 8.<br />
CONGRESSMAN TROY CARTER<br />
Cheers to 58 Years of<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>!<br />
Your remarkable journey of<br />
growth and achievement<br />
inspires us all. Wishing you<br />
continued success and<br />
prosperity in the years ahead.
Page 6<br />
May 25 - May 31, 2024<br />
<strong>Data</strong> Zone<br />
www.ladatanews.com<br />
Sharon Martin Gives Amazing<br />
Performance at Cafe Istanbul<br />
Photos by Terry B. Jones<br />
Publisher, <strong>Data</strong> <strong>News</strong><br />
<strong>Weekly</strong><br />
Sharon Martin, as a solo<br />
act or with her band Music<br />
from New Orleans, brings<br />
her unique vocal stylings to<br />
every stage she graces. Martin’s<br />
sass and humor augment<br />
her top-drawer musicianship;<br />
she has played Billie Holiday<br />
in the stage performance of<br />
“Lady Day at Emerson’s Bar<br />
and Grill,” has toured and<br />
performed with artists ranging<br />
from Joe Sample to Dave<br />
Bartholomew to Deacon John<br />
to C. J. Chenier and appeared<br />
in the HBO series “Treme.”<br />
She has won a slew of awards<br />
for her vocal prowess, and can<br />
be found educating young<br />
musicians, fighting for voting<br />
rights, and performing in<br />
clubs, on cruises, and at festivals<br />
across the globe. Recently,<br />
she performed an amazing<br />
set at Cafe Istanbul, and <strong>Data</strong><br />
<strong>News</strong> <strong>Weekly</strong> was there!!!<br />
Visit www.ladatanews.com for more photos from these events
www.ladatanews.com May 25 - May 31, 2024<br />
Page 7<br />
Happy 58th Anniversary to<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>!<br />
Celebrating nearly six decades of dedication,<br />
innovation, and excellence.<br />
Here’s to many more years of success and inspiration!
Page 8<br />
May 25 - May 31, 2024<br />
Commentary<br />
www.ladatanews.com<br />
2nd Black District in LA<br />
Not Guaranteed<br />
Jeff Thomas<br />
Think504.com<br />
The Supreme Court weighed<br />
in on the Louisiana Congressional<br />
Map Embroglio. Thinking the matter<br />
settled, many African Americans<br />
exhaled. But as a famous<br />
sports caster says, “Not so fast my<br />
friends.” Cause the Supreme Court<br />
basically pressed pause. The fight<br />
for the 2nd Congressional District<br />
in Louisiana is far from settled. Like<br />
the fancy word embroglio suggests,<br />
this is complicated mess.<br />
Now simple math dictates that<br />
Louisianans deserve a second African<br />
American Congressional District.<br />
Based upon population, Louisiana<br />
sends six people to represent<br />
the state in Congress. The Voting<br />
Rights Act requires the creation<br />
of one or more “majority-minority”<br />
districts, in which a racial minority<br />
group comprises a voting majority.<br />
And since 33% of the population in<br />
Louisiana is African American, then<br />
2 of the 6 districts must be African<br />
American.<br />
Judges Decide or<br />
Louisiana citizens<br />
And an Obama appointed U.S.<br />
District Judge, Shelly Dick, warned<br />
Louisiana Republicans that the 5 to<br />
1 plan they submitted violated the<br />
VRA and that if they didn’t create a<br />
4 to 2 map, then she would do it for<br />
them. So, Gov Jeff Landry and the<br />
legislature created a second majority<br />
Black District. Judge Dick approved<br />
the new maps and ordered<br />
the state to use them in the upcoming<br />
election later this year. This is<br />
where it gets complicated. There<br />
are rules about Congressional Districts.<br />
The factors considered in<br />
drawing maps are:<br />
• Race<br />
• Compactness<br />
• Contiguity<br />
• Communities of Interest<br />
• Preservation of Political Subdivisions<br />
– like towns, cities, or parishes<br />
And when race is the predominant<br />
factor – as Judge Dick dictates<br />
in her ruling, then another<br />
factor comes into play. That’s<br />
what they call strict scrutiny. The<br />
courts say that to create a Black<br />
District then “the state must demonstrate<br />
that it had a compelling<br />
governmental interest in creating<br />
a majority minority district and<br />
the redistricting plan was narrowly<br />
tailored to further that compelling<br />
interest”<br />
