about spring 2012 fall 2011 additional styles point of ... - Legacie.com
about spring 2012 fall 2011 additional styles point of ... - Legacie.com
about spring 2012 fall 2011 additional styles point of ... - Legacie.com
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SPRING <strong>2012</strong>
03<br />
07<br />
20<br />
25<br />
54<br />
Table <strong>of</strong> Contents<br />
ABOUT<br />
SPRING <strong>2012</strong><br />
FALL <strong>2011</strong><br />
ADDITIONAL STYLES<br />
POINT OF PURCHASE
New York designer Betsey Johnson has built her long-standing career in fashion by following<br />
her own set <strong>of</strong> rules. Known for her celebration <strong>of</strong> the exuberant, the embellished and the overthe-top,<br />
Betsey has been rocking the fashion industry with her unique and original designs since<br />
the 1960’s. Her <strong>com</strong>mitment to her one-<strong>of</strong>-a-kind vision has afforded Betsey continued success<br />
in an industry known for its fickleness. Her ability to change with the times while keeping her<br />
designs pure has not gone unnoticed. At the 1999 CFDA Awards, Betsey was presented with<br />
The Timeless Talent Award, an award created especially for her that recognized her influence<br />
on fashion throughout her career.<br />
Betsey was born in Connecticut and spent her childhood in dance classes. Her aspirations to<br />
be a dancer and her love for costumes laid the foundation for Betsey’s creativity and inspiration,<br />
which is still evident in her designs today. In 1964, Betsey <strong>of</strong>ficially entered the New York fashion<br />
scene by winning Mademoiselle magazine’s “Guest Editor Contest.” One year later, she landed<br />
the top designer position for Paraphernalia, a clothing boutique that at the time housed the<br />
hottest young London designers, including Mary Quant and Tuffin and Foale. What would soon<br />
be<strong>com</strong>e known as Betsey’s trademark look began its formulations here: sexy silhouettes, hippie<br />
inspired flowing fabrics, whimsical detailing and, most importantly, a fabulous fit.<br />
Now firmly part <strong>of</strong> what was considered the “Youth Quake,” Betsey soon found herself in the<br />
unforgettable 1960’s Warhol scene. Edie Sedgwick was her house model, while the Velvet<br />
Underground’s John Cale took to wearing her designs both on-stage and <strong>of</strong>f. In 1969, Betsey<br />
began her foray into retail by opening a new boutique called Betsey Bunki Nini. Directly<br />
following the store opening, Betsey was <strong>of</strong>fered a job from Alvin Dunskin in San Francisco<br />
and thus began living a bi-coastal life for the remaining years <strong>of</strong> the 60’s.
Along with the new decade came new career opportunities for Betsey. In the early 1970’s, she<br />
came into creative control <strong>of</strong> the label Alley Cat, a label which set the trends for 70’s rock n’ roll<br />
clothing, with bohemian and ethnic <strong>styles</strong>. In 1972, along with Halston, Betsey won the coveted<br />
Coty Award be<strong>com</strong>ing the youngest designer to ever receive the honor.<br />
After a decade <strong>of</strong> designing for other labels, Betsey decided to make a dramatic change in her<br />
life. In 1978, she formed a partnership with Chantal Bacon and started the Betsey Johnson label,<br />
as it is known today. Designing for herself allowed Betsey the creative freedom to execute her<br />
vision to its fullest potential. That same year, Betsey and Chantal launched their first retail store in<br />
the heart <strong>of</strong> Soho. In the early 80’s, they were one <strong>of</strong> the first to open a store on Melrose Avenue<br />
in Los Angeles, helping the street to gain its worldwide recognition as one <strong>of</strong> the best shopping<br />
areas <strong>of</strong> the 1980’s. Today there are over fifty Betsey Johnson stores worldwide. International<br />
expansion came in 1998 with the opening <strong>of</strong> the wildly popular London store and in 1999 the<br />
Vancouver store opened its doors. Toronto opened in early September 2003 and in September<br />
2006, the first Betsey Johnson store opened in Japan. Betsey Johnson clothing is also available<br />
in better department and specialty stores throughout the country, as well as in Europe and Asia.<br />
The year 2003 marked some exciting licensing endeavors for the <strong>com</strong>pany, taking Betsey’s<br />
signature prints and whimsy to new audiences with categories including handbags and lingerie.<br />
She continued this trend and has since added shoes, belts, cold weather accessories, eyewear,<br />
watches, jewelry, swimwear, legwear, outerwear and a fragrance, thus effectively emerging as<br />
not only a clothing designer but a top American lifestyle brand.<br />
In late 2002, Betsey was honored with an induction into the Fashion Walk <strong>of</strong> Fame, honoring her<br />
contribution to American fashion. A bronze and granite plaque containing an original sketch,<br />
signature and biography was embedded into the Seventh Avenue sidewalk in early 2003. In<br />
March 2005, the Signature Awards and NAWBO-NYC <strong>com</strong>mittee honored Betsey with the<br />
2005 Lifetime Achievement Award. Following that, Betsey received the Lifetime Achievement Award<br />
from the Accessories Council in November 2005. Betsey Johnson was also honored with the<br />
Designer <strong>of</strong> the Year Award at the annual Fashion Accessories Benefit Ball (FABB) in May 2007.
