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44 “A toxic body is not able to access quality of life. This is a great, important, timely, well-researched book.” —Suzanne Somers “Everyone needs a doctor like Dr. Morrison.” —Ann Louise Gittleman, Ph.D., author of The Fat Flush Plan C L E A N S E Y OU R B O DY, C L E A R Y OU R M I N D A 10-DAY SOLUTION TO REVERSE: • ALLERGIES • ECZEM A • FATIGUE • ASTHM A • STOM ACH ACHES • JOINT STIFFNESS • HEADACHES • MOOD SW INGS J E FFR E Y A . M O R R I S O N, M . D. 978-0-452-29769-2 • U.S. $16.00 / $18.50 CAN. Health / Diet 5 5/16” x 8” • 304 pages Rights: W00 Pub History: Hudson Street Press HC, 978-1-59463-076-7 Also available as an e-book On Sale: 3/27/12 ■■Dr. morrison has appeared on Pbs, Discovery fit & health, America’s Next Top Model, and many other television shows and radio programs. ■■His work has been featured in New York Magazine, Cosmopolitan, Parade, and Men’s Journal, among others. suGGesteD oRDeR jeffrey a. morrison, m.D. cleanse your body, clear your mind a clinically proven program that works in as little as ten days, Cleanse Your Body, Clear Your Mind helps readers identify the underlying causes of illness, from chronic ailments like allergies and autoimmune diseases to daily annoyances such as difficulty concentrating and insomnia. offering a symptom-specific quiz, his program provides two customizable options—the thirty-day overhaul and the ten-day tune-up—to detoxify the body without deprivation. Cleanse Your Body, Clear Your Mind is a wonderful option for readers who want to reset their health and energy without starving, sacrifice, or putting wellness at risk. “A clear and effective plan for restoring health.” —Mark Hyman, M.D., New York Times bestselling author of UltraMetabolism “This book convinced me that I needed to detox.” ■■National Publicity ■■Online Reviews and Features ■■Online Promotions a P R i l • P l u m e Photo © Charlotte Jenks Lewis Photography —Ani Phyo, author of Ani’s Raw Food Essentials jeffrey morrison, m.d., is an award-winning physician and nutritionist focusing on integrative medicine. He runs the morrison center, his private practice clinic, in new york city, where he also lives. this is his first book.
“The intersection of two of the hottest areas in the field.” —Richard H. Thaler, coauthor of Nudge “A good follow-up to Freakonomics, Predictably Irrational, and Nudge.” —RICHARD THALER, coauthor of NUDGE MORE THAN GOOD INTENTIONS Improving the Ways the World’s Poor Borrow, Save, Farm, Learn, and Stay Healthy DEAN KARLAN and JACOB APPEL 978-0-452-29756-2 • U.S. $16.00 / $18.50 CAN. Economics 5 5/16” x 8” • 320 pages Rights: W00 Pub History: Dutton HC, 978-0-525-95189-6 Also available as an e-book On Sale: 3/27/12 ■■Dean karlan’s op-ed pieces have appeared in The Wall Street Journal and The Financial Times, he regularly guest blogs at freakonomics.com, and his work has been profiled on fox news, cnbc, cbs, and in The Economist and The New York Times, among others. suGGesteD oRDeR Photo © courtesy of the author Photo @ Julie Appel Dean karlan and jacob appel more than Good intentions improving the Ways the World’s Poor borrow, save, farm, learn, and stay Healthy over the last fifty years, american individuals and institutions spent billions of dollars to ease global poverty, but accomplished almost nothing. yet there is still hope—if we invest our money right. Highlighting some of the most innovative and successful development interventions around the globe, Dean karlan and jacob appel provide the missing evidence about what works and what doesn’t. from kenya—where teenagers reduced their risk of contracting aiDs by having more unprotected sex with partners their own age—to mexico, where giving kids a $1 deworming pill boosted school attendance better than paying their families to send them, More Than Good Intentions will educate and enlighten anyone interested in the well-being of the world. “A sprightly read that offers many eye-opening, real-world examples of how international development aid can actually work.” —John Mecklin, Miller-McCune “A page-turner that guides donors to strategies that improve the lives of the world’s poorest people.” —Paul Brest, president of the William and Flora Hewlett Foundation ■■National Publicity ■■Online Features and Reviews ■■Online Promotions dean karlan is Professor of economics at yale university and president of iPa. He lives in new Haven, connecticut. jacob appel is a field 45 researcher for iPa. He lives in montclair, new jersey. this is their first book. a P R i l • P l u m e
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