Yes 33% of the population in Louisiana<br />
is African American. But they<br />
don’t all live in a nice, neat district.<br />
In fact, to create this district, the<br />
state drew a map that snakes from<br />
Baton Rouge through Alexandria<br />
and up to Shreveport.<br />
Majority Black Map<br />
- proposed<br />
Almost immediately after the<br />
second Black District was approved<br />
by Judge Dick, a group<br />
filed a lawsuit. They claimed<br />
the new map failed the compactness<br />
and communities of<br />
interest test. Additionally, they<br />
claimed there was no real compelling<br />
reason to have a 2nd<br />
Black District since it violated<br />
the Equal Protection White voters<br />
in the state deserve.<br />
And two Trump appointed<br />
Western District Judges agreed<br />
and ruled the state must not<br />
use the new map with the second<br />
Black District. So, one federal<br />
court ruled that Louisiana<br />
has a second District. But another<br />
federal court ruled that<br />
Louisiana does not. Meanwhile,<br />
Louisiana must hold elections<br />
this fall.<br />
Louisiana<br />
Congressional Map<br />
The blue district labeled 6 is the<br />
current 2nd majority Black District<br />
So, the Supreme Court<br />
stepped in. It did not settle the<br />
big battle. The big battle is which<br />
federal court ruling stands? The<br />
order to create a second Black<br />
District or the order to keep<br />
the original maps. The Supreme<br />
Court simple ruled that messing<br />
with election maps during<br />
an election year is inappropriate.<br />
The court also said to move forward<br />
with the 2nd Black District<br />
for now.<br />
But the issue about the compactness<br />
and common interest still<br />
competes with the spread-out population<br />
of African Americans. Equal<br />
Protection versus Voting Rights.<br />
The Supreme Court must decide.<br />
But Louisiana has a 2nd Black District<br />
for now.<br />
<strong>News</strong>maker, Continued from page 5.<br />
their proof for final peer review this Spring and continue to work on creating<br />
more proofs.<br />
How did the world respond to their accomplishment? (Bold)<br />
The teens were given the keys to the City of New Orleans and a commendation<br />
from the Governor of Louisiana, among other public recognitions.<br />
While their achievement “blew up,” as Ne’Kiya described it, the two<br />
students remain humble, and laughed at being called geniuses.<br />
When news of their accomplishment broke, some people seemed to<br />
be shocked and dismissed the news as fake, St. Mary’s President Pamela<br />
Rogers said in the interview.<br />
“They were saying, ‘Oh, they could not have done it. African Americans<br />
don’t have the brains to do it.’ ... People — have a vision of who can be<br />
successful. And — to some people, it is not always an African American<br />
female. And to us, it’s always an African American female.”<br />
When interviewer Bill Whitaker asked why they thought there’d been<br />
such a response, Ne’Kiya said, “Probably because we’re African American,<br />
one. And we’re also women. So, I think — oh, and our age. Of course,<br />
our ages probably played a big part.”<br />
“I’d like to actually be celebrated for what it is. Like, it’s a great mathematical<br />
achievement,” she continued.
www.ladatanews.com May 25 - May 31, 2024<br />
Health <strong>News</strong><br />
Page 9<br />
Improving Child Welfare to Help Kids<br />
Heal and Thrive in Early Education Years<br />
Fatima Killebrew<br />
NNPA <strong>News</strong>wire Contrubutor<br />
As I recently walked the grounds<br />
of the U.S. Capitol, each step carried<br />
the weight of purpose and possibility.<br />
I was nervous about meeting<br />
with members of Congress,<br />
who hold the power to act on issues<br />
that affect my family and many others.<br />
I worried: What if I stumbled<br />
over my words? What if I failed to<br />
convey the sense of urgency and<br />
the depth of my passion for family<br />
reunification?<br />
But as I walked to my first<br />
meeting, those doubts faded.<br />
Nerves were overpowered by determination<br />
as I remembered my<br />
mission — advocating for babies<br />
and toddlers, who don’t have a<br />
voice in the Child Welfare System.<br />
I focused on my message: We<br />