A survivor <strong>of</strong> breast cancer, Betsey continues to be a strong advocate in the fight against the<br />
disease, making public appearances, participating in numerous fund raising events and creating<br />
one-<strong>of</strong>-a-kind items that have been auctioned <strong>of</strong>f to raise funds for various charities. In 2003,<br />
the CFDA asked her to be an Honorary Chairperson for the Fashion Targets Breast Cancer<br />
initiative, which she graciously accepted. In April <strong>of</strong> 2004, she was awarded another honor by<br />
the National Breast Cancer Coalition (NBCC) for her continuous fight against Breast Cancer<br />
at a prestigious ceremony hosted by Ron Perelman. In Spring <strong>of</strong> 2004, she teamed up with<br />
Geralyn Lucas, the author <strong>of</strong> the book “Why I Wore Lipstick...to my Mastectomy,” designing<br />
an ac<strong>com</strong>panying t-shirt which was launched in Betsey Johnson stores nationwide in October<br />
2004 at a series <strong>of</strong> events called “Courage Nights.” Courage Nights continued for its second<br />
year in 2005 with CFDA Fashion Targets Breast Cancer and Self magazine joining the cause.<br />
Betsey Johnson, the woman and the label, is constantly moving forward and continues to keep<br />
a strong foothold in the fashion industry with no signs <strong>of</strong> letting up anytime soon. Her love <strong>of</strong><br />
detail and design is evident in everything she does in life and in business, and the enthusiasm,<br />
creativity and boundless talent that have kept her at the forefront <strong>of</strong> fashion for the past 40<br />
years will keep Betsey going for years to <strong>com</strong>e.<br />
“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday<br />
process…the people, the pressure, the surprise <strong>of</strong> seeing the work <strong>com</strong>e alive walking and dancing<br />
around on strangers. Like red lipstick on the mouth, my clothes wake up and brighten and bring the<br />
wearer to life…drawing attention to her beauty and specialness…her moods and movements…her<br />
dreams and fantasies.” – Betsey Johnson<br />
As one journalist recently quoted, “If Betsey Johnson didn’t exist, we would have to invent her,<br />
simply to remind ourselves that fashion can be fun. She’s the original wild child and set to paint<br />
the town pink!”
Spring <strong>2012</strong><br />
This season, Betsey Johnson introduces three exciting<br />
new groups:<br />
PURPOSELY PEARLESCENT<br />
ROCKSTAR GLAM<br />
BOLT OF LIGHT
Purposely Pearlescent<br />
BUTTERFLY LOVE, PRECIOUS PASTEL<br />
N’PETALS,FLIRTATIOUS BETSEY,<br />
PURRTTY BETSEY<br />
Playful and sassy, the Purposely Pearlescent group embodies<br />
Betsey’s spunky personality. With solid frame fronts and flirty temple<br />
patterns, including floral, butterfly and leopard, this group’s stylish<br />
flair allows for the ultimate in wearability!
Rockstar Glam<br />
BLONDIE, VINTAGE HEARTS, DOUBLE<br />
THE LOVE<br />
Paying homage to Betsey’s rock-n-roll past, Rockstar Glam<br />
employs satin-finished stud detailing in a variety <strong>of</strong> colors and<br />
shapes on its frame fronts and temples. Adding extra flare, the<br />
group <strong>of</strong>fers a new color palette including acetates in hot pink, lime<br />
and neon orange making these frames the epitome <strong>of</strong> rocker-chic!
