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Northern Irel<strong>and</strong> <strong>Music</strong> Tourist Spending: Festivals vs Concerts<br />
Though festivals account for just 14% of music tourist visits to Northern Irel<strong>and</strong>, they<br />
account for 32% of spending.<br />
Northern Irel<strong>and</strong><br />
Festivals<br />
£8 Million<br />
32% Share<br />
Northern Irel<strong>and</strong><br />
Concerts<br />
£17 Million<br />
68% Share<br />
Northern Irel<strong>and</strong> <strong>Music</strong> Tourist Attendances: Domestic vs Overseas<br />
Northern Irel<strong>and</strong> attracts a much greater proportion of overseas music tourists than any<br />
other nation or region apart from Scotl<strong>and</strong>. Overseas music tourists comprised<br />
14% of all music tourist visits, compared to a <strong>UK</strong> average of 5% .<br />
Northern Irel<strong>and</strong><br />
Domestic<br />
142,000 Visits<br />
86% Share<br />
Northern Irel<strong>and</strong><br />
Overseas<br />
23,000 Visits<br />
14% Share<br />
Photo: Richard Bull<br />
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