must ensure they have the nurturing<br />
relationships, stable homes,<br />
and access to Mental Health Services<br />
they need to thrive socially,<br />
emotionally, mentally, physically,<br />
and academically as they grow<br />
and develop. I was at the Capitol<br />
with families from all 50 states<br />
and Washington, D.C., as part of<br />
the Annual Strolling Thunder<br />
Event, an initiative of ZERO TO<br />
THREE to create a national movement<br />
urging policymakers to prioritize<br />
the needs of infants, toddlers,<br />
and their families. We met<br />
with lawmakers to discuss investing<br />
in childcare; expanding Early<br />
Head Start; investing in infant and<br />
early childhood mental health; establishing<br />
a national permanent<br />
paid family and medical leave program;<br />
permanently reinstating the<br />
enhanced, fully refundable Child<br />
Tax Credit; and my focus, improving<br />
the Child Welfare System.<br />
We urged them to enact legislation<br />
that supports good health,<br />
strong families, and positive<br />
early learning experiences. As<br />
a foster and adoptive parent, I<br />
know that when babies and toddlers<br />
are separated from their<br />
families, they carry that trauma<br />
into their early education years<br />
and beyond. That is why I am<br />
particularly concerned that<br />
early childhood educators are<br />
equipped with information and<br />
training about infant and early<br />
Childhood Mental Health, so<br />
they are better able to support all<br />
children — and particularly my<br />
children — in early learning settings.<br />
Strolling Thunder was an<br />
Fatima Killebrew and her family visited the office of Tennessee Sen. Marsha Blackburn as part of a national<br />
movement urging policymakers to prioritize the needs of infants, toddlers, and their families.<br />
opportunity for ordinary people<br />
like me to advocate for extraordinary,<br />
long-overdue change.<br />
I learned about it through the<br />
Memphis Parent Leadership<br />
Training Institute, which provided<br />
20 weeks of classes that<br />
taught me about community advocacy<br />
— and helped me find my<br />
calling in advocating for siblings<br />
in foster care.<br />
Children under age 3 enter the<br />
Child Welfare System at higher<br />
rates than any other age demographic;<br />
and in my home state,<br />
Black children are removed from<br />
their homes more often than children<br />
in any other racial group.<br />
In my family’s foster care experience,<br />
I have seen my daughter<br />
Remy’s joy in knowing she has a<br />
baby brother, and her disappointment<br />
at hearing he can’t come<br />
home. Remy was initially separated<br />
from her parents and siblings.<br />
I made it a mission to reunite her<br />
with her biological siblings, Amir<br />
and Khai. Despite obstacles due to<br />
outdated policies and understaffing,<br />
we reunited Remy and Amir,<br />
thanks to the support of their<br />
biological family. But our journey<br />
continues to reunite all three<br />
siblings. We won’t stop pushing<br />
so they can heal together and be<br />
with relatives who share their values,<br />
culture, and medical history.<br />
And in the meantime, my children<br />
need support from an early care<br />
system that responds to their social<br />
and emotional needs. In D.C.,<br />
I called on legislators to support<br />
the Strengthening America’s<br />
Families Act. We must prioritize<br />
reunification, invest in preventive<br />
measures, and provide Comprehensive<br />
Mental Health Support to<br />
children and families. My family<br />
is proof there are alternatives. We<br />
shouldn’t have to fight so hard to<br />
keep siblings together.<br />
As I left Capitol Hill with my<br />
son Amir, I felt hopeful that Congress<br />
could enact meaningful<br />
changes. Our collective voice can<br />
pave the way for a more compassionate<br />
and effective Child Welfare<br />
System that prioritizes child<br />
well-being and reunification, as<br />
well as a Childcare System that<br />
centers on social and emotional<br />
development. As I see my children<br />
interact, I know that keeping<br />
these siblings together will<br />
only strengthen their potential to<br />
thrive throughout their early education<br />
years and beyond.