Bolt <strong>of</strong> Light<br />
WILD THING, THUNDERSTRUCK<br />
Renowned for her electric energy, Betsey has also been a<br />
long-time fan <strong>of</strong> the lightning bolt motif. The new group, Bolt<br />
<strong>of</strong> Light, brings this charisma to life with metal temples in the<br />
shape <strong>of</strong> a lightning bolt that are decorated with glittering<br />
stones in contrasting pop colors. Combined with glitter acetates<br />
and multi-colored laminate frame fronts, these frames are<br />
positively striking.
Butterfly Love BJ0124 SIZE 51/15/140<br />
01 Raven 02 Espresso/Teal 07 Violet 10 Rose 22 Espresso<br />
01<br />
02 07 10<br />
22
Flirtatious Betsey BJ0125 SIZE 52/16/140<br />
01 Raven/Rose 02 Espresso 07 Violet 10 Rose 11 Raven<br />
07<br />
01 02 10<br />
11
Precious Pastels n’ Petals BJ0126 SIZE 52/16/140<br />
01 Raven/Rose 02 Espresso 07 Violet 10 Rose 11 Raven<br />
02<br />
01 07 10<br />
11
Purrtty Betsey BJ0127SG SIZE 62/14/130<br />
01 Raven 02 Espresso 07 Violet<br />
01<br />
02 07
Wild Thing BJ0128 SIZE 55/16/140<br />
01 Raven 02 Espresso 05 Indigo 07 Violet 22 Havana<br />
07<br />
01 02 05<br />
22
Thunderstruck BJ0129SG SIZE 58/18/140<br />
00 White/Teal 01 Raven 02 Espresso 05 Teal/Purple 08 Green/Pink<br />
55 Blue/Yellow<br />
55<br />
00 01<br />
05<br />
02<br />
08
Blondie BJ0134 SIZE 50/18/135<br />
01 Raven 02 Espresso 07 Violet 10 Rose/Green 11 Neon Rose<br />
22 Havana<br />
01<br />
02 07<br />
11<br />
10<br />
22
Vintage Hearts BJ0135 SIZE 53/16/135<br />
01 Raven 02 Espresso 10 Rose 22 Caramel<br />
22<br />
01 02 10
Double the Love BJ0136SG SIZE 52/21/135<br />
01 Raven 02 Espresso 06 Cherry 07 Violet 08 Lime 10 Rose<br />
07<br />
01 02<br />
08<br />
06<br />
10
Fall <strong>2011</strong>
Obsolete Chic<br />
BETSEY O’HARE, BETSEY ERA,<br />
DOWNTOWN VINTAGE<br />
The sophisticated Obsolete Chic group seamlessly blends old Hollywood<br />
with Betsey’s signature style. Inspired by vintage glamour, each frame is<br />
crafted from a new handmade spotty tortoise with hints <strong>of</strong> pop colors,<br />
resulting in a retro look with a modern twist.
Betsey O’Hare BJ0121 SIZE 51/16/135<br />
01 Raven 02 Espresso 07 Violet 10 Rose 22 Havana<br />
10<br />
01 02 07<br />
22
Betsey Era BJ0122 SIZE 54/14/135<br />
01 Raven 02 Espresso 10 Rose 22 Espresso Green<br />
22<br />
01 02 10
Downtown Vintage BJ0123 SIZE 52/17/135<br />
01 Raven 02 Bronze 07 Violet 84 Olive Green<br />
07<br />
01 02 84
ADDITIONAL STYLES IN<br />
THE BETSEY JOHNSON<br />
EYEWEAR COLLECTION
Belle BJ0119 SIZE 48/17/135<br />
01 Raven 02 Espresso 05 Sky 06 Berry<br />
05<br />
01 02 06
Brilliance BJ096 SIZE 53/15/132<br />
01 Raven 02 Espresso 07 Violet<br />
07<br />
01 02
Cha Cha Cheetah BJ051 SIZE 52/17/135<br />
01 Raven 02 Bronze 06 Burgundy 07 Violet<br />
01<br />
02 06 07
Chic BJ0117 SIZE 51/18/135<br />
01 Raven 02 Espresso 05 Teal 07 Violet<br />
02<br />
01 05 07
Couture BJ0120SG SIZE 57/17/135<br />
01 Raven 02 Espresso 05 Teal 07 Violet<br />
01<br />
02 05 07
Cutie Pie BJ0112 SIZE 52/17/135<br />
