Music and Tourism - UK Music

EAST OF ENGLAND REGION
With a population of 5.7 million, the East of England is host to
such notable festivals as the V Festival, the Big Chill, Latitude,
the Secret Garden Party, Sonisphere, and the Cambridge Folk
East of England Regional Attendances
Local
Attendees
177,000
Domestic
Tourists
171,000
Festival, amongst others. The East of England accounts for
176,000 tourism visits, which is 2% of all music tourist visits
in the UK.
Overseas
Tourists
5,000
East of England Music Tourists Attendances: Festivals vs Concerts
Total
353,000
Festivals in the East of England account for 88% of all music tourism visits in the region,
the highest proportion in the UK. Festivals attract more than seven times the number of
music tourists to the region than concerts.
Eddie Barcan
Folk Festival
Manager
www.cambridgefolkfestival.co.uk
“Cambridge is a small
but internationally prolific
city attracting 4 million
tourists each year, many
from overseas. It is most
On average, around half of the audience at major music events in the
East of England are music tourists from outside the region.
East of England
Festivals
155,000 Visits
88% Share
notable for its prestigious
university but also for The
Co-operative Cambridge
Folk Festival, arguably
the most famous folk
festival in the world which
broadens the city’s cultural
mix and each year pulls
in 14,000 customers from
across the UK. During the
East of England
Concerts
21,000 Visits
12% Share
period of the Festival many
local businesses benefit.
All nearby hotels are full
and there is an upturn
in trade for local and city
centre shops, restaurants
and transport.”
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