Page 10<br />
May 25 - May 31, 2024<br />
State & Local <strong>News</strong><br />
www.ladatanews.com<br />
New Orleans Personified: New Orleans & Company Launches<br />
New Brand Campaign with Local Ad Agency Brand Society<br />
New Tourism Campaign brings Local Talent to Shine a Bright Light on the City.<br />
<strong>Data</strong> <strong>News</strong> Staff Edited<br />
Report<br />
New Orleans & Company, the<br />
city’s official destination sales and<br />
marketing organization, launched a<br />
new multi-media campaign created<br />
by New Orleans ad agency Brand<br />
Society in partnership with several<br />
local entertainers and industry<br />
stars, designed to attract visitors in<br />
a highly competitive global tourism<br />
industry, create jobs and propel<br />
New Orleans and Louisiana’s economy<br />
forward.<br />
In creating the campaign, Brand<br />
Society, Associate Creative Director/Copy<br />
Chief Lori Archer-Smith<br />
wrote in the brand manifesto, “New<br />
Orleans has been the influencer<br />
of everything since 1718. She may<br />
be inside this country but is outside<br />
the imagination. She’s a place<br />
where you don’t just sight-see, you<br />
sight-feel. You don’t just travel here;<br />
the mysteries of life unravel here.<br />
Although she’s filled with history,<br />
New Orleans never gets old. Before<br />
there was America, there was her<br />
cool big sister, New Orleans. She’s<br />
your town, deep down. Once you<br />
visit New Orleans, you’re part of<br />
New Orleans.”<br />
With the theme, the campaign<br />
also unveils a new logo for the<br />
city’s name featuring a waxing<br />
crescent moon which symbolizes<br />
growth, positive energy, optimism<br />
and abundance. The new logo was<br />
on display at the NewOrleans.com<br />
Stage at this year’s French Quarter<br />
Fest.<br />
“A robust tourism economy does<br />
not just happen on its own, it takes<br />
consistent, concerted effort to inspire,<br />
promote and encourage travel<br />
to our city by a dedicated team of<br />
professionals. We will continue to<br />
celebrate the city regionally, nationally<br />
and internationally for the economic,<br />
social and community benefit<br />
of New Orleans and its people,”<br />
said Walt Leger III, President &<br />
CEO of New Orleans & Company.<br />
“Our partners have done a tremendous<br />
job showcasing the things that<br />
makes New Orleans one of the most<br />
remarkable cities in the world, from<br />
our wonderful restaurants and music<br />
venues to our unique and inspiring<br />
museums and attractions, and<br />
our iconic and historic landmarks<br />
and of course the residents that<br />
make the city a welcoming place for<br />
all. We believe that travel is essential,<br />
that it brings people together<br />
and changes people for the better,<br />
and that when people travel to New<br />
Orleans, they become a part of us,<br />
and we become a part of them.”<br />
The campaign features an<br />
iconic list of local talent, including<br />
Treme’ vocalist, songwriter and<br />
trumpet legend James Andrews,<br />
drummer Derrick Freeman and<br />
members of Soul Brass Brand,<br />
2022 NEA National Heritage Fellow<br />
recipient Shaka Zulu, and the<br />
N’awlins D’awlins Baby Dolls.<br />
The TV spots were directed and<br />
produced locally by Tempt Films.<br />
It features local music by Galactic,<br />
arranged and composed by local<br />
saxophonist, harmonica player,<br />
and producer Ben Ellman with a<br />
voiceover by local star Tarriona<br />
“Tank” Ball from Tank and the<br />
Bangas as the voice of New Orleans.<br />
Her words are welcoming<br />
and all-inclusive. Her message is<br />
undeniable. The video playlist can<br />
be viewed here.<br />
Along with TV commercials,<br />
the campaign features digital, radio<br />
and print advertising, and a full<br />
identity kit which includes the new<br />
logo. Images for print and digital<br />
advertising were captured by local<br />
photographers Justen Williams<br />
and James Collier. Radio created by<br />
Brand Society was produced locally<br />
by Billy Theriot of Southern Sound<br />
while Juicy and Jambalaya Brass<br />
Band provided their music for the<br />
radio spots via SparkHammer in<br />
New Orleans.<br />
The main target audience for<br />
the campaign is what we refer to as<br />
“The Culture Seeker.” Advertisements<br />
will play in 27 key markets<br />
around the country and will appear<br />
digitally around the world.<br />
Shanda Gentry Named Chief<br />
Academic Officer FirstLine Schools<br />
Help Wanted<br />
Administrative Assistant<br />
• <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>, “The People’s Paper, is<br />
looking for an administrative assistant.<br />
• Compensation is competitive.<br />
• Writing skills and detail orientation will be<br />
appreciated.<br />
Call (504) 821-7421 to apply.<br />
New Orleans Agenda<br />