01 Raven 02 Espresso 05 Indigo 06 Burgundy<br />
06<br />
01 02 05
Fancy Eyes BJ0110 SIZE 52/17/135<br />
01 Raven 02 Bronze 05 Indigo 07 Violet<br />
02<br />
01 05 07
Gingham Girl BJ094 SIZE 50/18/135<br />
01 Raven 02 Espresso 06 Cherry 07 Violet<br />
01<br />
02 06 07
Itsy Bitsy Fancy Eyes BJ0113 SIZE 48/17/135<br />
01 Raven 02 Bronze 05 Indigo 07 Violet<br />
01<br />
02 05 07
Itsy Bitsy Hard Rock 2 BJ089 SIZE 48/15/135<br />
01 Raven 02 Espresso 07 Violet 10 Rose<br />
10<br />
01 02 07
Itsy Bitsy Purr-fect BJ102 SIZE 47/14/135<br />
01 Raven 02 Espresso 07 Violet 10 Rose<br />
10<br />
01 02 07
J’adore BJ0118 SIZE 50/18/135<br />
01 Raven 02 Espresso 05 Sky 06 Berry<br />
01<br />
02 05 06
Jungle Princess BJ106 SIZE 52/16/135<br />
01 Raven/Violet 02 Espresso 10 Rose 11 Raven/Cobalt 22 Cheetah<br />
11<br />
01 02 10<br />
22
Jungle Queen BJ109 SIZE 50/19/140<br />
01 Raven 02 Espresso 06 Burgundy 07 Violet<br />
07<br />
01 02 06
Lovely Lace BJ0111 SIZE 52/16/135<br />
01 Raven 02 Bronze 05 Teal 06 Burgundy<br />
05<br />
01 02 06
Ombre Dots BJ0116 SIZE 51/18/135<br />
01 Raven 02 Bronze 05 Midnight 10 Rose<br />
02<br />
01 05 10
Ombre Lace BJ0115 SIZE 50/18/135<br />
01 Raven 02 Bronze 06 Burgundy 08 Sage<br />
06<br />
01 02 08
Ombre Web BJ0114 SIZE 51/17/135<br />
01 Raven 02 Espresso 06 Melon 07 Violet 08 Olive<br />
07<br />
01 02 06<br />
08
On The Prowl BJ052 SIZE 52/15/135<br />
01 Raven 02 Espresso 06 Burgundy 07 Violet<br />
06<br />
01 02 07
Petal Pusher BJ103A SIZE 52/19/135<br />
01 Raven 02 Bronze 05 Navy 07 Violet<br />
01<br />
02 05 07
Petal Pusher BJ103B SIZE 52/19/135<br />
01 Raven 02 Bronze 05 Navy 07 Violet<br />
05<br />
01 02 07
Punk Rock BJ003 SIZE 51/16/140<br />
07 Violet 11 Raven 22 Espresso<br />
07 11 22
Ravishing Rose BJ104 SIZE 50/18/135<br />
01 Raven 02 Bronze 05 Navy 07 Violet<br />
01<br />
02 05 07
Rockin’ Rose BJ100SG SIZE 56/19/135<br />
01 Raven 02 Espresso 10 Rose 22 Caramel<br />
22<br />
01 02 10
Rosie Chic BJ105 SIZE 51/16/135<br />
01 Raven 02 Espresso 05 Navy 11 Raven/Violet<br />
02<br />
01 05 11
Rosie Rosebud BJ107 SIZE 53/17/130<br />
01 Raven 02 Espresso 05 Navy 07 Violet<br />
02<br />
01 05 07
Shady Lady BJ108SG SIZE 56/19/135<br />
01 Raven/Rose 02 Espresso 11 Raven/Rosebud 22 Cheetah<br />
01<br />
02 11 22
Wild Rose BJ099 SIZE 52/18/135<br />
01 Raven 02 Espresso 10 Rose<br />
01<br />
02 10
Mirror SIZE 8”w x 9.5”h<br />
Logo Plaque SIZE 5”w x 2.5”h<br />
4-Piece Riser SIZE 13.25”l x 7”w x 3.5”h<br />
Poster SIZE 24”w x 30”h<br />
Counter Card SIZE 6”w x 8”h<br />
POINT OF PURCHASE
Betsey Johnson Eyewear is Manufactured Under Trademark License<br />
by <strong>Legacie</strong> Accessories LLC.<br />
For <strong>additional</strong> information and/or to place an order,<br />
please contact <strong>Legacie</strong> Customer Service:<br />
1140 BROADWAY, NEW YORK, NEW YORK 10001<br />
Phone 212 686 9003 or 866 534 2243<br />
Fax 212 683 0437<br />
customerservice@legacie.<strong>com</strong><br />
legacie.<strong>com</strong> / visit us on facebook
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