Recently, FirstLine Schools announced<br />
that after an in-depth search<br />
and interview process involving both<br />
internal and external candidates,<br />
Shanda Gentry has accepted an offer<br />
to be the next Chief Academic Officer<br />
at FirstLine Schools. Congratulations<br />
to Shanda for demonstrating excellence<br />
in her current role of School<br />
Director at Arthur Ashe, which led to<br />
this promotion.<br />
Shanda has over 15 years of experience<br />
in educational leadership,<br />
curriculum development, and strategic<br />
planning. She has a proven<br />
track record of enhancing academic<br />
programs, fostering faculty development,<br />
and increasing student<br />
achievement outcomes.<br />
Since joining FirstLine in 2018,<br />
Shanda has coached and developed<br />
her team to boost student achievement,<br />
which led to Ashe receiving<br />
a “Top Gains” designation for the<br />
2022-23 school year. She sets the vision<br />
and expectations for a positive<br />
Shanda Gentry<br />
school culture, with a focus on creating<br />
joyful and warm learning environments<br />
with high expectations<br />
for all students.<br />
Prior to her current role, Shanda<br />
served as the Director of Curriculum<br />
and Instruction at Dorothy<br />
Height Charter School (formerly<br />
Paul Habans Charter School),<br />
where she developed, delivered,<br />
and supported small group instruction,<br />
leading to increased<br />
test scores. She also has<br />
experience as the Principal<br />
of Benjamin E. Mays<br />
Preparatory School,<br />
where she refined teacher<br />
development protocols<br />
and hiring practices,<br />
leading to a significant<br />
increase in the school’s<br />
state ranking.<br />
Shanda holds a Master’s<br />
of Public Administration<br />
from the University<br />
of New Orleans<br />
and a Bachelor of Arts<br />
in Political Science<br />
from the same institution. She is<br />
certified in Early Childhood Education<br />
(PK-3) and Educational<br />
Leadership. Shanda is actively<br />
involved in professional organizations<br />
such as the Association<br />
for Supervision and Curriculum<br />
Development (ASCD), the National<br />
Alliance of Black School<br />
Educators (NABSE), and the<br />
Greenhouse E3 Fellowship.
www.ladatanews.com May 25 - May 31, 2024<br />
Potential Hurdles Ahead, but Biden Still Holds<br />
Strong Support Among Black Voters<br />
Stacy M. Brown<br />
NNPA <strong>News</strong>wire Senior<br />
National Correspondent<br />
Despite endorsements and<br />
praise for former President Donald<br />
Trump from high-profile African<br />
American figures like Stephen A.<br />
Smith, Snoop Dogg, and Ice Cube,<br />
President Joe Biden continues to<br />
enjoy strong support within the<br />
Black community. A new Pew Research<br />
Center study, “An Early<br />
Look at Black Voters’ Views on<br />
Biden, Trump, and Election 2024,”<br />
highlighted this trend, showing<br />
that a majority of Black voters believe<br />
Biden possesses the qualities<br />
needed for another term.<br />
The study revealed that 77%<br />
of Black registered voters prefer<br />
Biden over Trump. However, researchers<br />
noted, “Biden’s advantage<br />
among this group is not as<br />
wide as it was four years ago,” an<br />
indication of a slight erosion of<br />
support. The study also revealed<br />
that 83% of Black registered voters<br />
identify with or lean toward<br />
the Democratic Party, down from<br />
88% in 2020. The shift is evident<br />
across gender and age demographics,<br />
with younger Black voters<br />
showing a higher tendency to<br />
lean Republican compared to their<br />
older counterparts.<br />
Trump’s ratings among Black<br />
voters remain overwhelmingly<br />
negative. The study found that 72%<br />
of Black voters rated his presidency<br />
as poor or terrible, and 65% believe<br />
the twice-impeached and four-times<br />
indicted Trump broke the law in his<br />
alleged efforts to overturn the 2020<br />
election. Despite this, 49% of Black<br />
voters express a desire to replace<br />
both Biden and Trump with different<br />
candidates if given the option.<br />
The priorities of Black voters<br />
diverge somewhat from those of<br />
the general electorate. While the<br />
economy is a top concern for 73% of<br />
Americans, Black Americans place<br />
equal importance on improving the<br />
education system (79%) and ensuring<br />
the financial stability of Social<br />
Security (74%). Other key issues<br />
include reducing healthcare costs<br />
(72%), addressing poverty (70%),<br />
reducing crime (68%), and tackling<br />
racial issues (65%).<br />
Biden’s job performance approval<br />
among Black Americans<br />
has seen some improvement. As<br />
of April 2024, 55% approve of his<br />
handling of the presidency, up<br />
from the near-even split in January<br />
2024. This approval, however,<br />
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is still below the 87% recorded<br />
early in his term.<br />
Looking ahead to the 2024 election,<br />
55% of Black voters believe<br />
the outcome is crucial as Trump’s<br />
plans include a dictatorship and a<br />
complete erosion of rights for all<br />
people of color, according to his<br />
biggest supporters’ “Project 2025”<br />
plan. Currently, 77% lean towards<br />
voting for Biden, while Trump<br />
garners support from 18% of Black<br />
voters, with younger Black voters<br />
more likely to support Trump compared<br />
to their older counterparts.<br />
Confidence in Biden’s capabilities<br />
remains relatively high among<br />
Black voters, with 56% believing he<br />
respects democratic values and 50%<br />
confident in his ethical conduct.<br />
Only a small fraction extends these<br />
follow us on<br />
beliefs to Trump, with no more<br />
than 8% attributing similar qualities<br />
to him.<br />
However, the Biden campaign<br />
could face significant challenges if it<br />
fails to engage adequately with the<br />
Black Press of America. The Black<br />
Press, celebrating its 197th anniversary<br />
in Baltimore next month, continues<br />
to play a crucial role in reaching<br />
Black voters. Reflecting on a<br />
similar situation in 1992, President<br />
Bill Clinton faced backlash for reneging<br />
on a promise to address the<br />
Black Press at their annual convention.<br />
Ironically, that convention was<br />
held in Baltimore, the same city<br />
that’s hosting the 2024 conference.<br />
“Clinton later made up for it<br />
by inviting the Black Press to the<br />
White House for a discussion, a<br />
move that helped him secure the<br />
presidency,” stated Philadelphia<br />
Tribune Publisher Robert Bogle,<br />
who famously led a press conference<br />
during that 1992 convention<br />
to denounce Clinton’s absence.<br />
Bogle and Houston Defender<br />
CEO Sonny Messiah Jiles, who<br />
also help lead the 1992 presser,<br />
told the Black Press’ Let It Be<br />
Known morning news show that,<br />
if Biden neglects to address the<br />
Black Press or invest in significant<br />
advertising, his campaign risks<br />
alienating a critical voter base.<br />
Overall, Biden still maintains a<br />
substantial lead among Black voters,<br />
but Jiles and Bogle said his<br />
campaign must navigate carefully<br />
to maintain and strengthen this<br />
support. “Addressing the Black<br />
Press and focusing on the community’s<br />
unique priorities will be<br />
essential steps in securing their<br />
votes in the upcoming election,”<br />
Bogle asserted.<br />
@<strong>Data</strong><strong>News</strong>Week<br />
ladatanews.com - The People’s Website<br />
Page 11<br />
DATA CLASSIFIED<br />
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Job Opportunity<br />
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Writers<br />
Wanted<br />
<strong>Data</strong> <strong>News</strong> <strong>Weekly</strong>, “The<br />
People’s Paper, is looking<br />
for freelence writers<br />
to join our team print<br />
and digital team. We<br />
need writers who can<br />
cover New Orleans news<br />
stories, ranging from<br />
local high school sports,<br />
community events, City<br />
Hall and entertainment.<br />
Experience in print is<br />
necessary, experience in<br />
digital and social media<br />
are encouraged.<br />
Compensation is<br />
competitive and great<br />
story ideas will be<br />
appreciated.<br />
If you are interested,<br />
please email your resume<br />
and 3 writing samples to:<br />
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net and datanewseditor@<br />
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People’s Paper, is looking<br />
for an administrative<br />
assistant.<br />
Compensation is<br />
competitive and detail<br />
orientation will be<br />
appreciated.<br />
If you are interested,<br />
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Page 12<br />
May 25 - May 31, 2024<br />
www.ladatanews.com<br />
Cheers to<br />
58 Years!<br />
Marc H. Morial and the National Urban League proudly<br />
salute <strong>Data</strong> <strong>News</strong> <strong>Weekly</strong> on its 58th anniversary.<br />
Thank you for your unwavering commitment to delivering<br />
news that serves the New Orleans community.<br />
SAVE THE DATE!<br />
The National Urban<br />
League Conference is<br />
coming to New Orleans,<br />
and it’s set to be our<br />
most remarkable event<br />
yet. Join us as we unite<br />
to—Defend Democracy.<br />
Demand Diversity.<br />
Defeat Poverty.<br />
July 24–27<br />
Dynamic Plenaries + Forums<br />
Reclaim Your Vote Rally<br />
Career & Networking Fair<br />
Small Business Matters<br />
Entrepreneurship Summit<br />
Project Ready College Fair<br />
PLUS! Community & Family Day<br />
Expo and Backpack Giveaway<br />
REGISTER TODAY<br />
nulconference.org / #nulconf24